World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

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In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

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In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

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Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

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As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

By Manu Vardhan Kannan

Published on June 29, 2026

Akasa Air has announced its entry into Rajasthan with the launch of daily direct flights connecting Udaipur with Mumbai and Bengaluru from October 15, 2026. The new services strengthen the airline's domestic network while enhancing connectivity to one of India's most popular leisure and hospitality destinations.

Bookings for the new routes are now open through Akasa Air's website, mobile application and authorised travel partners. The airline said the expansion reflects growing demand for leisure travel, destination weddings and premium tourism from key metropolitan markets.

Commenting on the launch, Anand Srinivasan, Co-Founder and Chief Commercial Officer, Akasa Air, said, "We are delighted to launch services to Udaipur, a city that represents India's rich cultural heritage and continues to see strong demand across leisure and hospitality travel. With direct connectivity from Mumbai and Bengaluru, customers will now have more convenient access to one of the country's most iconic destinations."

"As we continue to strengthen our domestic footprint, our focus remains on building a network that is relevant, customer-centric, and aligned with evolving travel demand. Udaipur is an important addition to our portfolio, and we look forward to offering travellers Akasa Air's warm, dependable, and efficient flying experience."

The airline said Udaipur's growing popularity as a destination for leisure holidays, weddings and experiential travel made it a strategic addition to its expanding network. The new routes are expected to improve access for both domestic tourists and business travellers while supporting the city's tourism and hospitality sectors.

Akasa Air added that the launch aligns with its strategy of building a demand-driven domestic network and improving connectivity to emerging tourism markets across India. The airline continues to expand its footprint by adding destinations with strong leisure and business travel potential.

Passengers travelling on Akasa Air can also benefit from the airline's customer-focused offerings, including its young fleet, onboard dining through Café Akasa, digital services and a range of ancillary products designed to enhance the overall travel experience.


Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

Beyond the Forecast: Discovering Monsoon Travel at The Serai Resorts

By Hariharan U

Published on June 18, 2026

As travel preferences shift towards slower, more meaningful experiences, a new mindset is reshaping the way people explore destinations. Trends such as “quietcations” and “hushpitality” are gaining momentum among Gen Z and millennial travellers, reflecting a growing desire to disconnect from digital overload and reconnect with nature. In this evolving landscape, the monsoon season offers a natural backdrop for mindful travel, and The Serai Resorts brings this philosophy to life across its properties in Chikmagalur, Kabini, and Bandipur.

At The Serai Chikmagalur, nestled within Karnataka’s Malnad region, the monsoon transforms coffee plantations into lush green expanses wrapped in mist and rain. The season enhances the estate’s natural beauty, offering guests slow mornings overlooking plantations, guided coffee estate walks, cycling trails through rain-kissed landscapes, and moments of stillness surrounded by drifting clouds. The experience encourages travellers to embrace a slower rhythm deeply connected to nature.

In Kabini, the monsoon breathes renewed life into the backwaters and surrounding forests, creating one of the most serene seasons in the region. At The Serai Kabini, guests can engage with nature through coracle rides, kayaking, speedboat excursions, and guided walks through thriving ecosystems. Family-friendly experiences such as archery and the Junior Chef programme add interactive elements, while the rains create a calming atmosphere of renewal and immersion.

Meanwhile, The Serai Bandipur offers a tranquil gateway to the wilderness on the edge of the Bandipur Tiger Reserve. During the monsoon, the forests turn vibrant and alive, offering an ideal setting for unhurried nature walks, quiet wildlife observation, and reflective moments in the heart of the forest landscape. The experience is designed for travellers seeking a deeper connection with nature, supported by thoughtful hospitality and spacious accommodations.

Across all three destinations, The Serai Resorts positions monsoon not as a season to avoid but as an opportunity to rediscover travel in its most authentic form. In a world increasingly drawn to wellness, mindfulness, and experiential luxury, these retreats offer an invitation to slow down, reconnect, and embrace the beauty of nature at its most expressive.


From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

From Summit Selfies to Stadium Seats: Father’s Day Travel Trends Redefining Family Getaways

By Hariharan U

Published on June 18, 2026

Father’s Day in India is increasingly being redefined by experiences rather than material gifts, as families choose to celebrate through travel, shared adventures, and meaningful time together. Insights from travel companies such as Thomas Cook India Limited and SOTC Travel highlight a clear shift toward experiential getaways that bring fathers and families closer through curated journeys.

Adventure travel continues to be a strong favourite, with families heading outdoors for trekking experiences that combine physical activity with bonding moments. Destinations like the Valley of Flowers, Kashmir’s alpine meadows, Coorg’s coffee trails, and Meghalaya’s living root bridges are among the most sought-after choices, alongside international hiking routes in Switzerland, New Zealand, and Japan.

Road trips remain equally popular, driven by nostalgia and spontaneity. From Ladakh’s high-altitude highways to Rajasthan’s heritage circuits and coastal drives through Karnataka, families are embracing the journey as much as the destination. International scenic routes across Australia, Portugal, and New Zealand are also gaining traction for Father’s Day getaways.

Sporting experiences are emerging as a key travel driver, with families planning trips around live events such as cricket matches, Formula 1 races in Singapore and Abu Dhabi, and football fixtures across Europe. These experiences are increasingly seen as bucket-list moments shared across generations.

Wildlife safaris continue to attract families seeking immersive, nature-driven holidays. Parks such as Ranthambore, Jim Corbett, Kabini, Gir, and Kaziranga remain top domestic choices, while Kenya, Sri Lanka, and Mauritius are popular international alternatives offering rich biodiversity and unique wildlife encounters.

Multi-generational travel is another growing trend, with families choosing destinations that cater to all age groups. From Kerala’s backwaters and Rajasthan’s heritage stays to international favourites like Thailand, Singapore, and Switzerland, these trips are designed to bring grandparents, parents, and children together in shared celebration.

Wellness-focused travel is also gaining momentum, with families opting for slower, restorative breaks in destinations like Kerala, Goa, and Bali. Ayurveda retreats, spa resorts, and forest escapes are becoming preferred ways to help fathers unwind and reset.

Short-haul international escapes continue to appeal to families seeking quick but enriching holidays, with destinations like Singapore, Thailand, Japan, and Mauritius offering a balance of accessibility and experience.

A growing trend within Father’s Day travel is passion-led holidays, where trips are designed around a father’s interests from golf and photography to culinary trails, cycling expeditions, and heritage journeys.

Overall, Father’s Day travel reflects a broader cultural shift: experiences are replacing gifts as families prioritise connection, shared memories, and meaningful time together over traditional celebrations

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