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By Author
Published on January 28, 2024
Kerala is set to redefine adventure tourism with its innovative initiatives in 2024. Breaking new ground, the state has introduced a comprehensive heli-tourism policy, becoming the first in the country to do so. Branded as 'Sky Escapes,' this heli-tourism project aims to connect Kerala's top destinations, promising a seamless travel experience.
The heli-tourism initiative, a potential game-changer akin to the impact houseboats had decades ago, is expected to attract both domestic and international tourists. Kerala Tourism Director, P B Nooh, announced this groundbreaking move at a B2B trade meet in Delhi, emphasizing the state's commitment to providing an interconnected tourism hotspot.
In addition to the heli-tourism venture, Kerala is gearing up for four international adventure sporting events scheduled throughout the year. Recognizing the global growth potential of adventure tourism, the state aims to capitalize on its diverse geography, featuring mountains, rivers, beaches, and canals.
The adventure events include the International Paragliding Festival at Vagamon in Idukki from March 14 to 17, the International Surfing Festival at Varkala from March 29 to 31, the MTB Kerala 2024 mega mountain biking event at Priyadarshini tea plantation in Wayanad from April 26 to 28, and The Malabar River Festival 2024 at Kodencherry in Kozhikode from July 25 to 28.
Complementing these initiatives, Kerala Tourism is making concerted efforts to position the state as an ideal wedding destination. Leveraging its natural beauty, picturesque locations, and excellent accommodation facilities, the state is witnessing an increasing number of destination weddings.
Kerala recorded an impressive growth of 19.34%, with 159.69 lakh visitors from within the country during January-September 2023. This growth is a testament to the state's innovative tourism initiatives, establishing it not only as a safe and hospitable destination but also an all-weather holiday paradise.
The revamped strategy of Kerala Tourism focuses on introducing new destinations, creating innovative tourism circuits, investing in infrastructure development, and expanding the award-winning Responsible Tourism (RT) initiative. This initiative allows tourists to experience village life while ensuring better connectivity.
As part of its outreach, Kerala Tourism will conduct travel trade networking activities in prominent Indian cities from January to March, participating in trade fairs and organizing B2B Partnership Meets. These efforts aim to introduce the new products to a wider audience and strengthen the state's core assets, including beaches, hill stations, houseboats, and the backwater segment.
In 2024, Kerala is set to captivate adventure enthusiasts, wellness seekers, and responsible tourism advocates with a renewed sense of purpose and vigor. The stage is set for an immersive and unforgettable experience in 'God's Own Country.'
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By Manu Vardhan Kannan
Published on October 7, 2025
SpiceJet has announced the launch of daily non-stop flights connecting Ayodhya with Delhi, Bengaluru, Ahmedabad, and Hyderabad starting October 8, 2025. The initiative coincides with the Diwali festive season, making travel to the Shri Ram Temple easier for devotees and tourists while reinforcing SpiceJet’s commitment to affordable and accessible travel.
The new services will be introduced in a phased manner to ensure seamless connectivity and reliable operations. SpiceJet also revealed that flights from Mumbai to Ayodhya are under consideration to meet the growing travel demand during the festive and winter seasons.
Debojo Maharshi, Chief Business Officer, SpiceJet, said, “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram. We are delighted to make travel to the holy city easier and more convenient for devotees and tourists alike. Our new daily flights from key metros will ensure smooth and affordable access to Ayodhya during Diwali, allowing passengers to celebrate the festival in its most divine setting.”
The special Diwali flight services are expected to cater to increased passenger traffic, offering greater flexibility for travellers from major Indian cities. This network expansion strengthens SpiceJet’s domestic reach while supporting religious and seasonal tourism.
SpiceJet, an IATA-IOSA certified airline, operates a fleet of Boeing 737s and Q-400s and continues to be among India’s largest regional carriers under the UDAN scheme. The airline remains focused on expanding its network to meet cultural and regional travel needs across the country.
Qantas, Australia’s largest airline and national carrier, has announced the return of its non-stop flights between Delhi and Melbourne, set to begin on 27 October 2025. Operating three times a week until 28 March 2026, the service re-establishes a key route in the airline’s India–Australia network ahead of the busy travel and cricket season.
The reinstated connection offers Indian travellers direct access to Melbourne, one of Australia’s most popular cities known for its cultural diversity, culinary appeal, and proximity to iconic attractions such as the Great Ocean Road, Yarra Valley, and Phillip Island.
The timing of the relaunch coincides with major cricket fixtures, including the India–Australia T20 match scheduled for 31 October at the Melbourne Cricket Ground. The first Qantas flight on this route will land in Melbourne on 28 October, giving fans convenient access to the event and the city’s vibrant summer sporting calendar, which also features the Ashes and Big Bash League tournaments.
Cam Wallace, CEO of Qantas International, said, “We’re delighted to bring back our non-stop connection between Delhi and Melbourne, just in time for the busy travel season. Flying direct significantly reduces travel time to Australia, and these new flights are perfectly suited for Indian fans attending cricket events in Melbourne, including the T20 series in late October, the Ashes and Big Bash League later in the year.”
He added, “To help support our growing presence in India, we have opened new offices in Delhi, Mumbai and Bengaluru to service our Indian customers, and promote our non-stop flights to Sydney and Melbourne.”
The flights will be operated by Airbus A330-200 aircraft, featuring 26 lie-flat Business Class suites and 204 Economy seats. Across three weekly return services, Qantas will offer over 1,300 seats per week between Delhi and Melbourne, adding more than 30,000 seats during the peak travel season.
By Hariharan U
Published on October 4, 2025
Sri Lanka Tourism is intensifying its efforts to attract Indian travellers with a three-city roadshow series across Southern India. Scheduled for Madurai, Coimbatore, and Chennai on October 6, 8, and 10, 2025 respectively, the initiative will highlight Sri Lanka’s diverse tourism offerings and strengthen ties with the Indian travel industry.
Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the roadshows will feature B2B sessions and networking evenings designed to showcase Sri Lanka as a year-round destination for all types of travellers. The events will introduce Indian travel agents and industry professionals to Sri Lanka’s tourism sector, its vibrant attractions, and growing opportunities for leisure and MICE travel.
“This initiative underscores Sri Lanka’s commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breathtaking landscapes, rich culture, and world-class hospitality,” said the delegation led by Mr. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment, and Tourism, and Prof. Ruwan Ranasinghe, Deputy Minister of Tourism.
The delegation includes over 40 stakeholders from across Sri Lanka’s tourism industry, including destination management companies, hotels, resorts, tour operators, and service providers. Each city’s event will host over 200 participants, comprising Indian travel agents, industry leaders, and media representatives.
Adding a vibrant touch to the experience, a Sri Lankan cultural dance troupe will perform at each venue, offering guests a glimpse into the island’s rich heritage and traditions.
About SLTPB & SLCB
The Sri Lanka Tourism Promotion Bureau is the government agency responsible for marketing and promoting Sri Lanka as a travel destination. Working closely with the Sri Lanka Tourism Development Authority, SLCB, and other stakeholders, SLTPB aims to position Sri Lanka as South Asia’s leading tourist destination.
The Sri Lanka Convention Bureau focuses on promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) travel to Sri Lanka. With world-class venues and improved accessibility, SLCB facilitates event planning for international corporations, associations, and incentive houses. India remains a key market for the bureau’s promotional activities.
Both organisations operate under the Ministry of Foreign Employment, Foreign Affairs & Tourism of Sri Lanka, combining efforts to promote the country’s leisure and business tourism offerings.
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