The Burger Company Unveils India’s First AI-Powered Human for a Futuristic QSR Experience

The Burger Company Unveils India’s First AI-Powered Human for a Futuristic QSR Experience

By Nishang Narayan

Published on August 10, 2024

In a groundbreaking move, The Burger Company, one of India's fastest-growing modern Quick Service Restaurant (QSR) brands, has introduced a new dimension to dining with the launch of "Isha – The AI-Powered Assistant." As India's first QSR brand to integrate such cutting-edge technology, The Burger Company is setting new standards in convenience and customer service.

A New Era of Dining:

The introduction of Isha marks a revolutionary step in the dining experience. Unlike any other, this AI-driven human avatar is meticulously designed to look, talk, and behave like a real human, offering an interactive and engaging service that goes beyond the norm. Isha is equipped with advanced capabilities that allow her to see, hear, and understand customer needs, providing personalized assistance with a truly human touch.

Pioneering Innovation:

Founded by Neelam Singh, The Burger Company has consistently been at the forefront of product innovation. From launching burgers inspired by local Indian dishes like Makhani Gravy, Tandoori Paneer, and Chicken 65, to using trendy serveware for coolers and milkshakes, the brand has always pushed boundaries. Now, with the incorporation of AI interactive technology, The Burger Company is once again raising the bar to enhance the customer experience.

Key Features of Isha – AI Human at The Burger Company:

  • Interactive Service: Isha engages with customers in real-time, offering recommendations, answering queries, and ensuring a smooth and personalized service experience.

  • Enhanced Convenience: With her ability to understand and respond to customer needs, Isha streamlines the ordering process, reducing wait times and enhancing overall efficiency.

  • Seamless Integration: Isha is seamlessly integrated into the restaurant environment, maintaining a high level of interaction while blending naturally with the dining experience.

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Expanding Across Tiers:

Neelam Singh is thrilled to announce the expansion of this advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets. “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience, ensuring that innovation is accessible to all our customers,” Singh remarked.

Beyond Burgers:

At The Burger Company, customers can enjoy exceptional value starting at just Rs 49, with a diverse menu that extends beyond burgers. The offerings include Pasta, Pizza, Fried Chicken, Rice Bowls, and a range of appetizers, along with made-to-order beverages such as shakes. The showstopper beverage, "The Injector," adds a unique touch, differentiating the brand in the market.

A Unique Dining Experience:

The Burger Company provides a unique mix of dining experiences that combine the convenience of quick service with the ambiance of casual dining. Signature amenities such as PlayStation, Foosball, and other entertainment options further enhance the customer experience.

With this unique blend of high-quality food and engaging customer service, The Burger Company is positioned as a versatile partner in the food service industry, ready to meet the diverse needs of its customers.


Galgotias University Students Take Indian Innovation to Global Platforms

Galgotias University Students Take Indian Innovation to Global Platforms

By Hariharan U

Published on May 29, 2026

Galgotias University is witnessing a growing wave of student-led innovation, with its students increasingly making their presence felt on global technology and startup platforms.

Students from the university are currently representing India at the Global EDVentures Startup Competition in Hong Kong, showcasing ideas and ventures developed within the university’s classrooms, labs, maker spaces, and collaborative student communities.

The global participation comes during a year marked by several major achievements for the university’s innovation ecosystem. These include 18 winners in the global Apple Swift Student Challenge, the launch of 37 live applications on Apple’s iOS ecosystem, and growing involvement with international startup ecosystems connected to organisations such as Y Combinator.

One of the standout developments has been the rise of student-led startup Cybergenix, which recently secured INR 3 crore in funding. Notably, one of the startup’s co-founders is only 18 years old, reflecting how early-stage entrepreneurship and innovation are becoming deeply embedded within the student culture at the university.

Over the last year, the university has seen a visible shift in how students approach academics and career building, with many now focusing on creating products, launching startups, building apps, and exploring global opportunities alongside their studies.

The Apple Swift Student Challenge results further highlight this momentum. After recording 10 winners in 2025, the number increased to 18 winners in 2026, indicating stronger mentorship, peer learning, and technical confidence across the student ecosystem.

Innovation activity at the university is also expanding beyond traditional engineering programmes. Students from artificial intelligence, design, management, and interdisciplinary backgrounds are collaborating on projects connected to healthcare, accessibility, education, immersive learning, productivity, and digital communities.

More than 135 startups have emerged from the broader innovation ecosystem at Galgotias University so far, supported through incubation programmes, mentorship, prototyping support, and the INR 10 crore Galgotias Innovation Fund.

The university has also strengthened its technology infrastructure through Centres of Excellence and specialised labs built in collaboration with organisations including Apple, Intel, Cisco, NVIDIA, Salesforce, Tata Technologies, and Capgemini.

During a recent visit to the university, Ramana Ramanathan interacted with student founders behind ventures such as Project Tacto and Tekurious, both currently representing India at the Global EDVentures Startup Competition. Discussions focused on product scalability, real-world application, user behaviour, and market relevance.

Speaking about the university’s innovation culture, Dhruv Galgotia said the growing confidence among young Indian students to build globally relevant products directly from India reflects a larger cultural shift taking shape across campuses.

As student-led achievements continue to grow, Galgotias University is steadily building a reputation as a fast-growing innovation and startup-driven academic ecosystem where experimentation, collaboration, and entrepreneurial thinking are becoming part of everyday campus life.


Sapaad Launches AI-Powered ‘Sapaad Signals’ to Help Restaurants Prevent Revenue Losses

Sapaad Launches AI-Powered ‘Sapaad Signals’ to Help Restaurants Prevent Revenue Losses

By Manu Vardhan Kannan

Published on May 22, 2026

Sapaad, a bootstrapped cloud-native Unified Commerce platform serving restaurant businesses across India and international markets, has launched Sapaad Signals, one of the industry’s first pre-loss intelligence systems created specifically for restaurants.

Integrated within Ask Vantage, Sapaad’s AI-powered revenue intelligence platform, the new solution has been developed to help restaurant operators identify and respond to operational issues in real time, before they begin affecting profits.

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The launch aims to solve a long-standing challenge in the food service industry, delayed visibility into operational problems. Restaurants often discover issues such as discount misuse, stock shortages, void fraud, declining upsell performance, or labour inefficiencies only after they have already impacted business performance.

Unlike traditional restaurant intelligence systems that depend on delayed reports and disconnected systems, Sapaad Signals works on a live and connected data architecture built over the last 12 years. The platform continuously gathers data from POS transactions, inventory movement, labour schedules, promotions, and customer behaviour to generate alerts in under six seconds.

According to the company, early implementations of the system have helped restaurants recover up to 11% additional revenue through timely interventions during service hours.

Speaking on the launch, Vishnu Vardhan Madabhushi, Founder & CEO, Sapaad, said, “The restaurant industry has historically relied on retrospective reporting systems that identify problems only after losses have already occurred. By the time most operators identify a problem, the revenue is already lost. Every stockout, discount misuse, voided bill, and labour imbalance silently destroys margins during live service.

Sapaad Signals changes that permanently. We have built one of the industry’s first pre-loss intelligence systems for restaurants, a live operational command layer that detects revenue leakage as it happens and enables teams to act before profitability is impacted.

As restaurants scale across cloud kitchens, multi-brand formats, and high-growth markets, operational complexity is rising faster than ever. In an industry estimated to lose nearly INR 18,000 crore annually to preventable inefficiencies, real-time intelligence is no longer a competitive advantage, it is becoming essential infrastructure for survival and growth.”

The platform continuously tracks 18 EBITDA-critical KPIs across outlets and turns operational data into simple, actionable alerts. These alerts help managers quickly identify concerns such as unusual void activity, overlapping promotions affecting margins, stock shortages of popular menu items, rising food costs, and weaker upsell performance.

To simplify decision-making, Sapaad Signals categorises notifications using easy action states like “Act now”, “Ready to act”, and “Relax”, allowing teams to prioritise actions without depending on analysts or manual reporting.

The launch also reflects a larger shift towards connected technology ecosystems in the restaurant sector. Many businesses still operate through separate systems for billing, inventory, promotions, and workforce management, often limiting visibility and slowing down decision-making.

Sapaad said the architecture behind Signals became possible because its platform was designed as a fully unified commerce ecosystem from the start. Sapaad Signals is now available across India and international markets for all Ask Vantage subscribers and requires no additional hardware, setup, or integrations.


Superplum Launches InstaTrace™ to Bring Full Transparency to India’s Fruit Supply Chain

Superplum Launches InstaTrace™ to Bring Full Transparency to India’s Fruit Supply Chain

By Hariharan U

Published on April 10, 2026

Superplum has introduced InstaTrace™, a first-of-its-kind digital intelligence system designed to bring complete transparency to India’s fruit supply chain.

With InstaTrace™, every pack of Superplum fruit carries a unique QR code that allows consumers to instantly access detailed, batch-specific information, without the need for an app or login. From the farm of origin to safety testing and logistics, the system offers a comprehensive, verifiable view of the fruit’s journey.

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At a time when consumer trust in fresh produce largely depends on labels and claims, InstaTrace™ replaces assumption with data. A single scan reveals the fruit’s origin, the farmer who cultivated it, lab-tested safety reports, and the complete supply chain journey.

One of the key highlights of the system is its focus on pesticide safety. Each batch undergoes testing at NABL-accredited laboratories, with actual reports directly accessible through the QR scan. This ensures that consumers are not relying on marketing claims but are instead viewing certified results.

InstaTrace™ also introduces a human element by identifying the farmers behind the produce. Each report includes the grower’s name, photograph, experience, and harvesting details, creating a direct connection between consumers and producers. In select cases, users can even support farmers through additional incentives.

The platform further enhances traceability with GPS-mapped farm locations, offering precise insights into where the fruit was grown. For premium and region-specific varieties, this provides verified proof of origin, adding credibility to quality claims.

Beyond sourcing, the system tracks the fruit’s journey across the supply chain. From harvesting and sorting to transportation conditions such as temperature and humidity, every stage is documented. Hygiene checks across facilities and handling points are also verified, ensuring quality at each step.

Adding a sustainability dimension, InstaTrace™ includes carbon footprint data for each batch, giving consumers visibility into the environmental impact of their purchase, an uncommon feature in the fresh produce category.

Powered by Superplum’s proprietary FreshManager™ platform, the system is the result of years of in-house research and development aimed at digitising and streamlining India’s complex fresh produce ecosystem. Unlike global traceability solutions that offer partial insights, InstaTrace™ combines multiple layers of information into a single, consumer-facing interface.

The launch reflects Superplum’s broader vision of making fruit safety visible and verifiable at scale. Supported by a modern infrastructure that includes cold-chain logistics, automated ripening facilities, and direct farmer partnerships, the company is working to redefine how fresh produce is sourced and consumed in India.

With InstaTrace™, Superplum is not just introducing a feature, it is setting a new benchmark for transparency in the fresh food industry

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