Booking.com, one of the world’s leading online travel platforms, in collaboration with Meltwater, has named ‘Noctourism’ as India’s Travel Word of the Year for 2025. The term reflects a growing preference among Indian travellers to explore destinations after dark, choosing experiences such as stargazing, night safaris, illuminated cityscapes, and relaxed evening explorations that allow for deeper, more meaningful travel moments.

The rise of Noctourism points to a clear shift in how Indians are travelling, moving away from rushed itineraries and sunrise checklists towards slower, more immersive experiences. Travelling at night also offers the comfort of cooler temperatures and a chance to see destinations through a completely different lens, making travel feel calmer and more personal.

The research also highlights a wider evolution in travel vocabulary that defined how Indians explored the world. Alongside Noctourism, terms such as Calmcation, focused on rest and rejuvenation, Microcations, centred around short and efficient breaks, and Frolleagues, where colleagues travel together as friends, gained strong traction. Together, these trends underline how emotion, intention, and balance shaped travel choices throughout the year.

Booking.com’s Travel Word of the Year research analysed over 10 million data points from more than 3,00,000 verified sources, including media coverage and online conversations. The findings offer a clear view into how Indian travellers are redefining travel with purpose, personal meaning, and flexibility at the core.

Among the most influential travel terms of the year, Noctourism stood out strongly, with a large majority of Indian travellers showing interest in night-time experiences. Calmcations reflected a growing focus on wellness and stress-free travel, while Frolleagues highlighted the blending of work, friendship, and travel. Eco-scapes emerged as another key trend, showcasing the rising importance of sustainable travel choices, while Bucket-list breaks represented once-in-a-lifetime journeys driven by long-held dreams.

Other emerging expressions such as Solo Group Travel, Gastro-trails, Impulse Escapes, and Microcations further reflected the desire for cultural depth, food-led journeys, spontaneous trips, and better work-life balance through travel.

The research also revealed distinct generational preferences. Gen Z travellers leaned towards individuality, sustainability, and spontaneity, while Millennials favoured meaningful experiences, cultural immersion, and shared travel with colleagues and friends.

Commenting on the trend, Santosh Kumar, Regional Manager, South Asia, Booking.com, said,

“Travel in 2025 marks a shift towards deeply intentional and personalised journeys for Indian travellers. With growing interest in after-dark experiences such as night safaris, stargazing escapes, and vibrant night markets, Noctourism emerged as a powerful expression of how people want to explore destinations differently. Every trip today is about self-discovery, connection, and experiences that align with personal values.”

As travel continues to evolve, Booking.com’s insights highlight how Indians are no longer just visiting destinations, but choosing experiences that feel meaningful, balanced, and emotionally rewarding.