The Burger Company Unveils India’s First AI-Powered Human for a Futuristic QSR Experience

The Burger Company Unveils India’s First AI-Powered Human for a Futuristic QSR Experience

By Nishang Narayan

Published on August 10, 2024

In a groundbreaking move, The Burger Company, one of India's fastest-growing modern Quick Service Restaurant (QSR) brands, has introduced a new dimension to dining with the launch of "Isha – The AI-Powered Assistant." As India's first QSR brand to integrate such cutting-edge technology, The Burger Company is setting new standards in convenience and customer service.

A New Era of Dining:

The introduction of Isha marks a revolutionary step in the dining experience. Unlike any other, this AI-driven human avatar is meticulously designed to look, talk, and behave like a real human, offering an interactive and engaging service that goes beyond the norm. Isha is equipped with advanced capabilities that allow her to see, hear, and understand customer needs, providing personalized assistance with a truly human touch.

Pioneering Innovation:

Founded by Neelam Singh, The Burger Company has consistently been at the forefront of product innovation. From launching burgers inspired by local Indian dishes like Makhani Gravy, Tandoori Paneer, and Chicken 65, to using trendy serveware for coolers and milkshakes, the brand has always pushed boundaries. Now, with the incorporation of AI interactive technology, The Burger Company is once again raising the bar to enhance the customer experience.

Key Features of Isha – AI Human at The Burger Company:

  • Interactive Service: Isha engages with customers in real-time, offering recommendations, answering queries, and ensuring a smooth and personalized service experience.

  • Enhanced Convenience: With her ability to understand and respond to customer needs, Isha streamlines the ordering process, reducing wait times and enhancing overall efficiency.

  • Seamless Integration: Isha is seamlessly integrated into the restaurant environment, maintaining a high level of interaction while blending naturally with the dining experience.

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Expanding Across Tiers:

Neelam Singh is thrilled to announce the expansion of this advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets. “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience, ensuring that innovation is accessible to all our customers,” Singh remarked.

Beyond Burgers:

At The Burger Company, customers can enjoy exceptional value starting at just Rs 49, with a diverse menu that extends beyond burgers. The offerings include Pasta, Pizza, Fried Chicken, Rice Bowls, and a range of appetizers, along with made-to-order beverages such as shakes. The showstopper beverage, "The Injector," adds a unique touch, differentiating the brand in the market.

A Unique Dining Experience:

The Burger Company provides a unique mix of dining experiences that combine the convenience of quick service with the ambiance of casual dining. Signature amenities such as PlayStation, Foosball, and other entertainment options further enhance the customer experience.

With this unique blend of high-quality food and engaging customer service, The Burger Company is positioned as a versatile partner in the food service industry, ready to meet the diverse needs of its customers.


Hospitality 2026: How AI, Contactless Tech, and Personalization Are Transforming the Guest Experience

Hospitality 2026: How AI, Contactless Tech, and Personalization Are Transforming the Guest Experience

By Manu Vardhan Kannan

Published on November 22, 2025

As 2026 approaches, the hospitality industry stands at the forefront of a pivotal technological transformation. Driven by evolving guest expectations, emerging technologies, and rapid advancements in AI, the technology landscape is expanding at unprecedented speed. Now more than ever, decisions about property management, point-of-sale systems, revenue and distribution optimization, and integrated ecosystems are vital. These choices will define how brands attract and retain guests, enhance front- and back-of-house operations, and secure lasting competitive advantages.

1. AI & Predictive Intelligence Will Redefine the Guest Experience

AI adoption is accelerating, driving three key transformations across hospitality:

 ·         Hyper-Personalized Guest Journeys: AI algorithms tap into guest history and preferences to deliver real-time, customized services—from dining and room features to spa experiences—deeply aligned with each guest’s lifestyle.

·         AI-Powered Assistants & Chatbots: Conversational AI tools are becoming ubiquitous, managing guest inquiries, bookings, and requests seamlessly across channels like hotel apps, social media, and messaging platforms. This surge allows staff to focus on more complex, high-value guest interactions.

·         Predictive Analytics: AI is moving from reactive to proactive, using sophisticated predictive analytics for revenue management, dynamic pricing, demand forecasting, and operational efficiency. Hotels can now shift from generic rate strategies to precise, data-driven pricing, reducing lost business and boosting yields.

 Together, these innovations empower hotels to anticipate guest needs, personalize experiences before arrival, resolve issues before they occur, and optimize operations in real time, which results in smoother, more intuitive journeys. For hoteliers, predictive intelligence unlocks efficiency, loyalty, and deeper guest engagement across every touchpoint.

 2. A Pivotal Moment for Distribution: Seamless Omnichannel Experiences

AI is fundamentally reshaping hotel distribution by delivering deep insights into guest preferences and enabling truly personalized experiences. Marketing is becoming more precise, offers more relevant, and every guest interaction more meaningful. The era of generic, one-size-fits-all strategies is ending; adaptable, data-driven distribution is now essential.

Crucially, large language models (LLMs) are becoming the “top of the funnel” for search, changing how travelers discover and evaluate hotel options. Instead of traditional search engines, guests are increasingly relying on conversational AI to guide their choices—rewriting both the digital ecosystem and the distribution stack.

Providing a seamless omnichannel experience will define hospitality leadership. Today’s guests expect smooth, consistent engagement across every touchpoint, from booking sites and hotel apps to kiosks, voice assistants, and in-room devices. Hotels that unify these channels will reduce lost bookings, boost upselling opportunities, and foster deeper guest loyalty. The future belongs to those who anticipate needs and deliver effortlessly across channels.

3. Contactless, Mobile, and Agentic Innovation: Hospitality Goes Hands-Free

 While the push for contactless solutions began during the pandemic, 2026 will mark a new era of adoption that elevates efficiency without losing the personal touch. Mobile-first, biometric, and agent-driven technologies are now converging to enable seamless, secure guest journeys.

 ·   Contactless Everything: Digital check-in, keyless entry, facial recognition, and self-service passport scanning have become standard, eliminating friction throughout the guest experience. These advancements streamline room access, amenities, and payments, boosting both security and convenience.

·         Expansive Mobile Integration: Mobile platforms now allow guests to control room settings, entertainment, and service requests directly from personal devices, supporting a more intuitive and customized stay.

·         AI Agents Supporting Staff: AI-powered agents now assist across the hospitality tech stack, automating routine bookings, communications, and support tasks. This empowers staff to focus on higher-value, personalized guest interactions.

One key advancement is “Agentic AI”—interconnected agents that share information and take coordinated actions across systems. This creates intelligent workflows, enabling hotels to anticipate guest needs proactively and deliver seamless, end-to-end service. Collectively, these innovations reduce manual processes, empower teams, and raise the bar for trust and convenience in hospitality.

4. Simplified Technology and Breaking Down Silos

Post-pandemic technology sprawl has prompted hospitality leaders to consolidate software partnerships and prioritize integrated solutions. With more partner choice than ever, solutions that minimize friction and accelerate time-to-value will win. As economic pressures intensify, there’s a greater need to demonstrate ROI from technology investments.

Simplifying the tech stack and breaking down data silos has become both a strategic and operational imperative, especially for brands undergoing merger integration. Future-ready solutions with robust, proven integrations that enhance ecosystems at minimal or no additional cost will take precedence, ensuring consistent and elevated guest experiences.

5. Real-Time Translation Breaks Down Language Barriers

Real-time AI translation tools are eliminating one of travel’s largest hurdles: language barriers. Guests enjoy instant, natural conversations with staff and locals, empowering them to explore beyond traditional tourist paths and access seamless, misunderstanding-free service. For hospitality brands, scalable multilingual support brings faster, more empathetic interactions and ushers in a more inclusive era of global travel.

Looking Ahead

In 2026, technologies such as omnichannel distribution, contactless check-ins, agentic assistants, predictive AI, and real-time translation will deliver the flexibility and personalization today’s guests expect. Hospitality will be transformed by proactive operations—personalizing experiences before arrival, optimizing pricing and occupancy in real time, enabling seamless multilingual service, and fostering environments where work and leisure seamlessly blend. Staff will be empowered to focus on high-value, personal interactions.

Crucially, the current era of “Art of the Possible,” often driven by hype and noise, will shift to a disciplined approach: quantifying the tangible value each AI feature brings to the P&L. Brands that invest in unified data models, trusted AI applications, and tightly integrated platforms will be poised to lead. By prioritizing measurable business outcomes—resilient revenue, deeper guest loyalty, and lasting operational excellence—the industry will elevate both the staff and guest experience, ensuring that innovation directly translates to real, sustained business impact.

 


InnKey Unveils New Brand Identity to Redefine the Future of Hospitality Technology

InnKey Unveils New Brand Identity to Redefine the Future of Hospitality Technology

By Hariharan U

Published on November 8, 2025

Built in India, Designed for the World - InnKey evolves from a PMS into a unified, intelligent enterprise platform powering leading hotel brands.

 InnKey, India’s leading enterprise hospitality technology platform, has unveiled a new brand identity, marking a major evolution in its journey from a cloud-native PMS to a comprehensive, intelligent, and secure enterprise ecosystem built to power the next generation of hospitality brands across the world.

 What began as InnKey PMS has now evolved into simply InnKey — reflecting its broader vision of powering next-generation hospitality experiences that are personalized, paperless, and profoundly human.

 “This new identity represents more than a design change — it marks a deeper commitment to innovation, security, and scalability,” said Viral Shah, Founder & CEO of InnKey. “InnKey today serves some of India’s most respected hospitality brands, helping them deliver superior guest experiences while optimizing operations across every level. As we grow, our focus is clear — to take this Made-in India technology to the world.” 

From India’s First Cloud-Native PMS to a Global Hospitality Platform 

InnKey was among the first fully cloud-native enterprise solutions for the hospitality industry in India. Over the years, it has evolved into one of the most secure and deeply integrated platforms for hotel chains and premium segments — empowering properties to operate with agility, efficiency, and intelligence. 

Today, InnKey powers leading hospitality brands including The Fern Hotels & Resorts, Pride Hotels, Residency Hotels, Accord Hotels, Orchid Hotels, Treat Resorts and several emerging and luxury groups across India.

 With its unified platform spanning Reservation & Front Desk, Housekeeping, Food & Beverage, Sales & Catering, Material Management & Procurement, Financial Accounting, MIS, and Analytics, InnKey ensures seamless data flow, consistency, and guest personalisation across every touchpoint—helping hotel groups achieve true digital transformation.

 A Vision Beyond Software — Towards an Intelligent Hospitality Ecosystem 

As hospitality rapidly embraces digitization, InnKey is leading the way in reimagining the entire guest journey from pre-arrival to post-departure — through secure, intuitive, and completely paperless technology. 

Its mission is to make every hotel smarter, every operation simpler, and every guest experience more memorable.

 “InnKey’s technology now powers some of the most respected hotel groups in India, with global collaborations on the horizon,” shared Rohan Shah, Co-Founder of InnKey. “This is only the beginning of our journey to take Indian-built technology global. Our ambition is to set new global standards in hospitality efficiency, intelligence, and experience.” 

The New InnKey: Made in India. Designed for the World. 

The refreshed brand identity represents InnKey’s maturity — a balance between enterprise-grade robustness and the warmth of human hospitality. 

It symbolizes a platform that’s born in India, trusted by leading hotel chains, and ready to scale globally with a vision to redefine the way technology and hospitality coexist.

 “We are not just digitizing operations — we are humanizing technology,” added Rohan Shah. “The new InnKey reflects the spirit of collaboration, innovation, and reliability that hoteliers expect from a true strategic partner.” 

About InnKey 

InnKey is India’s first cloud-native enterprise hospitality platform—built as a single integrated application that connects every department of hotel operations, from Front Office and Housekeeping to Food & Beverage, Procurement, and Financial Accounting. Powered by a unified database, InnKey provides hotel groups with real-time insights and complete operational control across all properties through one secure source of truth. 

With over 13 years of experience and 600+ properties live, InnKey serves premium independent hotels, regional chains, and enterprise groups across India and emerging markets. Built in India and designed for the world, InnKey simplifies operations, enhances decision-making, and helps every hotel deliver a smarter, more seamless guest experience.


Palaniappa Electronics Introduces Thermostar: The Chemical-Free Steam Powerhouse for Hotel Hygiene

By Author

Published on October 27, 2025

In today’s hospitality world, cleanliness and sustainability are the cornerstones of guest trust. Addressing this growing need, Palaniappa Electronics introduces the Thermostar Steam Cleaning System, a powerful, chemical-free cleaning solution that is transforming hygiene maintenance across India’s leading hotels.

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Harnessing the natural power of superheated dry steam, Thermostar ensures deep sanitization without a single drop of detergent. In hotel kitchens, it cuts through stubborn grease, oil, and grime on cooking equipment, trolleys, and storage areas, leaving every surface spotless and hygienic. Beyond kitchens, it revitalizes carpets, upholstery, and bathrooms, effortlessly removing stains, scaling deposits, and odors while restoring original shine and freshness.

What sets Thermostar apart is its eco-friendly, cost-efficient, and odor-free cleaning process. By eliminating the use of chemicals, it safeguards both the environment and the health of guests and staff, an essential factor for hotels striving to align operations with sustainable standards.

For General Managers, Executive Housekeepers, and Chefs, Thermostar is not just another cleaning tool. It is a strategic investment in hygiene excellence and operational efficiency.

Behind this innovation stands Palaniappa Electronics, a trusted name in the electronics industry for over twenty-one years. With a strong presence across South India, the company is the authorized distributor for Samsung, JVD, and over eighteen global brands. It caters to hotels, hospitals, and educational institutions with a comprehensive portfolio that includes TVs, displays, laundry equipment, dishwashers, refrigerators, and more.

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Under the guidance of Mr. Muthu Solaiappan, Head of Operations, Palaniappa Electronics continues to strengthen its position as a reliable partner for the hospitality sector, combining technology, sustainability, and service excellence.

To experience the power of steam cleaning, request a Thermostar demo today and discover how it can redefine your hotel’s standard of clean.

muthu@palaniappagroup.com | +91 90030 45685 

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