Loca Loka, the Indian AlcoBev company making waves worldwide, has appointed Rajiv Ghumman as its Global Business Head, marking a significant step in its global growth journey. With over two decades of experience in the AlcoBev industry, Rajiv has worked with renowned brands such as Bacardi, Jose Cuervo, and United Distillers India Ltd, where he led marketing for iconic names like Black & White, Vat 69, and White Horse Whisky.

In his new role, Rajiv will focus on global expansion strategies, sales operations, and innovative marketing initiatives to establish Loca Loka as a leading name in premium tequila. The company, which recently launched in the United States and Southeast Asia, aims to tap into the rising global demand for high-quality agave-based spirits.

Commenting on his appointment, Rajiv Ghumman shared, “It is an honor to step into this global role at such a transformative time for Loca Loka and the tequila industry at large. Tequila is more than just a spirit; it embodies tradition, culture, and the artistry of Mexico. I’m excited to bring our authentic tequila experience to new audiences, delivering exceptional quality and fostering brand loyalty worldwide.”

Harsha Vadlamudi, Founder of Loca Loka, expressed confidence in Rajiv’s leadership: “Rajiv has consistently demonstrated unparalleled strategic insight and a deep understanding of the industry. As we expand into key markets like the US, Southeast Asia, Dubai, and London, his expertise will be instrumental in establishing Loca Loka as a global force in the tequila category.”

Global Expansion and Industry Growth

In the past six months, Loca Loka has achieved major milestones. The brand launched its handcrafted tequila offerings—Tequila Blanco and Tequila Reposado—in the United States and Southeast Asia, targeting markets with high demand for premium spirits. With reports showing a CAGR of 8.1% in the global tequila market (2022-2028), Loca Loka is poised to capitalize on the growing trend toward premium and craft tequila.

The Tequila Blanco, retailing at $40, offers a vibrant profile with fruity flavors of cooked agave and floral notes from Highland agaves. The Reposado, priced at $49, boasts a richer aroma and is aged in French and American oak barrels, creating a smooth, premium experience.

About Loca Loka

Founded by Rana Daggubati, Anirudh Ravichander, and Harsha Vadlamudi, Loca Loka represents the perfect blend of tradition and innovation. With a commitment to crafting exceptional spirits that narrate stories of heritage and cross-cultural collaboration, the company embodies modern India's vibrant energy. Starting with tequila, Loca Loka aims to expand its portfolio, catering to a global audience with unique and high-quality offerings.

With Rajiv Ghumman at the helm, Loca Loka is set to redefine the tequila landscape and establish itself as a global powerhouse in the AlcoBev industry.