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By Author
Published on October 28, 2023
Booking.com, in partnership with McKinsey & Company, has launched a groundbreaking report titled 'How India Travels', offering a deep dive into the dynamics of Indian tourism. The report reveals a fascinating shift in the travel behavior of Indians post-pandemic, marking a resurgence in both domestic and international travel with newfound preferences and spending patterns.
A Revived Travel Landscape:
The report underscores a robust rebound in Indian travel post-COVID-19. Indian tourists, once constrained by the pandemic, are now vigorously resuming travel. Their expenditure is expected to skyrocket from USD 150 billion in 2019 to an impressive USD 410 billion by 2030. This surge not only positions India as the fourth largest global spender but also highlights its rapid recovery, with India leading tourism expenditure recovery in 2022 in Asia.
Spontaneity and Unconventionality: A New Travel Ethos:
Indian travelers are setting trends with their spontaneity and unconventional travel choices. Preferring an average planning window of just 29 days, they are seeking new, offbeat destinations, driven by a hunger for authentic, immersive experiences. This change is reflected in their accommodation choices as well, with a significant uptick in bookings for alternative lodgings like hostels, campsites, and vacation rentals.
Exploring Beyond the Beaten Path:
The report notes a shift towards lesser-known destinations within India such as Varanasi, Coimbatore, and Kochi. This trend is mirrored in international travel choices as well, with countries like Vietnam, Indonesia, and Nepal emerging as popular new destinations for Indian travelers.
The Role of Digital Media and Mega Events:
Digital media and large-scale events are playing pivotal roles in shaping travel decisions. Over 90% of Indian travelers are turning to platforms like YouTube and Instagram for inspiration, while events like the ICC Men’s Cricket World Cup and the G20 Summit act as significant motivators.
Evolving Industry Dynamics:
In response to these trends, the travel industry is evolving rapidly. Destinations are crafting diverse offerings tailored to Indian travelers, with a focus on personalization and sustainability. This shift is notably visible in cities like Dubai, which cater to a broad spectrum of Indian tourists.
A Look into the Future:
The report, embraced by industry leaders like Santosh Kumar of Booking.com, signifies a transformative phase for the Indian travel industry. With the Indian traveler at the center of this evolution, the industry is poised for an era of unprecedented growth and diversification.
The Bigger Picture:
‘How India Travels’ serves not just as a snapshot of current trends but as a roadmap for the future of Indian tourism. It offers critical insights for industry stakeholders to align with the evolving preferences of Indian travelers, promising a vibrant and dynamic travel ecosystem in the years ahead.
About Booking.com:
Booking.com is a world leader in online travel and related services, offering a wide array of accommodations and experiences worldwide.
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By Nishang Narayan
Published on December 20, 2024
In a strategic move ahead of the January 1, 2025, demerger of its hotel business, ITC has increased its stakes in two major players in the Indian hospitality industry. ITC has raised its shareholding in EIH Ltd, the parent company of Oberoi Hotels, to 16.13%, and in HLV Ltd, which owns The Leela Mumbai, to 8.11%.
As of September 2024, ITC held a 13.69% stake in EIH. By acquiring an additional 2.44%, equivalent to 1,52,32,129 equity shares, ITC now commands a 16.13% stake in the company. Similarly, ITC’s stake in HLV Ltd has increased from 7.58% to 8.11%, following the purchase of 34,60,829 equity shares.
In a regulatory filing, ITC announced, “...the company today has acquired 2.44 percent of the share capital (comprising 1,52,32,129 equity shares of INR 2 each) of EIH Ltd and 0.53 percent of the share capital (comprising 34,60,829 equity shares of INR 2 each) of HLV Ltd, from Russell Credit Ltd, a wholly owned subsidiary of the company.”
This move is seen as a part of ITC’s preparation for the demerger of its hotel business, ITC Hotels, from its parent group. The demerger, set to take effect from January 1, 2025, is expected to unlock greater value for ITC’s stakeholders and enhance its focus on core operations.
With the increased stakes, ITC is cementing its presence in the premium and luxury hospitality segments, strengthening its relationship with iconic brands like Oberoi Hotels and The Leela Mumbai.
Published on November 27, 2024
Mark your calendars for November 29th and 30th, 2024, as FunkyTown, Bangkok’s culinary sensation, teams up with Muro, Bangalore, for two nights of bold, boundary-pushing flavors. Led by the talented team of Pae Ketumarn, Earth Pirwkram, and Theo from FunkyTown and Sarnies Thailand, the event promises an extraordinary menu of innovative small bites and cocktails exploring the depth of Thai cuisine with a unique "funk level" scale, ranging from mild to daringly intense.
Guests can indulge in creations like Scallop Crudo Tart, Beef Tartare Cone, and Duck & Apple Snail Tsukune, paired with signature drinks such as the Durian Colada, Mango Martini, and the adventurous Green Curry Cocktail. Each dish and drink combines creative flair, sustainability, and locally rooted ingredients to offer a one-of-a-kind sensory experience.
Whether you prefer subtle tastes or are ready for the ultimate funky adventure, this exclusive collaboration is a must-attend for food and cocktail enthusiasts. Limited seats available—book now for an unforgettable celebration of Thai-inspired innovation and artistry!
Published on November 25, 2024
What if you could savor the essence of Odisha—its coastal breeze, vibrant spices, and time-honored recipes—right here in Mumbai? Well here's your chance! At Courtyard by Marriott Mumbai International Airport's Momo Cafe, Chef Biswajit Moharathi, a MasterChef India Season 7 Top 25 contestant, invites you to embark on an unforgettable gastronomic adventure. This exclusive pop-up, running from 22nd November to 1st December 2024, brings the heart of Odisha's cuisine to the city that never stops craving new culinary experiences.
Chef Biswajit, a Bhubaneswar native and engineer-turned-culinary visionary, known for his ability to elevate Indian cuisine while staying true to its roots, invites you to explore the flavors of his homeland through a thoughtfully curated buffet that promises a symphony of taste, tradition, and innovation. "Odisha's food is about balancing flavours—earthy, tangy, spicy, and sweet. I'm excited to bring this experience to Mumbai, a city that appreciates bold flavors and culinary innovation," shares Chef Biswajit Moharathi
Indulge in a symphony of taste, as Chef Biswajit curates a delectable buffet showcasing the best of Odia cuisine. From the fiery spices to the delicate flavors, each dish is a testament to the region's rich culinary heritage. Start with the refreshing Mandia Guda Sherbet, a traditional Odian drink made from jaggery and roasted ragi. Move on to the savoury Dali Bara with Tamarind Dip, a popular Odia snack. For the main course, savour the rich and spicy Kankada Jhola, a crab curry, or the tender Chicken Kassa. Accompaniments such as Badi Chura, Ambula Rai, and the smoky Tomato Poda will make your journey to the eastern even more delightful. And to conclude your meal on a sweet note, indulge in the heavenly Manda Pitha, a steamed rice cake filled with coconut and jaggery or the crispy Malpua, and creamy Rabdi.
Indulge in a culinary journey that will transport you to the sun-kissed shores of Odisha. Book your table now and experience the magic of Odia cuisine!
Timings - 7pm to 11pm
Date – 22nd November- 1st December 2024
Address – CTS 215, Andheri - Kurla Rd, opposite Carnival Cinemas, Andheri East, Mumbai, Maharashtra 400059
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®️, its highly awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
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