The second edition of Founders Day marks another milestone in the illustrious journey of Ananta Hotels & Resorts, celebrating the legacy of its visionary founder, Mr. Mukund Goyal. The event reflects on the brand's evolution from humble beginnings to becoming a global leader in hospitality, known for its unique blend of cultural immersion and experiential tranquility.

Ananta Hotels & Resorts, which began in 2010, is the realization of Mr. Goyal’s passion and innovative thinking. From its first property in Pushkar to its latest projects, the brand has redefined hospitality in Rajasthan and beyond. Reflecting on this remarkable journey, Mr. Goyal shared, "When we laid the foundation for Ananta Spa & Resort in Pushkar, it was more than just a business venture—it was the beginning of a legacy. A legacy built on passion, innovation, and an unwavering commitment to excellence."

A Legacy of Innovation and Sustainability

The Ananta story is one of resilience and ingenuity. Starting with the groundbreaking Ananta Spa & Resort in Pushkar, Mr. Goyal introduced a new vision of resort culture in Rajasthan, harmonizing nature and architecture. The success of the first resort set the stage for Ananta Udaipur, where each cottage offers breathtaking views and maximum privacy, all while adhering to sustainable practices. This dedication to sustainability is a cornerstone of Ananta’s philosophy, evident in the brand’s design, construction materials, and landscaping.

Expanding Horizons: The Ajabgarh Property

The past year has been significant for Ananta Hotels & Resorts, with the upcoming launch of the Ajabgarh property in November 2024. Located in a picturesque valley surrounded by the Aravalli mountains, the resort promises to offer guests a unique and immersive experience that connects them with the five elements of nature. This new venture further underscores Ananta’s commitment to providing tranquil sanctuaries that blend luxury with environmental harmony.

The Next Generation Leading the Way

While Mr. Mukund Goyal’s vision laid the foundation for Ananta, the brand's future is in the hands of the second and third generations—Mr. Sanjay Goyal, Mr. Mohit Goyal, and Mr. Ashutosh Goyal. Their fresh perspectives and innovative ideas ensure that Ananta Hotels & Resorts continues to evolve and set new benchmarks in the hospitality industry, all while remaining true to the core values that have driven its success.

This year’s Founders Day is not only a reflection of past achievements but also a celebration of the future, with new opportunities and growth on the horizon.

About Ananta Hotels & Resorts

Ananta Hotels & Resorts is renowned for its innovation, sustainability, and cultural immersion. With properties across India, the brand offers world-class amenities and experiences that foster a deep connection with nature and heritage. As Ananta continues to expand, its commitment to excellence and environmental stewardship remains at the heart of its operations.

FREYAA, a prominent name in versatile fashion, is teaming up with the illustrious TAJ Group of Hotels to launch an exclusive fashion collection that promises to redefine luxury. This collaboration introduces "Couture by FREYAA," a stunning line of Indo-Western and Indian Ethnic wear, to be showcased at Khazana, the in-house brand of TAJ Hotels.

This exclusive collection embodies a blend of refined craftsmanship and contemporary style, offering a unique shopping experience. The collection will be available at TAJ Lands’ End, Mumbai, and TAJ Coromandel, Chennai, marking a significant milestone for FREYAA.

Vibha Shah, Director of FREYAA, expressed enthusiasm about the partnership, stating, “We are thrilled to launch the Couture collection in such iconic locations. This collaboration opens up new avenues for growth and innovation. We are proud to see ‘Couture by FREYAA’ showcased at TAJ properties.”

The collaboration signifies a major step in FREYAA's journey, aligning perfectly with their vision of blending fashion with luxury. Dharmesh Shah, CEO of FREYAA, added, “Joining hands with the TAJ Group is a significant advancement for FREYAA. This partnership allows us to present our fashion in a luxurious setting, marking the beginning of an exciting new chapter for the brand.”

Couture by FREYAA offers a curated selection of Indo-Western and Ethnic outfits, embodying timeless elegance and sophistication. This exclusive collection, available at TAJ Lands’ End and TAJ Coromandel, promises to elevate the luxury shopping experience with its exceptional craftsmanship and style.

About FREYAA Couture:

Couture by FREYAA is a premium fashion line under FREYAA, founded by Dr. Dharmesh Shah and Mrs. Vibha Shah. FREYAA specializes in Indo-Western apparel, blending Indian and Western styles to cater to modern, fashion-forward women. With a focus on quality and innovation, FREYAA aims to make a distinctive mark in the fashion industry.

For more details, visit the TAJ Lands’ End or TAJ Coromandel, or contact FREYAA at [Contact Information].

Lemon Tree Hotels is excited to announce the signing of a new property in Pune, which is set to open in FY 2026. The Lemon Tree Hotel, Pune, to be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited, will offer a blend of comfort and modern amenities.

The upcoming hotel will feature 117 well-appointed rooms designed for both business and leisure travelers. Guests can enjoy a variety of facilities, including a restaurant, a bar, a meeting room, banquet facilities, a swimming pool, and a spa. Located approximately 21 kilometers from Pune International Airport and 20 kilometers from Pune Railway Station, the hotel will be well-connected by road for easy accessibility.

Pune, known as the "Oxford of the East" due to its numerous prestigious educational institutions, combines a rich cultural heritage with modern development. The city’s youthful and cosmopolitan atmosphere, blending traditional Maharashtrian culture with urban lifestyle, makes it a vibrant location for this new addition.

Vilas Pawar, CEO — Managed & Franchise Business, Lemon Tree Hotels, shared, “We are thrilled to expand our presence in Pune, where we already have four existing properties. This new addition will enhance our portfolio in Maharashtra, which includes twelve hotels and three upcoming properties.”

Lemon Tree Hotels Limited (LTHL) is one of India’s largest hotel chains, offering a range of services across upscale, upper-midscale, midscale, and economy segments. With seven brands under its umbrella—including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, and others—LTHL provides differentiated and superior service offerings tailored to meet diverse guest needs.