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By Nishang Narayan
Published on August 24, 2024
Trip Affiliates Network (TA Network) has announced a groundbreaking partnership with Citadines Pearl Hoi An (CPH), representing a pivotal moment in the digital evolution of Vietnam's hospitality industry. This collaboration is set to transform traditional booking methods by integrating a streamlined digital system, aligning with the broader trend of technological adoption within the sector.
The partnership will enable direct B2B bookings, allowing hotels to bypass third-party booking platforms, thus retaining a larger share of revenue. This strategic move not only enhances profitability but also grants CPH greater control over pricing, inventory management, and strengthens its relationships with B2B partners.
Mr. Ho Son Tung, Director of Sales at Citadines Pearl Hoi An, emphasized the significance of this partnership, stating, "TA Network's digital solutions will offer a more efficient booking experience, attracting a wider range of corporate and travel agency clients. The platform serves as both an operational management tool and a bridge to B2B and B2C clients, enhancing service delivery and fostering repeat business."
In addition to improving the booking experience, the partnership introduces automation to inventory control, significantly reducing errors associated with manual data entry. This will enhance room availability, customer service, and mitigate issues related to overbooking, ensuring a seamless experience for guests.
Thomas Wong, Regional Director of Partnerships & Growth at TA Network, highlighted the success of their solutions in other regions and expressed enthusiasm about expanding into the Vietnamese market. He noted, "This partnership will pave the way for future innovations, helping our clients maintain a competitive edge in the evolving travel industry."
About Citadines Pearl Hoi An
Nestled on the shores of the An Bang coast, one of the world’s most beautiful beaches, Citadines Pearl Hoi An offers a unique blend of classical architecture and modern accommodations, including hotel rooms, apartments, and villas. With a spacious 1,600-square-meter outdoor pool and a diverse range of services, the resort promises an exceptional experience for visitors to Hoi An.
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam, and Thailand, Trip Affiliates Network provides comprehensive FIT/group inbound and outbound turnkey solutions, along with direct supplier connectivity services for travel agents, wholesalers, and hotels. Their high-end platforms include integrated booking systems for flights, hotels, activities, and transfers, as well as dynamic packages and digital payment solutions.
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By Hariharan U
Published on May 26, 2026
PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.
The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.
Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.
The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.
Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.
The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.
said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
Saudia has announced the induction of its first Airbus A321XLR, becoming the first airline in the Middle East and Africa region to operate the new-generation long-range narrow-body aircraft.
The delivery marks a significant step in Saudia’s ongoing fleet modernisation programme, aimed at improving operational efficiency, expanding international connectivity, and enhancing overall passenger experience. With a range of up to 8,700 kilometres and flight endurance of around nine hours, the aircraft allows the airline to operate longer routes using a more efficient narrow-body configuration.
The aircraft also debuts “The New Saudia Experience,” the airline’s refreshed onboard product focused on comfort, connectivity, entertainment, dining, and service consistency. The cabin features 24 Business Class suites designed for privacy and premium comfort, along with 120 Economy Class seats equipped with larger personal screens and charging ports.
High-speed inflight connectivity will enable passengers to browse, stream content, and attend virtual meetings during flights. Business Class travellers will also benefit from an enhanced dining experience, including chef-curated menus featuring Saudi and international cuisine.
Speaking on the milestone, Ibrahim Al-Omar said the delivery reflects the airline’s broader transformation strategy, focusing not only on capacity expansion but also on elevating product quality and operational performance in line with national aviation ambitions.
The aircraft induction is part of Saudia Group’s wider order of 105 Airbus aircraft, which is also expected to generate economic value through local supplier development and integration into global aviation supply chains.
Saudia is scheduled to add 15 Airbus A321XLR aircraft by 2027 as part of its expansion roadmap, supporting network growth across tourism, business travel, pilgrimage, and major international events aligned with Saudi Arabia’s Vision 2030.
By Manu Vardhan Kannan
Zaya Indian & Persian Kitchen in McAllen, Texas has announced the appointment of Chef Mahesh Dhami as its new Executive Chef. Bringing more than 14 years of experience in luxury hospitality, Indian fine dining, and modern gastronomy, Chef Dhami joins the leadership team with a strong background in culinary innovation and operations.
Recognised for his expertise in regional Indian cuisines and creative menu development, Chef Dhami will oversee all culinary functions at Zaya. His responsibilities will include menu innovation, kitchen operations, team training, food quality standards, and enhancing the overall dining experience for guests.
Before joining Zaya, Chef Dhami was associated with Musaafer by Spice Route in Houston, Texas, a Michelin-recognized Indian fine dining restaurant known for its progressive take on Indian cuisine in the United States. During his time there, he progressed from Junior Sous Chef to Sous Chef within a year, reflecting his strong leadership abilities and operational expertise.
Chef Dhami received his professional culinary training at The Taj Mahal Hotel through the Hotel Operations Management Training (HOMT) program. He further sharpened his skills at well-known culinary establishments including Masala Art and Machan, where he gained valuable experience across luxury hospitality, banquet operations, and traditional Indian cooking.
His expertise spans Awadhi, Mughlai, Rajasthani, and South Indian cuisines. By combining traditional Indian flavours with contemporary cooking methods, tasting experiences, and artistic presentation styles, Chef Dhami brings a balanced approach to modern dining. His experience also extends to menu engineering, food costing, team development, and luxury restaurant operations.
“I am honored to join Zaya Indian & Persian Kitchen and lead a concept that values authenticity and innovation. My goal is to create memorable dining experiences that celebrate the richness of Indian cuisine through modern techniques and thoughtful presentation,” said Chef Mahesh Dhami.
With Chef Dhami taking charge of the culinary direction, Zaya Indian & Persian Kitchen aims to further strengthen its position as one of South Texas’ emerging destinations for elevated Indian and Persian dining experiences.
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