Sri Lanka Tourism, in partnership with the Sri Lanka Convention Bureau (SLCB) and the Sri Lanka Tourism Promotion Bureau (SLTPB), hosted a networking event on a cruise over the Ganges River in Kolkata on July 10, 2024. The event aimed to highlight Sri Lanka's rich cultural heritage and diverse natural landscapes to Kolkata's travel trade and media professionals, fostering new business partnerships and reshaping perceptions of the island nation.

Prominent figures such as Thisum Jayasuriya, Chairman of the SLCB, and Manav Soni, Chairman of the Eastern Region Chapter of the Travel Agents Association of India (TAAI), were present. They, along with other industry leaders, emphasized the importance of the event in strengthening the tourism ties between Sri Lanka and India.

The event was part of the campaign “Sri Lanka – You’ll Come Back for More,” designed to entice Indian travelers by showcasing Sri Lanka’s diverse tourism offerings. Around 300 of Kolkata’s travel agents and media representatives interacted with a 25-member delegation from Sri Lanka, including destination management companies, hotels, resorts, and tour operators.

India is a vital market for Sri Lanka, with nearly 200,000 Indian tourists visiting so far this year. The extended visa-free entry for Indian nationals is expected to boost these numbers, setting new records in 2024. Sri Lanka Tourism remains committed to providing the best tourist experiences, assuring Indian tourists and investors of their readiness to welcome them with necessary safety and security measures in place.

Sri Lanka is aggressively targeting the Indian market with B2B roadshows in cities like Bengaluru, Chennai, Cochin, Kolkata, Ahmedabad, Pune, Mumbai, and New Delhi. These efforts are complemented by participation in major travel trade shows like the Outbound Travel Mart (OTM) in Mumbai and the South Asia Travel and Tourism Exchange (SATTE) in New Delhi. Additional roadshows in Tier-II markets are planned for September 2024.

Honorable Minister Harin Fernando expressed gratitude to India for its consistent support of Sri Lanka’s tourism sector. He highlighted Sri Lanka’s progress as a middle-income nation with strong economic indicators. In 2023, tourism earnings exceeded $2 billion, and by April 2024, revenues had already surpassed $1.25 billion. The goal for 2024 is to attract 2.5 million tourists, supported by the global marketing campaign “You’ll Come Back for More.”

Chalaka D. Gajabahu, Chairman of the SLTPB, emphasized the growth of tourism beyond beach attractions to include sports, culture, spirituality, and history. The strategic marketing efforts in India are aimed at increasing tourist arrivals and reinforcing the connection between the two countries.

Thisum Jayasuriya, Chairman of the SLCB, highlighted Sri Lanka’s emergence as a preferred destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Enhanced venues and accessibility have made Sri Lanka an attractive location for corporate events. The MICE sector saw significant success with the third MICE expo in May 2024, featuring 100 international buyers and 113 local suppliers. India remains a key market for MICE travel, with expectations for significant revenue growth in this segment.

The networking evening in Kolkata showcased Sri Lanka’s stunning landscapes, vibrant cultural heritage, and welcoming atmosphere through discussions and presentations. Attendees experienced Sri Lanka’s varied attractions, from pristine beaches to ancient temples, marking a new chapter of tourism excellence for the island nation.

About Sri Lanka Tourism Promotion Bureau

The Sri Lanka Tourism Promotion Bureau (SLTPB) is the official government agency responsible for marketing and promoting Sri Lanka's travel and tourism sector. Working with various stakeholders, the SLTPB aims to position Sri Lanka as a premier tourist destination, highlighting its unique cultural and natural attractions. The bureau's efforts focus on both local and international markets, driving tourism development and fostering sustainable growth in the industry.