Bollywood actor Bhumi Pednekar has invested in a boutique hotel in Goa, teaming up with Chrome Asia Hospitality Group for their first venture into luxury hospitality. The hotel, named Kaia, is located in Ashvem, Goa.

Chroma Hospitality, founded by Pawan Shahri, Dhaval Udeshi, and Nikita Shahri, has a portfolio of multiple brands in Mumbai and has seen significant growth in recent years. They opened five outlets in 2022 and launched their flagship brand Shy! in Mumbai in 2023. With Kaia, they are entering the luxury living segment.

Bhumi Pednekar, who has a passion for food and travel, was excited about this collaboration, especially because the property is located in Goa, where she has spent a lot of time. She was also drawn to the brand's focus on sustainability, which aligns with her values.

Bhumi Pednekar has a soft spot for F&B ventures and has previously invested in a few such companies. When considering investments, she looks for companies that prioritize sustainability and resonate with her vision and practices. She aims to make an impact with her investments while also generating returns.

Pednekar hopes that through this investment, she can create a unique destination that offers luxury while promoting sustainable practices. She envisions expanding to other unique locations that are not easily accessible to people, aiming to raise awareness about these places through their brand.