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By Author
Published on January 28, 2024
Kerala is set to redefine adventure tourism with its innovative initiatives in 2024. Breaking new ground, the state has introduced a comprehensive heli-tourism policy, becoming the first in the country to do so. Branded as 'Sky Escapes,' this heli-tourism project aims to connect Kerala's top destinations, promising a seamless travel experience.
The heli-tourism initiative, a potential game-changer akin to the impact houseboats had decades ago, is expected to attract both domestic and international tourists. Kerala Tourism Director, P B Nooh, announced this groundbreaking move at a B2B trade meet in Delhi, emphasizing the state's commitment to providing an interconnected tourism hotspot.
In addition to the heli-tourism venture, Kerala is gearing up for four international adventure sporting events scheduled throughout the year. Recognizing the global growth potential of adventure tourism, the state aims to capitalize on its diverse geography, featuring mountains, rivers, beaches, and canals.
The adventure events include the International Paragliding Festival at Vagamon in Idukki from March 14 to 17, the International Surfing Festival at Varkala from March 29 to 31, the MTB Kerala 2024 mega mountain biking event at Priyadarshini tea plantation in Wayanad from April 26 to 28, and The Malabar River Festival 2024 at Kodencherry in Kozhikode from July 25 to 28.
Complementing these initiatives, Kerala Tourism is making concerted efforts to position the state as an ideal wedding destination. Leveraging its natural beauty, picturesque locations, and excellent accommodation facilities, the state is witnessing an increasing number of destination weddings.
Kerala recorded an impressive growth of 19.34%, with 159.69 lakh visitors from within the country during January-September 2023. This growth is a testament to the state's innovative tourism initiatives, establishing it not only as a safe and hospitable destination but also an all-weather holiday paradise.
The revamped strategy of Kerala Tourism focuses on introducing new destinations, creating innovative tourism circuits, investing in infrastructure development, and expanding the award-winning Responsible Tourism (RT) initiative. This initiative allows tourists to experience village life while ensuring better connectivity.
As part of its outreach, Kerala Tourism will conduct travel trade networking activities in prominent Indian cities from January to March, participating in trade fairs and organizing B2B Partnership Meets. These efforts aim to introduce the new products to a wider audience and strengthen the state's core assets, including beaches, hill stations, houseboats, and the backwater segment.
In 2024, Kerala is set to captivate adventure enthusiasts, wellness seekers, and responsible tourism advocates with a renewed sense of purpose and vigor. The stage is set for an immersive and unforgettable experience in 'God's Own Country.'
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By Nishang Narayan
Published on September 5, 2024
Red Dot Representations, a trailblazer in the destination representation industry, has made a significant impact at the Business, Leisure Travel, and MICE (BLTM) event in Delhi NCR. Held from August 29 to 31, 2024, at Yashobhoomi (IICC) in Dwarka, New Delhi, BLTM has provided Red Dot Representations with the perfect platform to showcase its innovative approach to destination marketing and tourism representation.
Renowned for offering a comprehensive suite of services, including B2B sales, marketing, branding, public relations, and strategic collaborations with tourism bodies, Red Dot Representations continues to set industry benchmarks. At BLTM 2024, the company’s vibrant and engaging stalls have been a major attraction, drawing large crowds and generating buzz among key stakeholders and visitors. The eye-catching displays, interactive elements, and informative sessions at the Red Dot stalls have set them apart from the competition, solidifying their position as a leader in the field.
Among the many highlights was the presence of several esteemed clients of Red Dot Representations, including Al Habtoor Hotel - Dubai, Regency Holidays - Qatar, Wild Whisper - Kenya, Tria Uma - Bali, and Serendipity Collection - Sri Lanka and Indochina, Vietnam. These clients captivated the crowds with their unique offerings, further enhancing the appeal of the Red Dot stalls.
Prabhakar Kamat, Business Head of Red Dot Representations, expressed his excitement about the event, stating, "BLTM 2024 presents an extraordinary opportunity for us to connect with industry leaders and showcase our innovative approach to destination marketing. Our vibrant stalls and interactive sessions are designed to not only attract attention but also to foster meaningful relationships with key stakeholders. We are thrilled to be part of this dynamic event that truly captures the pulse of the travel and MICE industries."
BLTM 2024 stands out as an exclusive B2B travel mart focused on Business + Leisure Travel and MICE, offering extensive opportunities for engagement between buyers and exhibitors. The event features over 500 exhibitors, 300 hosted buyers, and participants from more than 20 countries. With 12,000+ pre-scheduled meetings and 10,000+ qualified trade visitors, BLTM Delhi is poised to be a pivotal event for business, leisure travel, and MICE spending in India’s vibrant market.
This year, BLTM is distinguished by its comprehensive booth and pavilion-based format, moving away from traditional table-top shows and offering improved pricing and inclusion options. By hosting the event in Delhi—a prominent business hub in India—BLTM presents significant buyer potential, attracting hosted buyers from across major Indian cities, including the bustling Delhi National Capital Region (NCR).
Red Dot Representations, a pioneer in destination representation, is proud to announce a strategic alliance with Plan B Travel and Tourism, a newly established, class "A" licensed travel agency based in Amman, Jordan. Known for delivering a comprehensive suite of business and leisure travel services, Plan B Travel and Tourism is dedicated to providing a full range of booking solutions tailored to meet every travel need with outstanding customer service and competitive pricing.
Renowned for its expertise in B2B sales, marketing, branding, public relations, and fostering valuable partnerships, Red Dot Representations continues to set benchmarks in the tourism sector. The collaboration with Plan B Travel and Tourism aims to promote economic growth and enhance cultural connections between India and Jordan, tapping into the rising popularity of Jordan as a destination for Indian travellers.
In recent years, Jordan has witnessed a significant increase in visitors from India, driven by improved infrastructure and a diversified tourism landscape. The influx of Indian tourists reflects the broader global trend of growing interest in unique and adventurous travel experiences.
Prabhakar Kamat, Business Head at Red Dot Representations, expressed his enthusiasm for the collaboration, stating, "We are delighted to be partners with Plan B Tourism, Jordan. This collaboration will enable us to offer tailored travel experiences that resonate with Indian tourists who wish to explore the most exciting and adventurous country of Jordan." Ms. Rana Abu Alhala, CEO of Plan B Travel and Tourism, added, "We are excited to join hands with Red Dot Representations. This partnership marks a significant milestone in our efforts to reach the Indian market. Our tailored packages are designed to cover every aspect of travel to Jordan, ensuring a memorable experience for every traveller. Our values—approachability, client-first priority, professionalism, and commitment—guide us in delivering exceptional service to all our guests."
Prabhakar Kamat, Business Head at Red Dot Representations, expressed his enthusiasm for the collaboration, stating, "We are delighted to be partners with Plan B Tourism, Jordan. This collaboration will enable us to offer tailored travel experiences that resonate with Indian tourists who wish to explore the most exciting and adventurous country of Jordan."
Ms. Rana Abu Alhala, CEO of Plan B Travel and Tourism, added, "We are excited to join hands with Red Dot Representations. This partnership marks a significant milestone in our efforts to reach the Indian market. Our tailored packages are designed to cover every aspect of travel to Jordan, ensuring a memorable experience for every traveller. Our values—approachability, client-first priority, professionalism, and commitment—guide us in delivering exceptional service to all our guests."
By Nithyakala Neelakandan
Published on September 4, 2024
UNOX, an Italian brand known for its high-performance commercial ovens, has opened its fourth UNOX Lounge in Chennai, India. This new lounge, created in partnership with Savvy Kitchen, offers an interactive space for potential customers to explore and experience UNOX’s range of professional ovens.
The Chennai lounge features various UNOX ovens, including convection, combi, and speed ovens. Visitors can participate in demonstrations led by UNOX chefs, providing a hands-on opportunity to understand the precision and versatility of the equipment.
Vikram Goel, Managing Director of UNOX India, expressed enthusiasm for the launch, emphasizing the company's commitment to delivering top-quality culinary solutions to the Chennai market. He highlighted the immersive experience the lounge offers, where chefs and culinary professionals can explore the advanced features of UNOX products.
Matt Roberts, Director of Customer Experience at UNOX MEA, noted that the lounge is more than just a showcase; it allows chefs to experience the equipment before purchasing, ensuring they make informed decisions that enhance kitchen efficiency.
Ajith Prasad, Managing Director of Savvy Kitchen, emphasized the shared dedication to innovation and excellence in the culinary field, expressing excitement about providing customers with a platform to interact with advanced culinary technology.
The UNOX Lounge in Chennai aims to serve a wide range of clients, including upscale restaurants, luxury hotels, chic cafes, and catering businesses, establishing itself as a hub of culinary innovation in the region.
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