Evoke Experiences Unveils Rann Utsav 2024 – The Tent City and Beyond

Evoke Experiences Unveils Rann Utsav 2024 – The Tent City and Beyond

By Nishang Narayan

Published on November 5, 2024

Evoke Experiences, a leading name in experiential hospitality, is thrilled to announce the return of Rann Utsav 2024 – The Tent City, set to commence on November 11, 2024, in Kutch, Gujarat. This annual event has firmly placed the Kutch region on the global tourism map, drawing attention with its unique cultural and natural allure. This year’s Rann Utsav will be grander and more immersive than ever, with over 400 luxury tents and an estimated 50,000 guests expected to attend throughout the festival.

For the first time, Evoke Experiences will oversee not only the operation of The Tent City but also market, branding, and entertainment services, marking the beginning of a significant seven-year partnership that extends through 2031. Bhavik Sheth, COO of Evoke Experiences, shared, “Rann Utsav 2024 represents a harmonious blend of tradition and modernity. We are honored to not only host The Tent City but also manage the market and entertainment services. With our commitment to sustainability and community development, we look forward to making a meaningful contribution to the progress of Dhordo and the Kutch region.”

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Dhordo Village: A Globally Recognized Cultural Gem

Held annually in Dhordo, a picturesque village in the Great Rann of Kutch, Rann Utsav has evolved into a globally celebrated cultural festival. Recently, Dhordo earned the prestigious title of “Best Tourism Village” from the United Nations, making it the only village in India to receive this distinction. Visitors to Rann Utsav can experience Kutch’s rich heritage through traditional arts, crafts, music, and local delicacies, offering an authentic glimpse into the cultural richness of Gujarat.

A Commitment to Sustainability

This year, Rann Utsav emphasizes sustainability more than ever. Evoke Experiences is dedicated to minimizing the festival’s environmental impact with eco-friendly waste management practices, such as sewage treatment plants (STPs), battery-operated vehicles for on-site transportation, and a reduction in plastic use by replacing plastic water bottles with sustainable alternatives. Additionally, Evoke Experiences’ Corporate Social Responsibility (CSR) initiative, inspired by its successful Dholavira cleaning drive, will focus on conservation efforts in the Great Rann of Kutch, ensuring the festival’s celebration of culture aligns with preserving the region’s natural beauty.

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Supporting the Local Community

Rann Utsav’s positive impact on the Kutch region extends beyond tourism, providing significant economic benefits for the local community. The influx of visitors during the festival greatly supports the local economy, creating opportunities for artisans, performers, and small businesses.

Invitation to an Unforgettable Experience

Evoke Experiences invites travelers from around the globe to partake in Rann Utsav 2024, where culture, sustainability, and luxury combine to create an unparalleled experience. The festival promises unique memories against the breathtaking backdrop of the White Rann, fostering a deep appreciation for Kutch’s cultural and natural heritage.

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About Evoke Experiences

As the hospitality flagship of the historic Lallooji & Sons, Evoke Experiences has pioneered luxury tented hospitality with marquee projects such as Rann Utsav – The Tent City, Statue of Unity Tent City-1, and Gandhisagar Forest Retreat. Evoke Experiences crafts immersive luxury stays across diverse landscapes, from spiritual retreats to wildlife adventures, with upcoming projects in locations like Sasan Gir, Shivrajpur, and Dwarka in Gujarat, as well as Puri, Jagannath in Odisha, and Ayodhya in Uttar Pradesh. Evoke Experiences is dedicated to delivering unforgettable journeys that balance opulence with sustainability, enriching local cultures and environments.


Lufthansa’s Allegris First Class and VR Entertainment Set to Take Off

Lufthansa’s Allegris First Class and VR Entertainment Set to Take Off

By Nithyakala Neelakandan

Published on November 7, 2024

Lufthansa is set to debut its Allegris First Class on long-haul routes, with the first flights scheduled to Bangalore on November 9 and Mumbai on November 15. This new offering features two individual suites and the unique Suite Plus on the A350-900, aiming to elevate passenger comfort and privacy. Initially, the Allegris First Class will be available by invitation to Lufthansa’s loyal customers before gradually opening up for wider bookings as more aircraft are equipped with the new cabin.

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The Allegris First Class Suite has been designed with luxury in mind, providing amenities like ceiling-high walls, a lockable door, and ample space, allowing travelers to enjoy an exclusive, private experience. Each suite includes a nearly one-meter-wide seat that can be adjusted for heating or cooling to meet personal comfort needs.

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Travelers will also find a large table, a high-resolution screen, wireless over-ear headphones, and a personal wardrobe for convenient storage. Adding to the atmosphere, the suite offers customizable lighting, allowing guests to create a comfortable, ambient setting. The Suite Plus option caters to couples or partners, allowing them to share the travel experience in an elegant shared suite.

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In addition to the luxury of the new Allegris cabins, Lufthansa has received the prestigious 2024 APEX Innovation Award for its pioneering work in in-flight entertainment. Partnering with Meta and MSM.Digital, Lufthansa has introduced virtual reality (VR) headsets on Allegris-equipped flights, becoming the first airline globally to offer such an immersive experience.

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Business Class Suite passengers now have the option to try out VR headsets and provide feedback, enhancing the airline’s in-flight entertainment offerings with an interactive dimension.

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This exclusive VR experience includes cinema-quality films, engaging 360-degree travel podcasts, games, and relaxation exercises, all designed to add a new layer of enjoyment to the journey. With this initiative, Lufthansa aims to combine cutting-edge technology with the luxurious comfort of its Allegris cabins, setting a new benchmark in passenger experience on long-haul flights.


Meghalaya Celebrates Responsible Tourism, Wins Recognition for Sustainability

Meghalaya Celebrates Responsible Tourism, Wins Recognition for Sustainability

By Nithyakala Neelakandan

Published on November 7, 2024

Meghalaya, known as the "abode of clouds" and celebrated for its scenic landscapes and rich cultural heritage, has been acknowledged for its dedication to responsible tourism. The state recently gained recognition at the 2024 Indian Responsible Tourism State Awards (IRSTA), organized by the Meghalaya Tourism Department in partnership with Outlook Group to mark World Tourism Day. The awards highlighted various categories such as sustainable leadership, experiences, and champions of sustainability.

The state’s tourism initiatives emphasize the blend of natural beauty with the traditions of the Garo, Khasi, and Jaintia tribes, known for living in harmony with their environment. A prime example of this harmony is the iconic Living Root bridges, crafted by weaving the roots of trees over rivers and streams. These marvels showcase Meghalaya’s approach to sustainable and immersive tourism, where community and culture are at the forefront.

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The Sieng Riti Institute, led by Shri Snar Singh Malngiang, was awarded Gold in the Sustainable Leadership Cultural Ambassadors category. Malngiang stated, “The sole objective of Sieng Riti Institute when we formed was based on three pillars – Learn, Preserve, and Impart.” Established in 2002, the institute has grown from training young adults to now including children as young as six, with over 170 learners engaged in preserving traditional Khasi music and customs.

Another significant honoree was Smt. Vianney Basiewdor Nongrum, who won the Sustainable Leadership Grassroots Heroes Award. She shared, “After completing my studies in Fashion and Textile Design, I worked with the women of Raid Nongtluh and other village clusters in the Ri Bhoi district. These women possess exceptional weaving skills, using natural dyes. Our collaborative efforts not only create employment but also promote cultural preservation.”

Shillong, the state’s capital, has also been recognized as a top travel destination for 2025 by Skyscanner’s “Travel Trends Report,” overtaking notable cities like Baku, Azerbaijan. This achievement is bolstered by Meghalaya’s focus on eco-tourism and sustainable practices. The upcoming Shillong Cherry Blossom Festival on November 15-16, 2024, at RBDSA Sports Complex in Ri Bhoi District, is expected to draw even more visitors.

Staying true to its 2023 Meghalaya Tourism Policy, the state continues to develop tourism that respects and preserves its unique environment and culture, enhancing its status as a sustainable and attractive travel destination.


Air India Drives Digital Transformation and Prepares for Vistara Merger

Air India Drives Digital Transformation and Prepares for Vistara Merger

By Nithyakala Neelakandan

Published on November 6, 2024

As Air India celebrates two years of its five-year transformation plan, Vihaan.AI, the airline marks significant strides in digital advancement and operational improvement. Launched in 2022, Vihaan.AI has been the foundation of Air India’s commitment to reinvent itself, focusing on five key areas: customer experience, operational excellence, talent development, industry leadership, and digital innovation. With the upcoming merger with Vistara scheduled for November 12, 2024, Air India is positioning itself as a major player in the global airline industry.

Over the past two years, Air India has invested $200 million in technological upgrades, led by Chief Digital and Technology Officer Dr. Satya Ramaswamy. This extensive overhaul includes a shift to cloud-based platforms, new applications, and a re-engineered website and mobile app, offering faster booking processes, real-time updates, and an overall more intuitive experience. A significant focus has been on upgrading the in-flight entertainment (IFE) systems to provide a more seamless, personalized experience that passengers can access via their own devices. This improvement aligns with Air India’s mission to standardize passenger experience across its varied fleet.

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An AI-powered chatbot, AI.g, launched in May 2023, has revolutionized customer service by autonomously managing 97% of customer inquiries, drastically reducing wait times and improving response quality. Integrated across Air India’s website, app, and call centers, AI.g ensures 24/7 support, setting a new standard in customer service.

Air India has rapidly modernized its internal systems, deploying 140 technology solutions in just two years. This includes migrating core functions to cloud platforms for improved scalability and reliability. Enhanced tools for crew management, safety systems, and general operations have streamlined the airline’s day-to-day functions. The addition of mobile devices for pilots, cabin crew, and ground staff provides real-time access to critical information, boosting efficiency across operational tasks.

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A major milestone in Air India’s transformation journey is the anticipated merger with Vistara, scheduled for November 2024. This merger is part of Tata Group’s strategic initiative to consolidate its aviation assets under one flagship brand. The integration has already seen over 270,000 Vistara passenger reservations and more than 4.5 million loyalty program members transferred to Air India’s digital systems. Once the merger is finalized, Air India’s network will exceed 700 daily flights, further expanding both its domestic and international reach.

Initially, Vistara’s flights will operate under the designation “AI2” and maintain their service standards, later transitioning fully to Air India’s flight codes.

Through strategic investment and technological modernization, Air India aims to solidify its reputation in a competitive global aviation market. The merger with Vistara and ongoing digital improvements underscore its ambition to offer a world-class experience for travelers. As the airline enters this new chapter, it continues to prioritize customer experience and operational efficiency, ensuring it is well-prepared to meet the demands of the modern traveler.

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