DSP Mutual Fund, Dentsu Creative & Falco Robotics Launch ‘Garuda Rakshak’ to Reunite Lost Children at Purna Maha Kumbh

DSP Mutual Fund, Dentsu Creative & Falco Robotics Launch ‘Garuda Rakshak’ to Reunite Lost Children at Purna Maha Kumbh

By Nishang Narayan

Published on January 26, 2025

The Purna Maha Kumbh, a once-in-144-years spiritual gathering, is set to welcome a record 400 million devotees this year. While this extraordinary festival reflects unity and devotion, it has a darker side—the frequent loss of children amidst the massive crowds. Past events have reported over 250,000 missing individuals, many of them children, raising critical concerns about safety and security.

In response to this urgent issue, DSP Mutual Fund, in partnership with Dentsu Creative Webchutney and Falco Robotics, has introduced Garuda Rakshak, a revolutionary drone-powered search-and-rescue system. Named after Garuda, the mythological protector bird, this innovative initiative combines technology, compassion, and precision to reunite lost children with their families.

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How Garuda Rakshak Works

Garuda Rakshak’s unique system operates offline, overcoming the network congestion challenges typical of high-density events like the Maha Kumbh. It integrates low-frequency radio bands, satellite tracking, and drone automation to pinpoint missing children.

Here’s how it works:

  1. Activation via ID Band: Guardians can tap the child’s ID band at the Lost and Found Centre to activate the Garuda Rakshak system.
  2. Real-Time Tracking: Using geo-data from the wristband, drones quickly identify the child’s location.
  3. Visual Marker Deployment: The drone releases a color-coded marker in the sky, guiding rescuers to the child’s exact position.
  4. On-Ground Coordination: Simultaneously, the child’s details are transmitted to the on-ground rescue team, ensuring a swift and reliable recovery.

This seamless technology offers a lifeline for families navigating the chaos of the Kumbh, ensuring timely intervention and reunification.

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Leadership Voices

Abhik Sanyal, Head of Marketing at DSP Asset Managers, remarked:
"At DSP Mutual Fund, we believe that meaningful investments go beyond monetary returns. Backing Garuda Rakshak aligns with our ‘Invest for Good’ philosophy, ensuring that the most valuable returns come in the form of safety, hope, and smiles."

Gurbaksh Singh, Chief Innovation Officer at Dentsu Creative, highlighted:
"By blending ancient wisdom with modern drone technology, we’ve crafted a solution that not only saves lives but also restores hope in moments of despair. It’s a testament to the transformative power of innovation driven by compassion."

Vishal Dixit, CEO of Falco Robotics, added:
"Garuda Rakshak is uniquely designed to address the complexities of high-density events like the Maha Kumbh. The integration of drone technology with offline navigation ensures that every child can be reunited safely with their loved ones."

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A Step Toward Safety and Hope

Garuda Rakshak not only reflects the power of technology but also underscores the importance of collective responsibility during large-scale events. This pioneering effort aims to protect the most vulnerable and bring reassurance to millions of families attending the Purna Maha Kumbh.

For DSP Mutual Fund, Dentsu Creative Webchutney, and Falco Robotics, this initiative is a significant stride in merging technology with humanity, marking a new era in crowd safety and humanitarian innovation.


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