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By Nishang Narayan
Published on August 10, 2024
In a groundbreaking move, The Burger Company, one of India's fastest-growing modern Quick Service Restaurant (QSR) brands, has introduced a new dimension to dining with the launch of "Isha – The AI-Powered Assistant." As India's first QSR brand to integrate such cutting-edge technology, The Burger Company is setting new standards in convenience and customer service.
A New Era of Dining:
The introduction of Isha marks a revolutionary step in the dining experience. Unlike any other, this AI-driven human avatar is meticulously designed to look, talk, and behave like a real human, offering an interactive and engaging service that goes beyond the norm. Isha is equipped with advanced capabilities that allow her to see, hear, and understand customer needs, providing personalized assistance with a truly human touch.
Pioneering Innovation:
Founded by Neelam Singh, The Burger Company has consistently been at the forefront of product innovation. From launching burgers inspired by local Indian dishes like Makhani Gravy, Tandoori Paneer, and Chicken 65, to using trendy serveware for coolers and milkshakes, the brand has always pushed boundaries. Now, with the incorporation of AI interactive technology, The Burger Company is once again raising the bar to enhance the customer experience.
Key Features of Isha – AI Human at The Burger Company:
Interactive Service: Isha engages with customers in real-time, offering recommendations, answering queries, and ensuring a smooth and personalized service experience.
Enhanced Convenience: With her ability to understand and respond to customer needs, Isha streamlines the ordering process, reducing wait times and enhancing overall efficiency.
Seamless Integration: Isha is seamlessly integrated into the restaurant environment, maintaining a high level of interaction while blending naturally with the dining experience.
Expanding Across Tiers:
Neelam Singh is thrilled to announce the expansion of this advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets. “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience, ensuring that innovation is accessible to all our customers,” Singh remarked.
Beyond Burgers:
At The Burger Company, customers can enjoy exceptional value starting at just Rs 49, with a diverse menu that extends beyond burgers. The offerings include Pasta, Pizza, Fried Chicken, Rice Bowls, and a range of appetizers, along with made-to-order beverages such as shakes. The showstopper beverage, "The Injector," adds a unique touch, differentiating the brand in the market.
A Unique Dining Experience:
The Burger Company provides a unique mix of dining experiences that combine the convenience of quick service with the ambiance of casual dining. Signature amenities such as PlayStation, Foosball, and other entertainment options further enhance the customer experience.
With this unique blend of high-quality food and engaging customer service, The Burger Company is positioned as a versatile partner in the food service industry, ready to meet the diverse needs of its customers.
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By Manu Vardhan Kannan
Published on January 9, 2025
In a landmark initiative to combat the effects of air pollution, Nirvana Being, India’s leading clean air solutions provider, has joined hands with Greenr Café, a popular health-conscious eatery chain, to establish “Pure Air Zones” at its outlets. This collaboration is setting new standards in the hospitality industry by making clean, breathable air a key aspect of the dining experience.
Patrons at Greenr Café’s Greater Kailash and Vasant Vihar locations are greeted by real-time displays of AQI (Air Quality Index), PM2.5, and CO2 levels, both indoors and outdoors. This transparency reflects a firm commitment to environmental accountability and health-focused dining. These safe air zones are made possible through advanced ventilation, filtration, and automation systems installed by Nirvana Being, ensuring patrons can breathe easy while enjoying their meals.
Jai Dhar Gupta, Founder of Nirvana Being, highlighted the importance of this initiative: “As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities.”
Echoing this sentiment, Niharika Jain, Founder of Greenr Café, emphasized the role of clean air in holistic wellness: “Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here.”
This partnership not only enhances the Greenr Café experience but also underscores the importance of creating eco-conscious public spaces. By combining Greenr’s commitment to holistic wellness with Nirvana Being’s expertise in clean air solutions, the initiative is a step towards a future where safe, breathable air becomes a standard in India’s hospitality sector.
Together, Nirvana Being and Greenr Café are inspiring a broader movement towards health-first, environmentally sustainable public spaces, proving that even small steps can lead to significant change.
Published on January 5, 2025
Balmer Lawrie & Co Ltd, a central public sector undertaking, has made a significant equity investment in NapTapGo, a budding startup in the hospitality sector. This initiative aligns with the government's Startup India programme, showcasing the company's commitment to fostering innovation and supporting emerging businesses.
NapTapGo is at the forefront of redefining affordable luxury through its unique pod hotel concept. Pod hotels are compact accommodations designed for short stays, offering basic yet efficient amenities. Their space-saving design and affordability have made them increasingly popular among travelers worldwide.
The investment, valued at INR 1 crore, was announced as part of Balmer Lawrie’s annual startup fund programme. While specific funding terms remain undisclosed, the company highlighted its intent to boost the startup ecosystem and encourage creative solutions in the hospitality sector.
To ensure top-notch services, NapTapGo integrates AI and IoT into its facilities, enhancing hygiene, quality, and customer experiences. This tech-driven approach aligns with modern travelers' preferences, emphasizing convenience and efficiency.
Balmer Lawrie has partnered with IIM Lucknow’s Enterprise Incubation Center (EIC), a premier incubator, to extend incubation support, mentorship, and industry connections to startups like NapTapGo. The collaboration underscores the company's dedication to nurturing innovation and entrepreneurship.
Speaking about the initiative, Adhip Nath Palchaudhuri, Chairman and Managing Director of Balmer Lawrie, remarked, “We firmly believe that investing in innovation and supporting emerging entrepreneurs will contribute significantly to nation building.”
Nitin Malhotra, founder of NapTapGo, expressed gratitude for the support, stating, “This investment demonstrates the government's commitment to driving innovation in the tourism sector.”
As part of its vision, Balmer Lawrie continues to encourage projects that align with national development goals while promoting sustainable and innovative solutions.
Published on January 3, 2025
Air India has become the first Indian airline to offer in-flight Wi-Fi services on domestic flights, setting a new benchmark in aviation connectivity. Passengers flying on Airbus A350, Boeing 787-9, and select Airbus A321neo aircraft can now enjoy complimentary internet services during an introductory period.
This service is available on both domestic and international routes, allowing travelers to browse, stay active on social media, complete work tasks, or stay connected with loved ones while flying. Accessible on devices such as smartphones, tablets, and laptops, the Wi-Fi also supports multiple device connections at altitudes above 10,000 feet.
Rajesh Dogra, Chief Customer Experience Officer at Air India, stated, “Connectivity is now an integral part of modern travel. For some, it is about the convenience and comfort of real-time sharing, while for others, it is about greater productivity and efficiency. Whatever the purpose, we are confident that our guests will appreciate having the option of connecting to the web and enjoy the new Air India experience on board these aircraft.”
The introduction of Wi-Fi on domestic routes follows a successful pilot program on international flights to destinations such as New York, London, Paris, and Singapore. Air India plans to progressively expand the service across its fleet in the near future.
To access the service, travelers simply:
In-flight Wi-Fi performance may vary based on factors like satellite connectivity, bandwidth usage, and route-specific restrictions. With this innovative step, Air India continues to enhance the travel experience, combining connectivity with comfort and convenience.
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