Hilton has announced a strategic partnership with Regenta Hotels Private Limited, owned by Royal Orchid Hotels Limited, to bring 125 Hampton by Hilton hotels to India by 2035. This move marks a major step in Hilton’s expansion plans, focusing on the growing demand in the country’s mid-market segment.

The new hotels will be developed mainly across western and southern regions, including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana. These locations are seeing steady growth in both business and leisure travel, making them ideal for the brand’s expansion.

Sharing his views, Alan Watts, president, Asia Pacific, Hilton said, “India’s economic growth, expanding middle class and rapid infrastructure development are reshaping the country’s travel landscape, creating significant opportunities for our brands. Our new strategic partnership with the Regenta Hotels Group demonstrates our commitment to working with established local operators, enabling us to scale our franchise footprint rapidly while maintaining the strength and consistency of Hilton’s brands.”

This agreement is part of Hilton’s broader strategy to grow through partnerships with strong local players. It also marks the company’s third such agreement in India, showing a clear focus on scaling its presence through a large pipeline of developments.

With improving connectivity and rising domestic travel, demand for quality branded stays is expanding beyond metro cities. Hampton by Hilton, known for its consistent service and value-driven offering, is well positioned to meet the needs of travellers in emerging cities and commercial hubs.

Christian Charnaux, executive vice president and chief development officer, Hilton, said, “As we continue to strengthen our network effect around the world, India remains a strategic long-term growth market for Hilton. For owners, Hampton by Hilton delivers industry-leading returns through an efficient operating model and broad guest appeal. This agreement further reinforces the global strength of the Hampton brand and our confidence in the long-term growth of India’s midmarket hospitality sector.”

Hampton by Hilton is the company’s largest brand by number of hotels and has been recognised as the #1 lodging franchise by Entrepreneur for 17 consecutive years. The brand operates in 46 countries and is known for its friendly and reliable service, often referred to as ‘Hamptonality’.

Chander Baljee, founder chairman & managing director, Royal Orchid Group, said, “We are proud to partner with Hilton to scale Hampton by Hilton in India. Our portfolio is a healthy mix of owned, managed and franchised properties, and this partnership with Hilton will drive significant growth in the country’s mid-market hospitality segment. As domestic travel continues to grow and new economic centers emerge across the country, we see a significant opportunity to expand the Hampton by Hilton brand across cities in India.”

Arjun Baljee, president, Royal Orchid Hotels, added, “Partnering with Hilton to bring 125 Hampton properties to life is a strategic leap in our 50-year journey. It complements our ethos of bolstering India’s mid-market segment with hotels that deliver great value, service efficiency and thoughtful design, alongside the globally renowned Hampton brand experience. Over the next 10 years, the hospitality opportunity will enable jobs creation for local communities besides offering travelers across the country a quality stay experience.”

The upcoming Hampton by Hilton hotels in India will be designed keeping local preferences in mind while maintaining the brand’s global standards. Guests will also benefit from Hilton Honors, the company’s loyalty programme, offering perks like flexible payment options, member discounts and digital check-in features through its mobile app.