World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

image

In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

image

In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

image

Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

image

As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

By Hariharan U

Published on March 18, 2026

Long weekends feel like a gift, and the best way to use one is to actually get away. Not a full-blown vacation, but a well-planned short trip to somewhere that genuinely helps you reset. Here are five destinations that deliver exactly that, each with the kind of stay that makes the whole trip feel effortless.


Goa: Sun, Sand and Absolutely No Rush

Goa is the kind of destination that never really needs a reason. The beaches, the cafes, the slow-moving coastal rhythm, and the nightlife that picks up just when you need it: it all adds up to a long weekend that feels twice as long as it actually is. ibis Styles Goa Vagator is a solid base for this kind of trip, with stylish interiors, comfortable stays, and easy access to Vagator's beaches, neighbourhood cafes, and everything else that makes North Goa so hard to leave.


Guwahati: Northeast India's Best-Kept Secret

image

If you haven't been to Guwahati yet, a long weekend is exactly the right format for a first visit. Set along the Brahmaputra River with hills as a backdrop, the city offers a combination of natural beauty and cultural richness that's genuinely refreshing. Mayfair Resort in Guwahati makes a strong case for itself as a base, spread across 35 acres with landscaped gardens, private villas, and expansive lawns. It's the kind of property that makes you want to stay in almost as much as go out and explore.

Jaipur: Royal Heritage, Modern Comfort

image

Jaipur is one of those cities that rewards even the shortest visit. Forts, bazaars, heritage streets, and local food that stays with you well after the trip: there's a lot to cover in three days if you plan it right. ibis Jaipur sits in a convenient location with a rooftop pool, spa, and on-site dining, making it a practical and comfortable base for ticking off the Pink City's highlights without spending too much time getting from one place to another.

Himachal Pradesh: Mountains, Pine Forests and Peace

image

For those who just need quiet, Himachal Pradesh delivers it consistently. Cool mountain air, scenic valleys, pine-lined paths, and the kind of panoramic views that make you put your phone down for a while. Whether you're heading to Shimla, Manali, or a quieter corner of the state, a long weekend here tends to feel restorative in a way that few other destinations match.

Uttarakhand: The Himalayan Reset

image

Uttarakhand is what you book when city life has been particularly relentless. Hill stations, forested landscapes, crisp air, and Himalayan views that shift how you look at things, even briefly. It's a destination that requires relatively little planning to get right: arrive, slow down, and let the mountains do the rest.


From Arctic Sunsets to Amalfi Coasts - SOTC Travel Is Redefining How Indians Do Europe

From Arctic Sunsets to Amalfi Coasts - SOTC Travel Is Redefining How Indians Do Europe

By Hariharan U

Published on March 6, 2026

Europe has always had a special place in the hearts of Indian travellers. But something has changed in recent years, people no longer just want to visit places, they want to feel them. And that's exactly the shift SOTC Travel has been tapping into.

SD Nandakumar, President & Country Head – Holidays & Corporate Tours at SOTC Travel, says their European journeys are now built around real moments, think sunrise over a glacial fjord, wine with a view, or wandering through a historic old town after dark. Less checklist, more experience.

Here's a look at the destinations SOTC is currently curating for Indian travellers heading to Europe:

Norway, Finland & Iceland - Where the Sun Doesn't Set The Midnight Sun is pulling a lot of aspirational travellers towards Lapland and Iceland's dramatic landscapes. With daylight stretching round the clock during summer, there's more time to take in fjords, glaciers, and geothermal terrain — all without rushing.

Greece - History Meets Island Magic Athens, Delphi, Olympia — and then the famous sunset views from Oia in Santorini. Greece balances deep history with laid-back Mediterranean charm, and Indian travellers are clearly loving that combination.

Switzerland - Train Journeys Worth the Trip Alone Switzerland is a classic for a reason. The Swiss Alps are stunning, but it's the scenic train routes winding through mountain passes and lakeside towns that really steal the show. The journey itself becomes part of the holiday.

Scotland - Castles, Highlands & a Loch Ness Cruise Scotland is for those who want their travels to come with a story. Rugged Highlands, ancient castles, and a cruise on Loch Ness make for the kind of trip that's hard to forget, and makes for great conversation back home.

France - Paris After Dark The Eiffel Tower lit up at night, a cruise on the Seine, vineyard visits,  France continues to be one of the most romantic stops on any European trip. SOTC's "Paris by Night" experience is a particular highlight for couples and first-timers alike.

Italy - Coastal Drives and Cultural Depth The Amalfi Coast's pastel villages and clear blue waters are a dream, and Italy's cities — Rome, Florence give travellers a deep cultural fix. The mix of art, history, and coastline makes Italy one of the most well-rounded destinations in Europe.

Portugal - The Underrated Favourite Porto, Lisbon, and the Algarve are quietly becoming a top pick among travellers who've "done" the usual Europe circuit. Wine tastings in Porto, golden beaches down south, and Lisbon's buzzing food scene,  Portugal punches well above its weight.

Spain - Architecture, Food & Flamenco Barcelona's Sagrada Família, Granada's Alhambra, and flamenco evenings in Seville — Spain offers a heady mix of visual beauty and cultural richness. It's one of those destinations that keeps giving the more you explore it.

Croatia - Old Walls, Turquoise Waters Dubrovnik's ancient city walls, the cascading waterfalls at Plitvice Lakes, Croatia is a destination that surprises most travellers with just how much it offers. It's peaceful, beautiful, and deeply historic all at once.

Czech Republic - Fairy-Tale Vibes Prague's skyline and the cobblestoned charm of Český Krumlov make the Czech Republic feel like something out of a storybook. It's a great addition to any multi-country itinerary for travellers who want something a little different.

The bigger takeaway here is that Indian travellers are evolving and SOTC Travel is keeping pace. Whether it's Arctic daylight or Mediterranean beaches, the focus is now on crafting journeys that feel personal, immersive, and genuinely memorable.


Emirates Extends Premium Economy Reach with Expanded City Rollout

Emirates Extends Premium Economy Reach with Expanded City Rollout

By Manu Vardhan Kannan

Published on January 11, 2026

Emirates has unveiled a significant expansion of its Premium Economy footprint, reinforcing its commitment to delivering a consistent and elevated onboard experience across its global network. The airline will introduce Premium Economy to 10 new cities while expanding services on additional flights in two existing destinations, supported by its growing fleet of retrofitted Boeing 777 aircraft and next-generation Airbus A350s.

As part of the expansion, Emirates will deploy its A350 aircraft on new daily services to Copenhagen, Phuket, and Cape Town, adding extra frequencies and enhancing connectivity ahead of the anticipated surge in summer travel demand. These additional services will complement existing schedules, offering passengers more flexibility, increased capacity, and access to Emirates’ latest cabin products.

By 1 July, Emirates will operate Premium Economy-equipped A380, Boeing 777, and A350 aircraft on more than 84 routes worldwide. Customers can expect the airline’s award-winning Premium Economy experience, featuring extra legroom, enhanced comfort, elevated dining options, and thoughtfully curated amenities, alongside upgraded Business and Economy Class cabins.

image

Additional Capacity to Copenhagen, Phuket and Cape Town

From 1 June, Emirates will introduce a second daily service between Dubai and Copenhagen, followed by a third daily service to Phuket and Cape Town from 1 July. All three additional frequencies will be operated using the airline’s latest A350 aircraft.

The new Dubai–Copenhagen service (EK153/154) will provide seamless onward connections via Dubai to key destinations across East Asia, including Bangkok, Bali, Manila, Tokyo Haneda, and Phuket, as well as convenient links to Colombo, Male, and major African cities such as Nairobi and Entebbe. Passengers from cities including Taipei, Kuala Lumpur, Melbourne, Sydney, Auckland, Delhi, and Bangalore will also benefit from improved connectivity to the Danish capital.

From 1 July, Emirates’ third daily service to Phuket (EK390/391) will offer early morning arrivals, catering to travellers connecting from major European gateways such as London, Paris, Frankfurt, Amsterdam, and Manchester, as well as from the Gulf region. The service also enables convenient onward connections from Phuket to multiple destinations across Europe and the Middle East.

Cape Town will also see a third daily frequency from 1 July, operated by the Emirates A350. The additional service strengthens connectivity to and from London, Dublin, Brussels, Mumbai, Australasia, and key Asian markets, catering to both leisure and corporate travel demand. Emirates’ Cape Town services have consistently recorded strong load factors, driven by growing inbound demand from the GCC and robust outbound traffic to Europe and the US East Coast.

Planned Premium Economy Route Expansions

Emirates’ Premium Economy rollout spans multiple regions. In Europe and North America, Barcelona and Mexico City will see Premium Economy-equipped Boeing 777 services from February, while Rome will transition to A350 operations from 29 March. Copenhagen’s second daily service will begin on 1 June.

Across Asia, Premium Economy will be introduced or expanded on routes to Cochin, Karachi, Taipei, and Phuket, supported by retrofitted Boeing 777 aircraft and A350 deployments. In Australia, Brisbane will receive daily services operated by a retrofitted four-class Boeing 777-300ER from 29 March.

In Africa, Addis Ababa will see daily Premium Economy services from 1 March, while Cape Town’s third daily flight will operate with the A350 from 1 July 2026. Middle East routes including Basra, Kuwait City, and Tehran will also transition to Premium Economy-equipped aircraft across selected frequencies.

Tickets for all services are available for booking on emirates.com, via the Emirates App, through online and offline travel agents, and at Emirates retail stores.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.