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By Author
Published on December 2, 2023
As 2023 comes to a close, the world of international tourism is buzzing with optimism. The latest data from the World Tourism Organization (UNWTO) projects that global tourism is set to rebound to nearly 90% of its pre-pandemic strength. This resurgence is a testament to the sector's resilience and the growing wanderlust among travellers eager to rediscover the world's wonders.
From January to September 2023, international tourism experienced a remarkable upsurge. Approximately 975 million tourists ventured abroad, marking a significant 38% increase compared to the same months in 2022. This spike reflects a renewed enthusiasm for global exploration and cultural exchange.
The UNWTO's World Tourism Barometer revealed more heartening news. International tourist arrivals in the third quarter of 2023 saw a 22% increase year-on-year, with the Northern Hemisphere's summer season witnessing particularly strong travel demand. July 2023 emerged as a highlight, with a 92% recovery rate—the most robust since the pandemic began. By September, the overall sector surged to 87% of pre-pandemic levels, setting the stage for a hopeful 90% recovery by the year's end.
In financial terms, international tourism receipts are expected to reach around USD 1.4 trillion in 2023, remarkably close to the USD 1.5 trillion recorded in 2019. UNWTO Secretary-General Zurab Pololikashvili remarked on the sector's near-complete recovery from COVID-19, emphasising its crucial role for destinations and communities reliant on tourism.
However, recovery rates vary across regions. The Middle East notably surpassed pre-pandemic levels by 20% through September 2023, thanks to strategic tourism investments and hosting large-scale events. Europe also showed strong recovery, reaching 94% of pre-pandemic levels, driven by intra-regional demand and interest from the United States.
Africa and the Americas are not far behind, with 92% and 88% recovery, respectively. The Americas, in particular, benefited from robust demand from the United States, especially in the Caribbean.
Contrastingly, Asia and the Pacific have been slower to recover, achieving only 62% of pre-pandemic levels. South Asia, however, stands out with a 95% recovery, while North-East Asia lags at about 50%.
Despite economic headwinds such as high inflation and geopolitical tensions, the UNWTO remains optimistic. The organisation anticipates a full return to pre-pandemic tourism levels by 2024, propelled by the industry's current momentum and enthusiasm.
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By Nishang Narayan
Published on March 22, 2025
The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a groundbreaking partnership with Mumbai Indians, making the Maldives the Official Tourist Destination Partner for the 2025 cricket season. This marks Visit Maldives’ first collaboration of this kind in India, emphasizing the country’s commitment to strengthening its position as a top travel destination for Indian tourists.
With Mumbai Indians being one of the most successful and widely followed cricket teams in the Indian Premier League (IPL), this partnership presents a unique opportunity to engage millions of Indian cricket fans. Given that India remains one of the top source markets for Maldivian tourism, the collaboration is expected to drive substantial growth in Indian tourist arrivals, with a target of 200,000 visitors in 2025.
"Cricket has a special place in the hearts of millions, and we believe this collaboration will inspire Indian travellers to choose the Maldives as their ideal getaway," said Mr. Ibrahim Shiuree, CEO & Managing Director of Visit Maldives.
A Mumbai Indians spokesperson echoed the sentiment, stating, "Cricket and holidays are all about creating lasting memories. We are excited to showcase the Maldives to our global fanbase and create new travel experiences for them."
Through a mix of digital activations, exclusive experiences, and on-ground events, the Maldives will be promoted as the go-to luxury travel destination for Indian travellers. The country’s pristine beaches, high-end resorts, and seamless connectivity to India make it a top choice for holidaymakers, honeymooners, and adventure seekers alike.
This strategic alliance between Maldives tourism and Mumbai Indians is set to redefine sports-driven travel promotions, further cementing the Maldives’ global appeal as a luxury escape.
Published on March 18, 2025
What do the moon and manta rays have in common? They both play a crucial role in one of the ocean’s most breathtaking natural spectacles—the mass gathering of manta rays in Baa Atoll’s UNESCO Biosphere Reserve.
Thanks to the groundbreaking research of the Maldives Manta Conservation Programme, based at Four Seasons Resort Maldives at Landaa Giraavaru, travelers now have a scientifically backed chance to witness these gentle giants in action. The team has combined two decades of manta tracking, moon phase analysis, and tidal movements to predict the Manta Hot Dates for 2025—the optimal times when these marine marvels are expected to congregate in vast numbers.
With over 4,477 manta sightings recorded in 2024—alongside 26 whale sharks and nine devil rays—the waters around Landaa Giraavaru offer an unparalleled marine adventure. Guests visiting during the Manta Hot Dates can join the exclusive Manta Watch experience, which includes:
Manta-on-Call speedboat safari – Get alerted via a personal phone the moment mantas are sighted nearby.Dolphin cruise – Witness playful dolphins leaping across the Indian Ocean.Coral frame propagation – Contribute to marine conservation by helping restore coral reefs.Round-trip shared seaplane transfers from Velana International Airport.Daily breakfast at Café Landaa or Blu Restaurant.
For those who prefer spontaneity, the resort’s Manta-on-Call program offers a real-time adventure—guests receive a direct call the moment manta rays are spotted, allowing them to rush to a speedboat and snorkel with these oceanic giants on their terms.
Since its inception in 2005, the Maldives Manta Conservation Programme has played a vital role in protecting manta rays worldwide. Project Manager Elspeth Strike explains,
“Seeing a guest’s face light up as they spot a manta for the first time is unforgettable. At Landaa Giraavaru, we combine conservation with education—offering managed experiences that allow people to connect with these incredible creatures while helping ensure their future.”
Manta sightings are seasonal and subject to weather conditions and the moods of these gentle giants.
To book your Manta Watch adventure at Four Seasons Maldives at Landaa Giraavaru, click here, email reservations.mal@fourseasons.com, or call +960 66 00 888.
Published on March 16, 2025
The Business Travel Show Asia Pacific is set to make its debut in Singapore on April 16-17, 2025, at Marina Bay Sands, uniting over 200 corporate travel buyers from across Asia Pacific, the US, the UK, and Europe with 50+ top-tier exhibitors from the global travel industry. Backed by BTN Group’s 30 years of expertise in corporate travel events, this launch marks a significant milestone for the region’s booming business travel sector.
The Asia Pacific region is the world’s fastest-growing corporate travel market, with spending projected to hit $900 billion this year. Business Travel Show APAC is more than just a trade show—it’s a critical platform for industry professionals to connect, collaborate, and stay ahead in an evolving landscape.
Exhibitors include some of the most influential names in the travel industry, such as Oneworld, Wings, Wego, Amex GBT, BCD, Amex Card, Emburse, and more. The event promises meaningful business meetings, knowledge-sharing sessions, and exclusive networking opportunities for buyers and suppliers alike.
Senior corporate travel decision-makers can apply for the hosted buyer programme, which includes:
Corporate travel managers and procurement professionals handling business travel programmes are encouraged to register early to secure their spot.
Spanning two days, the event features 16 free-to-attend sessions covering:
Speakers from Avis Budget Group, MSD International, IKEA, Rheinmetall, Crisis24, HN Consulting, and Align Tech will share their expertise.
For the first time in APAC, the Business Travel Innovation Faceoff will showcase game-changing solutions set to redefine corporate travel. Additionally, the APAC Travel Buyer of the Year Award will honor a regional leader in corporate travel innovation.
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