Booming Demand for Luxury Residences at Meliá Phuket Karon

Booming Demand for Luxury Residences at Meliá Phuket Karon

By Nithyakala Neelakandan

Published on July 19, 2024

The demand for luxury branded residences in Phuket is soaring, and Meliá Phuket Karon Residences is at the forefront of this real estate boom. With Phuket being a top destination for travelers—8.4 million visited last year—the island is now attracting affluent investors seeking new lifestyles in this tropical paradise.

According to a recent C9 Hotelworks report, the value of new branded residences in Phuket has reached an all-time high of THB 80 billion (approximately USD 2.3 billion). Among the standout projects is Meliá Phuket Karon Residences, developed by Mishari Group Ltd in partnership with Meliá Hotels International. This project, valued at THB 4.5 billion, features 68 luxury residences that share five-star facilities with the neighboring Meliá Phuket Karon Hotel.

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Nestled on 6.4 hectares of lush jungle overlooking Karon Beach, Meliá Phuket Karon Residences blends eco-sensitive luxury with modern lifestyle trends. The project includes a protected nature reserve covering 50% of the area. This low-density, sustainable design appeals to a new generation of eco-conscious professionals, especially those embracing the "work-from-anywhere" movement.

Since the pandemic, Phuket's branded residences market has seen significant growth. From 2021 to 2023, 2,102 new units were added, marking a 179% increase compared to the previous three years.

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Meliá Phuket Karon Residences offers a strategic mix of high-end accommodations. The development includes 52 one- and two-bedroom Ocean View Residences, ranging from 56 to 88.5 square meters, and 16 three- and four-bedroom Ocean View Pool Villas, ranging from 320 to 490 square meters, each with a 9.5-meter outdoor infinity pool.

Condominiums make up 59% of Phuket's market, with an average price of THB 11.7 million. Despite villas only representing 6% of the supply, they account for 41% of the total market value, with a median price of THB 120 million. Meliá Phuket Karon Residences caters to both premium and ultra-premium investors by offering options in these key segments.

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Owners at Meliá Phuket Karon Residences enjoy a range of five-star services managed by Meliá Hotels International. These include an 800-square meter forest spa, bars and restaurants, a beach club, and a nature park. The residences are just five minutes from Karon Beach, accessible via a dedicated shuttle service. Additionally, residents have access to a 70-foot, four-bed Sunseeker boat.

The strong demand for branded residences in Phuket has led to high international interest in Meliá Phuket Karon Residences. As of May 2024, 60% of the condos and pool villas have been pre-sold. A Meliá-managed rental pool will also be available for owners. The development is progressing well, with all units expected to be completed by March 2025.

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Prices at Meliá Phuket Karon Residences start from THB 8.5 million. For more information, visit meliaphuketkaronresidences.com.

About Meliá Phuket Karon Residences

Located on Phuket’s west coast, Meliá Phuket Karon Residences offers 68 luxury sea-view villas and condominiums. Sharing a 16-acre site with the 138-key Meliá Phuket Karon Hotel, the residences provide full property management and hotel services by Meliá Hotels International. Facilities include swimming pools, a luxurious forest spa, elegant bars and restaurants, a beach club, and a nature park, all set in a tranquil forested hillside with panoramic sea views.


Palace Hotel Tokyo Introduces Dior-Inspired Luxury Stay

Palace Hotel Tokyo Introduces Dior-Inspired Luxury Stay

By Manu Vardhan Kannan

Published on April 23, 2026

Palace Hotel Tokyo has announced a unique collaboration with Dior, bringing together the elegance of Japanese hospitality and French fashion. Titled “A Touch of Dior at Palace Hotel Tokyo,” the experience celebrates the artistic bond shared between Dior and Japan, marking the opening of the Dior Bamboo Pavilion in Tokyo.

The Dior Bamboo Pavilion, located in the stylish Daikanyama neighbourhood, reflects Christian Dior’s admiration for nature. Inspired by bamboo forests, the structure features a striking golden façade made from aluminium and draws parallels to the iconic address at 30 Avenue Montaigne. Inside, the space blends modern Parisian design with detailed Japanese craftsmanship, showcasing Creative Director Jonathan Anderson’s latest collections, including exclusive pieces available only at the Pavilion. The surrounding garden, designed by Seijun Nishihata, adds to the overall concept by bringing together Japanese and French creative elements.

Sharing his thoughts on the partnership, Masaru Watanabe, Senior Managing Director and General Manager, said, “The collaboration between us and Dior is a natural one, as Palace Hotel Tokyo has come to represent Japanese elegance in hospitality while maison Dior represents the essence of French elegance in fashion. With this stay package, guests will have the opportunity to experience a pairing of two luxury brands that epitomize the very best and which together, can deliver a singular experience.”

The stay package includes a one-night stay with options ranging from Club Deluxe with Balcony rooms to Executive and Premier Suites. Guests can enjoy early check-in from 1:00 pm, access to the Club Lounge, and breakfast at their preferred setting, including the Grand Kitchen or in-room dining. The experience is enhanced with a Dior-inspired floral arrangement, a welcome bottle of Champagne, and a box of “Les Bonbons Bouton de Christian Dior” chocolates.

Guests will also be treated to a “Miss Dior” cocktail at either Lounge Bar Privé or The Palace Lounge, along with a privately guided tour of the Dior Bamboo Pavilion, including a one-way private transfer. A highlight of the experience is a curated meal at Café Dior by Anne-Sophie Pic, where a specially designed seasonal menu features a soup, sandwich and salad, dessert, and a choice of coffee or tea.

At Lounge Bar Privé, the exclusive “Miss Dior” cocktail combines Pernod with almond-based orgeat, offering a refined flavour while guests take in views of the Imperial Palace gardens.

The “A Touch of Dior at Palace Hotel Tokyo” package is available until March 31, 2027, subject to availability, with only one booking allowed per day. Reservations must be made at least seven days in advance. The package includes applicable taxes, while service charges and Tokyo accommodation tax are charged separately. Blackout dates apply from December 26, 2026 to January 5, 2027.


Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

Chef Manuel Alonso to Host One-Night Rooftop Takeover at LUZ Bangkok

By Manu Vardhan Kannan

Published on April 22, 2026

LUZ Bangkok Tapas Bar at INNSiDE by Meliá Bangkok Sukhumvit is set to host a special one-night rooftop experience featuring Michelin-starred Chef Manuel Alonso. Scheduled for April 25, the event titled “Taste of Tapas: Touch the Sky” will bring together Spanish culinary traditions and a lively dining atmosphere in the heart of Bangkok.

The four-hour takeover is being organised in collaboration with the Spanish-Thai Chamber of Commerce and will also feature LUZ’s Head Chef Juan Ignacio “Nacho” García Racionero. The evening will focus on a shared dining concept, with a curated tapas menu designed by both chefs.

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Chef Manuel Alonso brings with him over four decades of experience from Casa Manolo, his family-run restaurant in Valencia. Known for its deep connection to Mediterranean coastal cuisine, the restaurant has earned a Michelin star along with several Sol Repsol recognitions. His cooking style reflects a balance of locally sourced ingredients and techniques shaped over years of experience in Spain’s leading kitchens.

At LUZ Bangkok, guests can expect dishes that highlight his roots, including a seafood paella inspired by Valencia, along with ajo blanco, a chilled almond and garlic soup served with smoked sardine. The menu is designed for sharing, staying true to the social nature of Spanish dining.

The event will be held from 5 pm to 9 pm. Guests will be served a selection of tapas along with one drink, while DJ music adds to the relaxed rooftop setting. Members of the Spanish-Thai Chamber of Commerce will also receive a welcome sangria on arrival.

Located across the 33rd and 34th floors, LUZ Bangkok Tapas Bar offers an indoor-outdoor layout with open views of the city skyline. A unique highlight of the venue is the view from the 33rd floor, where diners can look up into the base of the pool above.

Sharing his thoughts, Tarek Beheiry, general manager of INNSiDE by Meliá Bangkok Sukhumvit, said, "Chef Alonso's cooking comes from decades of consistency and a very clear point of view. Spanish food is meant to be shared, and this social way of dining sits at the heart of how both chefs approach food; made even more special by our spectacular vistas of Bangkok's skyline."

With limited seating available, guests are encouraged to book in advance for this exclusive dining experience.


Ascott Sees Record Southeast Asia Signings in 2025

Ascott Sees Record Southeast Asia Signings in 2025

By Manu Vardhan Kannan

Published on April 21, 2026

The Ascott Limited has recorded its strongest-ever signing performance in Southeast Asia in 2025, adding more than 7,300 units across the region. This marks a 55% increase compared to the 4,700 units signed in 2024, highlighting a significant growth phase for the company.

This momentum has placed Ascott among the top three hospitality companies in Southeast Asia for new signings in 2025, according to Horwath HTL. The company currently has over 200 operational properties in the region, along with a pipeline of around 150 properties. With more than 25 new openings expected in the next 12 months, the pipeline reflects steady owner confidence and Ascott’s ability to convert signings into operational properties.

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A key highlight of this expansion is Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s Tay Ho District. Positioned as Ascott’s largest full-service MICE hotel, the property will feature 1,165 rooms, 10 food and beverage concepts, and a spa when fully operational in 2027. It also includes an international convention centre with 13 event spaces, including one of the largest pillarless ballrooms in Hanoi.

Ascott’s growth is supported by strong tourism recovery across Southeast Asia, driven by rising regional travel demand and improved connectivity. At the same time, the hospitality market remains fragmented, creating opportunities for established brands like Ascott to expand through both new developments and conversions.

Ms Serena Lim, Chief Growth Officer, Ascott, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model and its ability to deliver resilient outcomes. Supported by our multi-typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion.”

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Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, added: “The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus, from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards.”

As part of its expansion, Ascott is entering around 20 new cities across Southeast Asia, including destinations such as Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao, Biñan, Johor Bahru, and Langkawi. This move takes the brand beyond established markets into emerging leisure and business destinations.

About 30% of the pipeline will be driven through conversions, allowing Ascott to reposition existing properties under its brands and speed up market entry. Projects like Citadines Mitra Bandung, Oakwood Pandanaran Semarang, and Fox Hotel Nagoya Batam are expected to open within a year of signing, showing the efficiency of this approach.

The pipeline also reflects Ascott’s multi-typology strategy, covering serviced residences, hotels, resorts, social living spaces, and branded residences. Brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection are all part of this expansion. Resort developments are expected to play a major role, helping balance the company’s presence across business and leisure segments.

Among the upcoming openings, Lasong Hotel & Villas Sam Son by The Unlimited Collection is set to complete its full opening on 24 April 2026, offering a wellness-focused experience on Vietnam’s northern coast. HARRIS Resort Cam Ranh, expected to open from 4Q 2026, will introduce the HARRIS brand to Vietnam with a large-scale beachfront property designed for leisure travellers.

Other notable projects include the 1926 Heritage Hotel Penang by The Unlimited Collection, opening in 2026 with a restored heritage setting, and lyf Chinatown Singapore, scheduled for July 2026, offering a social living concept in a culturally rich neighbourhood. Somerset Clarke Quay Singapore and Ascott Ortigas Manila are also part of the upcoming portfolio, adding to the brand’s presence in key urban markets.

With this strong pipeline and continued expansion across markets and formats, Ascott is steadily strengthening its position in Southeast Asia, supported by a mix of new developments, conversions, and experience-led properties.

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