Puneet Gulati Launches 'Volume UP' Restaurant in Noida, Bringing Dining and Entertainment Together

Puneet Gulati Launches 'Volume UP' Restaurant in Noida, Bringing Dining and Entertainment Together

By Nithyakala Neelakandan

Published on October 9, 2024

Puneet Gulati, a U.S.-based entrepreneur, has taken a leap into the hospitality industry with the launch of Volume UP, a new multi-cuisine restaurant located in Noida’s Sector 104. Known for his achievements in the staffing industry, Gulati is now combining his love for food and music to create a lively dining destination that promises more than just great cuisine.

Volume UP offers an entertainment-driven atmosphere with live music, open mic nights, and karaoke events, making it a hotspot for those looking to combine a meal with fun and relaxation. Gulati, a self-proclaimed music lover, shared his inspiration for the concept: “I’m a music enthusiast, and ‘Volume UP’ represents the energy we want to bring to the dining experience. Just like turning up the volume enhances music, we want our guests to amplify their time with us—whether it’s enjoying a meal or participating in one of our events.”

The shift from staffing to hospitality was not without its hurdles, but Gulati's background in recruitment helped him build a competent management and operations team. He emphasized the importance of having the right people in place to navigate the complexities of running a restaurant, and he credits his team with making the launch a success.

Volume UP is setting itself apart by offering fusion cuisine that mixes global flavors with local ingredients, creating a unique taste profile that caters to the modern diner. The restaurant also incorporates interactive digital menus and smart kitchen technology, aiming to enhance the overall customer experience. The combination of these technological features, vibrant decor, and personalized service aims to make Volume UP a memorable spot for customers.

According to Gulati, "India's diverse and vibrant food culture combined with the growing dining-out trend presents a huge opportunity for innovative restaurant concepts like Volume UP." He believes the unique blend of food, music, and interactive dining will resonate with local guests and add something different to Noida’s dining scene.

Looking forward, Gulati has ambitious plans for Volume UP. He envisions expanding to 5-7 locations across the region within the next five years. Alongside opening new outlets, he also plans to introduce delivery services and catering for both corporate and social events. With these strategies, Gulati aims to establish Volume UP as a well-known name in the restaurant sector, offering both a unique dining experience and quality service.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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