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By Author
Published on March 11, 2024
In its commitment to offering innovative food solutions, Cargill unveiled a line of products under its NatureFresh Professional brand and showcased pioneering offerings tailored for the Indian Food and Bakery industry at AAHAR 2024, India’s premier international food and hospitality fair.
Under the theme 'The Whole World of Possibilities', Cargill introduced a range of applications and products spanning Bakery, Confectionery, Chocolates, and Convenience Foods. A standout launch was the Chocolate Indulgence line under NatureFresh Professional, featuring block chocolates, cocoa powder, and chocolate chips. Crafted through extensive research among India’s top bakers, these products come in four variants – Intense Dark, Dark, Milk, and White – offering unique flavors with high-quality cocoa and a creamy texture. Leveraging Cargill’s advanced DoMiReCo processing technology, these products ensure consistent high quality, meeting the expectations of Indian bakers. They boast a shelf life of 12-15 months and can be used in a variety of bakery and ice cream applications, from ganache to enrobing.
Additionally, Cargill showcased innovative food solutions, including Modified Starch for sauces and dressings like Tomato Ketchup and mayonnaise. Developed using Cargill’s continuous innovation capabilities, these modified starch solutions maintain viscosity throughout their shelf life, ensuring uniformity and resilience against acid and heat. The company also presented trans-fat-free premium bakery fats with applications in cookies, puffs, and cakes, available in three variants – Elite, Classic & Master under the NatureFresh Professional brand.
Alongside these offerings, Cargill presented an array of novel recipes, functional fats, and solutions for cakes, cookies, bread, Danish pastries, and peanut butter, focusing primarily on the bakery category. These applications were developed to exceed consumer demands for superior quality, flavor, and texture.
The booth attracted strong footfall amidst the launch of its chocolate products from the bakery and food industry. Cargill also showcased innovative recipes in Bakery and Convenience Food from its “BakeZone” at its Innovation Center in Gurgaon, using their differentiated ingredient products.
Simon George, President, Cargill India, and Managing Director of Food Solutions South Asia, expressed excitement about the opportunities ahead, emphasizing the company's commitment to creating safe, healthy, and innovative food solutions for the Indian market. Through AAHAR, Cargill aims to widen its reach to customers and provide comprehensive food solutions to meet their needs.
Cargill remains steadfast in its commitment to providing safe and quality products, investing in advanced manufacturing and refining equipment, and processes to ensure compliance with the highest standards of food safety regulations in the country. Recently, Cargill India received two CII Food Safety Awards 2023 for its food safety initiatives at its oil refinery plant in Kurkumbh, Maharashtra, and the sweeteners plant in Davangere, Karnataka.
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By Hariharan U
Published on October 7, 2025
SOCIAL, India’s favourite neighbourhood café-bar, is raising a toast with the launch of The Big Drop – Peena Edition, a bold new drinks menu celebrating 11 years of community, creativity, and cocktails. Designed to match every table, mood, and adda, the Peena Edition reimagines India’s evolving drinking culture with a mix of nostalgia, playfulness, and accessibility.
From timeless classics that ease into afternoon conversations to innovative formats and shareable pitchers that fuel evening catch-ups, the new menu ensures something for every kind of guest. Inspired by India’s everyday social spaces, from quarter bars and kattas to thekas and toddy shops, the menu blends old-school familiarity with SOCIAL’s unmistakable modern twist.
SOCIAL’s iconic creations such as the Longest Long Island Iced Tea (LLIIT) and Banarasi Patiala have long been crowd favourites. The Peena Edition carries that legacy forward with new-age icons like the Longest Long Island Iced Coffee (LLIIC) and the quirky SOCIAL Lubes range, including SOCIAL Emotions, Lifaafa, and Candy Crush drinks that are as photogenic as they are flavourful.
Innovation extends beyond the ingredients to the experience itself. Cocktails wrapped like candy, test-tube shots, and towering coffee jars make every serve interactive and shareable. Starting at just ₹395, the Peena Edition stays true to SOCIAL’s belief that great cocktails should be both creative and approachable.
OG: Longest Long Island Iced Coffee (LLIIC) – 750ml of coffee-spiked indulgence.
SOCIAL Lubes: Playful formats that bottle moods – SOCIAL Emotions (Zen AF, Weird Flex, Delulu, Aura), Lifaafa (served in a post-office pouch), and Candy Crush (a candy-wrapped cocktail).
Sangria Pitchers: Shareable and bold – variants like Cosmo Berry, Tropical Twist, House Spice, Java, Rita.
Squad Shots & Liqueurs: High-energy serves such as SOCIAL Kami Krazy test-tube shots and the explosive SOCIAL Bomb.
The Classics: SOCIAL’s twist on favourites including Espresso Martini, Negroni, Daiquiri, Paloma, Manhattan, and Old Fashioned.
Speaking about the launch, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, "The Peena Edition of the Big Drop menu is special because it speaks the language of the people. India’s drinking culture has always been about community — from quarter bars and kattas to thekas and toddy shops — and we’ve brought that spirit into a menu built for today. Innovation was needed because people don’t just come to us for what’s in the glass, but for how it makes them feel. The Big Drop captures that spirit in full.”
The Peena Edition complements SOCIAL’s Big Drop Khaana menu, together offering a seamless food-and-drink experience that celebrates how India eats, drinks, and connects today.
About Social
SOCIAL is a groundbreaking urban hangout that merges café culture with community and collaboration. By day, it’s a space for great food, coffee, and co-working; by night, it transforms into a vibrant bar and social hub. Each outlet reflects its neighbourhood, blending work, play, and creativity under one roof.
Founded in 2001 with its maiden venture Mocha – Coffees and Conversations, Impresario today operates over 60 restaurants across 20+ Indian cities. Its portfolio includes SOCIAL, antiSOCIAL, Smoke House Deli, Mocha, and boutique spaces like Bandra Born, Slink & Bardot, and BANNG. The group’s success lies in its ability to understand the evolving lifestyle of young India and craft experiences that resonate deeply with its patrons.
By Manu VArdhan Kannan
Published on October 5, 2025
McDonald’s India – North and East has announced the launch of its Festive-Meals, available at a special price with up to 51% off, adding more flavour and joy to the celebrations this festive season. The limited-time offer aims to make moments of Durga Puja and Diwali even more special by bringing families and friends together over affordable and delicious McDonald’s favourites.
As part of the campaign, McDonald’s has also released a festive anthem film celebrating togetherness, joy, and inclusivity. The film showcases how Festive-Meals bring communities closer, allowing people to share laughter, music, and happy moments over their much-loved burgers and fries.
Speaking about the initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “For more than 25 years, McDonald’s has been woven into the fabric of India’s festive spirit. Each festival gives us the chance to connect with our customers through cherished moments of celebration. This year, the Festive Meal offers continue that tradition by making every festive gathering more delightful, with the familiar taste and everyday value that bring families and friends together at McDonald’s.”
To ensure inclusivity, McDonald’s is also offering No Onion, No Garlic (NONG) versions of favourites like the McAloo Tikki Burger and Happy Meals®, catering to festive food preferences. The brand continues to uphold one of the strictest vegetarian and non-vegetarian segregation practices in the industry, maintaining separate kitchens, storage, and equipment to ensure 100% purity for vegetarian food.
Notably, McDonald’s India stands out as the only market globally with fully vegetarian restaurants, located in Jammu (New Track-Tarakote Marg and Ardhkuwari) and Amritsar (near the Golden Temple). These outlets reflect the brand’s respect for local traditions while offering the familiar McDonald’s experience.
The Festive Meal brings exceptional value , the McAloo Tikki Value Meal (Burger + Fries + Beverage) is priced at just ₹99 instead of ₹203, while a wholesome 4-course meal available at a special price. Exciting offers are also available across McDonald’s premium burger range, making the season even more delightful.
Customers can enjoy these Festive-Meals via dine-in, takeaway, drive-thru, or through delivery on the McDonald’s app, Swiggy, and Zomato.
By Manu Vardhan Kannan
KFC India and Snickers India have announced their first-ever brand collaboration with a limited-edition dessert, the KFC X Snickers Choco Mousse Cake. This unique creation combines layers of chocolate-soaked sponge, creamy chocolate mousse, and finely chopped Snickers pieces, making it a dessert that’s indulgent, fun, and unforgettable.
This partnership marks a milestone moment, bringing together KFC’s 30-year legacy of delivering innovative food experiences in India with Snickers’ reputation as the ultimate hunger-satisfying chocolate bar.
Speaking on the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries, said, “Who would’ve imagined KFC & Snickers in the same sentence, let alone the same plate. That’s the fun of this collaboration, two iconic brands coming together to create something unexpected and delicious! The KFC X Snickers Choco Mousse Cake is our first co-created dessert and the ultimate finger lickin’ good finale to a KFC meal.”
Adding to this, Nikhil Rao, Chief Marketing Officer, MW India, shared, “Today’s Gen Z audience seeks not just great taste but also share-worthy experiences. Our collaboration with KFC India brings the iconic taste of SNICKERS® into a dessert experience that is indulgent, fun, and crafted for a new generation of food explorers. This partnership celebrates two beloved brands coming together to offer something bold and exciting that consumers didn’t even know they wanted but will now crave.”
The KFC X Snickers Choco Mousse Cake is available for a limited time across 1,300+ KFC restaurants in India, for dine-in and takeaway, as well as via the KFC app, website (online.kfc.co.in), and leading food delivery apps. Fans can also pre-order via the KFC app to skip queues and enjoy this finger lickin’ good dessert right away.
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