The FIFA 2026 group stage continued to deliver exciting action, with Brazil registering a convincing 3-goal victory over Haiti in their Group C encounter. The win further strengthens Brazil's position as the tournament progresses through its early stages.

In other group matches, Paraguay secured a narrow one-goal win over Turkiye in Group D, while Morocco also recorded a 1-goal victory against Scotland, adding more competition and excitement to the race for qualification.

Away from the football field, the hospitality industry across several host cities is closely tracking visitor demand during the tournament. According to data from real estate analytics company CoStar, hotel bookings on match days in some host cities, including New York, Toronto, and Miami, have remained lower than levels recorded during the same period last year.

FIFA had projected that international travellers would account for around 40 per cent of World Cup visitors. However, aviation data firm Cirium reported that flight bookings made before June from the European Union to several host cities during June and July declined compared to last year. Bookings to Kennedy Airport in New York were down by more than 15 per cent year-on-year, while bookings to San Francisco International Airport fell by nearly 10 per cent.

Many hotels had increased room rates significantly in anticipation of strong World Cup demand, with some properties pricing rooms up to 500 per cent above average levels. However, rates have gradually softened across several host destinations. According to Lighthouse Intelligence, Vancouver and Monterrey recorded some of the largest price adjustments, with room rates returning closer to last year's levels except for spikes of around $100 to $200 on match days.

Despite softer-than-expected booking trends, certain cities have experienced strong occupancy during major fixtures. When Argentina and Algeria played the first match in Vancouver on June 16, metro hotels were either sold out or operating at occupancy levels of 80 to 85 per cent, according to Andrea O'Hara, Executive Director of the Hotel & Lodging Association of Greater Kansas City.

Industry observers point to several factors affecting travel demand, including rising travel costs, reduced business travel, the location of some matches, and ongoing challenges related to international travel. Nevertheless, hospitality leaders remain optimistic about the weeks ahead.

Rosanna Maietta, Chief Executive of the A.H.L.A., said hotels are hopeful of a late booking surge as fans finalise travel plans for the knockout rounds and later-stage matches. Industry experts also noted that many travellers are booking closer to their travel dates and opting for shorter stays than initially expected.

With several high-profile matches still to come, the hospitality sector remains hopeful that visitor numbers will strengthen as FIFA 2026 moves into its decisive stages.