Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

By Author

Published on September 4, 2023

A group of international beauty queens, including Miss World Karolina Bielawska, recently graced the picturesque landscapes of Kashmir as a prelude to the Miss World pageant 2023. This visit, organized by the Tourism Department in collaboration with the Rouble Nagi Art Foundation, holds great promise for the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector in the region.

When global beauty icons like these visit a destination like Kashmir, it draws substantial media attention, both nationally and internationally. This increased visibility not only showcases Kashmir as a safe and attractive location for various events, including MICE tourism but also alters the perception of the region from a conflict-ridden area to a peaceful and hospitable one. This perception shift is vital in attracting business and corporate travelers for conferences and meetings.

Moreover, high-profile visits like these often lead to investments in infrastructure development to accommodate such events. This includes improvements in conference facilities, hotels, transportation, and other amenities crucial for MICE tourism. The beauty divas also have extensive networks in the business and entertainment industries, potentially resulting in collaborations, partnerships, and event sponsorships that can further boost MICE tourism.

This positive development not only contributes to the economy by generating income but also creates significant employment opportunities in the hospitality and related sectors such as accommodation, food and beverage, convention services, transportation, tourism, and entertainment.

Kashmir's natural beauty, rich culture, and history have always made it an attractive destination for events. When global icons choose Kashmir, it sets a trend and encourages others to consider the region for their events. MICE tourism, a sub-segment of business travel, not only involves meetings but also leisure activities. Business executives attending meetings often explore tourist spots, making this segment attractive for high-end travelers.

With the right investments in luxury hotels, infrastructure at tourist spots, quality restaurants, cafes, and other top-class amenities, Kashmir has the potential to become a top MICE destination, not just in India but globally.

In recent years, the MICE industry has been recognized as a significant market segment and a contributor to national economies. It not only boosts income generation but also generates employment opportunities. This visit by the beauty divas heralds a positive shift in Kashmir's tourism landscape, positioning it as a global destination for events and conferences.

Kashmir's transformation in the tourism sector has been possible due to focused leadership from Prime Minister Narendra Modi, Home Minister Amit Shah, and the continuous guidance of Lt. Governor Manoj Sinha. Their efforts have led to a significant turnaround in the tourism scenario, showcasing Kashmir's unity in diversity and its potential to shine on the global tourism stage.

The visit of Miss World 2023 Beauty Divas to Kashmir is not only a testament to the region's allure but also a beacon of hope for the burgeoning MICE tourism sector. It's a step towards redefining Kashmir's image and inviting the world to experience its beauty and hospitality, making it a global destination for both leisure and business travelers.

Image Source: Social Media


Andaman Tourism to Host ‘Island Trekking Festival’ at Mount Manipur on November 15

Andaman Tourism to Host ‘Island Trekking Festival’ at Mount Manipur on November 15

By MAnu Vardhan Kannan

Published on November 16, 2025

The Andaman and Nicobar Islands government is set to host an ‘Island Trekking Festival’ at Mount Manipur on November 15, aiming to promote eco-adventure tourism and encourage local youth participation. Organised by the Tourism Department with support from the Environment and Forests Department and MY Bharat, the event highlights the islands’ natural beauty and historical legacy.

A tourism department official stated that the festival seeks to inspire youth to take up eco-guiding and adventure guiding as viable paths for self-employment, aligning with the administration’s vision of sustainable tourism development. Participation will be limited to 50 individuals, including local youth, trekking enthusiasts, tour operators, and tourists. The first 50 registered participants will be selected for the trek, and all will receive participation certificates from the Tourism Department.

Mount Manipur, formerly known as Mount Harriet, is the third-highest peak in the Andaman archipelago and one of its most scenic and historically significant trekking routes. The site carries deep historical importance, following the Anglo-Manipur War of 1891, Maharaja Kulachandra Singh and 22 freedom fighters were exiled to the Andaman Islands.

To honour their bravery, Union Home Minister Amit Shah renamed Mount Harriet as Mount Manipur during his 2021 visit to the islands. In recognition of this history, the Tourism Department chose the location as the venue for the Island Trekking Festival, merging adventure with remembrance.


Air India SATS Unveils New Brand Identity to Mark a New Era in Aviation

Air India SATS Unveils New Brand Identity to Mark a New Era in Aviation

By Manu Vardhan Kannan

Published on November 16, 2025

Air India SATS Airport Services Private Limited (AISATS), a joint venture between Air India Limited and Singapore-based SATS Ltd., has unveiled its new brand identity and logo, marking a new phase in India’s aviation transformation. The refreshed identity reflects AISATS’s growth into a dynamic and technology-driven aviation services provider, underscoring its focus on innovation, collaboration, and sustainability.

The redesigned logo embodies the company’s core values of partnership and progress, representing infinite possibilities in creating a seamless, efficient, and sustainable air services ecosystem. Through this rebranding, AISATS reinforces its role as a key player in advancing India’s ground handling and air cargo infrastructure, aiming to set new global benchmarks in operational excellence.

Ramanathan Rajamani, CEO, AISATS, said, “This new identity marks an exciting milestone in AISATS’s growth journey as we continue to build a more connected and progressive aviation ecosystem in India. Our refreshed logo reflects the spirit of collaboration and innovation that drives us, combining technological advancement with a human touch. Together with our partners and stakeholders, we aim to set new standards in operational excellence, efficiency, and customer experience.”

The new logo’s vibrant tones represent excellence, confidence, and passion, values that have long defined AISATS’s service ethos across airports in India. The refreshed identity captures the company’s commitment to partnership-led progress by combining global expertise with local innovation.

The rebranding coincides with a period of rapid growth in India’s aviation sector, supported by initiatives such as PM Gati Shakti, UDAN, and the National Logistics Policy. AISATS continues to expand its operational footprint with projects like the AISATS BLR Logistics Park and the upcoming Multi-Modal Cargo Hub at Noida International Airport, both aimed at enhancing multimodal connectivity and air cargo efficiency.

As India’s aviation industry scales new heights, AISATS’s renewed identity marks its forward-looking approach to sustainable growth and customer-centric excellence. This milestone positions the company as a catalyst in shaping the next phase of India’s aviation transformation, one defined by technology, innovation, and collaboration.


Emirates Marks 40 Years of Connecting India to the World

Emirates Marks 40 Years of Connecting India to the World

By Manu Vardhan Kannan

Published on November 12, 2025

Emirates celebrates four remarkable decades of connecting India to the world, marking its enduring partnership with the nation since the launch of its first flight on 25 October 1985. Over the years, the airline has evolved into one of India’s most prominent international carriers, offering seamless connectivity through Dubai and redefining global travel for millions.

In its 40-year journey, Emirates has carried over 24 million passengers between Dubai and Mumbai and 15 million passengers between Dubai and Delhi, operating more than 95,000 and 60,000 flights respectively. Across nine Indian gateways, Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram, the airline has flown a total of 92 million passengers, reflecting a shared story of growth, progress, and partnership.

Marking the milestone, Mohammad Sarhan, Vice President – India & Nepal, Emirates, said,

“It is an incredible milestone to complete 40 years of serving India, a market that has been a cornerstone of our global operations. We are humbled by the continued trust that Indian travellers have placed in Emirates over the decades. From the very beginning, our promise has been to deliver world-class service, seamless connectivity, and a superior flying experience.”

He further added,

“India has always been an integral part of Emirates’ journey and success. Over the past four decades, our partnership with India has grown from strength to strength, built on mutual trust, respect, and a shared vision of connecting people and opportunities across the world.”

Strengthening Global Connectivity

For generations of Indian travellers, Dubai has served as a gateway to explore the world. Popular onward destinations from Mumbai and Delhi include New York, San Francisco, London, Paris, Toronto, and other major global cities. Emirates’ “Fly Better” philosophy resonates strongly with Indian passengers through its regionally inspired cuisine, culturally relevant in-flight entertainment in nine Indian languages, and live coverage of major sporting events like cricket and golf.

Supporting India’s Trade and Exports

Beyond passenger services, Emirates SkyCargo has been a key player in strengthening India’s global trade network. Since 2020, it has transported over 700,000 tonnes of exports and imports, including pharmaceuticals, perishables, and other essential commodities, helping Indian businesses access global markets efficiently and reliably.

Charting the Path Ahead

Emirates continues to deepen its commitment to India through strategic investments, enhanced fleet, and service upgrades. The introduction of the A380 aircraft to Mumbai in 2014 and Bengaluru in 2022, the rollout of Premium Economy in major Indian cities, and the deployment of the latest A350 aircraft in Ahmedabad and Mumbai highlight the airline’s forward-looking approach.

As Emirates celebrates 40 years of connecting India to the world, it reaffirms its dedication to being a trusted global connector, linking people, cultures, and opportunities while supporting India’s continued journey of progress and prosperity.

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