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By Author
Published on January 25, 2024
Nemiroff, the renowned Ukrainian vodka brand, is making a significant move into the Indian market by collaborating with Amistad Spirits. The strategic partnership aims to position Nemiroff among the top-five vodka brands globally.
Amistad Spirits, with its widespread network and distribution of over 100 premium liquor brands, serves key regions in India, including Rajasthan, Chandigarh, Punjab, Uttar Pradesh, Uttarakhand, Jammu and Kashmir, Leh, and Haryana.
Nemiroff acknowledged Amistad's strong ethical standards, sense of responsibility, and expertise in the alcohol beverage sector, making it the ideal partner for expanding its footprint in India.
Describing the Indian market as 'vibrant,' Nemiroff's entry aligns with projections of rapid growth in alcoholic beverage sales in the region until 2027, with a particular emphasis on brown spirits.
In line with its global growth strategy, Nemiroff has been actively entering new markets, including Iceland, Portugal, and Romania, in 2023. The brand also introduced an ultra-premium vodka, Lex by Nemiroff, with an innovative production process involving 13 filtration stages. This expression garnered acclaim, winning gold medals in blind-tasting competitions and design awards.
With Amistad Spirits' established distribution channels, Nemiroff is poised to make a lasting impression on the Indian market, bringing its premium vodka offerings to a diverse and growing audience.
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By Hariharan U
Published on June 18, 2026
Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.
The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.
Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.
Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.
ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.
The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.
According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.
Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.
By Manu Vardhan Kannan
Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.
Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.
Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.
Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.
With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.
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