UNWTO Reports: International Tourism Nears Full Recovery Post-Pandemic

UNWTO Reports: International Tourism Nears Full Recovery Post-Pandemic

By Author

Published on December 2, 2023

As 2023 comes to a close, the world of international tourism is buzzing with optimism. The latest data from the World Tourism Organization (UNWTO) projects that global tourism is set to rebound to nearly 90% of its pre-pandemic strength. This resurgence is a testament to the sector's resilience and the growing wanderlust among travellers eager to rediscover the world's wonders.

From January to September 2023, international tourism experienced a remarkable upsurge. Approximately 975 million tourists ventured abroad, marking a significant 38% increase compared to the same months in 2022. This spike reflects a renewed enthusiasm for global exploration and cultural exchange.

The UNWTO's World Tourism Barometer revealed more heartening news. International tourist arrivals in the third quarter of 2023 saw a 22% increase year-on-year, with the Northern Hemisphere's summer season witnessing particularly strong travel demand. July 2023 emerged as a highlight, with a 92% recovery rate—the most robust since the pandemic began. By September, the overall sector surged to 87% of pre-pandemic levels, setting the stage for a hopeful 90% recovery by the year's end.

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In financial terms, international tourism receipts are expected to reach around USD 1.4 trillion in 2023, remarkably close to the USD 1.5 trillion recorded in 2019. UNWTO Secretary-General Zurab Pololikashvili remarked on the sector's near-complete recovery from COVID-19, emphasising its crucial role for destinations and communities reliant on tourism.

However, recovery rates vary across regions. The Middle East notably surpassed pre-pandemic levels by 20% through September 2023, thanks to strategic tourism investments and hosting large-scale events. Europe also showed strong recovery, reaching 94% of pre-pandemic levels, driven by intra-regional demand and interest from the United States.

Africa and the Americas are not far behind, with 92% and 88% recovery, respectively. The Americas, in particular, benefited from robust demand from the United States, especially in the Caribbean.

Contrastingly, Asia and the Pacific have been slower to recover, achieving only 62% of pre-pandemic levels. South Asia, however, stands out with a 95% recovery, while North-East Asia lags at about 50%.

Despite economic headwinds such as high inflation and geopolitical tensions, the UNWTO remains optimistic. The organisation anticipates a full return to pre-pandemic tourism levels by 2024, propelled by the industry's current momentum and enthusiasm.


Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

By Manu Vardhan Kannan

Published on August 13, 2025

Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.

AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.

The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.

Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”

Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”

About Bird Travels and AEGEAN

Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.

Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.

For more information, visit www.birdtravels.com.


Exclusive Shopping & Stays for Your Long Break

Exclusive Shopping & Stays for Your Long Break

By Hariharan U

Published on August 13, 2025

August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.

Asia's Laidback Luxury in Nature’s Embrace

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The Legian Seminyak, Bali

An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.
Explore The Legian

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InterContinental Maldives Maamunagau Resort
Manta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here.
 Discover Maamunagau

Europe - History, Heritage & Hidden Corners

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De L’Europe Amsterdam
A landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet.
 Discover De L’Europe

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Hotel Bellevue, Lošinj, Croatia
Modern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.
View Hotel Bellevue

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Boutique Hotel Alhambra, Lošinj, Croatia
An adults-only escape where refined heritage meets Adriatic elegance.
Explore Alhambra

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Kulm Hotel, St. Moritz
 An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel

Exclusive Shopping – Parisian Elegance

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Galeries Lafayette Paris Haussmann
More than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.
Luxury Shopping Experience

Plan Your Bespoke Break
Make this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.


India Becomes 5th Largest Aviation Market with 241 Million Passengers in 2024, Surpassing Japan

India Becomes 5th Largest Aviation Market with 241 Million Passengers in 2024, Surpassing Japan

By Nishang Narayan

Published on August 11, 2025

The International Air Transport Association (IATA) has ranked India as the fifth-largest aviation market in 2024, handling 241 million passengers, surpassing Japan’s 205 million. The data comes from IATA’s latest World Air Transport Statistics (WATS) report, which covers both international and domestic passenger movements.

India recorded an 11.1% increase from 211 million passengers in 2023, driven by strong domestic demand. The Mumbai–Delhi route emerged as the seventh busiest airport pair in the world, carrying 5.9 million passengers in 2024.

Globally, the United States retained the top spot with 876 million passengers (+5.2%), followed by China at 741 million (+18.7%), the United Kingdom at 261 million, and Spain also at 241 million.

IATA reported that Asia Pacific dominated the list of the world’s busiest airport pairs, led by Jeju–Seoul (CJU–GMP) with 13.2 million passengers. The only non-Asia Pacific route in the top 10 was Jeddah–Riyadh (JED–RUH).

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Premium air travel also saw strong growth in 2024. International business and first-class travel rose 11.8%, slightly outpacing the 11.5% growth in economy travel. Asia Pacific recorded the highest growth in premium travel at 22.8%, with 21 million passengers, though economy class still expanded faster in the region. Europe remained the largest market for premium travel at 39.3 million passengers, while the Middle East had the highest premium share at 14.7% of all international travellers.

The report also highlighted aircraft utilisation trends. The Boeing 737 was the most widely used aircraft, operating 10 million flights with 2.4 trillion Available Seat Kilometres (ASKs), followed by the Airbus A320 with 7.9 million flights (1.7 trillion ASKs) and the Airbus A321 with 3.4 million flights (1.1 trillion ASKs).

IATA’s findings reflect India’s rapid ascent in global aviation, driven by expanding connectivity, a growing middle class, and increased fleet capacity.

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