In a groundbreaking move, key players in the global Travel & Tourism sector have come together to address biodiversity loss. The recently unveiled “Nature Positive Travel & Tourism in Action” report, launched on Earth Day 2024, marks a significant milestone in the industry's commitment to sustainability. Spearheaded by the World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism), and the Sustainable Hospitality Alliance, this report outlines a comprehensive plan to support nature-positive tourism.

For years, the UN Tourism has championed the integration of tourism into broader biodiversity agendas. This new collaboration signifies a robust framework for sustainable practices, emphasizing the collective responsibility of the industry in conserving biodiversity. With over 30 case studies showcasing inspiring initiatives from around the globe, the report provides actionable insights for businesses, governments, and civil society groups.

Julia Simpson, WTTC President & CEO, highlights the transformative potential of this partnership, calling it a movement towards integrating environmental stewardship into travel experiences. She said, “This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. Our sector's reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be guardians of nature.”

Mr. Zurab Pololikashvili, Secretary-General of UN Tourism, said, “For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity.”

Glenn Mandziuk, Sustainable Hotel Alliance CEO, said “The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which will bring tangible change to destinations around the world, supporting biodiversity.  Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach and this report signifies how much our industry understands the true value of nature.”

The Nature Positive Tourism approach aims to equip the sector with tools and frameworks to foster sustainable practices. By prioritizing “net positive for nature,” the partnership seeks to drive tangible change in destinations worldwide. The report encourages both travel providers and travelers to embark on journeys that contribute to the preservation of natural treasures.

The release of the “Nature Positive Travel & Tourism in Action” report signals a new era of collaboration and commitment to sustainability in the Travel & Tourism sector. As the industry embraces nature-positive practices, it reaffirms its role as stewards of nature, paving the way for a more resilient and responsible future.