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By Author
Published on October 28, 2023
Booking.com, in partnership with McKinsey & Company, has launched a groundbreaking report titled 'How India Travels', offering a deep dive into the dynamics of Indian tourism. The report reveals a fascinating shift in the travel behavior of Indians post-pandemic, marking a resurgence in both domestic and international travel with newfound preferences and spending patterns.
A Revived Travel Landscape:
The report underscores a robust rebound in Indian travel post-COVID-19. Indian tourists, once constrained by the pandemic, are now vigorously resuming travel. Their expenditure is expected to skyrocket from USD 150 billion in 2019 to an impressive USD 410 billion by 2030. This surge not only positions India as the fourth largest global spender but also highlights its rapid recovery, with India leading tourism expenditure recovery in 2022 in Asia.
Spontaneity and Unconventionality: A New Travel Ethos:
Indian travelers are setting trends with their spontaneity and unconventional travel choices. Preferring an average planning window of just 29 days, they are seeking new, offbeat destinations, driven by a hunger for authentic, immersive experiences. This change is reflected in their accommodation choices as well, with a significant uptick in bookings for alternative lodgings like hostels, campsites, and vacation rentals.
Exploring Beyond the Beaten Path:
The report notes a shift towards lesser-known destinations within India such as Varanasi, Coimbatore, and Kochi. This trend is mirrored in international travel choices as well, with countries like Vietnam, Indonesia, and Nepal emerging as popular new destinations for Indian travelers.
The Role of Digital Media and Mega Events:
Digital media and large-scale events are playing pivotal roles in shaping travel decisions. Over 90% of Indian travelers are turning to platforms like YouTube and Instagram for inspiration, while events like the ICC Men’s Cricket World Cup and the G20 Summit act as significant motivators.
Evolving Industry Dynamics:
In response to these trends, the travel industry is evolving rapidly. Destinations are crafting diverse offerings tailored to Indian travelers, with a focus on personalization and sustainability. This shift is notably visible in cities like Dubai, which cater to a broad spectrum of Indian tourists.
A Look into the Future:
The report, embraced by industry leaders like Santosh Kumar of Booking.com, signifies a transformative phase for the Indian travel industry. With the Indian traveler at the center of this evolution, the industry is poised for an era of unprecedented growth and diversification.
The Bigger Picture:
‘How India Travels’ serves not just as a snapshot of current trends but as a roadmap for the future of Indian tourism. It offers critical insights for industry stakeholders to align with the evolving preferences of Indian travelers, promising a vibrant and dynamic travel ecosystem in the years ahead.
About Booking.com:
Booking.com is a world leader in online travel and related services, offering a wide array of accommodations and experiences worldwide.
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By Manu Vardhan Kannan
Published on August 3, 2026
Suba Group of Hotels has expanded its presence in Bengaluru with the launch of Quality Inn Bhavishya in partnership with Choice Hotels International. Opening its doors on 3 August 2026, the new hotel marks the group's sixth property in Bangalore, further strengthening its footprint in one of India's leading business destinations.
Located in the heart of Whitefield, the upscale hotel is thoughtfully designed for today's corporate travellers, expatriates and leisure guests. It blends international hospitality standards with warm Indian service to deliver a comfortable and welcoming stay.
The hotel offers convenient access to major IT parks, multinational companies, shopping destinations and entertainment hubs, making it an ideal choice for both business and leisure visits to Bengaluru.
Guests can expect elegant accommodation, modern amenities, high-speed internet, personalised service and quality dining experiences, ensuring a seamless and memorable stay.
Published on August 2, 2026
Lemon Tree Hotels Limited has announced the opening of Keys Prima by Lemon Tree Hotels, Kempty Road, Mussoorie, marking the group's second operational property in the popular hill station. With this launch, the company has expanded its operational portfolio in Uttarakhand to 10 hotels, while 11 additional properties remain under development across the state.
The hotel is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. Nestled along Kempty Road against the scenic backdrop of the Garhwal Himalayas, the property features 47 thoughtfully designed rooms and suites across Superior, Deluxe, Executive and Studio Suite categories. Designed to cater to both leisure and social travellers, the hotel offers an upper midscale hospitality experience with a range of modern amenities.
Guests can enjoy all-day dining at Keys Café or relax with beverages at Unlock Bar. The property also features a swimming pool, fitness centre, spa, and a dedicated kids' zone. For meetings, conferences, weddings and social gatherings, the hotel offers Grand Chamber, a well-equipped banquet and conference venue.
Commenting on the opening, Vishvapreet Singh Cheema, President, Lemon Tree Hotels Ltd., said, "Uttarakhand continues to be one of the most prominent tourism markets in the country, with sustained demand across leisure, pilgrimage and MICE travel through the year. Mussoorie, in particular, is one of those rare destinations whose appeal has endured across generations, retaining its place as one of India's most loved hill stations. The opening of our second hotel here allows us to be part of the destination's timeless appeal while responding to the growing demand for trusted hospitality. With its location on Kempty Road and a product designed to bring together leisure, wellness, dining and celebrations, the hotel is well placed to appeal to the many ways in which guests experience Mussoorie."
The hotel offers convenient connectivity for travellers, located approximately 71 km from Dehradun's Jolly Grant Airport, 44 km from Dehradun Railway Station, and around 10 km from Mussoorie Library Bus Station.
The opening further strengthens Lemon Tree Hotels' multi-brand presence in Uttarakhand, a key market for the company's growth strategy. With 10 operational hotels and 11 more in the pipeline, the hospitality group continues to expand across the state's major leisure and pilgrimage destinations, catering to the rising demand for quality accommodation in one of India's leading tourism markets.
International Airlines Group (IAG), the parent company of British Airways, Iberia, and Aer Lingus, has reported a 16% decline in second-quarter operating profit, citing higher fuel costs and weaker travel demand resulting from the ongoing Middle East conflict. The airline group also expects its overall capacity to remain flat for the rest of the year.
For the second quarter, IAG posted an operating profit before exceptional items of €1.41 billion, down from €1.68 billion during the same period last year. Despite the decline, the result slightly exceeded analysts' expectations of €1.37 billion.
The airline group said rising fuel prices and emissions-related expenses significantly impacted performance. During the second quarter, fuel costs and emissions charges increased by nearly 23% to €2.22 billion, affecting all of IAG's airlines from March onwards.
Although the company has slightly lowered its full-year fuel cost forecast to between €8.3 billion and €8.6 billion, compared with the approximately €9 billion projected in May, fuel remains one of its biggest financial challenges.
IAG stated that the prolonged conflict in the Middle East has weakened travel demand across several markets, adding pressure on airlines already facing elevated operating costs. The company had previously issued a profit and capacity warning in May as geopolitical uncertainty began affecting bookings.
The group's traditionally strong transatlantic business has also experienced pressure as changing travel patterns impact one of its most profitable markets.
Looking ahead, IAG said it is around 57% booked for the second half of the year, with booked revenue currently in line with the same period last year. The airline expects to offset approximately 60% of its higher fuel expenses through increased ticket prices and ongoing cost-efficiency initiatives.
The latest results reflect the broader challenges facing the aviation industry, with several European carriers reporting similar pressures from rising operating costs, geopolitical tensions, and softer travel demand in recent months.
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