Experience Thailand's Most Spectacular Songkran at ICONSIAM

ICONSIAM's THAICONIC Songkran 2025: A Grand Celebration of Water and Culture

By Manu Vardhan Kannan

Published on April 4, 2025

ICONSIAM, a globally renowned landmark on the banks of the Chao Phraya River, is set to present the "THAICONIC SONGKRAN CELEBRATION 2025." This grand festival, backed by an investment of over US$1.9 million (65 million baht), is themed "The Legendary Festival of Waters – A Stream of Thai Charms." The event aims to position Thailand as a major tourism hub while preserving its cultural heritage.

From April 10–16, 2025, River Park at ICONSIAM will transform into a vibrant hub of festivities, featuring immersive cultural experiences, traditional Thai ceremonies, and thrilling water activities. The celebration is expected to draw over 1.4 million visitors, offering both locals and tourists a chance to participate in a UNESCO-recognized festival.

A Global Spotlight on Thai Heritage

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., emphasized Songkran’s significance as a global festival that strengthens Thailand’s cultural and economic landscape. By hosting this grand event, ICONSIAM reaffirms its commitment to showcasing Thailand’s traditions on an international platform.

The festival is being organized in collaboration with the Ministry of Culture, the Department of Cultural Promotion, the Tourism Authority of Thailand, Bangkok Metropolitan Administration, and various private sector partners. The official opening ceremony will take place on April 10 at 5:00 PM, featuring a dazzling Songkran parade led by renowned Thai celebrities, cultural performances, and live concerts.

5 Must-Experience Highlights of THAICONIC SONGKRAN 2025

Must Play – The Splash

A 9-meter-high water tower with mesmerizing water effects.
A safe water play zone for kids.
A 'Dry & Dash' zone for freshening up before exploring ICONSIAM.

Must Discover – The Traditions

A grand sand pagoda sculpture crafted by master Thai artist Chanathip Chuenbumroong.
The sacred water-pouring ritual featuring a revered Buddha statue from the Blue Temple, Chiang Rai.
Respect for elders through a water-blessing ceremony with Thai National Artists.
Enchanting Nora dance performances, a UNESCO-listed cultural heritage.

Must Joy – The Celebration

A spectacular Songkran parade featuring Thai stars such as Bow Maylada, Win Metawin, Engfa Waraha, and Chompoo Araya.
Over 300 free mini concerts with performances by Jeff Satur, 4EVE, ATLAS, PROXIE, and more.

Must Taste – The Flavors of Thailand

Indulge in Khantoke-style Northern dishes, Trang-style grilled pork, and mango sticky rice.
Cooling summer treats from 150+ renowned restaurants at ICONSIAM.

Must Buy – Seek the Thai Treasures

Exclusive Songkran fashion from 'NAKROB MOONMANAS x ICONCRAFT'.
Handcrafted Thai souvenirs from over 1,000 vendors at ICONSIAM, SOOKSIAM, and Siam Takashimaya.

A Celebration to Remember

From thrilling water fights to traditional ceremonies, THAICONIC SONGKRAN CELEBRATION 2025 offers a perfect blend of culture and entertainment. The event is free to attend and promises an unforgettable experience for all.

Mark your calendars and join the festivities from April 10–16 at River Park, ICONSIAM.

Stay updated on www.iconsiam.com or follow ICONSIAM on Facebook.

TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

By Manu Vardhan Kannan

Published on February 25, 2026

As Japan gears up for its much-awaited cherry blossom season, Tobu Tower Skytree Co., Ltd. has announced a special spring programme titled “THE Sakura SKYTREE – Going to Meet the Cherry Blossoms Above the Clouds” at TOKYO SKYTREE. The limited-period experience will run from February 26 to April 14, 2026, offering visitors a fresh way to enjoy sakura from 350 metres above ground.

Designed as an alternative to traditional park hanami, the event brings cherry blossom viewing into an urban, elevated setting. Located on the Tembo Deck at Floors 350 and 340, the experience blends sakura-inspired installations with wide, uninterrupted views of Tokyo, allowing visitors to enjoy spring scenery from above the city skyline.

Built around the theme “Sky × Sakura,” the Tembo Deck will be transformed with cherry blossom décor and Japanese-style photo installations. The setting reflects the fleeting beauty of sakura while creating striking visual moments for visitors. With the Tokyo skyline as a backdrop, the space offers a modern interpretation of spring that combines tradition with a sense of scale and spectacle.

For evening visitors, a key attraction will be the seasonal showcase at the SKYTREE ROUND THEATER® on Floor 350. The observatory’s large windows will turn into a panoramic screen for a three-minute visual presentation capturing the delicate and short-lived nature of cherry blossoms. Using 24 projectors and surround sound from 13 speakers, the experience adds a cinematic layer to hanami, bringing together culture, technology, and storytelling.

Adding to the seasonal feel, the SKYTREE CAFE on Floor 350 will launch a limited-edition cherry blossom-themed menu. The offerings will include both alcoholic and non-alcoholic drinks, along with spring-inspired sweets. Highlights include donuts in “Sakura Mochi” and “Sakura Sky Vanilla” flavours, made as 100% plant-based, vegan, and gluten-free options. The menu is designed to be visually appealing and easy to share, enhancing the overall visitor experience.

The spring theme will also extend to the W1SH RIBBON monument on the Tembo Deck, where limited-edition pink ribbons will be available during the event period. Visitors can tie their wishes onto the softly lit pink installation, reflecting themes of renewal and fresh beginnings associated with the season. The monument lighting will also shift to pink to match the overall décor.

On selected evenings, TOKYO SKYTREE itself will light up in special spring illumination called “Sakura SKY (Sakura-Sora).” Inspired by cherry blossoms set against a spring sky, gentle pink beams will represent petals floating in the wind, turning the tower into a seasonal highlight visible across the city.

With immersive décor, visual storytelling, seasonal food, and special lighting, “THE Sakura SKYTREE” positions TOKYO SKYTREE as a standout attraction during spring. By presenting the cherry blossom season from 350 metres above ground, the event offers visitors an experience that feels modern, memorable, and uniquely Tokyo.

Chef Bobby Appointed Sous Chef at TIYA in San Francisco

By Manu Vardhan Kannan

Published on February 25, 2026

TIYA, a Michelin Guide-recognized restaurant, has announced the appointment of Chef Bobby as its new Sous Chef. The move underlines the restaurant’s continued focus on quality, innovation, and refined modern Indian cuisine in the heart of San Francisco.

In his new role, Chef Bobby will oversee day-to-day kitchen operations at TIYA. His responsibilities include ensuring smooth service, refined plating presentation, well-balanced flavours, and consistent portion control. Through his leadership, the restaurant aims to further strengthen its position as a premium modern Indian dining destination known for creativity, precision, and memorable guest experiences.

Before joining TIYA, Chef Bobby worked as Sous Chef at Madras Group Inc., located at 1177 W El Camino Real, Sunnyvale. There, he supported the Executive Chef in running high-performing kitchen operations. His role included supervising and training culinary teams, maintaining HACCP and ServSafe food safety standards, handling inventory and supplier coordination, and contributing to cost control and menu innovation. His involvement in recipe development and tasting menu execution played a key role in maintaining high dining standards.

Earlier in his career, Chef Bobby gained valuable experience as a Demi Chef de Partie at The Quorum, Two Horizon Center, Golf Course Road, and as a Commi at Hotel Crowne Plaza Mayur Vihar. He began his professional journey at Aamod Resorts, Kandaghat, District Solan, Himachal Pradesh, where he built a strong foundation in kitchen operations and hospitality discipline.

Speaking on his appointment, Chef Bobby said, “Joining TIYA, a Michelin Guide restaurant, as Sous Chef is an exciting milestone in my culinary journey. The brand’s vision of redefining modern Indian cuisine resonates deeply with my passion for innovation and excellence. I look forward to contributing to TIYA’s continued growth and delivering memorable dining experiences to our guests.”

With experience across well-known hospitality brands in both India and the United States, Chef Bobby’s appointment marks a meaningful step forward for TIYA as it continues to raise the bar for modern Indian fine dining in San Francisco.

Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

By Hariharan U

Published on February 24, 2026

As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage.

Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration.

For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month.

A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience.

More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories.

Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.

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ICONSIAM's THAICONIC Songkran 2025: A Grand Celebration of Water and Culture

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TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

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Chef Bobby Appointed Sous Chef at TIYA in San Francisco

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Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

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