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By Manu Vardhan Kannan
Published on July 31, 2026
Germany is reinforcing its position as a preferred destination for Indian travellers by highlighting immersive cultural, culinary, city, and nature-based experiences. With Indian outbound travel continuing to grow, the German National Tourist Office (GNTO) India is shifting its focus towards meaningful travel that encourages visitors to spend more time exploring the country's diverse regions.
Commenting on Germany's tourism strategy for the Indian market, Romit Theophilus, Director – Marketing & Sales Office, India, GNTO, said, “Despite ongoing geopolitical uncertainty across the world, Germany continues to hold its own as a stable and dependable travel destination, and India remains one of the markets driving that momentum. What we're witnessing is a clear shift in how Indian travellers engage with Germany; they're spending more time, going deeper into a region, and choosing experiences that connect them to a place rather than simply passing through it. For 2026, our India strategy is built around this shift, moving beyond conventional sightseeing to spotlight what makes the country worth exploring in depth. Through these efforts, we want to show Indian travellers a Germany defined not just by landmarks, but by stories, flavours and shared moments worth travelling for.”
One of the country's major cultural highlights in 2026 is the 150th anniversary of the Bayreuth Festival Theatre. The milestone celebrates the legacy of composer Richard Wagner, whose influence on opera and storytelling continues to inspire audiences around the world.
The anniversary will be marked through events not only in Bayreuth but also across museums, concert halls, and cultural landmarks associated with Wagner's life. For Indian travellers with an interest in music, performing arts, and heritage, the celebrations offer an opportunity to experience Germany's rich cultural traditions.
Germany's leading cities are also strengthening their appeal with new attractions and cultural experiences.
Berlin remains at the centre of the country's city tourism, with major exhibitions, festivals, and entertainment offerings planned throughout the year. The city is also preparing for the reopening of the Pergamon Museum in June 2027 as part of the celebrations marking 200 years of the UNESCO-listed Museum Island. Another highlight is Cirque du Soleil's Alizé at Theater am Potsdamer Platz, the company's first permanent production in Europe.
Beyond Berlin, cities such as Munich, Hamburg, and Frankfurt continue to attract visitors with a mix of history, architecture, innovation, nightlife, and business opportunities. Indian travellers are increasingly exploring these destinations for both leisure and business, reflecting Germany's growing appeal beyond its iconic landmarks.
Food and beverage experiences remain a key part of Germany's tourism offering.
The country is home to 13 wine-growing regions, more than 11,000 wineries, and over 100,000 hectares of vineyards, producing a wide variety of wines, including Rieslings from the Moselle Valley and Pinot Noirs from Baden.
Germany's beer culture is equally renowned, with nearly 5,000 beer varieties produced by around 1,500 breweries, many of them located in Bavaria. The country's brewing tradition continues to follow the Reinheitsgebot, or Purity Law of 1516, regarded as the world's oldest consumer protection law.
Germany's bakery culture is another highlight, featuring over 3,000 varieties of bread and baked goods, recognised as part of Germany's UNESCO Intangible Cultural Heritage since 2014.
Seasonal food experiences further enrich the visitor journey, from spring wild garlic foraging and asparagus festivals to late-summer Federweißer wine celebrations and the famous Christmas Stollen during the festive season. These experiences offer Indian travellers a chance to connect with Germany's regional traditions through its food and local festivals.
Germany is also promoting outdoor experiences for travellers looking to enjoy nature and slow-paced holidays.
The country offers more than 320 long-distance cycling routes and several certified CycleTravelRegions, allowing visitors to explore lakes, mountains, vineyards, and countryside at a relaxed pace.
Wine trails across Rheinhessen, the Palatinate, the Moselle, and Franconia combine scenic walks with local cuisine and vineyard experiences, making them ideal for families, groups, and wellness-focused travellers.
With increasing demand for multigenerational holidays and sustainable travel among Indian tourists, Germany is positioning itself as a destination that blends nature, culture, and modern infrastructure.
Going forward, GNTO India plans to strengthen its presence through travel trade partnerships, influencer collaborations, and campaigns showcasing Germany's cultural heritage, city experiences, regional diversity, and culinary offerings. Supported by steady tourism growth and a wide range of experiences, Germany aims to inspire more Indian travellers to discover the country beyond its traditional tourist attractions.
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Published on November 6, 2026
French fashion house Lacoste has introduced its festive campaign, 'Step Into The Light', celebrating Indian festive traditions through a collection of gifting options and contemporary occasion wear. Blending the brand's signature French elegance with modern style, the campaign focuses on meaningful gatherings, thoughtful gifting and moments of celebration.
Built around the idea that style is a form of self-expression, the campaign encourages people to celebrate their individuality and create lasting memories with loved ones. Its festive collection brings together versatility, sophistication and effortless style for different occasions.
As gifting takes centre stage during the festive season, Lacoste presents a curated selection of pieces, including its iconic polos, elevated essentials, accessories and occasion-ready styles. Each offering reflects the brand's focus on quality, craftsmanship and contemporary elegance, with options designed to make festive gifting more personal and memorable.
The collection also introduces contemporary interpretations of occasion wear, combining relaxed sophistication with modern versatility. Timeless silhouettes, premium fabrics and understated details create styles suited to both intimate gatherings and larger celebrations, while retaining the brand's distinctive identity.
Through 'Step Into The Light', Lacoste celebrates individuality, confidence and the joy of coming together. The campaign brings the brand's approach to festive fashion and gifting to a new generation, encouraging everyone to express their personal style during the season.
Published on October 30, 2026
Twenty-five years after graduating from IIT Kanpur, Rajnish Kumar, Co-founder & Group Co-CEO of ixigo and author of Made in Fire, has launched the ₹1 crore Made in Fire Fund to support students from his alma mater as they begin their entrepreneurial journeys.
The initiative was announced following Kumar's return to IIT Kanpur, where he addressed the graduating Class of 2026 as Guest of Honour. Built on the belief that every great company begins with one believer, the fund aims to support young founders who have the confidence to build new businesses and solve meaningful problems.
Starting with the Class of 2026, the fund will support 10 technology-led startups from each graduating batch. Every selected startup will receive INR 10 lakh in non-dilutive prototype funding, allowing founders to develop and test their ideas without giving up equity in return for the funding.
Beyond financial support, selected founders will receive mentorship from Rajnish Kumar, ixigo's leadership team and the ixigo Mafia, a network of entrepreneurs and companies founded by former ixigo team members. The support will include product reviews, guidance on reaching customers, hiring assistance and investor introductions where appropriate.
The initiative will also give founders an opportunity to present their progress at a Demo Day held after 6 to 12 months, helping them showcase their work and the progress made since receiving support.
Unlike programmes that place greater emphasis on pitch decks, the Made in Fire Fund will follow a founder-first approach. The selection process will focus on the founders' conviction, understanding of customer needs, originality of ideas, ability to execute, long-term thinking and willingness to learn.
The fund is open to graduating IIT Kanpur students applying individually or as founding teams. It will focus on technology-led businesses working across areas such as Artificial Intelligence (AI), SaaS, Consumer Internet, Deep Tech, Climate, Mobility, HealthTech, Enterprise Software and other emerging technology domains.
Announcing the initiative, Rajnish Kumar, Co-founder & Group Co-CEO, ixigo, said, "Every great company begins with one believer. Twenty-five years ago, IIT Kanpur gave me the confidence to build before I knew where that journey would lead. The Made in Fire Fund is my way of paying that belief forward. We want to back builders early, not because they have the perfect pitch deck, but because they have conviction, understand a real problem deeply and have the ability to build. My hope is that some of these founders will return years from now and become the first believers in the generation after them.”
Sharing his views on the initiative, Prof. Manindra Agrawal, Director, IIT Kanpur, stated, “Entrepreneurship fuels national development by creating jobs, driving innovation, and generating economic growth. While our students possess technical capabilities, the journey from idea to impact depends on early encouragement, mentorship, and access to experienced entrepreneurs. The launch of the Made in Fire Fund by our distinguished alumnus, Rajnish Kumar, demonstrates how giving back can support and sustain an entrepreneurial mindset among our students. I hope this motivates more graduating students to pursue entrepreneurship with confidence and creates a cycle where each generation of founders helps the next build new ventures."
Applications for the Made in Fire Fund are now open to graduating students from the IIT Kanpur Class of 2026. Interested students can find more details and apply through the official fund website.
Application link: https://madeinfire.co/fund/apply/
Rajnish Kumar is the Co-founder and Group Co-CEO of ixigo (Le Travenues Technology Ltd., listed on NSE & BSE). An IIT Kanpur alumnus in Computer Science, he began his career as a software engineer at Amadeus before co-founding ixigo in 2007.
He has led the company's product, technology, growth and AI strategy as it grew from a bootstrapped travel search engine into India's leading OTA for the 'next billion users', serving over 540 million annual active users in FY25. Kumar received the 2023 Distinguished Alumnus Award from IIT Kanpur and was recognised in the 'Comeback Kid' category at the Economic Times Startup Awards 2021.
An active mentor and investor in India's startup ecosystem, Kumar is also the author of Made in Fire, a book that explores entrepreneurship, resilience and the journey of building enduring companies.
By Hariharan U
Published on October 29, 2026
Bombay Brasserie Singapore, the Indian dining brand from Indian Hotels Company Limited (IHCL), welcomed actor and filmmaker Aamir Khan for a special lunch, marking the 25th anniversary of his acclaimed film Lagaan with a commemorative tribute.
The visit brought together Indian cinema and culinary hospitality, with the restaurant's team preparing a menu of Indian favourites under the direction of Executive Chef Areeb Rehman. Attention was given to the selection of dishes and the overall dining experience, reflecting the restaurant's emphasis on detail and personalised hospitality.
A highlight of the afternoon was a specially designed commemorative show plate created to celebrate the 25th anniversary of Lagaan. Released in 2001, the film remains a significant milestone in Khan's career as an actor and filmmaker. During his visit, Khan signed the plate, leaving the restaurant with a personal memento of the occasion.
The tribute connected the restaurant's hospitality experience with a landmark in Indian cinema, recognising the film's enduring place in popular culture and Khan's contribution to the industry.
Bombay Brasserie Singapore has also hosted prominent figures from Indian sport. In August 2026, Kapil Dev, Sunil Gavaskar and fellow members of India's 1983 Cricket World Cup-winning team gathered at the restaurant for a celebratory lunch.
These visits add to the restaurant's profile as a dining destination for Indian personalities travelling to Singapore, while reinforcing its connection with India's cultural and sporting heritage.
First established in Kensington, London, in 1982, Bombay Brasserie has built its identity around India's diverse regional cuisines, presented through a contemporary dining experience. The brand has expanded internationally, with restaurants in destinations including Cape Town, Dubai, Singapore and Frankfurt.
The Singapore restaurant, located at South Beach, draws inspiration from Bombay's varied food culture, including Parsi cafés, seafood restaurants, chaat stalls and Continental influences. Its beverage programme also takes inspiration from colonial-era Bombay, with drinks reflecting the character of the city's neighbourhoods.
The interiors combine elements associated with Bombay's Parsi and Anglo-Indian communities, creating a setting that blends regional references with an international dining environment.
More than four decades after its London debut, Bombay Brasserie continues to introduce international audiences to India's culinary diversity. The Singapore restaurant's tribute to Lagaan added a cinematic dimension to this approach, bringing together food, film and a shared appreciation of Indian cultural heritage.
Bombay Brasserie is a dining brand of The Indian Hotels Company Limited (IHCL), established in London in 1982. The restaurant celebrates India's regional cuisines through a contemporary interpretation of Indian dining.
Address: 26 Beach Road, #B1-23/24/25, South Beach Avenue, Singapore 189768
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