Haldiram's, a name synonymous with trust and tradition in Indian cuisine, has taken a bold step in blending heritage with innovation by launching its sugar-free Shrikhand. Known for its wide array of dairy-based sweets such as Chamcham, Burfee, Rasgulla, and Milk Cake, Haldiram's continues to cater to evolving consumer preferences with this guilt-free indulgence.

Crafted using high-quality ingredients, the sugar-free Shrikhand promises the same rich, creamy texture and authentic flavors that dessert lovers adore. Priced affordably at ₹80 for a 250 gm pack, this offering is a nod to the traditional Gujarati and Maharashtrian dessert culture while catering to health-conscious consumers.

Currently, the product is available in various regions, including:

• Maharashtra: Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur
• Telangana: Adilabad
• Madhya Pradesh: Seoni-Chhindwara, Mandla, Itarsi, Sarani, and Jabalpur
• Chhattisgarh: Raipur and Durg-Bhilai

Speaking about the launch, Mr. Sushil Agarwal, Director of Haldiram's Food International Pvt. Ltd., shared, "For over 80 years, our brand has been synonymous with traditional taste and age-old recipes. Whether it's namkeen or kaju katli, every product reflects our pride in quality and authenticity. With our sugar-free Shrikhand, we aim to cater to every Indian palate while maintaining the satisfaction our customers have come to expect."

This launch underscores Haldiram's commitment to blending tradition with innovation, ensuring that its name continues to rise in the Indian market while retaining its deep-rooted connection with customers.

About Haldiram's:

Founded in 1937, Haldiram's Nagpur Foods International Pvt. Ltd. is a leading brand known for its diverse portfolio, including Indian namkeens, mithai, ready-to-eat meals, and beverages. The company has also ventured into restaurants across major metros like Mumbai, Pune, Hyderabad, and Bangalore, with over 80 outlets. Haldiram's Rail Coach Themed Outlets in Pune, Bangalore, Vijayawada, and Mumbai further showcase the brand's innovative approach to engaging with its customers.