Booming Demand for Luxury Residences at Meliá Phuket Karon

Booming Demand for Luxury Residences at Meliá Phuket Karon

By Nithyakala Neelakandan

Published on July 19, 2024

The demand for luxury branded residences in Phuket is soaring, and Meliá Phuket Karon Residences is at the forefront of this real estate boom. With Phuket being a top destination for travelers—8.4 million visited last year—the island is now attracting affluent investors seeking new lifestyles in this tropical paradise.

According to a recent C9 Hotelworks report, the value of new branded residences in Phuket has reached an all-time high of THB 80 billion (approximately USD 2.3 billion). Among the standout projects is Meliá Phuket Karon Residences, developed by Mishari Group Ltd in partnership with Meliá Hotels International. This project, valued at THB 4.5 billion, features 68 luxury residences that share five-star facilities with the neighboring Meliá Phuket Karon Hotel.

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Nestled on 6.4 hectares of lush jungle overlooking Karon Beach, Meliá Phuket Karon Residences blends eco-sensitive luxury with modern lifestyle trends. The project includes a protected nature reserve covering 50% of the area. This low-density, sustainable design appeals to a new generation of eco-conscious professionals, especially those embracing the "work-from-anywhere" movement.

Since the pandemic, Phuket's branded residences market has seen significant growth. From 2021 to 2023, 2,102 new units were added, marking a 179% increase compared to the previous three years.

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Meliá Phuket Karon Residences offers a strategic mix of high-end accommodations. The development includes 52 one- and two-bedroom Ocean View Residences, ranging from 56 to 88.5 square meters, and 16 three- and four-bedroom Ocean View Pool Villas, ranging from 320 to 490 square meters, each with a 9.5-meter outdoor infinity pool.

Condominiums make up 59% of Phuket's market, with an average price of THB 11.7 million. Despite villas only representing 6% of the supply, they account for 41% of the total market value, with a median price of THB 120 million. Meliá Phuket Karon Residences caters to both premium and ultra-premium investors by offering options in these key segments.

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Owners at Meliá Phuket Karon Residences enjoy a range of five-star services managed by Meliá Hotels International. These include an 800-square meter forest spa, bars and restaurants, a beach club, and a nature park. The residences are just five minutes from Karon Beach, accessible via a dedicated shuttle service. Additionally, residents have access to a 70-foot, four-bed Sunseeker boat.

The strong demand for branded residences in Phuket has led to high international interest in Meliá Phuket Karon Residences. As of May 2024, 60% of the condos and pool villas have been pre-sold. A Meliá-managed rental pool will also be available for owners. The development is progressing well, with all units expected to be completed by March 2025.

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Prices at Meliá Phuket Karon Residences start from THB 8.5 million. For more information, visit meliaphuketkaronresidences.com.

About Meliá Phuket Karon Residences

Located on Phuket’s west coast, Meliá Phuket Karon Residences offers 68 luxury sea-view villas and condominiums. Sharing a 16-acre site with the 138-key Meliá Phuket Karon Hotel, the residences provide full property management and hotel services by Meliá Hotels International. Facilities include swimming pools, a luxurious forest spa, elegant bars and restaurants, a beach club, and a nature park, all set in a tranquil forested hillside with panoramic sea views.


Chatrium Rawai Phuket Set to Debut in 2026, Bringing Refined Thai Hospitality to Rawai Beach

Chatrium Rawai Phuket Set to Debut in 2026, Bringing Refined Thai Hospitality to Rawai Beach

By Author

Published on December 27, 2025

Chatrium Hospitality, Thailand’s leading independent hotel group, is set to expand its footprint in Phuket with the opening of Chatrium Rawai Phuket in 2026. Located along the tranquil southern shores of Rawai Beach, the upcoming resort marks Chatrium’s first property on the island and promises a seamless blend of relaxation, discovery, and authentic Thai hospitality.

Rooted in cultural values of respect, joy, and generosity, Chatrium Rawai Phuket will reflect the group’s signature approach to understated sophistication, paired with a strong commitment to eco-conscious practices. Designed as a gateway to Andaman escapes, the resort offers guests an environment where thoughtful luxury meets the natural beauty of Phuket’s coastline.

The resort will feature 304 contemporary rooms, suites, and pool villas, thoughtfully arranged in a layered layout. Most accommodations will offer balconies with sweeping views of the Andaman Sea, while interiors filled with natural light will focus on comfort, openness, and ease.

Families are a key focus of the resort, with purpose-built accommodations complemented by a vibrant kids’ club and splash pools featuring exciting water slides. Guests can enjoy a wide range of leisure offerings, from the Wellness & Spa Center to a dedicated beachside water sports hub, before unwinding on a striking pool deck that opens out to expansive horizon views.

Dining at Chatrium Rawai Phuket will unfold across multiple settings. These include a seafood-centric all-day dining restaurant inspired by a traditional fisherman’s market, where local catches meet bold Southern Sea flavours; a relaxed poolside restaurant and bar offering tropical beverages and light bites; and a welcoming lobby lounge designed for casual refreshments throughout the day.

Rawai Beach’s laid-back coastal charm makes it an ideal base for exploration. Known as a gateway to pristine coral reefs, diving sites, and nearby islands, the area offers easy access to long-tail boat excursions. Guests can also experience the destination’s strong local character, from the working fishing community to the iconic Sea Gypsy Village, where fresh seafood is sold directly by fishermen. Nearby attractions include Promthep Cape, Ya Nui Beach, and a variety of family-friendly seaside experiences.

Chatrium Rawai Phuket is conveniently located approximately 30 to 40 minutes from Phuket Old Town and around 90 minutes from Phuket International Airport, offering both seclusion and accessibility.

With its coastal setting, family-friendly design, and emphasis on meaningful, experience-led stays, Chatrium Rawai Phuket is poised to become a distinctive addition to Phuket’s evolving hospitality landscape.

About Chatrium Hospitality
Chatrium Hospitality is a Bangkok-headquartered independent hotel group with a portfolio of 11 properties across Thailand, Myanmar, and Japan. Operating under the brands Chatrium Hotels & Residences and Maitria Hotels & Residences, the group manages over 3,100 keys and is committed to delivering “Remarkable Experiences” through Thai-inspired hospitality, world-class service, and sustainable practices.


Bottega Gala Gold Marks Atmosphere Core’s 100th Wine Masterclass at Atmosphere Kanifushi

Bottega Gala Gold Marks Atmosphere Core’s 100th Wine Masterclass at Atmosphere Kanifushi

By Author

Published on December 27, 2025

Atmosphere Core has achieved a significant milestone in experience-led luxury hospitality with the successful completion of its 100th Wine Masterclass, celebrated through the Bottega Gala Gold event at Atmosphere Kanifushi on 6 December 2025. The landmark occasion reinforces the group’s long-standing commitment to authentic winemaker partnerships and immersive guest experiences.

The centenary masterclass offered guests an exclusive opportunity to interact directly with representatives of Bottega SpA, one of Italy’s most renowned sparkling wine producers. Guests explored the stories, terroir, and craftsmanship behind the label, creating a deeper appreciation for the artistry of winemaking within a resort island setting.

Atmosphere Core’s wine masterclass journey began in September 2021 with a Champagne Guy Charbaut session at OZEN LIFE MAADHOO. Since then, the initiative has grown into one of the Maldives’ most distinctive wine and hospitality programs, spanning nine island resorts. Each complimentary masterclass is integrated into the brand’s signature Holiday Plan, allowing in-house guests to enjoy guided tastings and immersive encounters hosted by partner winemakers.

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Over the past four years, Atmosphere Core has collaborated with five terroir-driven producers known for authenticity and craftsmanship. These include Champagne Guy Charbaut from France, Bodegas Viñátigo from the Canary Islands, Glenelly Estate from Stellenbosch, Martín Códax from Galicia, and most recently, Bottega SpA, whose masterclasses debuted in 2025. Each partnership reflects the evolving preferences of global travellers seeking meaningful and story-rich wine experiences.

From formal tastings and intimate vineyard-style dinners to sundowners and gala evenings, the wine experiences highlight both the diversity of the partner wineries and the growing expertise of Atmosphere Core’s culinary and sommelier teams. Notably, all 100 masterclasses have been offered as part of the resorts’ inclusive Holiday Plans, an innovative approach within luxury hospitality.

Commenting on the milestone, Nicolas Laguette, Director of Wine at Atmosphere Core, said, “We aimed to create a wine culture that allows creativity in storytelling and pairing, while maintaining discipline in selection, partnerships, training, and service. Reaching our 100th Wine Experience reminded us why we began this journey, to make wine knowledge accessible, spark curiosity, and give generously to guests and colleagues alike. The Joy of Giving has shaped every one of these moments.”

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The award-winning wine program is structured around three pillars: in-resort guest experiences, vineyard expeditions for culinary teams, and in-market engagements with travel and media partners. Winemakers regularly travel to the Maldives to host masterclasses, while Atmosphere Core’s teams visit vineyards across Europe and South Africa, fostering shared learning and deeper collaboration.

With the successful completion of its 100th Wine Masterclass, Atmosphere Core is now looking ahead to an expanded calendar of wine experiences, with the 2026 program already in development. As the initiative evolves, the brand continues to be guided by its ethos of the Joy of Giving, ensuring guests discover something new and memorable with every expressive bottle and story shared.


Taj Debuts in Cairo with Signing of 300-Key Luxury Hotel

Taj Debuts in Cairo with Signing of 300-Key Luxury Hotel

By Manu Vardhan Kannan

Published on December 26, 2025

Indian Hotels Company Limited (IHCL), India’s largest hospitality company, has announced the signing of a 300-key Taj hotel in Cairo, marking the brand’s debut in Egypt. The signing represents a significant milestone in IHCL’s international growth strategy and strengthens the presence of the Taj brand in key global gateway destinations.

Commenting on the development, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “Cairo in Egypt with its rich cultural heritage and strategic location at the crossroads of Africa, the Middle East, and Europe, has long served as a vital hub for global tourism and trade. Debuting the iconic Taj brand in Cairo aligns with IHCL’s international growth strategy of being present in key gateway cities of the world and extending the brand’s hallmark warm and sincere service. We are excited for this landmark development and thank Hon’ble Prime Minister H.E. Dr. Mostafa Madbouly for his support.”

The hotel, to be known as Taj Cairo, will be developed in partnership with E.G.O.T.H (Egyptian General Company for Tourism & Hotels) and will involve the transformation of the historic Grand Continental Hotel.

Speaking on the collaboration, Mr. Hisham El Demery, Chief Executive Officer of E.G.O.T.H, said, “The transformation of the Grand Continental Hotel into Taj Cairo is a defining moment in our mission to restore Egypt’s architectural heritage. As the custodians of this iconic landmark, EGOTH is committed to ensuring that its legacy is honored through thoughtful redevelopment and world-class standards. Our partnership with IHCL brings trusted expertise to this endeavor, and together we are creating a destination that will contribute meaningfully to Cairo’s tourism landscape and its continued revitalization.”

Located at Opera Square, one of Cairo’s most historically significant districts, the 300-key Taj Cairo will overlook the iconic Azbakeya Garden, one of the city’s oldest public parks. Situated within the heritage zone and a short drive from the Nile, the hotel will offer guests easy access to major landmarks while placing them at the heart of the city’s rich cultural fabric.

The property will retain key architectural elements of the historic building’s façade while introducing contemporary design, world-class amenities, and Taj’s signature hospitality. Planned facilities include all-day dining and specialty restaurants, wellness offerings, and expansive banqueting spaces for corporate meetings and social gatherings.

Often referred to as the ‘City of a Thousand Minarets’, Cairo is Egypt’s cultural, political, and economic epicentre. The city is home to globally renowned attractions such as the Pyramids of Giza, the Sphinx, and the Egyptian Museum, alongside vibrant bazaars and historic mosques, making it one of the most compelling destinations in the world.

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