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By Author
Published on February 12, 2024
The government has revealed its plans to propel tourism development in Leh and Kargil, two picturesque destinations nestled in the Ladakh region. Under the Swadesh Darshan 2.0 initiative, these areas have been earmarked for significant tourism enhancement projects, as disclosed in a parliamentary briefing by Union Tourism Minister G. Kishan Reddy.
Emphasizing the Ministry of Tourism's commitment to bolstering Ladakh's tourism sector, Minister Reddy outlined various initiatives aimed at fostering sustainable and responsible tourism practices. These efforts are part of the broader Swadesh Darshan Scheme, which seeks to transform select destinations into thriving tourist hubs.
Among the key projects highlighted by Minister Reddy is the comprehensive development of the Jammu-Srinagar-Pahalgam-Bhagwati Nagar-Anantnag-Salamabad Uri-Kargil-Leh corridor. This endeavor, sanctioned in 2016-17 with a total project cost of Rs 77.33 crore, includes the creation of essential tourist infrastructure in Kargil and Leh, with an allocation of Rs 13.43 crore.
Additionally, the Swadesh Darshan Scheme encompasses the development of tourist facilities in Anantnag-Pulwama-Kishtwar-Pahalgam-Zanskar-Padum-Daksum-Ranjit Sagar Dam. This project, also sanctioned in 2016-17 with a total budget of Rs 86.39 crore, focuses on enhancing tourist amenities in Zanskar-Padum, allocating Rs 9.45 crore for the purpose.
The revamp of the Swadesh Darshan Scheme into Swadesh Darshan 2.0 (SD 2.0) underscores a renewed emphasis on creating sustainable and responsible tourism destinations. Leh and Kargil have emerged as pivotal areas for development under SD 2.0, signaling the government's strategic vision for tourism growth in Ladakh.
Furthermore, the Ministry of Tourism has been actively promoting Ladakh's diverse tourism offerings through various channels, including the Incredible India website and social media platforms. Ladakh's attractions have also been showcased at international travel fairs and exhibitions to attract a global audience.
Moreover, the administration of the Union Territory of Ladakh has made significant strides in easing travel restrictions for domestic tourists, with the removal of permit requirements for most areas. However, certain restricted zones along the Line of Actual Control (LAC) and Line of Control (LoC) remain off-limits to both domestic and foreign visitors for security reasons.
In collaboration with security forces, the UT administration has established police checkpoints at strategic locations to ensure the safety and security of tourists. Additionally, regular advisories are issued to inform visitors about health precautions and safety measures.
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By Manu Vardhan Kannan
Published on August 13, 2025
Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.
AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.
The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.
Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”
Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”
About Bird Travels and AEGEAN Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.
Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.
For more information, visit www.birdtravels.com.
By Hariharan U
August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.
The Legian Seminyak, Bali
An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.Explore The Legian
InterContinental Maldives Maamunagau ResortManta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here. Discover Maamunagau
De L’Europe AmsterdamA landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet. Discover De L’Europe
Hotel Bellevue, Lošinj, CroatiaModern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.View Hotel Bellevue
Boutique Hotel Alhambra, Lošinj, CroatiaAn adults-only escape where refined heritage meets Adriatic elegance.Explore Alhambra
Kulm Hotel, St. Moritz An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel
Galeries Lafayette Paris HaussmannMore than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.Luxury Shopping Experience
Plan Your Bespoke BreakMake this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.
By Nishang Narayan
Published on August 11, 2025
The International Air Transport Association (IATA) has ranked India as the fifth-largest aviation market in 2024, handling 241 million passengers, surpassing Japan’s 205 million. The data comes from IATA’s latest World Air Transport Statistics (WATS) report, which covers both international and domestic passenger movements.
India recorded an 11.1% increase from 211 million passengers in 2023, driven by strong domestic demand. The Mumbai–Delhi route emerged as the seventh busiest airport pair in the world, carrying 5.9 million passengers in 2024.
Globally, the United States retained the top spot with 876 million passengers (+5.2%), followed by China at 741 million (+18.7%), the United Kingdom at 261 million, and Spain also at 241 million.
IATA reported that Asia Pacific dominated the list of the world’s busiest airport pairs, led by Jeju–Seoul (CJU–GMP) with 13.2 million passengers. The only non-Asia Pacific route in the top 10 was Jeddah–Riyadh (JED–RUH).
Premium air travel also saw strong growth in 2024. International business and first-class travel rose 11.8%, slightly outpacing the 11.5% growth in economy travel. Asia Pacific recorded the highest growth in premium travel at 22.8%, with 21 million passengers, though economy class still expanded faster in the region. Europe remained the largest market for premium travel at 39.3 million passengers, while the Middle East had the highest premium share at 14.7% of all international travellers.
The report also highlighted aircraft utilisation trends. The Boeing 737 was the most widely used aircraft, operating 10 million flights with 2.4 trillion Available Seat Kilometres (ASKs), followed by the Airbus A320 with 7.9 million flights (1.7 trillion ASKs) and the Airbus A321 with 3.4 million flights (1.1 trillion ASKs).
IATA’s findings reflect India’s rapid ascent in global aviation, driven by expanding connectivity, a growing middle class, and increased fleet capacity.
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