India–EU Free Trade Agreement Sets Positive Tone for 2026 With Major Benefits for Trade and Hospitality

India–EU Free Trade Agreement Sets Positive Tone for 2026 With Major Benefits for Trade and Hospitality

By Manu Vardhan Kannan

Published on February 2, 2026

The year 2026 began on a positive note with the signing of the Free Trade Agreement between India and the European Union, a landmark deal widely described as the “mother of all deals” due to its far-reaching benefits for both economies. The agreement aims to address contemporary global challenges while enabling deeper market integration between the world’s fourth- and second-largest economies.

With a combined market size estimated at over INR 2091.6 lakh crore (USD 24 trillion), the FTA opens significant opportunities for nearly two billion people across India and the EU. The agreement delivers unprecedented market access for over 99% of India’s exports by trade value, while carefully preserving policy space for sensitive sectors and aligning with India’s long-term developmental priorities.

India has secured preferential access to European markets across 97% of tariff lines, covering 99.5% of trade value. Of this, 70.4% of tariff lines covering 90.7% of India’s exports will see immediate duty elimination. These include key labour-intensive sectors such as textiles, leather and footwear, tea, coffee, spices, sports goods, toys, gems and jewellery, and selected marine products. An additional 20.3% of tariff lines covering 2.9% of exports will receive zero-duty access over three to five years, while 6.1% of tariff lines covering 6% of exports will benefit from reduced tariffs or tariff rate quotas.

Several labour-intensive sectors including apparel, marine products, chemicals, plastics, rubber, toys, sports goods, gems, and jewellery, together accounting for exports worth over INR 2.87 lakh crore, will gain zero-duty access into the EU. These sectors were previously subject to duties ranging from 4% to 26%, and the agreement is expected to significantly enhance their competitiveness while supporting employment generation.

The agreement also provides preferential market access for agricultural products such as tea, coffee, spices, grapes, gherkins, cucumbers, dried onion, fresh fruits and vegetables, and processed food products. This move is expected to benefit Indian farmers while also enriching hospitality offerings in Europe through greater availability of Indian food products in hotels and restaurants. At the same time, India has safeguarded sensitive sectors including dairy, cereals, poultry, soymeal, and select fruits and vegetables, maintaining a balance between export growth and domestic priorities.

Lower duties of up to 10.5% on wooden, bamboo, and handcrafted furniture are expected to boost India’s presence in the European furniture market. The agreement supports growth in high-value, design-driven segments and is likely to encourage the use of Indian furniture in experiential hospitality spaces across EU member countries.

One of the most anticipated outcomes of the agreement is the expected reduction in prices of imported European products in India. Olive oil and gourmet food products, widely used in hospitality kitchens, are expected to see significant price drops. European chocolates, snacks, wines, and whiskies are also likely to become more affordable, supporting growth in India’s restaurant, bakery, and premium dining segments.

Beyond trade and pricing, the FTA also opens doors for cultural exchange and smoother mobility. Both sides have agreed to modernise Schengen visa processes, with faster processing timelines and joint action on visa fraud, making travel more accessible.

Overall, the India–EU Free Trade Agreement is expected to act as a major trendsetter in global trade relations. By improving affordability, expanding access to quality products, and strengthening hospitality and tourism linkages, the agreement is poised to deliver long-term economic and experiential benefits for both regions.


IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

IHCL's Taj Named India's Strongest Brand for the Fifth Consecutive Year

By Manu Vardhan Kannan

Published on July 16, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj has once again been recognised as India's Strongest Brand across sectors in the Brand Finance 'India 100 2026' report. The achievement marks the fifth consecutive year that Taj has earned the distinction.

Commenting on the recognition, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said:

“Being recognised as India’s Strongest Brand across sectors for the fifth consecutive year is a matter of immense pride. For over 120 years, Taj has remained an enduring symbol of Indian hospitality, staying rooted in its timeless values of warmth, authenticity and excellence. This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day through thoughtful service and genuine care.”

He further added:

“Founded by Jamsetji Tata in 1903, IHCL’s iconic brand Taj has played a pioneering role in shaping India’s tourism landscape. Today, with a portfolio of 150 hotels across 15 countries, it offers a distinctive collection of grand palaces, landmark city hotels, wildlife safaris, beach and hill resorts and service residences. Guided by Paathya, IHCL’s ESG+ framework, the brand’s growth is anchored in responsible business practices that balance environmental stewardship, social impact and cultural preservation. As a custodian of Indian hospitality, Taj remains committed to creating long-term value while enriching destinations, empowering communities and preserving the heritage and traditions that define its legacy.”

According to the Brand Finance 'India 100 2026' report, Taj recorded a 32% increase in brand value, reaching USD 878 million. The brand also retained its AAA+ brand strength rating, supported by a Brand Strength Index (BSI) score of 93.5 out of 100.

The report highlights Taj's strong brand familiarity, customer preference, and deep understanding among Indian consumers. It also notes that the brand's signature hospitality experience, widely recognised as 'Tajness', continues to set it apart, with a significant number of respondents identifying Taj as their preferred hotel brand.

Commenting on the recognition, David Haigh, Chairman, Brand Finance, said:

“Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance. Brand Finance’s research shows exceptionally high levels of familiarity, preference, and understanding in its home market, underscoring the value of investing in a distinctive brand experience, maintaining the highest standards of hospitality, and delivering what guests value most. As Taj continues to expand its footprint across India and internationally, preserving these strengths will be key.”

The latest recognition further reinforces Taj's position as one of India's most trusted hospitality brands, reflecting more than a century of excellence, guest trust, and continued growth across domestic and international markets.


Punjab & Sind Bank's Cochin Branch Earns IGBC Green Interiors Certification

Punjab & Sind Bank's Cochin Branch Earns IGBC Green Interiors Certification

By Hariharan U

Published on July 15, 2026

Punjab & Sind Bank has announced that its Cochin Branch has been awarded the IGBC Green Interiors Certification by the Indian Green Building Council (IGBC) under the IGBC Green Interiors Rating System (New Interiors), reinforcing the Bank's commitment to sustainable infrastructure and environmentally responsible banking practices.

The certification recognises the Bank's efforts in creating a workplace that incorporates green interior standards, energy-efficient design, and sustainable operational practices. The initiative is aimed at providing a healthier environment for both customers and employees while reducing the branch's overall environmental footprint.

The recognition marks another milestone in Punjab & Sind Bank's ongoing sustainability journey, highlighting its focus on integrating environmentally responsible practices across its operations. The Bank said the certification reflects its commitment to embedding sustainability into its operational framework while promoting resource efficiency and responsible infrastructure development.

Punjab & Sind Bank continues to align its sustainability initiatives with the Government of India's vision of promoting green infrastructure and sustainable development. Through environmentally conscious banking practices and infrastructure upgrades, the Bank aims to contribute towards building a more sustainable and resilient future.


Chandi Experiences Redefines Hospitality Through Storytelling and Cultural Collaborations

Chandi Experiences Redefines Hospitality Through Storytelling and Cultural Collaborations

By Manu Vardhan Kannan

Published on July 15, 2026

Luxury hospitality is increasingly being defined by memorable experiences rather than exclusivity alone. Built around this idea, Chandi Experiences, an experiential hospitality platform under Iliner Communications, is creating immersive collaborations that bring together hospitality, culture, and storytelling in meaningful ways.

Founded by entrepreneur and brand strategist Khanakh Sharma, Chandi focuses on crafting curated evenings where celebrated bartenders, acclaimed chefs, luxury brands, and guests come together through thoughtfully designed experiences. Instead of hosting conventional events, the platform creates collaborations where every detail contributes to a larger story.

The platform recently showcased its vision through two curated bar collaborations held in June. On June 12, EKAA Mumbai partnered with The Leela Palace Jaipur, followed by a collaboration between PCO Delhi and Jai Mahal Palace on June 20. Rather than traditional guest shifts, both experiences were designed as cultural exchanges, highlighting creativity, craftsmanship, and meaningful conversations.

During the Jaipur collaboration, EKAA Mumbai presented its Dwadash Cocktail Tasting Menu alongside the Dwadash Ayurvedic Menu. The beverage programmes explored Indian ingredients, philosophy, and modern mixology, with every cocktail telling a story through its inspiration, techniques, and cultural influences.

Reflecting on the experience, Apurv Bhatwadekar, Bar Manager at EKAA Mumbai, described the collaboration as "much more than a restaurant takeover, it was an immersive journey built around storytelling, philosophy and craftsmanship." He added that hospitality collaborations are evolving beyond guest shifts into platforms that combine education, creativity, and craftsmanship, leaving guests with lasting memories.

Kaustubh Santosh Kaslay, Head Mixologist at EKAA Mumbai, said the collaboration showcased the depth of EKAA's philosophy, bringing together narrative-led cocktails and ingredient-focused hospitality inspired by Ayurvedic principles. According to him, such collaborations encourage cultural exchange and introduce guests to unique concepts beyond their home cities.

For The Leela Palace Jaipur, the partnership highlighted the growing importance of creative collaborations in luxury hospitality. Deepak Singh Jeena, Executive Assistant Manager – Food and Beverage Service, said the evening successfully brought together two distinct bar identities through a beverage programme that was technically refined, thoughtfully curated, and creatively executed. He also appreciated Chandi's collaborative approach, noting that such initiatives strengthen the beverage community while creating memorable destination experiences.

The platform continued this momentum on June 20 with its collaboration between PCO Delhi and Jai Mahal Palace, further reinforcing its vision of creating immersive hospitality experiences centred on creativity, collaboration, and guest engagement.

For Khanakh Sharma, Co-Founder and Vision & Strategy Lead, Chandi is the result of nearly a decade of experience in communications, brand strategy, and experiential storytelling. A graduate of Columbia University, she has worked with global brands including HBO, Spotify, McLaren, Ferrari, and leading premium spirits portfolios. Her journey led her to hospitality after recognising that the most memorable brand experiences were always built around a strong sense of purpose.

"India has extraordinary talent across hospitality, food and beverage. What excited me was the opportunity to create a platform where these worlds could come together in a way that feels meaningful for everyone involved," says Khanakh. "Chandi is about creating evenings that people genuinely want to be part of, and continue talking about long after they've ended."

Supporting this vision is Sonal Bagul, Co-Founder and Programming & Curation Lead, whose background includes working with Bacardi and founding The Afterhours Collective. She oversees Chandi's bar takeovers, chef collaborations, and beverage programming, working closely with hospitality professionals from India and abroad to create experiences that are distinctive and engaging.

"Great hospitality has never been about doing more," says Sonal. "It's about bringing together the right people, the right food, the right drinks and the right atmosphere. When those pieces come together naturally, the evening develops its own rhythm."

Partnerships are led by Meenal Khandelwal, Co-Founder and Partnerships & Access Lead, who focuses on building meaningful collaborations across India's luxury, hospitality, and lifestyle sectors. Her approach centres on creating authentic partnerships that enrich the guest experience while fostering genuine connections between brands and audiences.

"A memorable evening starts long before the first guest arrives," says Meenal. "It's about creating the right environment, bringing together people who will genuinely enjoy one another's company and building partnerships that add something meaningful to the experience. That's what makes an evening worth remembering."

Looking ahead, Chandi Experiences plans to expand its presence across India's leading hospitality destinations while increasing collaborations with internationally recognised bars, celebrated chefs, and luxury brands. The platform also aims to explore partnerships across fashion, art, design, and culture, creating experiences that bring different creative communities together.

With every bar takeover, chef-led collaboration, and immersive gathering, Chandi Experiences continues to position hospitality as a form of cultural storytelling, bringing together people, ideas, and experiences that leave a lasting impression.

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