Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

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Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

By Author

Published on September 4, 2023

A group of international beauty queens, including Miss World Karolina Bielawska, recently graced the picturesque landscapes of Kashmir as a prelude to the Miss World pageant 2023. This visit, organized by the Tourism Department in collaboration with the Rouble Nagi Art Foundation, holds great promise for the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector in the region.

When global beauty icons like these visit a destination like Kashmir, it draws substantial media attention, both nationally and internationally. This increased visibility not only showcases Kashmir as a safe and attractive location for various events, including MICE tourism but also alters the perception of the region from a conflict-ridden area to a peaceful and hospitable one. This perception shift is vital in attracting business and corporate travelers for conferences and meetings.

Moreover, high-profile visits like these often lead to investments in infrastructure development to accommodate such events. This includes improvements in conference facilities, hotels, transportation, and other amenities crucial for MICE tourism. The beauty divas also have extensive networks in the business and entertainment industries, potentially resulting in collaborations, partnerships, and event sponsorships that can further boost MICE tourism.

This positive development not only contributes to the economy by generating income but also creates significant employment opportunities in the hospitality and related sectors such as accommodation, food and beverage, convention services, transportation, tourism, and entertainment.

Kashmir's natural beauty, rich culture, and history have always made it an attractive destination for events. When global icons choose Kashmir, it sets a trend and encourages others to consider the region for their events. MICE tourism, a sub-segment of business travel, not only involves meetings but also leisure activities. Business executives attending meetings often explore tourist spots, making this segment attractive for high-end travelers.

With the right investments in luxury hotels, infrastructure at tourist spots, quality restaurants, cafes, and other top-class amenities, Kashmir has the potential to become a top MICE destination, not just in India but globally.

In recent years, the MICE industry has been recognized as a significant market segment and a contributor to national economies. It not only boosts income generation but also generates employment opportunities. This visit by the beauty divas heralds a positive shift in Kashmir's tourism landscape, positioning it as a global destination for events and conferences.

Kashmir's transformation in the tourism sector has been possible due to focused leadership from Prime Minister Narendra Modi, Home Minister Amit Shah, and the continuous guidance of Lt. Governor Manoj Sinha. Their efforts have led to a significant turnaround in the tourism scenario, showcasing Kashmir's unity in diversity and its potential to shine on the global tourism stage.

The visit of Miss World 2023 Beauty Divas to Kashmir is not only a testament to the region's allure but also a beacon of hope for the burgeoning MICE tourism sector. It's a step towards redefining Kashmir's image and inviting the world to experience its beauty and hospitality, making it a global destination for both leisure and business travelers.

Image Source: Social Media

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Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.