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By Author
Published on January 1, 2024
Air India Express has taken a melodious leap by introducing a festive twist to its signature sonic identity, infusing holiday cheer into its in-flight brand music. The airline also expanded its auditory repertoire by recording a Middle Eastern version of its sonic identity, creating a harmonious blend of cultural inclusivity.
The development of Air India Express's sonic identity followed a meticulous three-stage process, aligning with the brand's distinctive traits of intuitiveness, style, accessibility, and warmth. Rooted in the spirit of New India, the sonic identity creatively incorporates three distinct rasas of Indian classical music – karuna (empathy), adbhuta (wonder), and veera (valour). Additionally, it features a unique interpretation of the signature two-tone airline announcement 'chime.' The newly added Christmas-themed sonic identity aims to resonate with the holiday spirit, delivering a memorable sensory experience.
Siddhartha Butalia, Chief Marketing Officer of Air India Express, shared insights into the brand's sonic identity, emphasizing its role in delivering a holistic and memorable sensory experience. The sonic identity encapsulates the essence of the new Air India Express brand, inviting travelers to 'Fly as You Are' and offering a liberating travel experience with digitally driven personalization. The brand identity mirrors the vision to inspire new possibilities, fostering meaningful connections with unmatched Indian warmth.
The sonic identity, crafted in collaboration with BrandMusiq, a prominent sonic branding firm in Asia, integrates the dynamism of exploration with the familiarity and accessibility that define the Air India Express brand. By using the science of sound and the art of music, the sonic identity incorporates traditional Indian instruments like the violin, sitar, santoor, and flute, along with modern elements like the electric guitar and synth bass arpeggiator.
The sonic identity showcases two avatars – the 'Explorer' and the 'Everyperson' – using instruments like the electric guitar motif, synth bass arpeggiator, sitar, ghatam, and tabla. It reflects the dynamism, confidence, and optimism of the brand, presenting a homage to India's rich cultural heritage while embodying the vibrancy and confidence of a progressive future.
Inspired by the Indian 'Raag Savitri,' the sonic identity captures the essence of upliftment and cheerfulness. The Middle Eastern rendition of the sonic identity adapts to the rich cultural nuances of the region, incorporating indigenous instruments like Oud, Bağlama, Darbuka, Mirwas, Bouzouki, and Rebab. This adaptation reflects Air India Express's commitment to cultural inclusivity, providing an auditory experience that resonates with diverse communities.
The sonic identity will be featured across various touchpoints, including brand launch films, brand manifesto audio-visuals, in-flight experiences, and customer engagement platforms. Travelers can also download the sonic identity from the airline's website and in-flight entertainment hub, AirFlix.
This powerful auditory signature reinforces brand recognition and creates an unforgettable travel experience, aligning with Air India Express's commitment to delivering seamless and uplifting journeys.
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By Hariharan U
Published on December 25, 2025
Following the release of the visually striking trailer of the Bollywood entertainer Tu Meri Main Tera, curiosity around its breathtaking coastal backdrops has surged among Indian audiences. From turquoise waters to sun-drenched decks and high-energy yacht parties, the film’s sailing sequences have quickly become talking points online.
Yacht Week has now confirmed that these iconic scenes are not cinematic fantasy. The sailing lifestyle, vibrant social moments, and the much-talked-about circle raft parties featured in the trailer are part of its real-world experience and Indian travellers are officially invited to join.
Shot along Croatia’s stunning Adriatic coastline, the film showcases destinations such as Hvar, Vis, and Brač. These islands form the core of Yacht Week’s legendary Original Route, a carefully curated sailing journey that has long been popular with travellers from around the world.
For Indian audiences, this marks a chance to step beyond the screen and experience the lifestyle themselves. Yacht Week combines island-hopping, sailing, and immersive social experiences that closely echo the companionship, romance, and freedom portrayed in Tu Meri Main Tera.
The week-long journey mirrors the spirit of the film, taking guests along the same Adriatic waters, stopping at historic coastal towns and hidden bays. Days are spent soaking up the sun on deck, swimming in clear blue waters, and enjoying relaxed seaside meals. Evenings transform into open-air celebrations, culminating in the iconic Circle Raft, a signature Yacht Week moment where yachts connect in the middle of the sea to create a floating celebration, just as seen in the trailer.
Despite its global reputation, Yacht Week is positioning the experience as accessible for Indian millennials, couples, and groups of friends. Flexible instalment plans are also available, allowing guests to secure their spot with an initial deposit.
Commenting on the growing interest, Sahil Wahid, Director, Revel Travel — Official Travel Partner for India, said,
“We were thrilled to see Bollywood bring the energy of Yacht Week to the big screen with Tu Meri Main Tera. The trailer perfectly captures the spirit of friendship and freedom that defines our global community. We know Indian travelers have a deep love for travel and cinema, and we are ready to welcome them to live the journey they've fallen in love with on screen — real yachts, real people, and the real Adriatic summer.”
Bookings are now open for the upcoming summer season, offering Indian travellers the opportunity to experience the exact route, lifestyle, and energy that made the film’s sailing scenes go viral.
For more details, visit: www.theyachtweek.com
Published on December 19, 2025
As the countdown to 2026 begins, ZANA Luxury Resorts and Country Inn Hotels & Resorts invite travellers to celebrate the New Year in style with thoughtfully curated packages across some of India’s most picturesque destinations. From lakeside luxury and hill retreats to wildlife escapes, these celebrations promise a perfect blend of fun, relaxation, and indulgence.
ZANA Luxury Resorts – Jim Corbett: Guests at ZANA Luxury Suites & Cottages and ZANA In The Wild can enjoy an energetic New Year under the stars with DJ entertainment, fireworks, lucky draws, and a live performance by acclaimed percussionist Nishant Gugnani. A dedicated kids’ zone and special buffet ensure fun for all ages.
ZANA Lake Resort, Udaipur: Celebrate amid the shimmering lakes of Udaipur with a serene yet festive lakeside gala dinner. Guests can enjoy gourmet breakfasts, leisurely hi-teas, and even bring their own alcohol for a personalised experience.
ZANA By The Ganges, Rishikesh: This newest luxury address offers a soulful start to 2026 with a lively gala dinner, live singing, and tranquil views of the Ganges and Himalayas—perfect for those seeking festive celebrations with a touch of serenity.
ZANA Forest Resort, Ranthambore: Spread across 11 acres, the resort blends luxury cottages, green spaces, and a festive gala dinner, making it ideal for families and nature enthusiasts looking for a peaceful yet memorable New Year.
Country Inn Nature Resort, Bhimtal: Surrounded by hills and crisp mountain air, guests can enjoy a DJ, fireworks, Kumaoni folk dance, live singing, bonfire, and a lavish gala dinner, providing a joyous and family-friendly way to welcome 2026.
Country Inn Premier, Mussoorie: Step into the New Year with panoramic hill station views, warm hospitality, a lively DJ, and gala dinner, creating a relaxed yet festive celebration in Mussoorie.
Country Inn Riverside Resort, Jim Corbett: Adjacent to ZANA In The Wild, this property offers a nature-centric celebration with fireworks, bonfire, DJ entertainment, lucky draws, and live percussion performances, ensuring a memorable New Year getaway.
Across all locations, guests can enjoy live music, curated gastronomic experiences, and immersive entertainment designed to create unforgettable memories. With these New Year packages, ZANA Luxury Resorts and Country Inn Hotels offer the perfect blend of celebration, comfort, and scenic beauty.
Published on December 10, 2025
PRISM, the parent company of OYO, has announced a full refund policy for guests who could not check into their hotels between December 5 and 15, 2025 due to the widespread flight disruptions across India. With more than 1,400 flights cancelled over the weekend and multiple delays crossing four hours, thousands of travel plans were affected at the peak of the wedding and holiday season.
Under this policy, guests who booked through the OYO or CheckIn apps will receive automatic refunds once they submit valid proof of cancellation or delay. PRISM is also coordinating closely with its hotel partners to ensure the process is smooth and does not burden small and mid-sized properties that depend heavily on seasonal business.
Sharing more details, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Our early estimates indicate that significant bookings across our hotel network may be affected by the ongoing flight disruptions. Coinciding with the peak wedding and holiday season, both leisure and business travel plans are being impacted. Our decision to offer full refunds is guided by empathy and a sense of responsibility to ensure our guests are not financially burdened by circumstances entirely beyond their control.”
PRISM today operates 13,000+ hotels under brands such as Townhouse, Sunday and Palette across India. To support the increased volume of queries, the group has also expanded its customer service team to help guests with refund requests and clarity on documentation. The company will continue to monitor the situation and extend the refund window if required.
Guests can access detailed policy information or raise requests through the CheckIn policy page or contact the dedicated support helpline.
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