Chai Sutta Bar Brews Excitement with Maatea: A Fresh Sip of Home

Chai Sutta Bar Brews Excitement with Maatea: A Fresh Sip of Home

By Author

Published on January 29, 2024

Chai Sutta Bar, the global tea chain, is introducing a new chapter in its tea journey with the launch of Maatea. This distinct tea brand is set to redefine the tea-drinking experience, offering a taste of homemade tea with a strong focus on purity and quality.

Starting its journey in Indore, Madhya Pradesh, Maatea is poised for gradual expansion into Rajasthan and Chhattisgarh. With over seven years of successfully serving tea lovers at Chai Sutta Bar, Maatea positions itself as a natural, high-quality tea at an affordable price.

Reflecting on the launch, Anand Nayak, Co-Founder of Chai Sutta Bar, shares, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”

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The dedication to purity and quality has set Maatea apart, garnering over 500 orders and positive customer feedback within just two weeks of its introduction. Anubhav Dubey, Co-Founder of Chai Sutta Bar, expresses enthusiasm, stating, “With over 500 orders and positive customer feedback, Maatea has swiftly become the preferred choice for tea lovers. Our dedication to purity and quality sets us apart; each tea leaf undergoes processing without the addition of special ingredients or additives.”

Rahul Patidar, Director of Chai Sutta Bar, emphasizes quality as the top priority in tea leaves. “Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience.”

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Maatea is FDA-approved, solidifying its status as a quality chai brand. Chai Sutta Bar expresses confidence in the brand's potential for global expansion, stating, “With the products we've developed since day one, we have the potential to export them to the international market.”

In a strategic move to make premium tea accessible, Maatea is offered at an attractive price point of Rs 450. This pricing strategy aligns with Chai Sutta Bar's mission to provide a unique and high-quality tea experience that stands out in the market.


Babai Hotel Opens First Outlet in Bengaluru

Babai Hotel Opens First Outlet in Bengaluru

By Manu Vardhan Kannan

Published on December 27, 2024

Babai Hotel, a legendary name in authentic Andhra cuisine with over 80 years of heritage, has opened its first outlet in Bengaluru. Located on ITPL Main Road, this new establishment is set to bring the timeless flavors of Andhra Pradesh to the vibrant culinary landscape of Bengaluru.

The grand launch was a remarkable event, graced by Telugu superstar Sreeleela as the guest of honor. Guests enjoyed a live inauguration and an exclusive tasting session featuring Babai Hotel’s renowned dishes, including its signature pure ghee idlis and pesarattu with upma.

Speaking at the event, Sudheer Gundu, CEO of Babai Hotel, shared his excitement:

“We are proud to bring Babai Hotel’s legacy of authentic Andhra cuisine to Bengaluru. This city has always been a melting pot of cultures, and we are excited to add our rich heritage and flavors to its vibrant food scene. The response so far has been truly heartwarming, and we look forward to serving Bengaluru with the same passion and quality that has defined us for decades.”

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The Bengaluru outlet is designed to offer an unparalleled culinary experience for food enthusiasts, blending the rich cultural heritage of Andhra Pradesh with Babai Hotel’s legacy of excellence. From its timeless dishes to the warm hospitality, this iconic brand is ready to make its mark in Bengaluru.


Urban Square Mall Welcomes Udaipur's First McDonald's with Alfresco Dining

Urban Square Mall Welcomes Udaipur's First McDonald's with Alfresco Dining

By Nishang Narayan

Published on December 26, 2024

Urban Square Mall, Udaipur's ultimate shopping and leisure destination, has added yet another highlight to its offerings with the grand opening of the city’s first McDonald’s. Spanning an impressive 3,000 sq. ft., this McDonald's outlet features a delightful alfresco dining space, a McCafé, and self-check-in and checkout counters, making it a standout addition to the city’s dining scene.

The grand inauguration was attended by Shri Brijesh Kumar Ji Soni and Shri Umesh Ji Ojha, both serving as Additional SPs of Udaipur, who graced the occasion as Guests of Honour.

This new McDonald’s promises to elevate Urban Square Mall’s food and beverage offerings while enhancing the overall dining experience. In addition to the renowned fast-food chain, the mall hosts popular brands such as Burger Singh, Yeh Hai Mumbai Meri Jaan, and Chatkaz, offering a delightful mix of global and regional cuisines.

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Commenting on the opening, Uddhav Poddar, CMD of Bhumika Group, said, “We are thrilled to add McDonald’s to our diverse offerings. This addition continues to position Urban Square Mall as the ultimate one-stop destination for both shoppers and travellers. With an aim to continue offering an unmatched mix of shopping, leisure, and dining options, we look forward to more such partnerships in the near future.”

Echoing this sentiment, Siddharth Katyal, CEO of Bhumika Group, stated, “The opening of McDonald’s at Urban Square Mall is a landmark moment for us. This addition reinforces our commitment to providing visitors with an unparalleled mix of premium brands, cutting-edge amenities, and memorable experiences. We are proud to set a new benchmark for shopping and dining in the city and look forward to welcoming more iconic brands in the future.”

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Urban Square Mall is already home to a host of prestigious brands, including PVR Inox, Lemon Tree Hotels, Jusjumpin, Baggit, Vishal Mega Mart, Manbhawan Thali, and the Wooden Street store, ensuring a comprehensive and delightful experience for visitors.

With the opening of McDonald’s, Urban Square Mall continues to solidify its position as Udaipur’s premier hub for shopping, dining, and leisure, offering residents and tourists a world-class experience.


Bengaluru's Newest Microbrewery ICB-Indian Craft Brewery Sets a New Benchmark in Craft Beer and Culinary Experience

Bengaluru's Newest Microbrewery ICB-Indian Craft Brewery Sets a New Benchmark in Craft Beer and Culinary Experience

By Manu Vardhan Kannan

Published on December 25, 2024

Bengaluru’s latest addition to its vibrant beer and dining culture, ICB-Indian Craft Brewery, has opened its doors, promising to redefine the craft beer experience in India. Situated in the heart of Manyata Tech Park Nagavara, this expansive 1,500-seater microbrewery covers two acres and combines India’s ancient brewing traditions with modern, global influences.

A Unique Indian Craft Beer Experience
ICB stands out by deeply integrating India's cultural heritage, indigenous ingredients, and rich culinary flavors into its brewing process. According to Gopi Chand Cherukuri, co-founder of ICB, the microbrewery aims to reinvent craft beer in India. "With our dedicated craftsmanship and a team of seasoned brewmasters, including a master brewer from Costa Rica, and culinary experts, we’ve perfected the art of creating unique flavors that are global and deeply rooted in India’s rich history," he said.

Cultural Zones to Explore
The brewery’s architecture is designed with the COAST philosophy in mind—Culture, Opinion, Art, Sustainability, and Taste. This approach invites guests to explore different experiential spaces known as zones, each curated to reflect ICB’s Indian roots while providing a sense of belonging and cultural connection. The first zone is already open, and the second zone is scheduled to launch in January 2025.

Innovative Brews and Signature Offerings
ICB’s brewing philosophy is grounded in deep research into India’s diverse culinary landscape. The microbrewery has established a dedicated R&D center in Belgium for driving beer innovations, ensuring that every beer served is a result of global expertise and local inspiration. One of its signature offerings is Ramanujan, a range of premium non-alcoholic beers named in homage to the legendary Indian mathematician Srinivasa Ramanujan.

The Future of Indian Craft Beer
ICB’s impact goes beyond its beers. It is set to become a cultural hotspot, hosting curated pop-up experiences led by renowned chefs. Beginning next month, these pop-ups will feature royal heirloom recipes passed down by Maharajas from across India, offering diners an exclusive opportunity to savor traditional recipes from India’s royal kitchens.

The New Face of Bengaluru’s Dining Culture
ICB-Indian Craft Brewery promises to be a game-changer in Bengaluru’s beer and dining scene, offering a fresh and exciting experience for beer lovers, food enthusiasts, and cultural explorers alike.

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