DSP Mutual Fund, Dentsu Creative & Falco Robotics Launch ‘Garuda Rakshak’ to Reunite Lost Children at Purna Maha Kumbh

DSP Mutual Fund, Dentsu Creative & Falco Robotics Launch ‘Garuda Rakshak’ to Reunite Lost Children at Purna Maha Kumbh

By Nishang Narayan

Published on January 26, 2025

The Purna Maha Kumbh, a once-in-144-years spiritual gathering, is set to welcome a record 400 million devotees this year. While this extraordinary festival reflects unity and devotion, it has a darker side—the frequent loss of children amidst the massive crowds. Past events have reported over 250,000 missing individuals, many of them children, raising critical concerns about safety and security.

In response to this urgent issue, DSP Mutual Fund, in partnership with Dentsu Creative Webchutney and Falco Robotics, has introduced Garuda Rakshak, a revolutionary drone-powered search-and-rescue system. Named after Garuda, the mythological protector bird, this innovative initiative combines technology, compassion, and precision to reunite lost children with their families.

image

How Garuda Rakshak Works

Garuda Rakshak’s unique system operates offline, overcoming the network congestion challenges typical of high-density events like the Maha Kumbh. It integrates low-frequency radio bands, satellite tracking, and drone automation to pinpoint missing children.

Here’s how it works:

  1. Activation via ID Band: Guardians can tap the child’s ID band at the Lost and Found Centre to activate the Garuda Rakshak system.
  2. Real-Time Tracking: Using geo-data from the wristband, drones quickly identify the child’s location.
  3. Visual Marker Deployment: The drone releases a color-coded marker in the sky, guiding rescuers to the child’s exact position.
  4. On-Ground Coordination: Simultaneously, the child’s details are transmitted to the on-ground rescue team, ensuring a swift and reliable recovery.

This seamless technology offers a lifeline for families navigating the chaos of the Kumbh, ensuring timely intervention and reunification.

image

Leadership Voices

Abhik Sanyal, Head of Marketing at DSP Asset Managers, remarked:
"At DSP Mutual Fund, we believe that meaningful investments go beyond monetary returns. Backing Garuda Rakshak aligns with our ‘Invest for Good’ philosophy, ensuring that the most valuable returns come in the form of safety, hope, and smiles."

Gurbaksh Singh, Chief Innovation Officer at Dentsu Creative, highlighted:
"By blending ancient wisdom with modern drone technology, we’ve crafted a solution that not only saves lives but also restores hope in moments of despair. It’s a testament to the transformative power of innovation driven by compassion."

Vishal Dixit, CEO of Falco Robotics, added:
"Garuda Rakshak is uniquely designed to address the complexities of high-density events like the Maha Kumbh. The integration of drone technology with offline navigation ensures that every child can be reunited safely with their loved ones."

image

A Step Toward Safety and Hope

Garuda Rakshak not only reflects the power of technology but also underscores the importance of collective responsibility during large-scale events. This pioneering effort aims to protect the most vulnerable and bring reassurance to millions of families attending the Purna Maha Kumbh.

For DSP Mutual Fund, Dentsu Creative Webchutney, and Falco Robotics, this initiative is a significant stride in merging technology with humanity, marking a new era in crowd safety and humanitarian innovation.


Andaman Tourism to Host ‘Island Trekking Festival’ at Mount Manipur on November 15

Andaman Tourism to Host ‘Island Trekking Festival’ at Mount Manipur on November 15

By MAnu Vardhan Kannan

Published on November 16, 2025

The Andaman and Nicobar Islands government is set to host an ‘Island Trekking Festival’ at Mount Manipur on November 15, aiming to promote eco-adventure tourism and encourage local youth participation. Organised by the Tourism Department with support from the Environment and Forests Department and MY Bharat, the event highlights the islands’ natural beauty and historical legacy.

A tourism department official stated that the festival seeks to inspire youth to take up eco-guiding and adventure guiding as viable paths for self-employment, aligning with the administration’s vision of sustainable tourism development. Participation will be limited to 50 individuals, including local youth, trekking enthusiasts, tour operators, and tourists. The first 50 registered participants will be selected for the trek, and all will receive participation certificates from the Tourism Department.

Mount Manipur, formerly known as Mount Harriet, is the third-highest peak in the Andaman archipelago and one of its most scenic and historically significant trekking routes. The site carries deep historical importance, following the Anglo-Manipur War of 1891, Maharaja Kulachandra Singh and 22 freedom fighters were exiled to the Andaman Islands.

To honour their bravery, Union Home Minister Amit Shah renamed Mount Harriet as Mount Manipur during his 2021 visit to the islands. In recognition of this history, the Tourism Department chose the location as the venue for the Island Trekking Festival, merging adventure with remembrance.


Air India SATS Unveils New Brand Identity to Mark a New Era in Aviation

Air India SATS Unveils New Brand Identity to Mark a New Era in Aviation

By Manu Vardhan Kannan

Published on November 16, 2025

Air India SATS Airport Services Private Limited (AISATS), a joint venture between Air India Limited and Singapore-based SATS Ltd., has unveiled its new brand identity and logo, marking a new phase in India’s aviation transformation. The refreshed identity reflects AISATS’s growth into a dynamic and technology-driven aviation services provider, underscoring its focus on innovation, collaboration, and sustainability.

The redesigned logo embodies the company’s core values of partnership and progress, representing infinite possibilities in creating a seamless, efficient, and sustainable air services ecosystem. Through this rebranding, AISATS reinforces its role as a key player in advancing India’s ground handling and air cargo infrastructure, aiming to set new global benchmarks in operational excellence.

Ramanathan Rajamani, CEO, AISATS, said, “This new identity marks an exciting milestone in AISATS’s growth journey as we continue to build a more connected and progressive aviation ecosystem in India. Our refreshed logo reflects the spirit of collaboration and innovation that drives us, combining technological advancement with a human touch. Together with our partners and stakeholders, we aim to set new standards in operational excellence, efficiency, and customer experience.”

The new logo’s vibrant tones represent excellence, confidence, and passion, values that have long defined AISATS’s service ethos across airports in India. The refreshed identity captures the company’s commitment to partnership-led progress by combining global expertise with local innovation.

The rebranding coincides with a period of rapid growth in India’s aviation sector, supported by initiatives such as PM Gati Shakti, UDAN, and the National Logistics Policy. AISATS continues to expand its operational footprint with projects like the AISATS BLR Logistics Park and the upcoming Multi-Modal Cargo Hub at Noida International Airport, both aimed at enhancing multimodal connectivity and air cargo efficiency.

As India’s aviation industry scales new heights, AISATS’s renewed identity marks its forward-looking approach to sustainable growth and customer-centric excellence. This milestone positions the company as a catalyst in shaping the next phase of India’s aviation transformation, one defined by technology, innovation, and collaboration.


Emirates Marks 40 Years of Connecting India to the World

Emirates Marks 40 Years of Connecting India to the World

By Manu Vardhan Kannan

Published on November 12, 2025

Emirates celebrates four remarkable decades of connecting India to the world, marking its enduring partnership with the nation since the launch of its first flight on 25 October 1985. Over the years, the airline has evolved into one of India’s most prominent international carriers, offering seamless connectivity through Dubai and redefining global travel for millions.

In its 40-year journey, Emirates has carried over 24 million passengers between Dubai and Mumbai and 15 million passengers between Dubai and Delhi, operating more than 95,000 and 60,000 flights respectively. Across nine Indian gateways, Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram, the airline has flown a total of 92 million passengers, reflecting a shared story of growth, progress, and partnership.

Marking the milestone, Mohammad Sarhan, Vice President – India & Nepal, Emirates, said,

“It is an incredible milestone to complete 40 years of serving India, a market that has been a cornerstone of our global operations. We are humbled by the continued trust that Indian travellers have placed in Emirates over the decades. From the very beginning, our promise has been to deliver world-class service, seamless connectivity, and a superior flying experience.”

He further added,

“India has always been an integral part of Emirates’ journey and success. Over the past four decades, our partnership with India has grown from strength to strength, built on mutual trust, respect, and a shared vision of connecting people and opportunities across the world.”

Strengthening Global Connectivity

For generations of Indian travellers, Dubai has served as a gateway to explore the world. Popular onward destinations from Mumbai and Delhi include New York, San Francisco, London, Paris, Toronto, and other major global cities. Emirates’ “Fly Better” philosophy resonates strongly with Indian passengers through its regionally inspired cuisine, culturally relevant in-flight entertainment in nine Indian languages, and live coverage of major sporting events like cricket and golf.

Supporting India’s Trade and Exports

Beyond passenger services, Emirates SkyCargo has been a key player in strengthening India’s global trade network. Since 2020, it has transported over 700,000 tonnes of exports and imports, including pharmaceuticals, perishables, and other essential commodities, helping Indian businesses access global markets efficiently and reliably.

Charting the Path Ahead

Emirates continues to deepen its commitment to India through strategic investments, enhanced fleet, and service upgrades. The introduction of the A380 aircraft to Mumbai in 2014 and Bengaluru in 2022, the rollout of Premium Economy in major Indian cities, and the deployment of the latest A350 aircraft in Ahmedabad and Mumbai highlight the airline’s forward-looking approach.

As Emirates celebrates 40 years of connecting India to the world, it reaffirms its dedication to being a trusted global connector, linking people, cultures, and opportunities while supporting India’s continued journey of progress and prosperity.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.