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By Author
Published on July 7, 2023
The International Institute of Hotel Management (IIHM) recognizes the disruptive trends transforming the hospitality industry. As a forward-thinking institute, IIHM adapts its curriculum to stay abreast of these changes.
Technology integration is crucial, with hotels relying on technology for operational efficiency and guest experiences. Hospitality courses now cover areas like data analytics, CRM, revenue management systems, and digital marketing.
Real-world exposure is essential, allowing students to apply theoretical knowledge. IIHM offers international internships, wine and culinary tours, providing invaluable industry exposure and domain knowledge.
Sustainability is a driving force, and IIHM incorporates courses on waste management, green building, and eco-friendly practices. Initiatives like the Young Chef Olympiad and the Global Sustainability Congress promote the UN SDGs.
Preparing students for international careers is paramount. IIHM offers international programs in association with leading UK universities, including a prestigious BSc (Hons) degree in Hospitality Management.
Entrepreneurship and innovation courses are emphasized, with IIHM's SAHAS entrepreneurship cell supporting students. Customized masterclasses led by industry experts ensure students stay updated in this rapidly changing industry.
IIHM's "Global Connect" program enables students to study abroad at over 70 institutions. The institute boasts an international faculty that exposes students to global hospitality trends.
Collaborations with digital tech companies, such as Google and HotStats, give IIHM students a competitive edge in areas like digital marketing, analytics, and revenue management.
Unique initiatives like the International Young Chef Olympiad provide students with global exposure and opportunities for interaction.
IIHM's alumni network supports students and offers global opportunities. Many alumni hold leading positions in hospitality companies worldwide.
International Hospitality Day celebrates the industry and honours thought leaders. IIHM's strong industry connections, including an MOU with Marriott International, ensure industry-driven education and coveted placements.
MOUs with leading hospitality institutes in 50 countries foster the exchange of ideas and talent, making IIHM a global influencer.
IIHM's recognition as the "Most Valuable Global Hospitality Education Brand" showcases its global influence.
Admissions are now open for the coming academic session, offering a golden opportunity to build a successful career in the growing hospitality industry. Contact IIHM to seize this opportunity.
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Published on August 30, 2024
The hospitality industry is thriving, but in this competitive landscape, business success heavily hinges on one key metric—ratings. Ratings are the cornerstone that influences a hotel's Average Daily Revenue (ADR) and occupancy levels. A higher rating can significantly elevate a hotel's standing, driving more bookings and, consequently, higher revenues.
The Power of Ratings
Ratings serve as the primary benchmark for potential guests when choosing a hotel. These scores not only reflect the quality of services provided but also shape a hotel’s online reputation. Hotels with higher ratings tend to enjoy greater occupancy rates and can charge premium rates. Improving these ratings is primarily based on guest satisfaction, which is directly linked to delivering exceptional service, maintaining high standards, and encouraging guests to share their positive experiences through reviews. Each positive review becomes a valuable asset that enhances the hotel’s digital footprint and appeals to new customers.
Strategies to Improve Occupancy
While ratings set the foundation, improving occupancy requires a more structured approach. Here are four crucial strategies that hotels can employ to maximize occupancy and optimize ADR:
In today’s data-driven world, the success of a hotel is strongly influenced by its ratings, which directly affect both occupancy and Average Daily Revenue (ADR). To thrive, hotels must focus on enhancing guest satisfaction, understanding market demands, optimizing room rates, and leveraging local events to create a continuous flow of bookings. By adopting these strategies, hotels can ensure a sustainable and profitable business model that withstands market fluctuations and remains competitive in the hospitality landscape.
This article is based on insights provided by the CEO of Hospitalitynews, Mr Jagannathan, who emphasizes the importance of focusing on these strategic areas to boost both occupancy and revenue. Following these recommendations will help hoteliers navigate the complexities of the market and capitalize on growth opportunities.
By Nithyakala Neelakandan
Published on August 4, 2024
August is here, so am I! While some might prefer to stay indoors, I'm all about embracing the rain and exploring new places. However, I am not good at navigating amidst the throng of tourists trying to get a glimpse of whatever is standing in front of me. So, I am planning to visit some of the off beaten paths in India, where there will be people but no crowd so that I can enjoy the place and keep my sanity with myself. Have a look at my itinerary! And feel free to steal some!
Valley of Flowers
This is a floral fantasy in Uttarakhand. Imagine trekking through a carpet of vibrant wildflowers, surrounded by snow-capped peaks. That’s the magic of the Valley of Flowers. I’ve always been captivated by pictures of this UNESCO World Heritage Site, and August, with its blooming meadows, seems like the perfect time to visit. I can just picture myself hiking through the lush greenery, camera in hand, capturing the breathtaking scenery.
Lahaul Spiti
Ladies and gentlemen, and fellow solitude lovers, I present to you Lahaul Spiti. Rugged mountains, crystal-clear rivers, and ancient monasteries create a mystical atmosphere. I’m drawn to the idea of exploring remote villages, interacting with locals, and experiencing the thrill of high-altitude trekking. Plus, the monsoon brings a unique charm to this region, with cascading waterfalls and lush valleys.
Agumbe
Agumbe, often called the 'Cherrapunji of the South.' I don’t think you might need any more reason to visit this place, but I am still going to talk about it. I'm fascinated by the lush rainforests, diverse wildlife, and the enchanting waterfalls. It’s the perfect place to unwind and reconnect with nature. I can imagine myself staying in a cozy homestay, sipping on filter coffee, and exploring the surrounding hills.
Bikaner
For a complete change of pace, I’m planning a trip to Bikaner. The golden city’s majestic forts, vibrant bazaars, and rich history intrigue me. I'm looking forward to exploring the Junagarh Fort, indulging in local delicacies like Bhujia and rasgulla, and experiencing the desert charm of this royal city.
Kumarakom
Kerala’s backwaters have always been on my travel wishlist, and Kumarakom seems like the ideal destination for a relaxing getaway. Picture this: cruising through serene backwaters on a houseboat, surrounded by lush greenery, enjoying delicious Kerala cuisine, and indulging in rejuvenating Ayurvedic massages. It’s the perfect escape from the hustle and bustle of city life.
Kinnaur
For those seeking a thrilling adventure, Kinnaur is a must-visit. The region's stunning landscapes, including snow-capped peaks, apple orchards, and ancient temples, are calling out to me. Trekking, river rafting, and exploring hidden gems are on my to-do list. Kinnaur promises to be a truly unforgettable adventure.
Now, stop scrolling and go pack your bags, don’t forget your raincoat! Let’s make the most of this monsoon season!
Published on July 21, 2024
The hospitality industry is undergoing a significant transformation, driven by shifting consumer behaviors, technological advancements, and evolving leadership strategies. As we navigate this new landscape, it's essential for hospitality leaders to stay informed about the trends shaping the industry's future.
Sustainable leadership is a top trend, with hospitality leaders prioritizing eco-friendly practices, reducing carbon footprints, and promoting responsible tourism. This shift is driven by increasing concerns about climate change and environmental sustainability. Sustainable leadership is no longer a nicety but a necessity, and leaders must embed environmentally conscious practices into their operations.
Digital transformation is another key trend, with the pandemic accelerating the adoption of digital technologies in hospitality. Leaders must continue to invest in digital infrastructure, enhance cybersecurity, and leverage data analytics to drive business decisions. From contactless check-in to AI-powered customer service, digital technologies are revolutionizing the guest experience and improving operational efficiency.
Diversity, Equity, and Inclusion (DEI) initiatives are also becoming integral to leadership strategies. Hospitality leaders recognize the importance of creating inclusive environments for guests and employees alike, and are implementing diversity training, bias reduction, and equal opportunities programs. By fostering a culture of inclusivity, leaders can drive innovation, improve employee engagement, and enhance the guest experience.
Employee well-being and mental health are also gaining attention as leaders recognise the industry's high-stress levels and burnout rates. Initiatives like mindfulness programs, mental health support, and work-life balance are essential for talent retention and productivity. By prioritizing employee well-being, leaders can create a positive work culture and improve overall business performance.
Personalized experiences are becoming the new standard, with guests expecting tailored experiences that meet their unique needs and preferences. Leaders are leveraging data and technology to craft bespoke experiences, from curated local experiences to personalized amenities. By putting the guest at the center of their strategy, leaders can drive loyalty, increase revenue, and enhance their brand reputation.
Finally, strategic partnerships and collaborations are becoming increasingly popular as leaders seek to drive growth, improve efficiency, and enhance customer offerings. Collaborations with tech startups, wellness providers, and local businesses can help leaders stay ahead of the curve and drive innovation. By understanding and embracing these trends, hospitality leaders can position their businesses for success and shape the future of the industry.
By: Aman Chainani, Managing Director of Pacific Hospitality
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