Robotics in Hospitality: Automation Solutions for Improved Efficiency

Robotics in Hospitality: Automation Solutions for Improved Efficiency

By Author

Published on July 25, 2024

This Exclusive Article is Contributed by Mr Vinesh Gupta, General Manager of The Den

Hoteliers worldwide are witnessing a paradigm shift propelled by the seamless fusion of automation and innovation. While there may be concerns about job displacement, the reality is that robotics offer unparalleled efficiency, optimizing operations while curbing costs. This competitive edge not only streamlines tasks but also empowers human capital to achieve more with less labor, creating new job opportunities in the process. The burgeoning landscape of artificial intelligence, coupled with the advent of robotic devices and smart room technology, underscores the undeniable advantages of automation within the hospitality sphere.

The adoption of robotics in the hospitality sector is driven by several factors, including the need for enhanced operational efficiency, the desire to provide unique guest experiences, and the increasing demand for contactless services, especially in the wake of the COVID-19 pandemic. 

Enhancing Guest Experiences

A significant area where robotics is evident in hospitality is guest services. Robots are being used as virtual concierges, front desk clerks, and even porters, which gives a new outlook on managing guests. Furthermore, robots can provide services that are unique to the guest’s requirements. These robots use artificial intelligence (AI) and machine learning to remember guests’ preferences, suggest activities, and even recommend the best options to guests, which makes guests’ stays more enjoyable. This adaptability to guests’ evolving needs is a testament to the industry's commitment to providing exceptional experiences.

Streamlining Housekeeping Operations

Another area where robotics is making a huge difference is housekeeping. Housekeeping is one of the most tedious and time-consuming services that can be improved and made more efficient using technology. For instance, robotic vacuum cleaners are now in use to ensure floors are clean at all times. Such robots can move around the furniture, avoid any barriers, and clean the entire space without any human interference. Besides vacuuming, robots are also being employed for other specific cleaning activities. For instance, UV-C light robots are used for the disinfection of rooms and other areas that the public is likely to access in an effort to increase the level of hygiene and safety for the guests. This not only enhances the effectiveness of housekeeping activities but also ensures that guests’ new sensitivity to cleanliness and hygiene is met.

Revolutionising Food and Beverage Services

Robotics is also revolutionizing the food and beverage sub-sector of the hospitality industry. From using robotic utensils in the kitchen to using robotic servers in restaurants, the application of robots is increasing order and accuracy in food preparation and delivery. Fast food joints are now employing robotic chefs who are capable of preparing most meals with efficiency and accuracy. These robots guarantee the standardization of meals, minimize wastage, and let the humans work on more creative and intricate assignments. Also, robot servers are no longer a rarity in many restaurants and cafes as they are now a trend. Such robots can accept orders, bring food and even interact with the clients, which makes the restaurant experience rather special. This trend is attributed to the desire to improve efficiency, cut the costs of employees and increase the demand for services that do not require physical touch.

Improving Back-End Operations

Apart from services that are directly offered to the guests, robotics has also found its way into the back end of the hospitality industry. For example, inventory management is in the process of being transformed by automated systems that are capable of managing and tracking inventory levels accurately. RFID technology in robots can help in performing inventory check ups frequently, and this will help in avoiding situations whereby there is either excess or inadequate stock in the stores. Furthermore, supply chain management is also benefiting from the use of robots to enhance the efficiency and accuracy of the system. Self-driving cars or AGVs and drones are being used in warehouses for conveying goods, stock taking, and order picking. This not only helps to increase the speed of operations but also helps to decrease the need for a workforce, thus reducing costs and increasing efficiency.

Therefore, it can be stated that the application of robotics in hospitality is gradually developing and may expand further in the future due to the constant progress in technology. While there may be concerns about job displacement, it's important to note that these technologies are not meant to replace human workers but to enhance their capabilities and create new job opportunities. AI and machine learning will also be incorporated into robots to improve their performance and make them smarter and more responsive. Also, the use of collaborative robots or cobots that will share working space with human employees will enhance productivity and work harmony.

The above article is a guest contribution and has neither been written nor edited by the team at hospitalitynews.in. The opinions expressed are solely those of the author and do not represent the views of hospitalitynews.in. We are not liable for the accuracy or reliability of any information or opinions presented.


Marriott to Launch Tech Accelerator in Hyderabad, Expanding Global Technology Footprint

Marriott to Launch Tech Accelerator in Hyderabad, Expanding Global Technology Footprint

By Nishang Narayan

Published on October 10, 2024

Marriott International is set to strengthen its global technological capabilities with the launch of the Marriott Tech Accelerator in Hyderabad, Telangana. This new Global Capability Center (GCC), slated to open in early 2025, marks the first such center for Marriott in India, tapping into the region's dynamic tech talent and robust IT infrastructure.

Hyderabad has emerged as one of India's foremost technology hubs, known for its world-class information technology professionals and thriving innovation ecosystem. Drew Pinto, Marriott’s Executive Vice President and Chief Revenue and Technology Officer, highlighted the significance of the location, stating, “We have chosen to establish the Marriott Tech Accelerator in Hyderabad because of its world-class talent and strong reputation as a major IT hub. We appreciate the close collaboration with the Telangana government and look forward to expanding our best-in-class technology workforce.”

This initiative is part of Marriott’s broader strategy to enhance its engineering capacity, develop next-generation solutions, and strengthen security infrastructure across its global operations, which span 141 countries and territories. The new tech center will significantly boost the company’s technology division, enabling them to implement cutting-edge solutions that align with Marriott’s growth and expansion goals.

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The Telangana government has been a key player in attracting global companies to set up their GCCs in the region. Duddila Sridhar Babu, Telangana’s Minister of Information Technology, Electronics, Communications, and Industries, remarked, “Telangana has emerged as a global tech leader with over 200 GCCs driving business transformation. Our talent pool includes over 1 million GCC-ready tech professionals and 350,000 AI and Chip designers, with an annual influx of 250,000 engineers. This new GCC advances our vision of making Telangana a global hub for AI, Data Science, and IIoT.”

As of October 2024, Marriott’s portfolio in India includes 29,000 rooms across 17 brands. With future expansion plans, the company expects to increase its room count to over 42,000 in the upcoming years. This expansion will be supported by technological innovations stemming from the Marriott Tech Accelerator in Hyderabad.

The launch of this center is expected to further solidify Marriott’s presence in India, ensuring that the company continues to lead in both hospitality and technological innovation. ANSR, a company specializing in establishing GCCs, will provide support for Marriott’s latest venture, ensuring its seamless integration and success.


Marriott Launches Tech Accelerator in Hyderabad, India

Marriott Launches Tech Accelerator in Hyderabad, India

By Nithyakala Neelakandan

Published on October 7, 2024

Marriott International has announced the establishment of its first Global Capability Center (GCC) in Hyderabad, India. This new venture, called the Marriott Tech Accelerator, aims to leverage Hyderabad's skilled tech talent to expand Marriott's global technology infrastructure, engineering capabilities, next-generation solutions, and security across its operations in over 141 countries and territories.

Marriott chose Hyderabad due to its strong reputation as a major IT hub. Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer at Marriott International, highlighted the city's talent and collaboration with the Telangana government, stating, "We have chosen to establish the Marriott Tech Accelerator in Hyderabad, India because of its world-class talent and strong reputation as a major IT hub. We appreciate the close collaboration with the Telangana government on this project and look forward to expanding our best-in-class technology workforce."

Hyderabad has gained recognition as a leading tech destination, with over 200 GCCs already driving business transformation. Telangana’s IT and Industries Minister, Shri Duddila Sridhar Babu, emphasized the state’s efforts in fostering a tech ecosystem. He said, "TTelangana has emerged as a global tech leader with over 200 GCCs driving business transformation. Our talent pool includes over 1 million GCC-ready tech professionals and 350,000 AI and Chip designers, with an annual influx of 250,000 engineers. This new GCC advances our vision of making Telangana a global hub for AI, Data Science, and IIoT. We thank Marriott International for choosing Telangana for their global tech center, reinforcing our position as a technology leader."

The Marriott Tech Accelerator is set to open in early 2025 and will be supported by ANSR, a leader in establishing and operating GCCs for global enterprises.

Marriott has been in India since 1999, when it opened its first property, the Goa Marriott Resort and Spa. The company recently marked the opening of its 150th hotel in the country with the Marriott Katra Resort and Spa. Marriott's expansion in India continues with plans to increase its room count from around 29,000 rooms across 17 brands to over 42,000 in the coming years.

Reflecting on Marriott’s journey in India, Ranju Alex, Area Vice President for South Asia at Marriott International, expressed pride in the company’s 25-year history in the country. "We are tremendously proud of our 25 years of doing business in India. As we celebrate this milestone, we are committed to continued growth in India, with over 80 properties in the development pipeline."

The announcement was made by Marriott’s senior leadership, including Drew Pinto, Global Chief Technology Officer Naveen Manga, Chief Sales & Marketing Officer for Asia Pacific (excluding China) John Toomey, and other key executives. 

Marriott’s Tech Accelerator is expected to open in early 2025 and will be supported by ANSR, a leader in establishing and operating GCCs for global enterprises.  


SuitePad Enhances Guest Experience with New Stay Manager Feature

SuitePad Enhances Guest Experience with New Stay Manager Feature

By Nishang Narayan

Published on October 3, 2024

SuitePad has unveiled Stay Manager, a new feature aimed at enhancing hotel guest personalization by centralizing guest preferences. This innovative tool allows hotel staff to improve the check-in process, enabling guests to plan their stays in detail via in-room tablets. By integrating these tablets into the hotel’s digital processes, Stay Manager reduces human error and streamlines guest interactions.

The technology vendor emphasizes that Stay Manager facilitates consistent guest communication across various properties of a hotel chain. This capability not only reduces manual labor but also allows hoteliers to offer uniform and tailored services, simplifying the management of stay-related details for both guests and hotels.

One of the standout features of Stay Manager is its ability to automate routine guest interactions, resulting in improved operational efficiency. The interactive workflow displayed on the in-room tablets prompts guests to specify their preferences, including room cleaning options, breakfast bookings, and eco-friendly choices such as carbon offsetting.

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SuitePad's integration with the hotel’s property management system (PMS) allows Stay Manager to automatically retrieve crucial guest data, such as checkout dates, minimizing the need for manual input. This automation frees hotel staff to provide more individualized care, enhancing the overall guest experience.

The Breakfast Upsell step is another valuable feature, enabling guests to pre-order meals directly from their in-room tablets. This not only enhances food and beverage revenue but also requires no additional staff effort. Additionally, the Green Option and Carbon Offset features empower guests to make eco-friendly choices easily.

In August 2024, SuitePad further enhanced its offerings by introducing the “Guest Journey Push” feature on the SuitePad admin panel. This allows hotels to automatically deliver relevant information and updates tailored to specific guest profiles through their SuitePads, ensuring a seamless and personalized guest experience.

With the Stay Manager feature, SuitePad continues to revolutionize the hospitality industry by providing innovative solutions that prioritize guest satisfaction and operational excellence.

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