Kenya's Tourism Revolution: Welcoming India with Open Arms

Kenya's Tourism Revolution: Welcoming India with Open Arms

By Author

Published on January 26, 2024

Kenya, a country known for its breathtaking wildlife and picturesque landscapes, is setting its sights on Indian tourists. In a recent development, Kenya Tourism Board (KTB), in collaboration with Kenya Airways (KQ), has launched an exciting campaign targeting Indian travellers. This initiative follows the impressive number of 80,320 Indian visitors Kenya hosted from January to October 2023. The goal? To surpass the pre-Covid figure of 122,649 visitors.

A Strategic Partnership for Growth

KTB's Acting CEO, John Chirchir, is buzzing with enthusiasm about the joint venture. "India is not just a market for us; it's a treasure trove of potential," he says. By joining forces with Kenya Airways and prominent tour operators like Ease my Trip, Zenith, Pick your Trail, and N Chirag, KTB aims to tap into the rich vein of Indian leisure travellers.

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Why Kenya? A World Beyond Safaris

Kenya is more than just safaris. It's a world of diverse experiences - from vibrant cultures to serene beaches. Chirchir emphasises, "We want to show that Kenya is an all-year-round destination, offering more than the typical safari experience." The campaign highlights Kenya's lesser-known gems, appealing to families and solo adventurers alike.

Ease of Travel: A Game Changer

The introduction of the Electronic Travel Authorization (ETA) for Kenya makes travelling hassle-free. "This new policy will break down barriers, making Kenya more accessible to Indian explorers," Chirchir adds. Julius Thairu, Kenya Airways' Commercial and Customer Officer, reinforces this, highlighting the daily flights between Nairobi and Mumbai. "Our goal is to make travel seamless and enriching," he says.

Kenya on the Global Stage

The campaign is part of KTB's larger strategy to put Kenya on the global tourism map. From roadshows to trade fairs, Kenya is all set to captivate the hearts of travellers worldwide. This initiative is more than just a marketing move; it's a bridge connecting cultures and creating lifelong memories for travellers from India and beyond.


Dive into the Ultimate Marine Adventure at Four Seasons Resort Maldives at Landaa Giraavaru

Dive into the Ultimate Marine Adventure at Four Seasons Resort Maldives at Landaa Giraavaru

By Nishang Narayan

Published on May 26, 2024

Four Seasons Resort Maldives at Landaa Giraavaru is thrilled to announce an exclusive opportunity for guests to participate in the largest manta ray assembly on the planet. This spectacular event, hosted in collaboration with the Maldives Manta Conservation Programme, occurs annually from May to November in the plankton-rich waters of the Baa Atoll UNESCO Biosphere Reserve.

During the 2023 season, the conservation team recorded an astonishing 6,691 manta ray sightings, highlighting the area’s global significance as a manta ray hotspot. The nearby Hanifaru Bay alone accounted for 82% of these encounters, solidifying its reputation as a premier destination for marine enthusiasts.

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This year, guests of Landaa Giraavaru can look forward to even more immersive experiences. The resort’s "Manta-on-Call" service ensures that guests don’t miss this underwater ballet, with alerts that send them directly to the action via speedboat. For those desiring a more educational encounter, the resort offers a Trainee Manta Biologist program, perfect for young marine biologists in the making.

In addition to the manta rays, guests might also spot whale sharks, the ocean’s gentle giants, making their experience in the Maldives truly unforgettable. To enhance guest engagement and education, the resort’s Marine Discovery Centre includes a life-size Hologram Room, where visitors can interact with digital representations of local manta rays.

With meticulously planned dates known as "Manta Hot Dates," the resort maximizes the chances of encountering these majestic creatures. These dates are carefully predicted to align with peak manta activities, ensuring that guests have the best opportunity to witness and interact with the rays.

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Visit Four Seasons Resort Maldives at Landaa Giraavaru to be part of the greatest marine show on Earth. For bookings and more information, visit Four Seasons Resort Maldives at Landaa Giraavaru, email reservations.mal@fourseasons.com, or call (960) 66 00 888.

About Four Seasons Resort Maldives at Landaa Giraavaru:

Located in the heart of Baa Atoll, a UNESCO Biosphere Reserve, Four Seasons Resort Maldives at Landaa Giraavaru combines luxury with unique ecological adventures. The resort is committed to conservation efforts and offers guests unparalleled experiences in one of the most spectacular settings in the world.


IndiGo Elevates Travel Experience: Introducing Business Class

IndiGo Elevates Travel Experience: Introducing Business Class

By Nithyakala Neelakandan

Published on May 25, 2024

Get ready to experience travel like never before as IndiGo, India's premier airline, announces its exciting new venture – Business Class services! Amidst the dynamic growth of India's economy, IndiGo is stepping up to redefine premium travel with tailor-made offerings, enhancing the journey for passengers across the nation's busiest routes.

With a fleet of over 360 aircraft and around 2,000 daily flights, IndiGo has been a cornerstone of India's aviation landscape for nearly 18 years. Now, the airline is set to revolutionize business travel with its innovative approach to service.

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"In a groundbreaking move to redefine business travel in India, IndiGo announces the plan to launch a tailor-made business product for India’s busiest and business routes," says Pieter Elbers, CEO of IndiGo. "As India gears up to become the third largest economy in the world, it's our privilege to provide the New India even more options to choose from as they travel business."

The new Business Class service will offer a desired option for many passengers, catering to their evolving aspirations. Set to be operational before the end of the year, the service will be available on the busiest routes of the nation, providing a seamless blend of comfort and convenience for travelers.

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Detailed information about the product offering, launch date, and routes will be unveiled in August, coinciding with IndiGo’s 18th anniversary. This milestone marks a significant step in the airline's evolution, reflecting its commitment to innovation and excellence in service.

As IndiGo continues to grow and adapt to the changing needs of passengers, the introduction of Business Class is another testament to its dedication to providing exceptional travel experiences. Stay tuned for more updates as IndiGo transforms the way we fly, one journey at a time.


Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

By Nishang Narayan

Published on May 24, 2024

The Jordan Tourism Board has unveiled a new brand film crafted specifically for the Indian market, encapsulating the stunning beauty and rich cultural tapestry of Jordan. Featuring Bollywood elements and led by popular Indian influencers Aakriti Rana Gill and Shaurya Sandhya Tulshyan, the film aims to draw Indian adventurers to the mesmerizing landscapes and historical wonders of Jordan.

Set against the backdrop of iconic locations like the ancient city of Petra and the vibrant capital, Amman, the film merges traditional Jordanian visuals with a Bollywood flair to create a relatable and enthralling experience for Indian viewers. The influencers guide viewers through a series of adventures, from exploring the majestic ruins of Petra to the modern streets of Amman, highlighting the diverse attractions Jordan has to offer.

The film also promotes the convenience of travel for Indian tourists, emphasizing the visa-on-arrival facility available for Indian passport holders. It showcases a range of activities including historical exploration, culinary journeys, and thrilling adventures in Wadi Rum and Aqaba.

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Accompanied by the soulful tune “Zahir” by Indian artist Akanksha Sethi, the film not only showcases the scenic beauty of Jordan but also its cultural resonance with Indian traditions. The inclusion of local dining experiences and unique accommodations, like Martian tents in Wadi Rum, promises a blend of excitement and comfort tailored to Indian tastes.

This strategic initiative by the Jordan Tourism Board is designed to enhance its visibility and appeal in the Indian market, encouraging more travelers to explore the rich heritage and natural beauty of Jordan. The film concludes by inviting viewers to experience the timeless allure of Jordan, positioning it as a top destination for Indian travelers seeking a blend of adventure, history, and cultural immersion.

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