India's Grand Wedding Destination Campaign Unveiled by Tourism Ministry

India's Grand Wedding Destination Campaign Unveiled by Tourism Ministry

By Author

Published on August 25, 2023

The Ministry of Tourism has embarked on an exciting journey to position India as a premier wedding destination on the world map. This ambitious campaign not only showcases India's captivating locales but also taps into the immense potential of its flourishing wedding industry. Aligned with Prime Minister Narendra Modi's mission to boost tourism, the ministry's latest move aims to highlight India's charm as a top-tier wedding venue globally.

The unveiling of this campaign is a testament to India's commitment to becoming a global leader in the wedding tourism sector. By combining cultural heritage with modern elegance, India seeks to welcome couples from around the world to celebrate their special day in the heart of this vibrant nation.

G Kishan Reddy, Union Minister for Tourism, inaugurated the campaign, emphasizing its comprehensive approach to crafting a wedding experience that truly reflects India's warmth and rich heritage. The campaign's 360-degree approach ensures that every moment, from the first 'hello' to the final 'I do,' embodies the essence of India's cultural richness.

The campaign kicks off by spotlighting 25 key destinations across the country, demonstrating how India perfectly fits into couples' wedding aspirations. From picturesque landscapes to sacred traditions, from tantalizing culinary delights to state-of-the-art infrastructure, this initiative captures the very essence of India's grandeur. It's an invitation for couples to say 'I do' against a backdrop that transcends imagination.

India's rich heritage merges seamlessly with contemporary elegance through this campaign, enticing the world to embark on an unforgettable journey of love and celebration. This collaborative approach involves industry experts, associations, and experienced wedding planners, ensuring that India's allure as a wedding tourism hotspot is portrayed accurately.

Samit Garg, President of EEMA (Event and Entertainment Management Association), commends the initiative, affirming its alignment with Prime Minister Modi's vision. This collaborative effort by the Ministry of Tourism is now shining brightly as a reality.

To complement this effort, the campaign utilizes a 360-degree approach that integrates digital marketing, social media promotions, partnerships with wedding planners, collaborations with influencers, and a mix of both physical and virtual events. The campaign seeks to redefine India's image beyond just royal and extravagant weddings, covering a spectrum of themes like beach weddings, nature weddings, royal weddings, Himalayan weddings, and more.

This campaign is just the first step in the broader strategy to position India as a global wedding destination. With a focus on both international and domestic markets, Incredible India's wedding tourism initiative aims to make India the ultimate choice for couples seeking an extraordinary wedding experience. As the campaign unfolds, it will surely create a tapestry of timeless memories against the backdrop of India's rich cultural heritage and traditions.

Image Source: Stock Images


IndiGo Focuses on Operational Stability, Plans Select Route Expansion

IndiGo Focuses on Operational Stability, Plans Select Route Expansion

By Hariharan U

Published on January 3, 2026

IndiGo has outlined a cautious yet forward-looking approach as it prepares for the next phase of growth, placing strong emphasis on “operational reliability” while planning a limited set of international route additions. The airline said its immediate focus is to “stabilise operations” as it continues to strengthen capacity and network resilience.

As part of its international plans, IndiGo has announced the launch of non-stop services to Athens. This route will also mark the international debut of India’s first Airbus A321XLR, a new aircraft type expected to support the airline’s entry into fresh overseas markets as it gradually expands beyond short-haul operations.

Beyond Athens, the airline has not shared details of additional international destinations or capacity increases. IndiGo stated that it will continue to grow its international footprint while further densifying its domestic network, without outlining the pace or scale of expansion.

On the domestic front, the airline is also preparing to begin operations from Noida International Airport at Jewar, strengthening its presence in the National Capital Region once services commence.

Addressing recent operational challenges, IndiGo said it had swiftly restored normal operations following a temporary network disruption. The airline also confirmed that it is “fully collaborating and providing requested information to the regulator's committee” as part of an ongoing review by the Directorate General of Civil Aviation.

While IndiGo reiterated its long-term ambitions, including plans related to widebody aircraft and sustained growth, its near-term outlook remains measured. The airline said its renewed focus on stability will help drive future scale, innovation, and impact as it carefully explores new frontiers.


Navi Mumbai Airport Sees 26,000+ Passengers in First Five Days

Navi Mumbai Airport Sees 26,000+ Passengers in First Five Days

By Hariharan U

Published on January 1, 2026

Navi Mumbai International Airport (NMIA) has made an impressive start, handling a total of 26,021 passengers in its first five days of operations. This includes 12,431 arrivals and 13,590 departures, showing strong demand right from day one.

Weekend traffic was particularly high, with 5,548 travellers on Saturday and 5,614 on Sunday, reflecting growing confidence among passengers. During this initial period, the airport managed 162 flight movements, 81 arrivals and 81 departures, while keeping on-time performance smooth for both airlines and ground services.

Currently, NMIA connects 13 major domestic destinations, including Ahmedabad, Bengaluru, Chennai, Cochin, Coimbatore, Delhi, Goa (MOPA), Hyderabad, Jaipur, Lucknow, Mangalore, Nagpur, Vadodara. These connections cover key business and leisure hubs, giving travellers more options and conveand nience in the Mumbai Metropolitan Region.

Looking ahead, the airport plans to expand its network with additional destinations and increased flight frequencies in coordination with partner airlines. With strong early passenger response and ready infrastructure, NMIA is set to become a modern, seamless travel hub in Western India


Air India Expands Partnership with airBaltic to Offer Seamless Connectivity to Latvia

Air India Expands Partnership with airBaltic to Offer Seamless Connectivity to Latvia

By Hariharan U

Published on January 1, 2026

Air India has strengthened its partnership with airBaltic, the flag carrier of Latvia, by entering into a new codeshare agreement, making travel between India and the Baltic region easier and more seamless for its customers. This move builds on the interline partnership established between the two carriers in June 2025.

Under the codeshare, Air India has begun adding its ‘AI’ designator code on airBaltic-operated flights between Riga and Air India’s European gateways including Amsterdam, Paris, Frankfurt, Copenhagen, Milan Malpensa, Vienna, Zurich, and London Gatwick. This allows passengers to travel between India and Riga with a single Air India ticket, covering connecting flights under the same booking.

Additionally, Air India’s interline agreement with airBaltic allows travellers to reach Tallinn, Estonia, and Vilnius, Lithuania via select European gateways, further expanding access to the Baltic region.

Nipun Aggarwal, Chief Commercial Officer, Air India, said, "This expanded partnership with airBaltic reflects Air India’s commitment to providing seamless global connectivity to our customers. Latvia and the wider Baltic region are growing travel markets, and this codeshare makes the journey more convenient than ever."

Air India currently operates multiple non-stop flights connecting India with Europe:

  • Delhi: Amsterdam (7x weekly), Paris (14x weekly), Frankfurt (12x weekly), Copenhagen (4x weekly), Milan (6x weekly), Vienna (4x weekly), Zurich (4x weekly)

  • Mumbai: Frankfurt (5x weekly)

  • Amritsar & Ahmedabad: London Gatwick (3x weekly each)

Since its privatization in 2022, Air India has expanded its global alliance network to include 24 codeshare partnerships and nearly 100 interline agreements, offering passengers access to over 800 destinations worldwide.

The new codeshare flights are now available for booking through both airlines’ official channels and travel partners.

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