Maximizing Occupancy and ADR: The Critical Role of Ratings in Hospitality

Maximizing Occupancy and ADR: The Critical Role of Ratings in Hospitality

By Author

Published on August 30, 2024

The hospitality industry is thriving, but in this competitive landscape, business success heavily hinges on one key metric—ratings. Ratings are the cornerstone that influences a hotel's Average Daily Revenue (ADR) and occupancy levels. A higher rating can significantly elevate a hotel's standing, driving more bookings and, consequently, higher revenues.

The Power of Ratings

Ratings serve as the primary benchmark for potential guests when choosing a hotel. These scores not only reflect the quality of services provided but also shape a hotel’s online reputation. Hotels with higher ratings tend to enjoy greater occupancy rates and can charge premium rates. Improving these ratings is primarily based on guest satisfaction, which is directly linked to delivering exceptional service, maintaining high standards, and encouraging guests to share their positive experiences through reviews. Each positive review becomes a valuable asset that enhances the hotel’s digital footprint and appeals to new customers.

Strategies to Improve Occupancy

While ratings set the foundation, improving occupancy requires a more structured approach. Here are four crucial strategies that hotels can employ to maximize occupancy and optimize ADR:

  • Understanding the Demand Factor: To effectively boost occupancy, it is crucial to understand the demand dynamics of the market. Identifying peak seasons, local events, and holidays can help hotels plan better. Recognizing periods of high and low demand allows for dynamic pricing adjustments and targeted marketing efforts, ensuring rooms are filled throughout the year.
  • Optimizing the Best Possible ARR (Average Room Rate): Setting the right Average Room Rate (ARR) is essential for profitability. Hotels must analyze historical data, competitor rates, and market conditions to identify the most competitive yet profitable pricing. The ARR should reflect the value offered, balancing both the hotel's reputation and the guest’s willingness to pay.
  • Comparative Market Analysis: Hotels must constantly evaluate their performance against the competition. By analyzing data available for the market size, hoteliers can benchmark their rates and occupancy levels. Understanding where they stand compared to competitors helps in making informed decisions on pricing, marketing, and service improvements.
  • Creating Demand Through Events and Happenings: Hotels should proactively create demand by leveraging events and happenings in their locality. Whether it's hosting conferences, weddings, cultural events, or collaborations with local attractions, hotels can drive bookings during off-peak periods. A well-curated calendar of events can become a strong selling point for attracting diverse clientele, thereby boosting occupancy rates.

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In today’s data-driven world, the success of a hotel is strongly influenced by its ratings, which directly affect both occupancy and Average Daily Revenue (ADR). To thrive, hotels must focus on enhancing guest satisfaction, understanding market demands, optimizing room rates, and leveraging local events to create a continuous flow of bookings. By adopting these strategies, hotels can ensure a sustainable and profitable business model that withstands market fluctuations and remains competitive in the hospitality landscape.

This article is based on insights provided by the CEO of Hospitalitynews, Mr Jagannathan, who emphasizes the importance of focusing on these strategic areas to boost both occupancy and revenue. Following these recommendations will help hoteliers navigate the complexities of the market and capitalize on growth opportunities.


‘My City My Heritage’ Walk Highlights Puducherry’s French and Tamil Charm

‘My City My Heritage’ Walk Highlights Puducherry’s French and Tamil Charm

By Manu Vardhan Kannan

Published on November 18, 2025

IndiGoReach, the CSR arm of IndiGo, and InterGlobe Foundation, the philanthropic arm of InterGlobe Enterprises, jointly hosted an engaging ‘My City My Heritage’ walk in Puducherry. The theme, “Through the French and Tamil Quarters, A Tale of Two Towns,” gave participants a chance to explore the city’s unique blend of French elegance and Tamil vibrancy.

The walk began at the well-known Notre-Dame-des-Anges Church and took participants through historic churches, temples, and lively marketplaces. The experience offered a close look at Puducherry’s cultural depth, architectural mix, and everyday life that reflects the spirit of both communities.

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The session was led by Ashok Panda, Heritage Coordinator and Project Manager at INTACH Pondicherry, who has over 15 years of experience in heritage conservation and urban restoration. He was joined by Puviarasan, Founder of Outdoor Being, a conservationist and experiential educator, and recipient of the Jane Goodall Templeton Prize for India, 2024. Together, they shared stories that brought Puducherry’s past and present to life.

‘My City My Heritage’ is an ongoing initiative by InterGlobe Foundation in collaboration with Sahapedia, focused on spreading awareness about India’s cultural and historical richness. Through meaningful partnerships, the campaign encourages people to reconnect with the traditions, architecture, and stories that define their regions. Under this initiative, IndiGoReach and InterGlobe Foundation have already conducted heritage walks in nine cities, Prayagraj, Bhubaneswar, Shillong, Nashik, Hyderabad, Kozhikode, Lucknow, Chhatrapati Sambhajinagar and Ahmedabad, each offering an immersive cultural experience.

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Sharing her thoughts on the Puducherry walk, Rohini Bhatia, Chairperson, InterGlobe Foundation, said, "Our 'My City My Heritage' walk in Puducherry offered a unique opportunity for participants to immerse themselves in the city's distinct blend of French and Tamil cultures. By exploring its historic quarters, we aimed to foster a deeper appreciation for Puducherry's rich, layered heritage and promote responsible tourism that celebrates its architectural diversity and vibrant local life."

Both organisations have been actively supporting heritage conservation across India. InterGlobe Foundation has contributed to major projects, including the conservation and cultural revival of Abdur Rahim Khan-I-Khanan’s mausoleum in Delhi, cultural mapping of ten cities, restoration of the ‘Indra Kund’ stepwell in Delwara, the tile restoration of Qutb Shah’s Mausoleum, and Heritage Fellowships. IndiGoReach has also supported initiatives such as the conservation of Qutb Shah’s Mausoleum at the Qutb Shahi Heritage Park in Hyderabad and the restoration of interiors at the Lal Bagh Palace in Indore.


Suba Hotels Delivers Strong H1 FY26 Results With Sharp EPS Growth

Suba Hotels Delivers Strong H1 FY26 Results With Sharp EPS Growth

By Manu Vardhan Kannan

Published on November 18, 2025

Suba Hotels Limited has announced a strong set of numbers for H1 FY26, reflecting the company’s steady growth across its expanding hotel network. The brand, known for its fast-growing presence in India’s mid-market hospitality segment, reported a solid rise in revenue and profits for the half year ending 30 September 2025.

The company posted a 52% YoY jump in Revenue from Operations, reaching ₹43.79 crore. This growth came on the back of strong demand recovery, improved occupancy, and better overall performance across major markets. EBITDA stood at ₹8.65 crore, marking a 45% rise YoY, supported by consistent cost controls and operational efficiency.

Net Profit improved to ₹5.24 crore, showing a 58% increase YoY, while the Net Profit Margin moved up to 11.97%, highlighting stronger operational leverage. Diluted EPS grew sharply to ₹3.00, recording an impressive 249% YoY rise, driven by both expansion and performance upgrades across the portfolio.

During this period, Suba Hotels strengthened its footprint in both South and North India. In Hyderabad, the company signed a Term Sheet to lease and operate a 132-room property in Madhapur under the “Click Hotels by Suba” brand. Located near HITEC City, Mindspace, the hotel will cater mainly to corporate travellers and becomes the brand’s fourth property in the city.

In North India, the company expanded further with the launch of Quality Inn Rama in Ayodhya. This 44-room midscale hotel is positioned in one of the country’s fastest-growing pilgrimage hubs and offers SATVIK Jain cuisine, an in-house temple, banquet facilities, and accessibility features for differently-abled guests.

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Sharing his views on the performance, Mr. Mansur Mehta, Managing Director, said:

"H1 FY26 marks one of our strongest half-yearly performances, with significant growth across revenue, EBITDA, and profitability. Our asset-light, capital-efficient expansion continues to drive margins and scalability. With new signings across Hyderabad and Ayodhya, we are growing sustainably across both corporate and religious tourism hubs."

Suba Hotels Ltd continues to be one of India’s fastest-growing hospitality companies. The group now manages more than 125 properties, both operational and in the pipeline and is present across 72+ destinations with over 5,800 keys in India and the Middle East. Its portfolio includes home-grown brands such as Suba Hotels, Click Hotels, GenX, and RNB. The company also serves as the master franchisee for Choice Hotels, managing renowned brands like Clarion, Quality, and Comfort.


Forever Begins Here: Beautiful Wedding Destinations Across India

Forever Begins Here: Beautiful Wedding Destinations Across India

By Hariharan U

Published on November 17, 2025

The wedding season is here, and with it comes the excitement of finding that perfect place to start a new chapter. Across India, couples are spoiled for choice from calm lakes to sunny beaches and royal retreats, each location has its own charm. Here’s a look at some stunning resorts that can turn your “I do” into an unforgettable moment.

ZANA Lake Resort, Udaipur – A Peaceful Paradise by the Lake

For couples who love dreamy lakeside settings, ZANA Lake Resort, Udaipur brings together calm waters, green hills, and a warm, intimate atmosphere. Whether it’s a mehendi ceremony by the lake or pheras as the sun sets behind the hills, every celebration here feels straight out of a romantic film.

The Westin Goa – Beachside Bliss for the Free-SpiritedimageIf a beach wedding is what you’ve always imagined, The Westin Goa has everything you need. Think sandy feet, soft waves, relaxed décor, and stylish celebrations by the pool. The idea of taking pheras by the Arabian Sea makes this destination perfect for couples who enjoy a modern yet laid-back vibe.

ZANA In The Wild, Jim Corbett – A Celebration Blessed by NatureimageFor those who want nature to play a big role in their big day, ZANA In The Wild, Jim Corbett is a beautiful pick. Surrounded by trees and peaceful sounds of the forest, it brings a sense of calm and magic to the occasion. Vows exchanged beneath a canopy of trees create a setting that feels truly special.

Ananta Spa & Resorts, Pushkar – Tradition Wrapped in Grandeur

imageLocated against the scenic Aravalli hills, Ananta Spa & Resorts, Pushkar blends royal elegance with rustic charm. Its vast lawns, luxurious villas, and stunning amphitheater make it perfect for traditional Indian celebrations — from colourful mehendi events to grand baraat processions.

ITC Grand Chola, Chennai – Royal Touch with a Modern EdgeimageIn the heart of Chennai, ITC Grand Chola stands tall with its magnificent design, cultural influence, and luxurious spaces. Its grand ballrooms, rich architecture, and impressive culinary offerings make it an ideal venue for couples who want a regal wedding experience within the city.

Across the country, there’s a dream wedding location for every couple. Whether you’re drawn to royal settings, minimalist charm, or nature-filled escapes, India has a place that will make your celebration truly memorable.

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