Raffles Hotels & Resorts has revealed its latest global brand campaign, titled "The Butler Did It," showcasing the luxury brand's iconic Butler Service. Directed by creative powerhouse Trey Laird and photographed by Dylan Don, the campaign stars notable figures like designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu, portraying quintessential Raffles guests. Renowned model Tim Easton steps into the role of the Butler.

Set against the backdrop of Raffles Singapore, the flagship property famous for its butler service since its founding in 1887, the campaign emphasizes how Raffles butlers anticipate guests’ every need—even before they ask. Featuring a vibrant aesthetic and a sense of wit, the campaign underlines the exceptional and surprising moments that guests experience during their stay.

Omer Acar, CEO of Raffles Hotels & Resorts, commented on the new initiative, saying, "This bold campaign celebrates the hallmarks of the Raffles experience. Our Butlers create magic at every turn. 'The Butler Did It' showcases them as the hero of every occasion, offering guests moments of delight that only Raffles can provide.”

A Creative Collaboration Rooted in Fashion and Hospitality

The creative vision behind "The Butler Did It" brings together some of the most influential names in fashion and lifestyle branding. Trey Laird, known for his innovative campaigns for leading global brands, lent his signature intelligence and style to the project. Fashion icon Robert Rabensteiner also served as the campaign's stylist, adding a fashion-forward edge to the initiative.

In Laird’s words, “Raffles is a heritage brand that delivers a modern guest experience full of warmth, playfulness, and whimsy. ‘The Butler Did It’ encapsulates this spirit, allowing guests to imagine a stay that exceeds their wildest dreams.”

The campaign, set to launch globally, will be rolled out across print, digital video, display, and social media platforms.

Raffles Expands Globally with New Openings

As Raffles continues its global expansion, with recent openings in Jaipur, London, Boston, and Bahrain, the "The Butler Did It" campaign reinforces the brand’s commitment to providing its signature blend of elegance and enchanted glamour. Whether guests are checking into Raffles Singapore, Paris, or the new locations, they can expect the same world-renowned service that has defined Raffles for over a century.

About Raffles Hotels & Resorts

Founded in Singapore in 1887, Raffles Hotels & Resorts has become synonymous with luxury, elegance, and a world-class guest experience. The brand's Butler Service has set a global standard, providing guests with unparalleled personalized attention. Raffles properties can be found in key locations such as Paris, London, Istanbul, and the Maldives, with upcoming openings in Sentosa, Singapore, and Jaipur, India.

Raffles is part of Accor, a global leader in hospitality with over 5,700 properties worldwide. Through Accor’s loyalty program, ALL – Accor Live Limitless, guests can access a wide array of exclusive services and rewards.

To experience "The Butler Did It," visit: raffles.com/the-butler-did-it.

The Royal Livingstone Hotel by Anantara has introduced two exclusive outdoor dining experiences that highlight the rich local flavors of Zambia while providing travelers with a connection to the country's stunning natural landscapes. The Gorge Picnic and the Zambezi Dining Experience offer world-class cuisine paired with breathtaking scenery, making them a feast for both the palate and the senses. 

Gorge Picnic

Set in the magnificent Batoka Gorge, the Gorge Picnic allows guests to enjoy the area’s natural beauty in a truly memorable way. Visitors are flown by helicopter to a secluded location at the Bobo Camp, where a gourmet picnic is laid out, featuring local specialties like Zambezi River bream with ponzu dressing and beef boerewors in a sauce made from forgotten herbs. Guests can relax on soft blankets and cushions while taking in the dramatic cliffs of the gorge and the flowing Zambezi River. This exclusive beachside setting is ideal for private celebrations or corporate events, offering a serene escape from the hustle and bustle of daily life. The helicopter ride back provides a stunning view of Victoria Falls, offering a grand conclusion to the experience.

Zambezi Dining Experience

The Zambezi Dining Experience takes guests on a sunset journey through Zambia’s cultural and culinary landscape. Beginning at the hotel’s herb garden, visitors are introduced to traditional Zambian farming techniques while sampling their first course—tomato jelly with cured river bream, served with a chikanda carpaccio and Zambian okra salad.

From there, guests are transported by golf buggy to the riverbank, where a private chef prepares Zambezi-grilled bream with wilted spinach and tomato fondue. As the sun sets over the Zambezi River, guests are treated to captivating stories about the region’s history and customs.

The experience continues with a third stop where guests learn about traditional Zambian farming methods. Here, they enjoy a dish of beef and nshima, a staple of the local diet, served in the traditional manner—without cutlery.

The final stop offers a breathtaking view of Victoria Falls, one of the most iconic landmarks in Africa. Guests can enjoy an assortment of desserts, such as cassava cake and Mubuyu mousse, as they watch 500 million liters of water cascade over the cliffs every minute.

Unforgettable Dining in Zambia

Both the Gorge Picnic and Zambezi Dining Experience are designed to immerse guests in Zambia's natural beauty and cultural heritage, while providing an unforgettable culinary journey. These carefully crafted dining events are perfect for those seeking a unique and luxurious outdoor experience. Guests staying at The Royal Livingstone Hotel by Anantara are encouraged not to miss out on these magical moments.

For more details or to book your experience, visit www.anantara.com/en/royal-livingstone.

Graduate Hotels is officially part of Hilton's family of 24 global brands, allowing guests to book their stays at any of the 34 Graduate by Hilton properties in the U.S. and U.K. through Hilton’s direct booking channels. The hotels, known for their charm and connection to university towns, offer Hilton Honors members the ability to earn and redeem points, enhancing the experience for loyal customers.

To mark the occasion, Hilton is launching its first exclusive Hilton Honors Experience at Graduate by Hilton Auburn, Alabama. This event includes a rooftop party at War Eagle Supper Club on September 27, with a surprise musical performance. The package offers a two-night stay at Graduate Auburn, along with tickets to the sold-out football game the next day. The aim is to give Hilton Honors members access to experiences they wouldn’t typically find elsewhere, including unique music and sports events.

Hilton Honors members, known for their loyalty, can access these experiences through the Hilton Honors Experiences platform. This allows members to bid on special packages, offering access to exclusive music, sports, and celebrity events worldwide. With over 195 million members globally, Hilton Honors continues to offer perks such as flexible payments, discounts, and contactless technology through the Hilton Honors app.

The new partnership expands Graduate Hotels’ reach while keeping the local, handcrafted feel of each property intact. Graduate by Hilton is known for its hyper-local design, which draws inspiration from the university towns they are located in. The experience at each hotel is unique, reflecting the culture and traditions of the nearby university and surrounding community.

The Graduate Hotels in Auburn and Princeton are among the newest additions. Graduate Auburn’s design is inspired by the local culture, with 177 guest rooms, a rooftop bar that celebrates the “War Eagle” battle cry, and a coffee shop partnered with Auburn University sports legend Bo Jackson. Meanwhile, Graduate Princeton, the first hotel to open in the area in over 90 years, brings a modern twist to a historic building while maintaining nods to Princeton University’s rich history.

With the addition of Graduate Hotels, Hilton continues to broaden its offerings, providing more variety for its guests. “Graduate by Hilton gives guests a chance to dive into the traditions and culture that make university towns so special. It’s about keeping that nostalgic feel while enhancing the overall experience for our guests,” said Kevin Osterhaus, President of Global Lifestyle Brands at Hilton. Jenn Chick, Senior Vice President & Global Head of Loyalty & Customer Growth, adds, “The addition of Graduate by Hilton gives Hilton Honors members more variety than ever before.”

The full list of Graduate by Hilton properties is now available on Hilton’s platforms, including Hilton.com and the Hilton Honors app. As the Graduate brand expands, Hilton Honors members will be the first to know about new locations and will continue to enjoy exclusive access and rewards.