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By Author
Published on July 14, 2023
This year, there has been a significant rise in solo travel during the monsoon season, according to booking data from ixigo. Compared to 2022, there has been a remarkable 62% increase in solo traveller bookings in 2023. This trend highlights the growing preference for independent exploration and the desire among travellers to embark on solo adventures during the enchanting monsoon season.
In addition to the rise in solo travel, there has been a notable shift in traveller preferences towards shorter trips. The majority of travellers (41%) are now opting for shorter getaways lasting 1-3 days, surpassing the appeal of longer journeys. This trend indicates the rising popularity of quick escapes among travellers.
Ixigo's booking data also reveals a 70% increase in travel during the monsoon season this year compared to 2022. Bengaluru, Goa, Srinagar, Coorg, and Pune have emerged as the top domestic destinations, offering diverse experiences and breathtaking beauty during the monsoons. Internationally, Bangkok, Singapore, and Dubai have been popular choices for those seeking to explore foreign lands while enjoying the allure of the monsoon.
These evolving trends reflect a shift in traveller preferences, with solo travel gaining momentum and shorter trips becoming more popular during the monsoon season. The monsoon season, typically considered a lean season, offers more affordable travel options, with airlines rolling out monsoon sales and significant discounts on flights. This presents an opportune time for travellers to plan their trips and experience the unique charm of the monsoon season.
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