World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

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In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

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In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

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Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

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As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


9 Enchanting Restaurants & Hotels to Visit This Christmas

9 Enchanting Restaurants & Hotels to Visit This Christmas

By Hariharan U

Published on November 29, 2025

This season comes with its own charm, and if you’re looking for places that truly feel festive, here’s a handpicked list of nine restaurants, cafés, and hotels that have gone all out to make Christmas warm, joyful, and experience-driven.

1. Late Checkout*
Late Checkout* in Lower Parel takes on a beautiful holiday mood with soft lights, rich festive colours, and a cosy vibe that instantly feels welcoming. Set inside a restored textile warehouse, the space blends industrial-chic interiors with snug corners and a lively cocktail room. Whether it's a quiet festive date or a fun group night out, the easygoing atmosphere encourages guests to linger, sip winter cocktails, and enjoy the season comfortably. With its design-led aesthetic and warm Christmas spirit, it makes for a perfect holiday hangout.

2. JW Marriott Mumbai Sahar
JW Marriott Mumbai Sahar brings the festive season alive with elegant décor, warm lighting, and a cheerful Christmas atmosphere. JW Café rolls out indulgent festive brunches, while AUTM JW Lounge serves winter-inspired cocktails that match the mood of the season. The hotel’s hospitality, seasonal menus, and comforting ambience come together to create a setting that feels refined yet homely, making it one of the most charming Christmas destinations in the city.

3. Della Resorts & Adventure
Della Resorts & Adventure introduces its Christmas Festive Package for 2025, designed for a relaxed, feel-good holiday. The two-night stay begins at ₹34,000 and focuses on small, thoughtful experiences—slow mornings, comforting breakfasts, and an Adventure Day Pass for playful fun. Guests also get access to The Vegas Noelat, the resort’s annual Christmas production, and festive drinks at Café 24. A hearty Christmas Brunch, a traditional pudding takeaway, and kid-friendly highlights like Santa Meet-and-Greet and gingerbread decorating add warmth to the holiday. It’s a great choice for anyone wanting a quiet but festive break away from the city rush.

4. Sofitel Mumbai BKC
Sofitel Mumbai BKC takes on a glowing, cosy holiday look with festive décor and cheerful accents. Guests can pick from a variety of Christmas dining experiences—brunch at Pondichery Cafe, Indian festive dinners at Jyran, or traditional thalis at Tuskers. Each menu is crafted with seasonal flavours that bring out the essence of the holidays. Add to that relaxing spa sessions and Sofitel’s signature hospitality, and you get an experience that feels warm, indulgent, and perfectly festive.

5. Harajuku Tokyo Cafe & Bakehouse
Harajuku Tokyo Café turns into a colourful Christmas wonderland with twinkling lights and bright installations that match its playful Japanese-inspired look. The Bakehouse showcases desserts that are almost too pretty to touch, and their exclusive Christmas cocktail menu adds to the holiday excitement. It’s the ideal spot for those who love aesthetic corners, festive photos, and sweet, comforting treats.

6. Amelia BKC
Amelia BKC brings a bold holiday vibe with its dramatic interiors—deep reds, black accents, unique lighting, and statement décor. With warm Christmas lights and luxe festive touches blending seamlessly into the space, it becomes a striking backdrop for dinners, celebrations, and stylish December nights. If you're looking for a place that feels festive yet modern, Amelia stands out beautifully.

7. Torii
At Torii in Khar, festive elegance takes centre stage. The restaurant’s rich textures, sculptural elements, and warm lighting get an added Christmas glow, making it perfect for intimate dinners or quiet festive gatherings. The décor remains refined and tasteful, giving the place a soft, holiday-ready charm throughout the month.

8. Sthamba
Sthamba Brewery in Versova turns up the Christmas energy with bright decorations, playful lighting, and a buzzing ambience. Known for its upbeat crowd and industrial-cool interiors, the brewery adds a festive twist with a special Christmas menu and lively music. It’s a great pick for year-end outings, cheerful nights with friends, and celebrations that are full of warmth and fun.

9. Moussestruck
Moussestruck embraces the season with cosy décor, a warm festive glow, and a delightful spread of strawberry specials and winter desserts. The space is aesthetic and inviting, perfect for anyone who enjoys sweet treats and holiday-themed cafés. Whether you’re visiting for the desserts or the festive vibe, Moussestruck makes for a lovely Christmas outing.


SOTC Travel Opens First Store in Anand, Expands Footprint in Gujarat

SOTC Travel Opens First Store in Anand, Expands Footprint in Gujarat

By Hariharan U

Published on November 29, 2025

SOTC Travel, a leading omnichannel Travel and Tourism Company, has opened its first franchise outlet in Anand, Gujarat, expanding its retail presence to five locations across the State. Anand has emerged as an important travel source market with strong interest in world-class holidays, prompting SOTC to strengthen its footprint in the region.

Known for its growing economy, prominent educational institutions, and rising urban affluence, Anand offers strong potential for travel-related businesses. The new outlet is designed to serve both leisure and business travellers with a wide portfolio of offerings, including domestic and international group tours, personalised holidays, cruises, and value-added services like travel insurance, making holiday planning simpler and more convenient.

Gujarat & Anand Travel Preferences

  • Top domestic and subcontinent destinations: Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, Sri Lanka

  • Top international destinations: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt

  • Emerging interests: luxury cruises, Northern Lights experiences, self-drive holidays, island stays (Maldives, Mauritius), and adventure trips to Ladakh and the North-East

  • Top customer groups: multi-generational families, honeymooners, working professionals, millennials, and Gen Z

  • Average holiday duration: 4–6 days for domestic or short-haul, 10–12 days for long-haul trips

Store Contact Details

SOTC Holiday World Outlet
Narayan Empire, No. 103–104, Beside Panchal Hall,
Anand–Vidyanagar Road, Anand, Gujarat 38800

Speaking about the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, Opening our first store in Anand is a strategic step in strengthening SOTC’s presence in Gujarat. Anand’s growing economy, strong educational base and rising affluence make it an important hub for travel demand. By expanding here, we are addressing the evolving needs of customers who want convenient, world-class holiday solutions. Gujarat is a key growth market for us, and Anand will play a significant role in driving our future expansion in the region. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”

About SOTC TRAVEL

SOTC Travel Limited, a step-down subsidiary of Fairfax Financial Holdings through Thomas Cook (India) Limited, is a leading omnichannel travel company operating across leisure, incentive and business travel. Established in 1949, SOTC has built a legacy of more than 75 years and has served millions of travellers across India and the world.

The brand has won multiple industry accolades, including the PATA Gold Awards 2025, MaxiiiMICE Awards 2025, SATTE Awards 2025, and recognitions at World Travel Awards 2024, E4M Maverick Awards 2024, and ET Travel & Tourism Awards.

For more information, visit the official website.


Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.

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