You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Manu Vardhan Kannan
Published on August 21, 2025
Heavy rains and flooding have thrown daily life into disarray in Mumbai, hitting the operations of food delivery and quick commerce platforms. Since Friday, the city has been battered by over 300 mm of rainfall, triggered by a low-pressure system in the Bay of Bengal, leading to widespread waterlogging, blocked roads, and disrupted delivery services.
For delivery platforms like Swiggy, Zomato, Blinkit, and FreshMenu, the weekend turned into a logistical nightmare. While demand typically spikes during bad weather, flooded roads and high-velocity winds made deliveries nearly impossible in several neighborhoods, including Chembur, Parel, Thane, Andheri, and Wadala.
“On an average day, we receive about 1,000 orders, but since the rains began, demand has risen to 1,200–1,300 daily orders,” said Rajesh Choudhary, manager at Swiggy’s Instamart in Mumbai. “The challenge is not demand but supply and last-mile delivery.”
FreshMenu founder Rashmi Daga echoed similar concerns. “With heavy rains, our supplies, particularly vegetables, have been constrained due to roadblocks. Our order cancellations have doubled.” FreshMenu runs 20 cloud kitchens across Mumbai, listed on both Swiggy and Zomato.
Several platforms even suspended operations for hours in severely waterlogged areas. A Blinkit store manager in South Mumbai, requesting anonymity, admitted, “Our daily target is around 1,500 orders, but this past week we’ve only managed about 1,000–1,200. We haven’t seen any increase despite the rains.”
On social media platform X, users have shared videos and photos of delayed deliveries, damaged parcels, and stranded riders stuck in traffic jams.
For delivery partners, safety has become the biggest concern. “We are scared of accidents. The winds during this cyclone-like rain make it very dangerous,” said one delivery agent. Riders have demanded that the rain fee, currently set at ₹20, be increased to ₹40 to compensate for the risks. “It’s really tough to ride in this weather with all the traffic and waterlogging,” added a Blinkit delivery partner.
Experts point out that extreme weather not only increases demand but also raises average order values. “Customers usually plan purchases in such situations, which increases the average basket size,” noted Satish Meena, founder of market intelligence platform Datum.
Meanwhile, logistics firm Delhivery confirmed disruptions in affected regions. “Due to severe weather, deliveries in the affected regions are experiencing delays. We have temporary disruptions in operations in heavily impacted areas, and are working with local teams to resume service as soon as possible,” the company said in an email statement.
With Mumbai being one of India’s largest markets for both food delivery and quick commerce, the recurring challenge of heavy rains underscores the fragile balance between demand surges and on-ground delivery feasibility.
Novotel Goa Appoints Kumar Rathod as Director of Finance
From Karnataka’s Tiffin Rooms to Noida: Mysore Tiffin Celebr...
Country Inn Hotels & Resorts Makes Delhi-NCR Debut with Gurg...
Sheraton Hyderabad Hotel Adds 42 New Apartments, Takes Total...
By Hariharan U
Published on September 15, 2026
Published on September 14, 2026
Published on September 11, 2026
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.