Chai Sutta Bar Brews Excitement with Maatea: A Fresh Sip of Home

Chai Sutta Bar Brews Excitement with Maatea: A Fresh Sip of Home

By Author

Published on January 29, 2024

Chai Sutta Bar, the global tea chain, is introducing a new chapter in its tea journey with the launch of Maatea. This distinct tea brand is set to redefine the tea-drinking experience, offering a taste of homemade tea with a strong focus on purity and quality.

Starting its journey in Indore, Madhya Pradesh, Maatea is poised for gradual expansion into Rajasthan and Chhattisgarh. With over seven years of successfully serving tea lovers at Chai Sutta Bar, Maatea positions itself as a natural, high-quality tea at an affordable price.

Reflecting on the launch, Anand Nayak, Co-Founder of Chai Sutta Bar, shares, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”

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The dedication to purity and quality has set Maatea apart, garnering over 500 orders and positive customer feedback within just two weeks of its introduction. Anubhav Dubey, Co-Founder of Chai Sutta Bar, expresses enthusiasm, stating, “With over 500 orders and positive customer feedback, Maatea has swiftly become the preferred choice for tea lovers. Our dedication to purity and quality sets us apart; each tea leaf undergoes processing without the addition of special ingredients or additives.”

Rahul Patidar, Director of Chai Sutta Bar, emphasizes quality as the top priority in tea leaves. “Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience.”

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Maatea is FDA-approved, solidifying its status as a quality chai brand. Chai Sutta Bar expresses confidence in the brand's potential for global expansion, stating, “With the products we've developed since day one, we have the potential to export them to the international market.”

In a strategic move to make premium tea accessible, Maatea is offered at an attractive price point of Rs 450. This pricing strategy aligns with Chai Sutta Bar's mission to provide a unique and high-quality tea experience that stands out in the market.


Faasos Brings Back Pizza Wraps with Bollywood-Inspired Campaign

Faasos Brings Back Pizza Wraps with Bollywood-Inspired Campaign

By Hariharan U

Published on April 25, 2026

Rebel Foods’s popular brand Faasos has reintroduced its fan-favourite Pizza Wraps, supported by an AI-led digital campaign that draws inspiration from iconic Bollywood films.

Blending food with pop culture, the campaign reimagines memorable scenes from films such as Zindagi Na Milegi Dobara, Om Shanti Om, Dilwale Dulhania Le Jayenge, Yeh Jawaani Hai Deewani, and Phir Hera Pheri, positioning Pizza Wraps at the centre of these nostalgic narratives.

The campaign leverages AI-generated digital assets to recreate familiar cinematic moments with a playful twist, tapping into India’s deep-rooted connection with Bollywood. This approach aims to create a strong cultural recall while presenting the product in a fresh, engaging format.

Commenting on the relaunch, Mohit Mahajan, AVP Marketing at Rebel Foods, noted that Pizza Wraps had previously received strong consumer response, and the brand saw an opportunity to bring them back in a way that feels relevant to today’s audience.

At the core of the product is a convenience-driven format, addressing changing consumption habits. While pizza remains widely popular, it is often less suited for on-the-go consumption. Pizza Wraps aim to bridge this gap by offering a portable, easy-to-eat alternative that combines familiar flavours with added convenience.

To further amplify reach, the campaign includes collaborations with over 20 influencers, who are creating Bollywood-inspired content across social media platforms. From dramatic dialogues to recreated iconic scenes, the content is designed to drive engagement and spark conversations among younger audiences.

With this relaunch, Faasos continues to tap into the intersection of food, culture, and digital storytelling, positioning Pizza Wraps as a modern, accessible take on a globally loved format.


Coffee Sutra Enters Delhi with NOD Collaboration

Coffee Sutra Enters Delhi with NOD Collaboration

By Hariharan U

Published on April 24, 2026

Marking its entry into the capital, Coffee Sutra has partnered with NOD Punjabi Bagh in a move that redefines how beverages integrate into the dining experience. As part of the collaboration, Coffee Sutra takes over NOD’s entire beverage program as its official partner.

Founded by Dushyant Singh, the Jaipur-based brand brings its specialty coffee expertise to Delhi, marking its first major step beyond its home city. The partnership reflects a shared vision between both brands to create a dining experience where food and beverages complement each other seamlessly rather than exist as separate elements.

At NOD, Coffee Sutra curates a diverse beverage menu that extends beyond coffee. Guests can expect specialty brews made from ethically sourced, single-origin beans, alongside a selection of shakes, smoothies, and handcrafted mocktails. Each offering is designed to pair thoughtfully with the restaurant’s globally inspired cuisine, enhancing the overall guest experience.

Dushyant Singh shared that Delhi’s dynamic food culture makes it an ideal market for the brand’s expansion. He emphasized that every aspect—from sourcing beans to the final pour, is crafted with intent, ensuring a meaningful experience for guests.

Beyond menu creation, Coffee Sutra manages the complete beverage operations at NOD, including barista training, daily execution, and equipment maintenance. This end-to-end involvement highlights the brand’s focus on consistency and quality across all touchpoints.

With over 15 years of industry experience, Coffee Sutra has built strong sourcing networks with farmers in India and globally. The brand operates its own roastery and Coffee Lab in Jaipur, while also offering workshops, brewing masterclasses, and barista training. Its growing footprint includes five cafés in Jaipur and partnerships with over 40 establishments across India, including global hospitality names.

This collaboration signals a significant step in Coffee Sutra’s national expansion, bringing its curated and experience-led approach to Delhi’s evolving café and dining scene.


Rumour Brings Speakeasy-Style Nights to Vasant Vihar

Rumour Brings Speakeasy-Style Nights to Vasant Vihar

By Manu Vardhan Kannan

Published on April 24, 2026

Delhi’s nightlife has a new address with the opening of Rumour, a speakeasy-style lounge in Vasant Vihar that brings together curated drinks, music, and a lively social setting. Designed to offer a fresh take on after-work and late-night outings, the space draws inspiration from New York’s intimate wine and cocktail bars.

Rumour is built around the idea of easy, enjoyable social experiences. Created by founder Rhea Parekh Jain and co-founder Nishchay Jain, the lounge aims to be a go-to spot where guests can simply walk in and unwind. “We wanted to build a place that feels like your go-to spot where you don’t overthink plans, you just show up and know you’ll have a good time,” says Rhea Parekh Jain - founder and Nishchay Jain - co-founder. “Rumour is about energy, great wines, familiar drinks, and nights that never go exactly as planned in the best way. It’s the kind of place where one drink becomes three, and you leave with a few good rumours to take home.”

The interiors, designed by Sussanne Khan’s The Charcoal Project, reflect a mix of quirky luxury and raw New York loft aesthetics. From a hidden entrance to warm lighting and layered textures, every detail adds to the intimate and energetic feel of the space. With seating for around 45 guests, Rumour offers a mix of cosy corners, group seating areas, and a balcony that overlooks the main lounge, making it suitable for both small gatherings and larger groups.

At the heart of the experience is wine, with a strong focus on tastings and curated selections. The cocktail menu complements this approach, with nearly half of the drinks built around wine-based creations. The food menu features shareable plates that are designed to pair well with the beverages, adding to the overall experience.

Rumour is aimed at urban professionals, creatives, and those looking for a well-curated nightlife spot. The speakeasy concept adds a sense of exclusivity, while the overall vibe keeps it social and engaging. Open from Wednesday to Monday, between 6:00 PM and 1:00 AM, the lounge offers a perfect setting for after-work meetups, date nights, and late-evening gatherings.

Located at 12, Basant Lok, 1st Floor, Priya Market, Vasant Vihar, Rumour adds a new dimension to Delhi’s evolving nightlife scene. With plans to introduce more concepts in the future, the brand is focused on creating spaces that bring together design, atmosphere, and memorable social experiences.

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