Marriott International Dominates 2023 with Record Hotel and Room Signings

Marriott International Dominates 2023 with Record Hotel and Room Signings

By Author

Published on January 25, 2024

In a remarkable display of expansion, Marriott International has reported a year of unprecedented growth in 2023. At the Americas Lodging Investment Summit (ALIS), the global hotel industry leader shared insights into its impressive performance over the past year.

The year 2023 saw Marriott International achieve a milestone in its growth trajectory. The company signed an extraordinary number of organic management and franchise agreements, averaging nearly 2.5 deals daily. This pace represents a global expansion of approximately 164,000 rooms.

A significant contributor to this growth was the company's performance in the US and Canada, its largest market. Here, Marriott signed agreements for 91,000 rooms. A notable highlight was the strategic licensing agreement with MGM Resorts International, accounting for 37,000 rooms.

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Marriott's expansion wasn't limited to North America. The company also saw a surge in signings globally, with nearly 73,000 organic rooms signed across 74 countries and territories. This growth was particularly robust in markets like China, Vietnam, Japan, the United Arab Emirates, Mexico, Turkey, Saudi Arabia, and India.

By the end of 2023, Marriott’s global development pipeline boasted nearly 3,400 hotels and around 573,000 rooms, marking an over 15% increase from the previous year.

The company's worldwide system had grown to nearly 8,800 properties and more than 1,597,000 rooms in 139 countries and territories by the close of 2023. This expansion included the addition of over 400 properties and nearly 64,000 organic gross rooms during the year. Furthermore, Marriott's acquisition of the City Express brand portfolio brought an additional 150 properties and approximately 17,500 rooms into the company's extensive system.

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Marriott continued to strengthen its position in various market segments. It expanded its lead in luxury, ventured into the affordable midscale segment globally, and grew its portfolio of branded residences. Additionally, Marriott announced the planned launch of the MGM Collection with Marriott Bonvoy and increased its share in the all-inclusive segment.

Anthony Capuano, Marriott International’s President and CEO, remarked on the company's focus: “Marriott remains committed to offering more best-in-class brands and experiences to meet the strong consumer demand for travel.”

This record-breaking year for Marriott International highlights its steadfast focus on growth and diversification, solidifying its status as a leader in the global hotel industry.


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