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By Nithyakala Neelakandan
Published on September 27, 2024
World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.
India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.
In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.
Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.
In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.
What to see?
For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.
Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.
As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.
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By Nishang Narayan
Published on April 17, 2025
As the mercury climbs this summer, luxury travel is finding refreshing new ways to stay cool—without leaving a heavy footprint. At Niraamaya Retreats Backwaters & Beyond – Kumarakom, sustainability and comfort go hand in hand, offering guests a naturally cooler, deeply immersive experience by the backwaters of Kerala.
Set beside the tranquil Vembanad Lake, this eco-retreat exemplifies how thoughtful design and traditional wisdom can keep things breezy even in peak heat.
A Design That Breathes
Drawing inspiration from Kerala’s heritage, the villas at Niraamaya feature sloped clay-tiled roofs, open courtyards, and lofty ceilings that allow natural air flow. The result? Cooling that feels effortless—and rarely needs mechanical backup.
Cool Landscapes, Cooler Minds
The property’s lush greenery—towering palms, lotus ponds, and winding water channels—creates a calming microclimate. Guests often feel the temperature drop as soon as they step into the shaded gardens, where nature acts as the ultimate air conditioner.
Smart Energy, Subtle Luxury
Where artificial cooling is used, the resort turns to high-efficiency systems with motion sensors and inverter tech, cutting down energy waste while keeping comfort levels just right. Rooms adapt to occupancy, offering a seamless blend of luxury and logic.
Materials That Matter
Built using local terracotta, sustainable timber, and laterite stone, the structures don’t just look earthy—they feel it. These breathable materials offer thermal insulation, paying homage to local craftsmanship while reducing heat buildup.
A Gentle Pace of Living
From early morning yoga by the lake to spa treatments rooted in Ayurveda, Niraamaya encourages guests to move with nature’s rhythm. Mealtimes feature seasonal, cooling dishes enjoyed under breezy cabanas—adding wellness to every bite.
Sustainability, Rooted in Soul
At its core, Niraamaya Kumarakom is about more than just green practices. With solar energy, waste reduction efforts, and nature-led experiences, it offers a model where every stay nurtures both guests and the environment.
This summer, the resort extends an invitation to slow down, cool off, and reconnect—with self, nature, and a new way of living luxuriously.
At Niraamaya Kumarakom, cooling is no longer just a service—it’s a philosophy.
Tamarind Global, one of India’s leading Destination Management Companies, has announced its partnership with Canopy Sales & Marketing as its official representative for the UK and Scandinavian markets. The collaboration marks a significant step in Tamarind’s ongoing global expansion strategy.
With a team of over 400 professionals and operational strength across India’s key cities—including Mumbai, Delhi, Bengaluru, Chennai, Kochi, Jaipur, and Kolkata—Tamarind Global offers a wide array of travel and event services. From tailor-made individual tours and group travel to high-end incentive programs and corporate events, the company has built its reputation on curated experiences, local expertise, and personalised service.
The partnership with Canopy Sales & Marketing is designed to enhance Tamarind’s presence in the European market, tapping into Canopy’s deep-rooted relationships and understanding of the UK and Scandinavian travel sectors. This will allow Tamarind to better reach leisure travelers and corporate clients looking for immersive and well-executed travel experiences in India.
“At Tamarind, we are excited to expand our signature services to cater to the global travellers’ requirement through curated journeys,” said Louis D'Souza, Managing Partner, Tamarind Global. “With the UK and Scandinavia being essential growth markets for us, we are excited to join hands with Canopy Sales & Marketing. Their on-ground presence and deep trade know-how make them the perfect partners to represent Tamarind Global.”
Echoing the sentiment, Adrian Croft, Managing Director, Canopy Sales & Marketing, said, “We are honoured to be chosen as Tamarind Global's UK and Scandinavian representative. We are excited to promote their range of offerings and help connect travel advisors and event planners with an expert partner in India.”
With this strategic alliance, Tamarind Global continues its journey to bring the richness of Indian travel experiences to a wider international audience.
Published on April 10, 2025
As summer temperatures climb, Indian travelers are hitting the roads in search of adventure, scenic escapes, and spiritual solace—and YoloBus is seeing the impact firsthand. The premium intercity bus service has recorded a sharp increase in bookings across pilgrimage routes and tourist hotspots, prompting it to expand its network to meet the growing demand.
While hill stations like Manali, Shimla, and Nainital remain perennial summer favorites, and coastal gems like Goa, Gokarna, Puri, and Cochin continue to draw beach lovers, it’s the pilgrimage sector that’s showing notable growth. Destinations such as Tirupati, Shirdi, Katra, and Varanasi are seeing a significant rise in footfall this season.
Other emerging high-demand routes include Amritsar, Tenkasi, and Cochin, along with consistent traffic on circuits like Delhi–Manali, Dehradun, and Lucknow–Manali.
Manali remains a go-to for its cool climate and adventure sports, while Rishikesh attracts spiritual and thrill-seeking travelers alike. Nainital’s scenic charm and Tenkasi’s blend of waterfalls and temples are also proving popular. Meanwhile, Tirupati and Varanasi continue to be top choices for those seeking spiritual fulfillment.
“Summer is one of the most exciting times for travel, as people look for adventure, relaxation, and meaningful experiences,” said Sanjay Jadoun, CEO of YoloBus.“We’re committed to making their journeys seamless with expanded routes, upgraded comfort, and exclusive offers. The shift in traveler preferences—towards nature and spirituality—is clear, and we’re ready to serve every kind of traveler.”
To enhance the experience, YoloBus has rolled out several customer-first initiatives:
Passenger insurance for peace of mind
Advanced IoT safety devices in every bus
Air-conditioned cabins and premium sleeper buses for long hauls
Travel packages, onboard essentials, and round-the-clock support
Onboard entertainment and refreshments for a more enjoyable ride
And to make travel more budget-friendly, YoloBus is offering up to INR 200 off using the coupon code SUMMER25. With peak travel season kicking off mid-April, early birds are encouraged to book in advance.
About YoloBus
YoloBus is a leading intercity travel service offering safe, comfortable, and premium travel across India. With over 1 million travelers served across 400+ routes, YoloBus combines state-of-the-art amenities, punctuality, and high customer satisfaction to deliver an exceptional travel experience.
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