World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

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In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

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In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

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Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

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As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

By Hariharan U

Published on April 23, 2026

Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.

This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.

High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.

Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.

Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.

On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.

While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.

Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.

Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.

Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.


Air India Partners with WestJet to Expand North America Connectivity

Air India Partners with WestJet to Expand North America Connectivity

By Manu Vardhan Kannan

Published on April 19, 2026

Air India has announced a new interline partnership with WestJet, aimed at expanding travel options between India and North America. The collaboration allows passengers to access more than 30 destinations across Canada and the United States through key gateways like Toronto and Vancouver.

With this partnership, travellers can now book single-ticket itineraries that combine Air India and WestJet flights. This ensures a smoother journey with coordinated baggage handling and a more streamlined travel experience.

Passengers flying into Toronto or Vancouver with Air India can connect further on WestJet to 17 cities across Canada and 14 destinations in the United States. These include major cities such as Calgary, Montreal, Ottawa, San Francisco, Los Angeles, Atlanta, and Las Vegas, among others.

Additionally, cities like Halifax, Calgary, and St. John’s can also be accessed through Air India’s European gateways, including Amsterdam (Schiphol), Paris (Charles de Gaulle), London (Heathrow), and London (Gatwick), offering more flexibility in travel routes.

Nipun Aggarwal, Chief Commercial Officer, Air India, said: “Canada continues to be a key market for Air India, driven by strong people-to-people ties and increasing trade between our nations. By partnering with WestJet, we are making travel across North America more accessible and effortless for our guests, with coordinated baggage handling, single-ticket convenience, and a far wider choice of destinations.”

John Weatherill, Executive Vice-President and Chief Commercial Officer, the WestJet Group, said: “By bringing this interline agreement to life, we’re significantly expanding access between India and Canada, making it easier for our shared guests to seamlessly visit high-demand destinations across North America. This partnership aligns Air India’s long-haul strength with WestJet’s North American reach, creating meaningful new travel options and improving the end-to-end journey for travellers.”

Air India currently operates 17 weekly non-stop flights to Canada, including 10 weekly services to Toronto and 7 weekly services to Vancouver. The airline also runs 75 weekly flights to its European gateways, which further support connectivity to Canada through WestJet.

The new interline itineraries are now available for booking via Air India’s website, mobile app, and authorised travel agents worldwide, making it easier for travellers to plan seamless journeys across continents.


5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

By Hariharan U

Published on March 18, 2026

Long weekends feel like a gift, and the best way to use one is to actually get away. Not a full-blown vacation, but a well-planned short trip to somewhere that genuinely helps you reset. Here are five destinations that deliver exactly that, each with the kind of stay that makes the whole trip feel effortless.


Goa: Sun, Sand and Absolutely No Rush

Goa is the kind of destination that never really needs a reason. The beaches, the cafes, the slow-moving coastal rhythm, and the nightlife that picks up just when you need it: it all adds up to a long weekend that feels twice as long as it actually is. ibis Styles Goa Vagator is a solid base for this kind of trip, with stylish interiors, comfortable stays, and easy access to Vagator's beaches, neighbourhood cafes, and everything else that makes North Goa so hard to leave.


Guwahati: Northeast India's Best-Kept Secret

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If you haven't been to Guwahati yet, a long weekend is exactly the right format for a first visit. Set along the Brahmaputra River with hills as a backdrop, the city offers a combination of natural beauty and cultural richness that's genuinely refreshing. Mayfair Resort in Guwahati makes a strong case for itself as a base, spread across 35 acres with landscaped gardens, private villas, and expansive lawns. It's the kind of property that makes you want to stay in almost as much as go out and explore.

Jaipur: Royal Heritage, Modern Comfort

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Jaipur is one of those cities that rewards even the shortest visit. Forts, bazaars, heritage streets, and local food that stays with you well after the trip: there's a lot to cover in three days if you plan it right. ibis Jaipur sits in a convenient location with a rooftop pool, spa, and on-site dining, making it a practical and comfortable base for ticking off the Pink City's highlights without spending too much time getting from one place to another.

Himachal Pradesh: Mountains, Pine Forests and Peace

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For those who just need quiet, Himachal Pradesh delivers it consistently. Cool mountain air, scenic valleys, pine-lined paths, and the kind of panoramic views that make you put your phone down for a while. Whether you're heading to Shimla, Manali, or a quieter corner of the state, a long weekend here tends to feel restorative in a way that few other destinations match.

Uttarakhand: The Himalayan Reset

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Uttarakhand is what you book when city life has been particularly relentless. Hill stations, forested landscapes, crisp air, and Himalayan views that shift how you look at things, even briefly. It's a destination that requires relatively little planning to get right: arrive, slow down, and let the mountains do the rest.

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