Haldiram's Launches Sugar-Free Shrikhand to Delight Dessert Lovers

Haldiram's Launches Sugar-Free Shrikhand to Delight Dessert Lovers

By Nishang Narayan

Published on December 13, 2024

Haldiram's, a name synonymous with trust and tradition in Indian cuisine, has taken a bold step in blending heritage with innovation by launching its sugar-free Shrikhand. Known for its wide array of dairy-based sweets such as Chamcham, Burfee, Rasgulla, and Milk Cake, Haldiram's continues to cater to evolving consumer preferences with this guilt-free indulgence.

Crafted using high-quality ingredients, the sugar-free Shrikhand promises the same rich, creamy texture and authentic flavors that dessert lovers adore. Priced affordably at ₹80 for a 250 gm pack, this offering is a nod to the traditional Gujarati and Maharashtrian dessert culture while catering to health-conscious consumers.

Currently, the product is available in various regions, including:

  • Maharashtra: Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur
  • Telangana: Adilabad
  • Madhya Pradesh: Seoni-Chhindwara, Mandla, Itarsi, Sarani, and Jabalpur
  • Chhattisgarh: Raipur and Durg-Bhilai

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Speaking about the launch, Mr. Sushil Agarwal, Director of Haldiram's Food International Pvt. Ltd., shared, "For over 80 years, our brand has been synonymous with traditional taste and age-old recipes. Whether it's namkeen or kaju katli, every product reflects our pride in quality and authenticity. With our sugar-free Shrikhand, we aim to cater to every Indian palate while maintaining the satisfaction our customers have come to expect."

This launch underscores Haldiram's commitment to blending tradition with innovation, ensuring that its name continues to rise in the Indian market while retaining its deep-rooted connection with customers.

About Haldiram's:

Founded in 1937, Haldiram's Nagpur Foods International Pvt. Ltd. is a leading brand known for its diverse portfolio, including Indian namkeens, mithai, ready-to-eat meals, and beverages. The company has also ventured into restaurants across major metros like Mumbai, Pune, Hyderabad, and Bangalore, with over 80 outlets. Haldiram's Rail Coach Themed Outlets in Pune, Bangalore, Vijayawada, and Mumbai further showcase the brand's innovative approach to engaging with its customers.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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