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By Author
Published on January 28, 2024
Kerala is set to redefine adventure tourism with its innovative initiatives in 2024. Breaking new ground, the state has introduced a comprehensive heli-tourism policy, becoming the first in the country to do so. Branded as 'Sky Escapes,' this heli-tourism project aims to connect Kerala's top destinations, promising a seamless travel experience.
The heli-tourism initiative, a potential game-changer akin to the impact houseboats had decades ago, is expected to attract both domestic and international tourists. Kerala Tourism Director, P B Nooh, announced this groundbreaking move at a B2B trade meet in Delhi, emphasizing the state's commitment to providing an interconnected tourism hotspot.
In addition to the heli-tourism venture, Kerala is gearing up for four international adventure sporting events scheduled throughout the year. Recognizing the global growth potential of adventure tourism, the state aims to capitalize on its diverse geography, featuring mountains, rivers, beaches, and canals.
The adventure events include the International Paragliding Festival at Vagamon in Idukki from March 14 to 17, the International Surfing Festival at Varkala from March 29 to 31, the MTB Kerala 2024 mega mountain biking event at Priyadarshini tea plantation in Wayanad from April 26 to 28, and The Malabar River Festival 2024 at Kodencherry in Kozhikode from July 25 to 28.
Complementing these initiatives, Kerala Tourism is making concerted efforts to position the state as an ideal wedding destination. Leveraging its natural beauty, picturesque locations, and excellent accommodation facilities, the state is witnessing an increasing number of destination weddings.
Kerala recorded an impressive growth of 19.34%, with 159.69 lakh visitors from within the country during January-September 2023. This growth is a testament to the state's innovative tourism initiatives, establishing it not only as a safe and hospitable destination but also an all-weather holiday paradise.
The revamped strategy of Kerala Tourism focuses on introducing new destinations, creating innovative tourism circuits, investing in infrastructure development, and expanding the award-winning Responsible Tourism (RT) initiative. This initiative allows tourists to experience village life while ensuring better connectivity.
As part of its outreach, Kerala Tourism will conduct travel trade networking activities in prominent Indian cities from January to March, participating in trade fairs and organizing B2B Partnership Meets. These efforts aim to introduce the new products to a wider audience and strengthen the state's core assets, including beaches, hill stations, houseboats, and the backwater segment.
In 2024, Kerala is set to captivate adventure enthusiasts, wellness seekers, and responsible tourism advocates with a renewed sense of purpose and vigor. The stage is set for an immersive and unforgettable experience in 'God's Own Country.'
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By Nishang Narayan
Published on July 4, 2025
YoloBus, one of India’s top intercity mobility platforms, is witnessing a noticeable change in traveler preferences this monsoon season, with a strong surge in demand for southern religious destinations such as Tirupati, Madurai, and Rameswaram.
Responding to this uptick, YoloBus is now operating 25 dedicated services on these routes and has announced plans to introduce 10 additional services in the coming months to cater to growing passenger interest.
A particularly sharp trend is unfolding on the high-traffic Bangalore–Tirupati corridor, which has recorded an 8% week-on-week rise in passenger numbers. In response, YoloBus recently deployed three new premium buses on this popular route, reinforcing its commitment to ensuring comfort, safety, and reliability for its passengers.
“Southern India continues to draw travelers for its spiritual and cultural depth. The growth we’re seeing is aligned with long-term preferences, not just short-term reactions,” said Sanjay Jadoun, CEO of YoloBus. “We’re committed to expanding our network and enhancing the travel experience for our passengers across the region.”
More Families and Senior Citizens on Board
YoloBus is also observing a change in traveler demographics. There’s been a noticeable rise in bookings from families and senior citizens, particularly from urban hubs like Bangalore, Chennai, and Hyderabad. Today, around 12% of YoloBus’s passengers are above the age of 45, indicating stronger trust in the brand’s high safety and comfort standards among older travelers.
Even as some parts of Northern India deal with safety concerns, travel trends to the South have remained steady and unaffected. The region’s peaceful, culturally rich pilgrim spots continue to attract visitors, irrespective of external events.
Future Plans for Expansion
While YoloBus currently does not operate services to Kerala destinations like Kochi, Munnar, or Alappuzha, nor to prominent pilgrim hubs such as Sabarimala, Velankanni, or Palani, the company is closely monitoring demand patterns and exploring possible expansion into these routes.
About YoloBus
YoloBus is a leading intercity travel provider in India, offering premium, safe, and comfortable journeys. Serving over 1 million travelers across more than 400 routes nationwide, YoloBus connects cities through a modern fleet of luxury buses equipped with top-tier amenities and advanced safety systems. With a focus on customer satisfaction, punctuality, and continuous innovation, YoloBus continues to raise the bar for intercity bus travel in India.
Published on July 3, 2025
As Thailand captures the world’s imagination—serving as the backdrop for the newest season of The White Lotus and the much-awaited Jurassic World Rebirth—there’s never been a better time to visit. Perched gracefully on Krabi’s stunning Andaman shoreline, Phulay Bay, a Ritz‑Carlton Reserve, gives travellers a chance to step into these cinematic stories, all while immersing in Thailand’s rich cultural and natural beauty.
Here are five unforgettable ways to experience Krabi’s soul in 2025:
Explore Krabi’s Untouched Wonders
Embark on Phulay Bay’s exclusive Discover the Jurassic Paradise adventure—a curated journey inspired by Krabi’s prehistoric charm and its starring role in the upcoming Jurassic World film. Start with a stroll on Pak Bia Island’s powdery sands, hemmed in by towering karst cliffs and turquoise seas. Then kayak across the still waters of Klong Root—also known as Mirror Lake—where lush canopies reflect so perfectly, it feels like paddling through a painting. From secret lagoons to wild forest trails, this is Krabi in its raw, magical form.
A Taste of Thailand: Cook Like a Local
Food is at the heart of Thai culture, and there’s no better way to connect than by learning to cook like a local. At Phulay Bay, join a small, hands-on Thai cooking class that starts with hand-picking fresh herbs and produce. Discover how to balance sweet, sour, and spicy notes, pick up time-honoured kitchen techniques, and prepare classic dishes. The best bit? You’ll feast on your creations in a serene nook of the resort—often at the Chomtawan Bar—paired with sunset views and a soft sea breeze.
Reconnect with Yourself at The Spa
Begin your day with yoga by the sea, where gentle Andaman waves and rustling palms set the rhythm for breathwork and meditation. Then retreat to The Spa at Phulay Bay, an expansive haven with 11 treatment rooms, vitality pools, steam and sauna facilities. Indulge in rituals drawn from Thai and global wellness traditions—whether it’s a warm herbal compress, sound therapy with singing bowls, or a detox session with local botanicals. It’s restoration, reimagined.
Muay Thai: A Cultural Workout
Blend fitness and tradition with Phulay Bay’s Muay Thai sessions. Held in a calm indoor-outdoor studio, these workouts are led by seasoned trainers and tailored to all skill levels. You’ll learn the art of Thai boxing—mastering punches, kicks, and elbow strikes—while uncovering stories behind Thailand’s national sport. It’s as invigorating for the body as it is enlightening for the mind.
Walk with Giants: The Elephant Sanctuary Experience
In partnership with the Krabi Elephant House Sanctuary, Phulay Bay offers a respectful, deeply moving way to meet Thailand’s gentle giants. Spend your morning alongside rescued elephants: feed them, give them playful mud baths, or join them for a dip. Guided by passionate sanctuary workers and the resort’s dedicated team, this immersive experience highlights conservation efforts and forges connections that last long after you leave.
Plan the Extraordinary
At Phulay Bay, every moment is artfully crafted—where personal butlers, bespoke experiences, and Krabi’s natural splendour come together in seamless harmony. Whether you’re chasing cinematic landscapes, culinary adventures, or soulful Thai traditions, this is where you embrace the extraordinary.
Plan your journey to Phulay Bay, a Ritz-Carlton Reserve, and let Krabi’s spirit become part of yours.
Published on July 1, 2025
Plan B Travel Jordan and Royal Jordanian Airlines recently joined hands to host a destination-focused webinar aimed at the Indian travel trade. Titled Master the Wonders of Jordan, the session attracted notable Indian travel agents, underlining Jordan’s growing appeal as a luxury travel destination for Indian travellers.
The webinar offered a comprehensive look at Jordan’s diverse tourism highlights — from the archaeological marvels of Petra, the tranquil shores of the Dead Sea, to the dramatic landscapes of Wadi Rum. Designed to equip travel professionals with deeper insights and practical tools, the session aimed to boost confidence in promoting and selling Jordan as a unique travel experience.
Participants also received exclusive updates from Royal Jordanian Airlines, which showcased their enhanced connectivity, service upgrades, and tailored trade benefits for the Indian market — making Jordan even more accessible and attractive for outbound travellers.
Sharing thoughts on the initiative, Rana Abu Alhala, CEO of Plan B Travel & Tourism, said, “We aim to strengthen partnerships within the Indian travel fraternity. With Jordan’s exclusive offerings of legacy, adventure, and well-being experiences, we see great potential for tourism growth. This webinar was aimed at strengthening product knowledge and empowering the trade to position Jordan notably.”
To add to the excitement, participants stood a chance to win exclusive prizes from Royal Jordanian Airlines along with thoughtfully curated tokens of appreciation from Plan B Travel Jordan — turning the educational experience into a rewarding one.
As Jordan emerges as a compelling destination for Indian travellers, initiatives like these ensure travel agents are well-equipped to inspire their clients with unforgettable journeys.
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