World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

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In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

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In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

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Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

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As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


SpiceJet Announces Special Diwali Flights to Ayodhya from Key Indian Cities

SpiceJet Announces Special Diwali Flights to Ayodhya from Key Indian Cities

By Manu Vardhan Kannan

Published on October 7, 2025

SpiceJet has announced the launch of daily non-stop flights connecting Ayodhya with Delhi, Bengaluru, Ahmedabad, and Hyderabad starting October 8, 2025. The initiative coincides with the Diwali festive season, making travel to the Shri Ram Temple easier for devotees and tourists while reinforcing SpiceJet’s commitment to affordable and accessible travel.

The new services will be introduced in a phased manner to ensure seamless connectivity and reliable operations. SpiceJet also revealed that flights from Mumbai to Ayodhya are under consideration to meet the growing travel demand during the festive and winter seasons.

Debojo Maharshi, Chief Business Officer, SpiceJet, said, “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram. We are delighted to make travel to the holy city easier and more convenient for devotees and tourists alike. Our new daily flights from key metros will ensure smooth and affordable access to Ayodhya during Diwali, allowing passengers to celebrate the festival in its most divine setting.”

The special Diwali flight services are expected to cater to increased passenger traffic, offering greater flexibility for travellers from major Indian cities. This network expansion strengthens SpiceJet’s domestic reach while supporting religious and seasonal tourism.

SpiceJet, an IATA-IOSA certified airline, operates a fleet of Boeing 737s and Q-400s and continues to be among India’s largest regional carriers under the UDAN scheme. The airline remains focused on expanding its network to meet cultural and regional travel needs across the country.


Qantas to Resume Non-Stop Delhi–Melbourne Flights Ahead of India–Australia T20

Qantas to Resume Non-Stop Delhi–Melbourne Flights Ahead of India–Australia T20

By Manu Vardhan Kannan

Published on October 7, 2025

Qantas, Australia’s largest airline and national carrier, has announced the return of its non-stop flights between Delhi and Melbourne, set to begin on 27 October 2025. Operating three times a week until 28 March 2026, the service re-establishes a key route in the airline’s India–Australia network ahead of the busy travel and cricket season.

The reinstated connection offers Indian travellers direct access to Melbourne, one of Australia’s most popular cities known for its cultural diversity, culinary appeal, and proximity to iconic attractions such as the Great Ocean Road, Yarra Valley, and Phillip Island.

The timing of the relaunch coincides with major cricket fixtures, including the India–Australia T20 match scheduled for 31 October at the Melbourne Cricket Ground. The first Qantas flight on this route will land in Melbourne on 28 October, giving fans convenient access to the event and the city’s vibrant summer sporting calendar, which also features the Ashes and Big Bash League tournaments.

Cam Wallace, CEO of Qantas International, said, “We’re delighted to bring back our non-stop connection between Delhi and Melbourne, just in time for the busy travel season. Flying direct significantly reduces travel time to Australia, and these new flights are perfectly suited for Indian fans attending cricket events in Melbourne, including the T20 series in late October, the Ashes and Big Bash League later in the year.”

He added, “To help support our growing presence in India, we have opened new offices in Delhi, Mumbai and Bengaluru to service our Indian customers, and promote our non-stop flights to Sydney and Melbourne.”

The flights will be operated by Airbus A330-200 aircraft, featuring 26 lie-flat Business Class suites and 204 Economy seats. Across three weekly return services, Qantas will offer over 1,300 seats per week between Delhi and Melbourne, adding more than 30,000 seats during the peak travel season.


Sri Lanka Launches Three-City Roadshow Across Southern India

Sri Lanka Launches Three-City Roadshow Across Southern India

By Hariharan U

Published on October 4, 2025

Sri Lanka Tourism is intensifying its efforts to attract Indian travellers with a three-city roadshow series across Southern India. Scheduled for Madurai, Coimbatore, and Chennai on October 6, 8, and 10, 2025 respectively, the initiative will highlight Sri Lanka’s diverse tourism offerings and strengthen ties with the Indian travel industry.

Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the roadshows will feature B2B sessions and networking evenings designed to showcase Sri Lanka as a year-round destination for all types of travellers. The events will introduce Indian travel agents and industry professionals to Sri Lanka’s tourism sector, its vibrant attractions, and growing opportunities for leisure and MICE travel.

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“This initiative underscores Sri Lanka’s commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breathtaking landscapes, rich culture, and world-class hospitality,” said the delegation led by Mr. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment, and Tourism, and Prof. Ruwan Ranasinghe, Deputy Minister of Tourism.

The delegation includes over 40 stakeholders from across Sri Lanka’s tourism industry, including destination management companies, hotels, resorts, tour operators, and service providers. Each city’s event will host over 200 participants, comprising Indian travel agents, industry leaders, and media representatives.

Adding a vibrant touch to the experience, a Sri Lankan cultural dance troupe will perform at each venue, offering guests a glimpse into the island’s rich heritage and traditions.

About SLTPB & SLCB

The Sri Lanka Tourism Promotion Bureau is the government agency responsible for marketing and promoting Sri Lanka as a travel destination. Working closely with the Sri Lanka Tourism Development Authority, SLCB, and other stakeholders, SLTPB aims to position Sri Lanka as South Asia’s leading tourist destination.

The Sri Lanka Convention Bureau focuses on promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) travel to Sri Lanka. With world-class venues and improved accessibility, SLCB facilitates event planning for international corporations, associations, and incentive houses. India remains a key market for the bureau’s promotional activities.

Both organisations operate under the Ministry of Foreign Employment, Foreign Affairs & Tourism of Sri Lanka, combining efforts to promote the country’s leisure and business tourism offerings.

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