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By Author
Published on September 4, 2023
A group of international beauty queens, including Miss World Karolina Bielawska, recently graced the picturesque landscapes of Kashmir as a prelude to the Miss World pageant 2023. This visit, organized by the Tourism Department in collaboration with the Rouble Nagi Art Foundation, holds great promise for the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector in the region.
When global beauty icons like these visit a destination like Kashmir, it draws substantial media attention, both nationally and internationally. This increased visibility not only showcases Kashmir as a safe and attractive location for various events, including MICE tourism but also alters the perception of the region from a conflict-ridden area to a peaceful and hospitable one. This perception shift is vital in attracting business and corporate travelers for conferences and meetings.
Moreover, high-profile visits like these often lead to investments in infrastructure development to accommodate such events. This includes improvements in conference facilities, hotels, transportation, and other amenities crucial for MICE tourism. The beauty divas also have extensive networks in the business and entertainment industries, potentially resulting in collaborations, partnerships, and event sponsorships that can further boost MICE tourism.
This positive development not only contributes to the economy by generating income but also creates significant employment opportunities in the hospitality and related sectors such as accommodation, food and beverage, convention services, transportation, tourism, and entertainment.
Kashmir's natural beauty, rich culture, and history have always made it an attractive destination for events. When global icons choose Kashmir, it sets a trend and encourages others to consider the region for their events. MICE tourism, a sub-segment of business travel, not only involves meetings but also leisure activities. Business executives attending meetings often explore tourist spots, making this segment attractive for high-end travelers.
With the right investments in luxury hotels, infrastructure at tourist spots, quality restaurants, cafes, and other top-class amenities, Kashmir has the potential to become a top MICE destination, not just in India but globally.
In recent years, the MICE industry has been recognized as a significant market segment and a contributor to national economies. It not only boosts income generation but also generates employment opportunities. This visit by the beauty divas heralds a positive shift in Kashmir's tourism landscape, positioning it as a global destination for events and conferences.
Kashmir's transformation in the tourism sector has been possible due to focused leadership from Prime Minister Narendra Modi, Home Minister Amit Shah, and the continuous guidance of Lt. Governor Manoj Sinha. Their efforts have led to a significant turnaround in the tourism scenario, showcasing Kashmir's unity in diversity and its potential to shine on the global tourism stage.
The visit of Miss World 2023 Beauty Divas to Kashmir is not only a testament to the region's allure but also a beacon of hope for the burgeoning MICE tourism sector. It's a step towards redefining Kashmir's image and inviting the world to experience its beauty and hospitality, making it a global destination for both leisure and business travelers.
Image Source: Social Media
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By Hariharan U
Published on April 23, 2026
Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.
This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.
High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.
Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.
Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.
On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.
While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.
Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.
Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.
Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.
By Manu Vardhan Kannan
Published on April 19, 2026
Air India has announced a new interline partnership with WestJet, aimed at expanding travel options between India and North America. The collaboration allows passengers to access more than 30 destinations across Canada and the United States through key gateways like Toronto and Vancouver.
With this partnership, travellers can now book single-ticket itineraries that combine Air India and WestJet flights. This ensures a smoother journey with coordinated baggage handling and a more streamlined travel experience.
Passengers flying into Toronto or Vancouver with Air India can connect further on WestJet to 17 cities across Canada and 14 destinations in the United States. These include major cities such as Calgary, Montreal, Ottawa, San Francisco, Los Angeles, Atlanta, and Las Vegas, among others.
Additionally, cities like Halifax, Calgary, and St. John’s can also be accessed through Air India’s European gateways, including Amsterdam (Schiphol), Paris (Charles de Gaulle), London (Heathrow), and London (Gatwick), offering more flexibility in travel routes.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: “Canada continues to be a key market for Air India, driven by strong people-to-people ties and increasing trade between our nations. By partnering with WestJet, we are making travel across North America more accessible and effortless for our guests, with coordinated baggage handling, single-ticket convenience, and a far wider choice of destinations.”
John Weatherill, Executive Vice-President and Chief Commercial Officer, the WestJet Group, said: “By bringing this interline agreement to life, we’re significantly expanding access between India and Canada, making it easier for our shared guests to seamlessly visit high-demand destinations across North America. This partnership aligns Air India’s long-haul strength with WestJet’s North American reach, creating meaningful new travel options and improving the end-to-end journey for travellers.”
Air India currently operates 17 weekly non-stop flights to Canada, including 10 weekly services to Toronto and 7 weekly services to Vancouver. The airline also runs 75 weekly flights to its European gateways, which further support connectivity to Canada through WestJet.
The new interline itineraries are now available for booking via Air India’s website, mobile app, and authorised travel agents worldwide, making it easier for travellers to plan seamless journeys across continents.
Published on March 18, 2026
Long weekends feel like a gift, and the best way to use one is to actually get away. Not a full-blown vacation, but a well-planned short trip to somewhere that genuinely helps you reset. Here are five destinations that deliver exactly that, each with the kind of stay that makes the whole trip feel effortless.
Goa: Sun, Sand and Absolutely No Rush
Goa is the kind of destination that never really needs a reason. The beaches, the cafes, the slow-moving coastal rhythm, and the nightlife that picks up just when you need it: it all adds up to a long weekend that feels twice as long as it actually is. ibis Styles Goa Vagator is a solid base for this kind of trip, with stylish interiors, comfortable stays, and easy access to Vagator's beaches, neighbourhood cafes, and everything else that makes North Goa so hard to leave.
Guwahati: Northeast India's Best-Kept Secret
If you haven't been to Guwahati yet, a long weekend is exactly the right format for a first visit. Set along the Brahmaputra River with hills as a backdrop, the city offers a combination of natural beauty and cultural richness that's genuinely refreshing. Mayfair Resort in Guwahati makes a strong case for itself as a base, spread across 35 acres with landscaped gardens, private villas, and expansive lawns. It's the kind of property that makes you want to stay in almost as much as go out and explore.
Jaipur: Royal Heritage, Modern Comfort
Jaipur is one of those cities that rewards even the shortest visit. Forts, bazaars, heritage streets, and local food that stays with you well after the trip: there's a lot to cover in three days if you plan it right. ibis Jaipur sits in a convenient location with a rooftop pool, spa, and on-site dining, making it a practical and comfortable base for ticking off the Pink City's highlights without spending too much time getting from one place to another.
Himachal Pradesh: Mountains, Pine Forests and Peace
For those who just need quiet, Himachal Pradesh delivers it consistently. Cool mountain air, scenic valleys, pine-lined paths, and the kind of panoramic views that make you put your phone down for a while. Whether you're heading to Shimla, Manali, or a quieter corner of the state, a long weekend here tends to feel restorative in a way that few other destinations match.
Uttarakhand: The Himalayan Reset
Uttarakhand is what you book when city life has been particularly relentless. Hill stations, forested landscapes, crisp air, and Himalayan views that shift how you look at things, even briefly. It's a destination that requires relatively little planning to get right: arrive, slow down, and let the mountains do the rest.
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