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By Author
Published on October 4, 2023
The Mid-Autumn Festival, also known as the Moon Festival, is a mesmerizing celebration that sweeps across China, painting the skies with lanterns and filling hearts with joy. In this article, we'll take you on a journey through the enchanting traditions and festivities that make this festival so special.
Gazing at the Radiant Moon
At the heart of the Mid-Autumn Festival is the moon itself. Families gather under the starry night to admire the full moon, believing it symbolizes unity and togetherness. The moon's radiant glow casts a spell of enchantment, creating a perfect backdrop for heartfelt reunions.
Mooncakes: Delicious Delights of Unity
No Mid-Autumn Festival is complete without mooncakes, delectable pastries that come in various flavors and fillings. From classic lotus seed paste to innovative creations, these treats are shared among loved ones as a symbol of unity and good fortune.
Lanterns Aglow in the Night
One of the most captivating sights during the festival is the sea of lanterns that light up the streets. Children carry colorful lanterns, each with its own unique design, turning the night into a whimsical wonderland.
Family Reunions and Festive Feasts
Similar to Thanksgiving in the West, the Mid-Autumn Festival is a time for family gatherings. Generations come together to share stories, indulge in mooncakes, and enjoy a sumptuous feast that includes traditional dishes like duck and taro.
Folklore and Legends: The Tale of Chang'e
Every culture has its legends, and the Mid-Autumn Festival is no exception. The story of Chang'e, the Moon Goddess, is a beloved tale that adds a touch of magic to the celebration. Discover the legend and its significance in the festival's traditions.
The Cultural Tapestry of China's Regions
While the Mid-Autumn Festival is celebrated throughout China, each region adds its unique flavor to the festivities. From vibrant lantern carnivals in Hong Kong to solemn incense-burning ceremonies in Beijing, explore the diverse cultural expressions of this beloved festival.
Moonlit Activities: Dragon Dances and Riddles
Beyond mooncakes and lanterns, the festival features lively dragon and lion dances, showcasing the vibrant spirit of China. Additionally, riddle contests entertain and challenge the mind, adding an extra layer of fun to the celebrations.
Modern Twists: Technology Meets Tradition
In today's digital age, even ancient traditions get a modern twist. Discover how technology has influenced the way people celebrate the Mid-Autumn Festival, from sending digital greetings to enjoying augmented reality moon-gazing experiences.
Beyond China: The Global Reach of the Moon Festival
While the festival is deeply rooted in China, its popularity has spread globally. Chinese and Vietnamese communities around the world host vibrant celebrations, making it a multicultural event that bridges continents.
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By Hariharan U
Published on August 22, 2026
Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.
Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.
Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.
Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.
Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.
The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.
The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.
Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.
With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.
By Manu Vardhan Kannan
TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.
The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.
More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.
Published on August 20, 2026
Reinforcing its strong connection with Assam and the communities that are an important part of India’s tea ecosystem, Jivraj9 Tea Group has contributed ₹12.5 lakhs to the Assam Chief Minister’s Relief Fund.
The contribution aims to support relief and rehabilitation efforts for communities affected by the recent floods in Assam. For Jivraj9 Tea Group, this initiative goes beyond a corporate social responsibility effort, reflecting its commitment to giving back to a region that has played a significant role in the tea industry.
The company believes that Assam’s contribution to the tea sector extends beyond tea production, with its people, communities and ecosystem forming an essential part of the industry’s journey.
Viren Shah, Chairman & Managing Director (CMD), Jivraj9 Tea Group, said “Our relationship with Assam is rooted in tea, but it goes beyond the tea that is sourced from the region. It is a relationship with the people, communities and ecosystem that have made Assam such an important part of India’s tea story. We have always believed that when a region contributes to your business and your industry, you have a responsibility to contribute back to it as well. Our contribution to the Chief Minister’s Relief Fund is a small step from our side towards supporting the relief efforts and the people affected by the floods.”
Sharing his thoughts, Pathik Shah, Executive Director (ED), Jivraj9 Tea Group said “Our responsibility does not end with producing and delivering quality tea. It also extends to recognising and supporting the ecosystem that makes our industry possible. Assam has given enormously to the identity and strength of Indian tea. At a time when people across the state are facing difficulty, we wanted to contribute towards the collective relief effort in whatever way we could.”
Assam remains one of the most important tea-growing regions in India, with its unique geography, climate and rich tea heritage shaping the identity of Indian tea. The state has supported generations of communities whose livelihoods are closely connected with the tea industry.
Jivraj9 Tea Group’s association with Assam reflects its connection with the origins and value chain of the tea it delivers to consumers across India and international markets.
Through this contribution, the company continues to focus on building meaningful relationships across the tea value chain while supporting the communities and regions that play an important role in its journey.
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