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By Author
Published on October 4, 2023
The Mid-Autumn Festival, also known as the Moon Festival, is a mesmerizing celebration that sweeps across China, painting the skies with lanterns and filling hearts with joy. In this article, we'll take you on a journey through the enchanting traditions and festivities that make this festival so special.
Gazing at the Radiant Moon
At the heart of the Mid-Autumn Festival is the moon itself. Families gather under the starry night to admire the full moon, believing it symbolizes unity and togetherness. The moon's radiant glow casts a spell of enchantment, creating a perfect backdrop for heartfelt reunions.
Mooncakes: Delicious Delights of Unity
No Mid-Autumn Festival is complete without mooncakes, delectable pastries that come in various flavors and fillings. From classic lotus seed paste to innovative creations, these treats are shared among loved ones as a symbol of unity and good fortune.
Lanterns Aglow in the Night
One of the most captivating sights during the festival is the sea of lanterns that light up the streets. Children carry colorful lanterns, each with its own unique design, turning the night into a whimsical wonderland.
Family Reunions and Festive Feasts
Similar to Thanksgiving in the West, the Mid-Autumn Festival is a time for family gatherings. Generations come together to share stories, indulge in mooncakes, and enjoy a sumptuous feast that includes traditional dishes like duck and taro.
Folklore and Legends: The Tale of Chang'e
Every culture has its legends, and the Mid-Autumn Festival is no exception. The story of Chang'e, the Moon Goddess, is a beloved tale that adds a touch of magic to the celebration. Discover the legend and its significance in the festival's traditions.
The Cultural Tapestry of China's Regions
While the Mid-Autumn Festival is celebrated throughout China, each region adds its unique flavor to the festivities. From vibrant lantern carnivals in Hong Kong to solemn incense-burning ceremonies in Beijing, explore the diverse cultural expressions of this beloved festival.
Moonlit Activities: Dragon Dances and Riddles
Beyond mooncakes and lanterns, the festival features lively dragon and lion dances, showcasing the vibrant spirit of China. Additionally, riddle contests entertain and challenge the mind, adding an extra layer of fun to the celebrations.
Modern Twists: Technology Meets Tradition
In today's digital age, even ancient traditions get a modern twist. Discover how technology has influenced the way people celebrate the Mid-Autumn Festival, from sending digital greetings to enjoying augmented reality moon-gazing experiences.
Beyond China: The Global Reach of the Moon Festival
While the festival is deeply rooted in China, its popularity has spread globally. Chinese and Vietnamese communities around the world host vibrant celebrations, making it a multicultural event that bridges continents.
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By Manu Vardhan Kannan
Published on January 14, 2026
Coimbatore is all set to turn into a world of colour, energy, and excitement with the arrival of Candy Bounce, India’s biggest candy-themed inflatable bounce park. Designed and curated by Global Media Box and brought to the city by Pressana Infra, this global attraction marks the first-ever introduction of the Candy Bounce concept in India. The park has been launched at Golden Grove by Pressana Infra in Nanjundapuram, adding a fresh and vibrant entertainment option to the city.
Spread across an expansive area of over 30,000 square feet, Candy Bounce transforms playtime into a lively candy universe filled with oversized sweets, ice-cream-inspired inflatables, and interactive play zones. Conceptualised as a safe, high-energy, and family-friendly destination, the park caters to visitors of all age groups, making it an ideal outing for children, teenagers, and families.
Inside the park, visitors can enjoy a wide variety of inflatable attractions where they can slide, bounce, jump, climb, crawl, and explore creatively designed play areas. One of the major highlights is the Candy Obstacle Run, an engaging challenge course that combines fitness with fun and adventure, offering an exciting experience for both teens and adults while also encouraging active play.
Beyond its entertainment value, Candy Bounce also serves as a lively social and relaxation space. With colourful installations and playful candy-themed setups, the park offers a visually engaging environment that appeals to families, youngsters, influencers, and photography enthusiasts looking to capture memorable moments.
Envisioned as a pan-India experiential entertainment property, Candy Bounce aims to boost domestic tourism through immersive and interactive attractions. Following its debut in Coimbatore, the park is planned to travel across major cities including Chennai, Hyderabad, Bengaluru, and other destinations, bringing this unique candy-themed experience to audiences across the country.
Poised to become one of Coimbatore’s most exciting seasonal attractions, Candy Bounce promises a delightful mix of fun, fitness, and fantasy, all packed into one giant inflatable park.
As Budget 2026 approaches, the dairy and FMCG sectors are closely watching policy direction, particularly around infrastructure, rural demand, and consumption growth. Sharing her perspective on the upcoming budget, Akshali Shah, Executive Director, Parag Milk Foods, emphasised the importance of sustained focus on agriculture and dairy as key pillars of India’s growth story.
She highlighted that strengthening dairy infrastructure, improving farm productivity, and expanding milk collection can significantly enhance efficiency and global competitiveness. According to her, investments in modern processing technology, organised supply chains, and better farm practices are essential to support farmers, reduce wastage, and position Indian dairy products more strongly on the global stage.
Commenting on taxation reforms and consumption trends, Akshali Shah said, “Ahead of Budget 2026, a continued focus on the dairy and agriculture sector, particularly on strengthening infrastructure, improving farm productivity, and expanding milk collection, can help the sector become more efficient and globally competitive. Investments in modern processing technology, organised supply chains, and better farm practices will not only support farmers and reduce wastage but also give the Indian dairy sector greater global reach and recognition for quality products.”
She further noted that GST and other tax reforms have played a positive role in supporting consumption patterns. While urban demand is showing signs of recovery, she pointed out that rural consumption continues to require policy support due to inflationary pressures and monsoon-related uncertainties.
Sharing her expectations from the upcoming budget, she added, “Reforms in GST and other taxation have played a positive role in supporting consumption patterns over the past year. Boosting consumption remains an important ask from the FMCG sector. While urban demand is showing signs of recovery, rural consumption, though resilient requires continued policy support, especially in the face of monsoon risks and inflationary pressures.”
Looking ahead, Akshali Shah expressed optimism that Budget 2026 will continue to strengthen agricultural and dairy infrastructure, while encouraging the adoption of modern technology. She stressed the importance of incentives for modern processing facilities, expansion of cold-chain logistics, and improved access to credit for farmers to build a more resilient and competitive sector.
She concluded, “Looking ahead, we hope Budget 2026 will continue to strengthen agricultural and dairy infrastructure, support rural development, and encourage the adoption of modern technology. Initiatives such as incentivising modern processing facilities and expanding cold-chain logistics can help improve milk availability, product quality, and overall efficiency. By building on recent progress and supporting farmers with better access to credit and resources, the sector can become more resilient, competitive, and capable of meeting growing consumer demand.”
By Hariharan U
Published on January 13, 2026
Cinépolis India has announced the launch of the Blockbuster Food Festival (BFF), a three-month, pan-India food and beverage initiative rolled out under its FOOVIES platform. The campaign, which went live from 1 January 2026, will run across 80+ Cinépolis locations in over 40 cities, serving as a large-scale testing ground for menu innovation.
As part of the festival, Cinépolis is introducing 21 new food items, with select dishes rotating monthly through the January–March period. Based on consumer response and performance, the most popular offerings will be inducted into the permanent FOOVIES menu at the end of the campaign.
The initiative builds on FOOVIES, Cinépolis India’s food-and-movies platform launched earlier this year, aimed at positioning cinema dining as a core part of the movie-going experience. With 491 screens across 41 cities, the brand is leveraging its national footprint to gather real-time consumer insights at scale.
India’s F&B-to-ticket spend ratio currently stands at 50–55 percent, significantly lower than the global average of nearly 100 percent. This gap presents a clear opportunity for growth, and Cinépolis sees continuous menu innovation as a key lever to unlock higher in-cinema spending.
“F&B already contributes around 30 percent of our revenue, but we are only at the beginning,” said Devang Sampat, Managing Director, Cinépolis India. “Audiences are increasingly viewing food as part of the cinema experience, not an add-on. The Blockbuster Food Festival allows us to test what works at scale. What our patrons love will stay. That’s the FOOVIES approach, innovate, listen, and build around consumer preference.”
The festival menu features a mix of regional comfort foods and indulgent desserts, including Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, Dal Vada Tikki, Potato Bomb, and Peanut Butter Cheesecake. New items will continue to be introduced during the festival period to keep the offering fresh and engaging.
With the Blockbuster Food Festival, Cinépolis India is reinforcing its focus on elevating the in-cinema dining experience while driving higher engagement and spend, positioning food as an integral part of the modern movie outing.
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