The idea of luxury in the world of spirits is slowly changing. It is no longer just about how old a drink is or the legacy behind it. Today, it is more about where it comes from and the story it carries. Across the globe, many indigenous spirits that were once limited to local communities are now making their way into premium bars and collector shelves.

What makes this trend stand out is its focus on authenticity. These are not newly created products but drinks deeply rooted in culture and tradition. They are now being reintroduced in a way that connects with a global audience while still holding on to their origins.

One such example from India is Six Brothers Mahura, launched by South Seas Distilleries. Mahua has a long history in the country and was once widely consumed. Made from the flower of the Madhuca longifolia tree, it slowly lost its place over time due to colonial restrictions and changing perceptions. With this new launch, the spirit is being presented in a premium format. Crafted using a copper pot still technique, it offers floral aromas, earthy notes, and a hint of spice. With a starting price of ₹1,02,000, the brand clearly aims to position Mahua as a luxury offering alongside global favourites.

From Mexico, mezcal has also seen a similar journey. Once made in small villages using traditional methods, it is now gaining global recognition. Brands like Del Maguey Mezcal have helped bring it to a wider audience while keeping its original process intact, including agave roasting in underground ovens and natural fermentation.

In the world of cognac, Hennessy Paradis continues to show how heritage can stay relevant. Made using carefully selected eaux de vie aged over decades, it offers a smooth and rich profile with notes of honey, dried flowers, and candied fruit. It reflects a balance between tradition and modern appeal.

Japan’s contribution comes through Nikka Taketsuru Whisky, a blend that highlights precision and craftsmanship. Named after Masataka Taketsuru, known as the father of Japanese whisky, it brings together multiple malt whiskies to create a refined and balanced drink.

From South America, Pisco Portón is helping bring attention to pisco, a spirit that has long been part of Peruvian culture. Produced in limited quantities, it focuses on quality and presentation while staying true to its roots. Its aromatic and fruit-forward profile offers something fresh for global consumers.

Together, these spirits highlight a shift in how luxury is being defined. It is no longer limited to established categories but is expanding to include cultural depth and regional identity. Whether it is Mahura in India, mezcal in Mexico, or pisco in Peru, these drinks are shaping a new narrative in the global spirits space, one that values heritage as much as craftsmanship.

As summer settles over the city, Amicii introduces a refreshing escape with its newly लॉन्चed ‘Summer Seasonal Sips’ menu, crafted to complement the warm, breezy days of Bengaluru.

Inspired by tropical ingredients, nostalgic Indian flavours, and modern mixology, the new beverage selection brings together an exciting mix of mocktails and cocktails designed to cool and uplift. Each drink is thoughtfully created to deliver a balance of freshness, flavour, and seasonal vibrancy.

The mocktail lineup celebrates light and aromatic combinations, featuring options like the citrus-forward Summer Blossom Tonic with hints of basil and orange blossom, and the Pineapple Melon Glacier that blends matcha with tropical fruit notes. Bringing in a touch of Indian summer nostalgia, drinks like Kiwi Rooh Splash and Mint Mango Magic offer familiar yet refreshing flavours, while the Ruby Blossom Fizz adds a floral sparkle perfect for sunny afternoons.

On the cocktail front, the menu presents a mix of classics and creative twists. Guests can enjoy Fresh Fruit Frozen Margaritas for an icy indulgence, the tropical Golden Passion Frost, and the ever-popular Aperol Spritz. Signature creations like the Passion Star Martini, Green Garden Tonic, and the bold Chilli Smoke Mango round out the selection, each crafted to highlight citrus notes and seasonal freshness.

Set within Amicii’s vibrant and relaxed ambience, the new menu transforms casual outings into breezy summer experiences. Whether it’s a quick mid-day refresher or an evening unwind, the ‘Summer Seasonal Sips’ promise a lively and cooling retreat from the rising temperatures.

Located in the heart of Indiranagar, Amicii continues to offer a dynamic social setting paired with innovative food and beverage experiences, making it a go-to destination this summer.

Amoeba has returned to Church Street with a reimagined format, marking its 25th year with the launch of a next-generation sports bar. The relaunch reflects a strategic shift from its legacy as a gaming hub to a full-spectrum social entertainment destination, aligned with evolving urban consumer preferences.

Since its launch in 2001, Amoeba has been a key part of Church Street, one of the city’s most vibrant high streets known for its youth culture, dining, and nightlife. For many in Bengaluru, the brand has been closely associated with bowling, arcade gaming, and social gatherings, making its return both nostalgic and forward-looking.

The revamped space introduces a high-energy sports bar layered with Amoeba’s core offerings of bowling and gaming. This hybrid format brings together live sports, interactive entertainment, and casual dining, creating an experience-driven environment designed to increase engagement and dwell time.

The food menu has been curated with a focus on shareable options, featuring comfort food such as wings, burgers, pizzas, and bar bites. The pricing strategy is aimed at attracting a wide audience, including students, young professionals, and corporate groups, especially given the high footfall in the Church Street area.

A standout feature of the venue is its external viewing deck overlooking the street, offering a unique social setting combined with large-format sports screenings. Multiple high-definition screens across the space create a stadium-like atmosphere, with a strong focus on major sporting events such as the Indian Premier League.

Beyond its daily operations, Amoeba plans to drive engagement through programming-led initiatives, including themed nights, bowling tournaments, and community events. Extended operating hours further enhance its appeal as a late-night destination in Bengaluru’s growing nightlife scene.

This relaunch is part of a broader brand refresh across Amoeba’s national presence, with the Church Street outlet positioned as its flagship. As Bengaluru continues to evolve as a lifestyle and entertainment hub, Amoeba’s return represents a strategic move to reclaim its cultural relevance in a competitive market.