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By Nishang Narayan
Published on September 4, 2024
The global branded residences market is expanding at a notable pace of 12% annually, with its footprint extending across the USA, Thailand, UAE, Portugal, Greece, the UK, Brazil, Vietnam, and beyond. This surge is driven by a resurgence in luxury travel, an increasing desire to own lifestyle assets, and the perception of real estate as a safe haven. Factors like relocation and children’s education are also contributing to this growth. From the Waldorf Astoria in New York to the Standard Residence in Phuket and the Mayfair Park residence in London, branded residences are gracing affluent neighborhoods worldwide. India, too, has the potential to become one of the epicenters of branded residences.
According to a recent white paper by SKYE Hospitality, India could become an attractive destination for branded residences. While India already boasts a sizable supply of 2,900 units—accounting for approximately 10% of the global market supply—there is ample room for this niche, yet rapidly growing, luxury segment to flourish.
India has witnessed a significant increase in the number of affluent households. These modern HNIs (High Net Worth Individuals) and UHNIs (Ultra High Net Worth Individuals) are seeking exclusive spaces, top-tier amenities, and curated services, driving the demand for branded residences. A few years ago, features like in-home dining services, concierge services, exclusive wine cellars and cigar lounges, and wellness spas within residential projects seemed unimaginable. Today, thanks to branded homes, these offerings are gradually becoming mainstream.
Prominent brands, both within and outside of hospitality, have already ventured into this segment. Notable names include Yoo, Trump, Versace, IHCL, Leela, Four Seasons, Atmosphere Core, Marriott, and Oberoi.
"Despite significant growth in branded residences in recent years, what we have observed is just the tip of the iceberg. India has tremendous untapped potential to capitalize on. Average HNI Indians are spending generously on aspirational lifestyles, which will unravel a big market for branded residences. Interestingly, the trend will no longer be limited to big metros but will also percolate to tourist destinations and Tier-2 cities," said Mr. Ankit Kansal, MD of SKYE Hospitality.
In addition to strong demand driven by the rise in affluent households, India also offers a significant cost advantage. According to SKYE's study, average prices for branded residences in London, Miami, and New York are approximately ₹39.5 crores, ₹20.3 crores, and ₹60.2 crores, respectively. Average ticket sizes in other emerging cities such as Dubai (₹13.5 crores), Athens (₹17.9 crores), and Phuket (₹10.5 crores) are also high. In contrast, the average ticket size of branded homes in India is around ₹9 crores, with opportunities in the lower bracket as well (₹6-7 crores).
"Rich Indians are key growth drivers in international property markets such as Dubai, Singapore, London, and Athens. Now, with exclusive spaces and aspirational living available in their own backyard, many will likely turn their attention inwards rather than looking across borders," added Mr. Ankit Kansal.
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By Manu Vardhan Kannan
Published on January 28, 2026
As Valentine’s Day moves away from grand gestures toward more personal and experience-led celebrations, Atmosphere Hotels & Resorts and COLOURS OF OBLU invite couples to mark Valentine’s Day 2026 on secluded Maldivian islands where simplicity, connection and calm take centre stage. Set against the natural beauty of the Maldives, the celebrations are designed for couples seeking more than a conventional dinner.
On February 14, romance unfolds across two distinct island resorts, each offering its own mood and interpretation of love. At RAAYA by Atmosphere, Valentine’s Day is inspired by nature, creativity and understated elegance. Couples can choose between two thoughtfully curated dining experiences that reflect the island’s relaxed character.
Along the shoreline at Raaya Life Beach, a special Valentine’s communal BBQ creates a lively yet easy-going atmosphere, combining grilled flavours, bubbles and the soothing sounds of the ocean. For couples seeking a more intimate setting, Seb’s Farm hosts an exclusive five-course dinner paired with champagne and wine. Live saxophone music adds warmth to the evening, making it ideal for those who enjoy romance with depth and personality.
For travellers drawn to a more contemporary celebration, OBLU SELECT Lobigili, the adults-only escape from COLOURS OF OBLU, presents a Valentine’s Day experience that blends intimacy with playful energy. Couples can enjoy a themed buffet dinner at Ylang Ylang or opt for a refined four-course set menu at Gaadiya 17, complete with sparkling wine and rosebuds.
Those looking for a private celebration can reserve a bespoke Beach Dinner under the stars, featuring a four-course menu, a bottle of sparkling wine and uninterrupted moments by the sea. The day’s celebrations continue with a vibrant pool party, adding a light-hearted and social touch to the overall experience.
Across Atmosphere Hotels & Resorts and COLOURS OF OBLU, Valentine’s Day 2026 is reimagined as an experience rather than a single occasion. With carefully chosen settings, curated flavours and a sense of ease, couples are encouraged to connect in ways that feel natural and meaningful, whether dining barefoot on the sand or beneath the Maldivian night sky.
As Tokyo settles into winter, TOKYO SKYTREE TOWN continues its seasonal celebrations with a thoughtfully curated lineup that blends comfort, visual beauty and cultural moments. Following its New Year festivities, the iconic precinct turns its focus to food-led indulgences, romantic illuminations and fleeting natural spectacles, inviting visitors to slow down and savour the quieter side of the season. Rooted in Japanese traditions and shaped by modern lifestyle experiences, the winter calendar unfolds around one of Tokyo’s most recognisable landmarks.
Winter begins on a sweet note with Strawberry and Chocolate Tokyo Solamachi 2026, an outdoor gourmet event celebrating two flavours eagerly awaited each year in Japan. The festival brings together strawberry-based desserts, rich chocolate creations and warming cheese comfort dishes, offering visitors the perfect accompaniment to crisp winter evenings. The Sky Arena is enhanced with floral wall installations and seasonal décor, creating an inviting visual pause within the city and a popular photo spot for those exploring the area.Dates: January 15 – February 15, 2026Time: 11:00 AM – 9:00 PM (Last order at 8:00 PM)Venue: Sky Arena, 4F, Tokyo Skytree TownEntry: Free
As Valentine’s Day approaches, Tokyo Solamachi adopts a more romantic atmosphere with Happy Valentine Tokyo Solamachi 2026. A collection of limited-period pop-up stores features chocolates and sweets from established Japanese chocolatiers, alongside brands making their debut. The experience is complemented by Tokyo Skytree’s seasonal illuminations, designed around themes of affection and gifting, adding warmth to winter evenings spent in the district.Dates: January 23 – February 14, 2026Venue: Various locations across Tokyo SolamachiSpecial Lightings:Valentine’s Day Lighting – “My Gift to You” (February 11–14)White Day Lighting – “Thinking of You” (March 12–14)
One of the season’s most anticipated moments arrives with Diamond Fuji on February 3, 2026. This rare natural phenomenon occurs when the setting sun aligns perfectly with the summit of Mount Fuji, forming a glowing diamond-shaped silhouette. Tokyo Skytree is regarded as one of the city’s most striking vantage points to witness this event, which takes place only twice a year. Beyond its visual appeal, Diamond Fuji carries cultural meaning and offers visitors a moment of calm above the Tokyo skyline.Date: February 3, 2026Time: Around 5:00 PMViewing Location: Tokyo Skytree Tembo Deck & Tembo Galleria
With its blend of food festivals, romantic winter illuminations, cultural traditions and rare seasonal spectacles, TOKYO SKYTREE TOWN continues to present a layered winter narrative that appeals to travellers of all age groups. For visitors seeking both indulgence and reflection, the destination offers a memorable way to experience Tokyo during the colder months.
To learn more about event schedules and visitor access, please visit:https://www.tokyo-skytree.jp/enhttps://en.www.tokyo-solamachi.jp/
Sun Siyam Iru Fushi has revealed the first phase of its resortwide design transformation, marking an important step in the resort’s evolution under Sun Siyam’s newly launched Luxury Collection. The five-star Maldivian resort has introduced a reimagined portfolio of overwater accommodation, setting a fresh design direction rooted in refined island luxury and local craftsmanship.
The newly reimagined Water Villas and Horizon Water Villas with Private Pool form the opening chapter of this transformation. Designed with a contemporary take on rustic Maldivian luxury, each villa offers an open-plan layout that frames uninterrupted ocean views. Spacious bathrooms feature bathtubs overlooking the lagoon, while private decks include multiple lounging areas, suspended hammocks, and intimate corners styled in soft green tones, creating a relaxed yet elevated living experience.
All Horizon Water Villas now feature a 22 sqm private pool with sunken seating, turning each space into a personal retreat suited for sunrise rituals, unhurried afternoons, and sunset views. Tailored experiences have also been curated for couples and honeymooners, ensuring stays feel personal and thoughtfully designed.
The overwater portfolio includes 40 Water Villas with Pool measuring 123 sqm, 16 Horizon Water Villas with Pool at 128 sqm, and 19 Sunset Horizon Water Villas with Pool, also spanning 128 sqm. Each category offers a seamless balance of comfort, privacy, and connection to the surrounding lagoon.
To guide the transformation, Sun Siyam appointed international interior design consultants Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based Studio Sixty7. Their design approach brings together muted tones, natural textures, and softly sculpted forms that reflect effortless barefoot luxury. Gently imperfect plastered walls, tactile finishes, and layers of breathable linen define the villas’ calm and inviting atmosphere. “Every element has been chosen to feel grounded and sensorial, inviting guests into a deep sense of calm.” said Lee McNichol and Jose Rivero.
Highlighting the intent behind the redesign, Resort Manager Abdulla Atham shared, “This transformation goes beyond aesthetics, it’s a careful orchestration of space, service excellence, and emotional detail. From villa layouts and in-villa experiences to the minibar selection, outdoor offerings, views, and quiet gestures from your butler, each moment is designed to immerse guests into the spirit of chic island living”.
With this unveiling, Sun Siyam Iru Fushi continues its journey toward becoming a destination defined by understated luxury and authentic island living, offering guests a refined yet deeply relaxed Maldivian experience.
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