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By Manu Vardhan Kannan
Published on November 4, 2025
For nearly a century, alcohol has been about endurance, the burn you’re told to “appreciate,” the complex flavours you’re meant to decode, and the rituals said to enhance the taste. Every brand aimed to be smoother, rarer, and older. But Jigger decided to ask a different question: what if alcohol was simply fun?
That’s where Jigger comes in an Anti-Alcohol, Alcohol Brand. Not because it’s against alcohol, but because it’s against everything that makes drinking difficult. The harsh burn, the overpowering smell, and the heavy aftertaste are replaced with smooth, easy sips made for pure enjoyment. No mixers. No chasers. No pretence.
Jigger Shots, India’s first ready-to-serve (RTS) shots, are more than a product launch, they mark a cultural shift. The debut collection features three signature flavours that pour like stories. Litchi Rose | First Crush evokes young love, bright, floral, and fleeting. Coffee Toffee | Sneaky Treat layers caramel and milk chocolate, reminiscent of birthday toffees and sweet little secrets. Meetha Paan | Late Night captures the refreshing nostalgia of midnight drives and laughter-filled stops at the paan shop.
Every variant is triple-distilled, gluten-free, crafted with pure Himalayan water, and designed to be enjoyed straight up or over ice. Beyond taste, Jigger celebrates design. Each bottle is wrapped in festive Indian-inspired patterns with gold detailing, made to stand out on the dance floor to be shared, photographed, and opened with joy.
Jigger’s journey begins in India with launches across Himachal Pradesh and Uttarakhand, followed by Delhi, Haryana, and Goa, Jigger offers a smooth and stylish experience for gatherings or quick pours alike.
But Jigger’s vision stretches beyond one product. It aims to build a broader Indian ready-to-drink movement, showcasing homegrown innovation, creativity, and taste. Plans include new formats, flavours, and collaborations across music, fashion, and culture, all rooted in one promise: that alcohol can be proud, playful, and uniquely Indian.
What makes Jigger’s story even more special is its humble beginning. Founders Anubhav Khanna and Jashan Pahwa didn’t come from a legacy distillery or global corporation, they began with one shared belief: that Indian memories deserve a place at the global bar. What started as an experiment between two friends in a small tasting room has now become a category-defining brand.
“Jigger is India in a bottle, a muddle of our tastes, colours, and stories,” says Anubhav Khanna, Co-Founder & CEO. “We’ve reimagined alcohol as something joyful and easy, made for how India actually celebrates. And this is just the beginning; we won’t stop till we make India proud on the global stage.”
Together, Khanna and Pahwa are crafting a bold new chapter for India’s alcobev legacy, one that breaks rules while celebrating roots, a little rebellious yet entirely Indian, and always ready to serve.
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Published on July 20, 2026
Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.
Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.
The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.
Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.
Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.
With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.
Event Details:
Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085
Dates: Till July 19, 2026
Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM
Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.
Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.
The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.
Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.
The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.
By Hariharan U
Published on July 19, 2026
Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.
Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.
The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.
Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.
Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.
Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.
Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.
The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.
With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.
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