ITC Hotels is embarking on an ambitious journey to enhance its presence in the hospitality sector by adding 70 new properties to its portfolio over the next five years. With the current count standing at 130 hotels, the divisional chief executive, Anil Chadha, aims to elevate this number to 200, positioning ITC Hotels as a dominant player in the industry. This strategic expansion plan will introduce properties across various brands under the ITC umbrella, catering to the burgeoning demand for both business and leisure travel experiences across India.

Speaking with ET, Anil Chadha highlighted the company's robust growth trajectory, emphasising the goal to increase its inventory to more than 18,000 keys within the stipulated time frame, compared to the current count of approximately 12,000 keys. He also revealed ITC Hotels' international debut with the upcoming launch of the 352-keys ITC Ratnadipa in Colombo, featuring the city's most spacious rooms, set to open later this month.

Over the past two years, ITC Hotels has successfully launched 25 hotels nationwide, consolidating its presence in the luxury market across major metros. Now, the focus is on expanding into tier two and tier three markets, capitalising on the rising trend of experiential travel. With a pipeline of 40 properties spanning brands such as ITC Hotels, Mementos, Welcomhotels, Storii, Fortune, and Welcomheritage, ITC Hotels aims to offer diverse and immersive guest experiences tailored to each destination.

An upcoming offering, Club ITC Master Key, will provide guests with an integrated and immersive experience throughout their stay, featuring activities ranging from culinary adventures to outdoor excursions. This initiative underscores ITC Hotels' commitment to creating memorable experiences for guests, with special benefits available to loyalty program members.

In addition to its expansion plans in India, ITC Hotels is set to launch its 'ultra luxury' property in Sri Lanka, boasting luxurious accommodations, extensive banqueting facilities, and a myriad of dining options, including acclaimed restaurants such as Peshawri, Yi Jing, and Avartana. The hotel will also house Kaya Kalp - The Royal Spa, offering guests unparalleled relaxation and rejuvenation experiences.

As part of its ongoing expansion efforts, ITC Hotels will introduce new properties across various destinations, including Welcomhotels in Belagavi, Jabalpur, and Gangtok, a Mementos hotel in Jaipur, and Storii hotels in Kolkata, Sirmour, and Prayagraj. With its diverse portfolio catering to different segments of the market, ITC Hotels remains committed to delivering exceptional hospitality experiences across India and beyond.

Image Courtesy: Hotelierindia