Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

Miss World 2023 Beauty Divas Boost MICE Tourism in Kashmir

By Author

Published on September 4, 2023

A group of international beauty queens, including Miss World Karolina Bielawska, recently graced the picturesque landscapes of Kashmir as a prelude to the Miss World pageant 2023. This visit, organized by the Tourism Department in collaboration with the Rouble Nagi Art Foundation, holds great promise for the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism sector in the region.

When global beauty icons like these visit a destination like Kashmir, it draws substantial media attention, both nationally and internationally. This increased visibility not only showcases Kashmir as a safe and attractive location for various events, including MICE tourism but also alters the perception of the region from a conflict-ridden area to a peaceful and hospitable one. This perception shift is vital in attracting business and corporate travelers for conferences and meetings.

Moreover, high-profile visits like these often lead to investments in infrastructure development to accommodate such events. This includes improvements in conference facilities, hotels, transportation, and other amenities crucial for MICE tourism. The beauty divas also have extensive networks in the business and entertainment industries, potentially resulting in collaborations, partnerships, and event sponsorships that can further boost MICE tourism.

This positive development not only contributes to the economy by generating income but also creates significant employment opportunities in the hospitality and related sectors such as accommodation, food and beverage, convention services, transportation, tourism, and entertainment.

Kashmir's natural beauty, rich culture, and history have always made it an attractive destination for events. When global icons choose Kashmir, it sets a trend and encourages others to consider the region for their events. MICE tourism, a sub-segment of business travel, not only involves meetings but also leisure activities. Business executives attending meetings often explore tourist spots, making this segment attractive for high-end travelers.

With the right investments in luxury hotels, infrastructure at tourist spots, quality restaurants, cafes, and other top-class amenities, Kashmir has the potential to become a top MICE destination, not just in India but globally.

In recent years, the MICE industry has been recognized as a significant market segment and a contributor to national economies. It not only boosts income generation but also generates employment opportunities. This visit by the beauty divas heralds a positive shift in Kashmir's tourism landscape, positioning it as a global destination for events and conferences.

Kashmir's transformation in the tourism sector has been possible due to focused leadership from Prime Minister Narendra Modi, Home Minister Amit Shah, and the continuous guidance of Lt. Governor Manoj Sinha. Their efforts have led to a significant turnaround in the tourism scenario, showcasing Kashmir's unity in diversity and its potential to shine on the global tourism stage.

The visit of Miss World 2023 Beauty Divas to Kashmir is not only a testament to the region's allure but also a beacon of hope for the burgeoning MICE tourism sector. It's a step towards redefining Kashmir's image and inviting the world to experience its beauty and hospitality, making it a global destination for both leisure and business travelers.

Image Source: Social Media

Dive into the Ultimate Marine Adventure at Four Seasons Resort Maldives at Landaa Giraavaru

Dive into the Ultimate Marine Adventure at Four Seasons Resort Maldives at Landaa Giraavaru

By Nishang Narayan

Published on May 26, 2024

Four Seasons Resort Maldives at Landaa Giraavaru is thrilled to announce an exclusive opportunity for guests to participate in the largest manta ray assembly on the planet. This spectacular event, hosted in collaboration with the Maldives Manta Conservation Programme, occurs annually from May to November in the plankton-rich waters of the Baa Atoll UNESCO Biosphere Reserve.

During the 2023 season, the conservation team recorded an astonishing 6,691 manta ray sightings, highlighting the area’s global significance as a manta ray hotspot. The nearby Hanifaru Bay alone accounted for 82% of these encounters, solidifying its reputation as a premier destination for marine enthusiasts.


This year, guests of Landaa Giraavaru can look forward to even more immersive experiences. The resort’s "Manta-on-Call" service ensures that guests don’t miss this underwater ballet, with alerts that send them directly to the action via speedboat. For those desiring a more educational encounter, the resort offers a Trainee Manta Biologist program, perfect for young marine biologists in the making.

In addition to the manta rays, guests might also spot whale sharks, the ocean’s gentle giants, making their experience in the Maldives truly unforgettable. To enhance guest engagement and education, the resort’s Marine Discovery Centre includes a life-size Hologram Room, where visitors can interact with digital representations of local manta rays.

With meticulously planned dates known as "Manta Hot Dates," the resort maximizes the chances of encountering these majestic creatures. These dates are carefully predicted to align with peak manta activities, ensuring that guests have the best opportunity to witness and interact with the rays.


Visit Four Seasons Resort Maldives at Landaa Giraavaru to be part of the greatest marine show on Earth. For bookings and more information, visit Four Seasons Resort Maldives at Landaa Giraavaru, email reservations.mal@fourseasons.com, or call (960) 66 00 888.

About Four Seasons Resort Maldives at Landaa Giraavaru:

Located in the heart of Baa Atoll, a UNESCO Biosphere Reserve, Four Seasons Resort Maldives at Landaa Giraavaru combines luxury with unique ecological adventures. The resort is committed to conservation efforts and offers guests unparalleled experiences in one of the most spectacular settings in the world.

IndiGo Elevates Travel Experience: Introducing Business Class

IndiGo Elevates Travel Experience: Introducing Business Class

By Nithyakala Neelakandan

Published on May 25, 2024

Get ready to experience travel like never before as IndiGo, India's premier airline, announces its exciting new venture – Business Class services! Amidst the dynamic growth of India's economy, IndiGo is stepping up to redefine premium travel with tailor-made offerings, enhancing the journey for passengers across the nation's busiest routes.

With a fleet of over 360 aircraft and around 2,000 daily flights, IndiGo has been a cornerstone of India's aviation landscape for nearly 18 years. Now, the airline is set to revolutionize business travel with its innovative approach to service.


"In a groundbreaking move to redefine business travel in India, IndiGo announces the plan to launch a tailor-made business product for India’s busiest and business routes," says Pieter Elbers, CEO of IndiGo. "As India gears up to become the third largest economy in the world, it's our privilege to provide the New India even more options to choose from as they travel business."

The new Business Class service will offer a desired option for many passengers, catering to their evolving aspirations. Set to be operational before the end of the year, the service will be available on the busiest routes of the nation, providing a seamless blend of comfort and convenience for travelers.


Detailed information about the product offering, launch date, and routes will be unveiled in August, coinciding with IndiGo’s 18th anniversary. This milestone marks a significant step in the airline's evolution, reflecting its commitment to innovation and excellence in service.

As IndiGo continues to grow and adapt to the changing needs of passengers, the introduction of Business Class is another testament to its dedication to providing exceptional travel experiences. Stay tuned for more updates as IndiGo transforms the way we fly, one journey at a time.

Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

Jordan Tourism Board Launches New Brand Film Tailored for Indian Travelers

By Nishang Narayan

Published on May 24, 2024

The Jordan Tourism Board has unveiled a new brand film crafted specifically for the Indian market, encapsulating the stunning beauty and rich cultural tapestry of Jordan. Featuring Bollywood elements and led by popular Indian influencers Aakriti Rana Gill and Shaurya Sandhya Tulshyan, the film aims to draw Indian adventurers to the mesmerizing landscapes and historical wonders of Jordan.

Set against the backdrop of iconic locations like the ancient city of Petra and the vibrant capital, Amman, the film merges traditional Jordanian visuals with a Bollywood flair to create a relatable and enthralling experience for Indian viewers. The influencers guide viewers through a series of adventures, from exploring the majestic ruins of Petra to the modern streets of Amman, highlighting the diverse attractions Jordan has to offer.

The film also promotes the convenience of travel for Indian tourists, emphasizing the visa-on-arrival facility available for Indian passport holders. It showcases a range of activities including historical exploration, culinary journeys, and thrilling adventures in Wadi Rum and Aqaba.


Accompanied by the soulful tune “Zahir” by Indian artist Akanksha Sethi, the film not only showcases the scenic beauty of Jordan but also its cultural resonance with Indian traditions. The inclusion of local dining experiences and unique accommodations, like Martian tents in Wadi Rum, promises a blend of excitement and comfort tailored to Indian tastes.

This strategic initiative by the Jordan Tourism Board is designed to enhance its visibility and appeal in the Indian market, encouraging more travelers to explore the rich heritage and natural beauty of Jordan. The film concludes by inviting viewers to experience the timeless allure of Jordan, positioning it as a top destination for Indian travelers seeking a blend of adventure, history, and cultural immersion.

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