Hilton Expands Luxury Portfolio with Small Luxury Hotels Partnership

Hilton Expands Luxury Portfolio with Small Luxury Hotels Partnership

By Nithyakala Neelakandan

Published on July 12, 2024

Hilton has announced a major expansion of its luxury portfolio by adding nearly 400 boutique properties from the Small Luxury Hotels of the World (SLH) collection. This partnership makes these unique hotels available through Hilton's direct booking channels, including Hilton.com and the Hilton Honors app.

This collaboration significantly broadens Hilton's reach in the luxury market. By integrating SLH properties, Hilton enhances its prestigious lineup, which includes Waldorf Astoria, Conrad, LXR, and Signia by Hilton. These new additions offer travelers a variety of unique lodging experiences, from rustic retreats and rainforest lodges to coastal villas and city sanctuaries.

Hilton Honors members will particularly benefit from this partnership. They can earn and redeem points at participating SLH hotels, and enjoy exclusive perks such as free Wi-Fi, member discounts, room upgrades (subject to availability), and complimentary continental breakfast for Gold and Diamond members. The flexibility of the Hilton Honors program continues with options like Points & Money payments, no resort fees on point bookings, and a fifth night free on standard reward stays.

The SLH collection includes properties that offer personalized experiences reflecting local cultures and unique settings. Some notable examples are:

Hermitage Bay, Antigua and Barbuda: The property features elegantly designed suites that blend bright, beautiful interiors with natural wood accents and soft linens. Guests can unwind with Caribbean-inspired sundowners in the lounge or enjoy alfresco dining featuring organic produce sourced from local suppliers and the hotel's own kitchen garden.

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Lanson Place Causeway Bay, Hong Kong: This luxurious hotel has recently been reimagined to offer light-filled spaces, refined dining options, and intricate touches that showcase top craftsmanship. Guests can enjoy a serene retreat within the city, featuring grand yet intimate accommodations that blend Hong Kong’s warm hospitality with chic, French-inspired design elements.

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Gangtey Lodge, Bhutan: The boutique hotel boasts spectacular views of the surrounding mountains and forests, providing a serene and spiritual escape. The lodge's suites are designed to reflect Bhutanese farmhouse aesthetics, offering a rich cultural experience.

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Nimb Hotel, Copenhagen, Denmark: This intimate hotel offers just 38 sophisticated rooms and suites, each designed with elegance and luxury in mind. Guests can indulge in the hotel's state-of-the-art wellness center, choose from five diverse dining options—including a classic French Brasserie—and enjoy the rustic charm of a wine cellar. 

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Grove of Narberth, Wales, UK: This boutique escape is known for its cozy and welcoming atmosphere, featuring big, comfy sofas, roaring fires, and beautiful gardens. Guests can enjoy stunning views of the rolling hills and dine at one of the most celebrated restaurants in Wales.

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Nobu Hotel Marbella, Spain: By day, the hotel exudes relaxed luxury with its pristine sandy beaches and warm turquoise waters, known as the Golden Mile. By night, it transforms into a high-end dining destination featuring the world-renowned Nobu restaurant. Guests can indulge in exceptional cuisine and enjoy the vibrant nightlife at the exclusive La Plaza, making it a prime destination for luxury travelers.

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Rusty Parrot Lodge & Spa, Wyoming, USA: This 40-room hotel is renowned for its excellent dining, relaxing spa, and welcoming atmosphere. Guests can explore the great outdoors with activities such as skiing, hiking, and wildlife viewing. The lodge’s chic Western-style décor, complete with warming fires, offers a perfect blend of comfort and adventure for travelers seeking an authentic Jackson experience.

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Since the announcement in February, 390 SLH properties have joined the partnership, with more expected as the relationship between SLH and Hilton develops. This strategic move aligns with Hilton's goal of creating distinct, localized travel experiences for its guests.

Statements from Leaders

Chris Silcock, President of Global Brands and Commercial Services at Hilton, stated, “Integrating with Small Luxury Hotels of the World allows us to expand the Hilton stay experience and travel aspirations for all guests, with special opportunities for our loyal Hilton Honors members. The hundreds of independently minded properties are highly complementary to our renowned luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localized travel experiences for our guests.”

Shaun Leleu, Chairman of SLH, added, “Through this collaboration, Hilton guests and Hilton Honors members will receive a warm welcome at SLH member hotels, allowing them to experience our distinctive approach to hospitality. This alliance expands the reach of our boutique hotels to Hilton's loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way.”

For more information about booking these properties and joining Hilton Honors, visit Hilton.com.


IHCL and Ambuja Neotia to Add 15 New Hotels Across East and North India

IHCL and Ambuja Neotia to Add 15 New Hotels Across East and North India

By Nishang Narayan

Published on July 23, 2025

Indian Hotels Company (IHCL) has announced a major expansion of its partnership with the Ambuja Neotia Group through the signing of agreements for 15 new hotels. These properties will be spread across West Bengal, Sikkim, and Himachal Pradesh, and will be a mix of greenfield, brownfield, and conversion projects. The partnership is set to grow to over 40 hotels in total.

These new projects will include iconic brands from IHCL’s portfolio, with a majority expected to operate under the Taj brand. Among the first four confirmed projects are a Taj in Darjeeling, SeleQtions hotels in Kolkata and Siliguri, and a Tree of Life in Lataguri. Several of the properties will also include Taj branded villas in Darjeeling, Sikkim, Lataguri, and Raichak.

Commenting on the development, IHCL’s Managing Director & CEO Puneet Chhatwal said,

“IHCL’s pioneering legacy of building destinations like Rajasthan, Kerala, Goa, and the Andaman and Lakshadweep Islands will now extend to unlocking the tourism potential of the East and North East with this agreement.”

He added that the capital-light model and strategic locations will support tourism development in relatively unexplored regions.

Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, echoed this vision:

“North East, the unexplored region of India has tremendous potential for bespoke luxury travel… The addition of premium room inventory this fiscal to Taj Chia Kutir in Kurseong as well as the upcoming Taj branded luxury villas in Darjeeling, Lataguri, and Gangtok reflects the growing demand from the segment.”

This partnership highlights IHCL’s focus on destination-led development. With Taj recently named the World’s Strongest Hotel Brand, the group is poised to bring world-class hospitality to new Indian regions and strengthen its footprint in the leisure travel segment.

Timeline (Indicative):

  • Current FY: Launch of Taj Chia Kutir, Kurseong and Taj villas in key destinations.

  • Next 5 Years: Progressive launch of 15 hotels under Taj, SeleQtions, and Tree of Life across the identified locations.


A Global Masterpiece: CRC The PERIDONA Redefines Ultra-Luxury Living in NCR

A Global Masterpiece: CRC The PERIDONA Redefines Ultra-Luxury Living in NCR

By Nishang Narayan

Published on July 23, 2025

CRC Group, a prominent name in North India’s real estate market, has unveiled its most ambitious residential project yet—The PERIDONA—an ultra-luxury experiential development located in the lush expanse of Jaypee Greens Golf Course, Greater Noida. With an investment of ₹1500 crore (excluding land cost), the project is a bold step into the super-premium segment, bringing together world-renowned collaborators to shape an elite residential experience.

Spanning 3.1 million sq. ft. of built-up area, The PERIDONA will feature just 341 exclusive apartment units, each occupying an entire floor, offering unparalleled privacy and panoramic views. This one-apartment-per-floor model redefines space, elegance, and exclusivity in luxury urban living.

What truly sets the project apart is its unprecedented global collaboration. The PERIDONA boasts a design ensemble featuring:

  • Killa Design, creators of Dubai’s iconic Museum of the Future;

  • Gensler Architects, global leaders in futuristic architecture;

  • Rockwell Group, the interior visionaries behind India’s most opulent lifestyle clubs;

  • SWA Group, known for sustainability-led landscape architecture;

  • MACE, the UK-based global consultancy firm specializing in project delivery and execution.

Unveiled at an exclusive event in Dubai, the project reflects CRC Group’s bold ambition. “With The PERIDONA, we are entering the ultra-luxury space with intent and vision,” said Kunal Bhalla, Founder & CEO of CRC Group. “From eco-sensitive planning to globally curated materials and amenities, every detail is designed around our core philosophy: Live More. This project is not just about homes—it’s about delivering a complete, elevated lifestyle.”

Adding to the vision, Salil Kumar, Director (Marketing & Business Management), shared, “This is more than just real estate—it’s a legacy. With international consultants, lush green surroundings, and proximity to major infrastructure like the upcoming Noida International Airport, PERIDONA is set to become one of the most sought-after addresses in India.”

The development also features a luxurious multi-level clubhouse, wellness zones, serene water bodies, and smart home integration. MACE’s project management will ensure timely, precision-led delivery. With construction commencing next month, The PERIDONA is expected to reshape expectations of modern urban living in NCR.

Strategically located just 20 minutes from the upcoming Noida International Airport—touted to be the fourth-largest in the world—this ultra-luxury enclave is not just a place to live, but an asset poised for strong long-term returns.

With design pedigree, global execution, and a hyper-curated lifestyle approach, CRC The PERIDONA is more than just a residential project—it’s an architectural statement, setting a bold new benchmark for Indian luxury real estate.


Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

Clarks Exotica Brings Guest Stories to Life with Personalised Hospitality

By Manu Vardhan Kannan

Published on July 22, 2025

Nestled just minutes away from Bengaluru’s Kempegowda International Airport, Clarks Exotica Convention Resort & Spa is embracing a fresh and personal approach to luxury. Spread over 70 acres, the resort has always been known for its peaceful ambiance and versatile offerings, from corporate stays to weekend family escapes. But now, it’s taking things a notch higher by focusing not just on what it offers, but how it’s experienced  with every guest story at the heart of it.

“Every guest carries a unique story,” says Varun Sharma, General Manager Operations at Clarks Exotica. “Our aim isn’t just to serve, but to observe, listen, and respond, so each stay feels tailored, like it was made just for them.”

Whether it’s a warm bowl of soup waiting for a late-arriving traveller or a poolside candlelight dinner set up for an anniversary couple, Clarks is turning small gestures into unforgettable memories.

This new approach isn’t just reflected in their service, it’s shaping how the brand communicates with the world. Clarks Exotica is moving away from generic promotions, instead sharing stories drawn from real, heartfelt guest moments. The idea is to make every piece of communication, whether online or on-site, feel genuine and personal.

Behind this shift is a team that values human touch. From Shiva in Engineering, who ensures every space is flawless without being seen, to Gautam from F&B, who remembers how guests like their coffee, it’s the quiet attentiveness that defines the Clarks culture.

These real moments and real people now take centre stage in the resort’s digital storytelling. With initiatives like:

  • Video reels capturing natural guest reactions and joyful moments with family

  • Team spotlights celebrating small yet meaningful acts of service

  • Social media campaigns like "Captured at Clarks" and "Humans of Clarks", showcasing authentic experiences

Clarks is turning its guestbook into a canvas of shared memories. What used to stay within four walls now reaches a wider, global audience, building not just loyalty, but an emotional connect that sets the brand apart.

With this shift, Clarks Exotica is showing that luxury isn’t always about extravagance. Sometimes, it’s in the little things, the ones that make you feel seen, remembered, and valued.

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