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By Nithyakala Neelakandan
Published on July 19, 2024
The demand for luxury branded residences in Phuket is soaring, and Meliá Phuket Karon Residences is at the forefront of this real estate boom. With Phuket being a top destination for travelers—8.4 million visited last year—the island is now attracting affluent investors seeking new lifestyles in this tropical paradise.
According to a recent C9 Hotelworks report, the value of new branded residences in Phuket has reached an all-time high of THB 80 billion (approximately USD 2.3 billion). Among the standout projects is Meliá Phuket Karon Residences, developed by Mishari Group Ltd in partnership with Meliá Hotels International. This project, valued at THB 4.5 billion, features 68 luxury residences that share five-star facilities with the neighboring Meliá Phuket Karon Hotel.
Nestled on 6.4 hectares of lush jungle overlooking Karon Beach, Meliá Phuket Karon Residences blends eco-sensitive luxury with modern lifestyle trends. The project includes a protected nature reserve covering 50% of the area. This low-density, sustainable design appeals to a new generation of eco-conscious professionals, especially those embracing the "work-from-anywhere" movement.
Since the pandemic, Phuket's branded residences market has seen significant growth. From 2021 to 2023, 2,102 new units were added, marking a 179% increase compared to the previous three years.
Meliá Phuket Karon Residences offers a strategic mix of high-end accommodations. The development includes 52 one- and two-bedroom Ocean View Residences, ranging from 56 to 88.5 square meters, and 16 three- and four-bedroom Ocean View Pool Villas, ranging from 320 to 490 square meters, each with a 9.5-meter outdoor infinity pool.
Condominiums make up 59% of Phuket's market, with an average price of THB 11.7 million. Despite villas only representing 6% of the supply, they account for 41% of the total market value, with a median price of THB 120 million. Meliá Phuket Karon Residences caters to both premium and ultra-premium investors by offering options in these key segments.
Owners at Meliá Phuket Karon Residences enjoy a range of five-star services managed by Meliá Hotels International. These include an 800-square meter forest spa, bars and restaurants, a beach club, and a nature park. The residences are just five minutes from Karon Beach, accessible via a dedicated shuttle service. Additionally, residents have access to a 70-foot, four-bed Sunseeker boat.
The strong demand for branded residences in Phuket has led to high international interest in Meliá Phuket Karon Residences. As of May 2024, 60% of the condos and pool villas have been pre-sold. A Meliá-managed rental pool will also be available for owners. The development is progressing well, with all units expected to be completed by March 2025.
Prices at Meliá Phuket Karon Residences start from THB 8.5 million. For more information, visit meliaphuketkaronresidences.com.
About Meliá Phuket Karon Residences
Located on Phuket’s west coast, Meliá Phuket Karon Residences offers 68 luxury sea-view villas and condominiums. Sharing a 16-acre site with the 138-key Meliá Phuket Karon Hotel, the residences provide full property management and hotel services by Meliá Hotels International. Facilities include swimming pools, a luxurious forest spa, elegant bars and restaurants, a beach club, and a nature park, all set in a tranquil forested hillside with panoramic sea views.
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