World Tourism Day 2024: Tourism and Peace in India

World Tourism Day 2024: Tourism and Peace in India

By Nithyakala Neelakandan

Published on September 27, 2024

World Tourism Day 2024 celebrates the theme “Tourism and Peace,” highlighting tourism's role in fostering global harmony and understanding. In India, where tourism plays a significant role in economic growth, the government has implemented various measures to promote the sector while enhancing cultural and social connections.

India’s Ministry of Tourism has introduced several policies to promote tourism under the banner of “Dekho Apna Desh” to encourage domestic travel. The government also launched the Swadesh Darshan Scheme, focusing on developing theme-based circuits such as eco-tourism, heritage, and spiritual tourism across the country. In 2024, the National Tourism Policy aims to boost infrastructure, create job opportunities, and promote sustainable tourism while maintaining India’s rich cultural diversity.

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In addition, the PRASHAD Scheme (Pilgrimage Rejuvenation And Spiritual Augmentation Drive) focuses on developing and rejuvenating pilgrimage destinations. The Incredible India 2.0 Campaign continues to enhance India's global image as a premier travel destination. These measures align with the theme of “Tourism and Peace,” using tourism to bridge cultural gaps, promote mutual understanding, and foster national integration.

Several tourist places in India receive special support from the government for their development and promotion. Key regions such as Varanasi, Amritsar, Kedarnath, and Ajanta & Ellora Caves have been given focused attention under the Swadesh Darshan and PRASHAD schemes. These sites are not only of historical significance but also hold cultural importance, drawing thousands of visitors each year.

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In 2024, Uttar Pradesh, Rajasthan, and Goa witnessed some of the highest footfalls, driven by religious tourism, cultural festivals, and beach vacations. Religious sites like Varanasi, Tirupati, and Amritsar saw a surge in visitors, reflecting India’s rich spiritual heritage, while Kerala and Meghalaya emerged as popular destinations for eco-tourism and wellness tourism.

What to see?

For those seeking the best monsoon experiences in 2024, India offers a variety of destinations that come alive with lush greenery, cascading waterfalls, and serene landscapes. Kerala’s backwaters, Meghalaya’s living root bridges, and Goa’s Dudhsagar Falls remain top choices for monsoon travelers. However, for those looking to explore off-beat and lesser-known locations, Tirthan Valley in Himachal Pradesh and Ziro Valley in Arunachal Pradesh offer tranquil escapes surrounded by untouched nature. Coorg in Karnataka and Munnar in Kerala are perfect for misty hill station retreats, while the Valley of Flowers in Uttarakhand, with its blooming alpine meadows, presents a unique monsoon adventure.

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Other underexplored gems like Lonar Lake in Maharashtra, formed by a meteor impact, and Chikmagalur in Karnataka, known for its coffee plantations, are also gaining popularity among those who wish to experience India’s natural beauty away from the usual tourist spots. These offbeat destinations provide a peaceful connection to nature, ideal for those seeking solitude amidst scenic landscapes.

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As India celebrates World Tourism Day 2024, travelers are encouraged to explore both famous and hidden gems, enriching their experiences while contributing to sustainable and peaceful tourism that benefits local communities. Let’s use tourism to build bridges of understanding and foster peace across cultures.


YoloBus Sees Rising Family and Senior Travel to Southern Pilgrim Spots This Monsoon

YoloBus Sees Rising Family and Senior Travel to Southern Pilgrim Spots This Monsoon

By Nishang Narayan

Published on July 4, 2025

YoloBus, one of India’s top intercity mobility platforms, is witnessing a noticeable change in traveler preferences this monsoon season, with a strong surge in demand for southern religious destinations such as Tirupati, Madurai, and Rameswaram.

Responding to this uptick, YoloBus is now operating 25 dedicated services on these routes and has announced plans to introduce 10 additional services in the coming months to cater to growing passenger interest.

A particularly sharp trend is unfolding on the high-traffic Bangalore–Tirupati corridor, which has recorded an 8% week-on-week rise in passenger numbers. In response, YoloBus recently deployed three new premium buses on this popular route, reinforcing its commitment to ensuring comfort, safety, and reliability for its passengers.

“Southern India continues to draw travelers for its spiritual and cultural depth. The growth we’re seeing is aligned with long-term preferences, not just short-term reactions,” said Sanjay Jadoun, CEO of YoloBus. “We’re committed to expanding our network and enhancing the travel experience for our passengers across the region.”

More Families and Senior Citizens on Board

YoloBus is also observing a change in traveler demographics. There’s been a noticeable rise in bookings from families and senior citizens, particularly from urban hubs like Bangalore, Chennai, and Hyderabad. Today, around 12% of YoloBus’s passengers are above the age of 45, indicating stronger trust in the brand’s high safety and comfort standards among older travelers.

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Even as some parts of Northern India deal with safety concerns, travel trends to the South have remained steady and unaffected. The region’s peaceful, culturally rich pilgrim spots continue to attract visitors, irrespective of external events.

Future Plans for Expansion

While YoloBus currently does not operate services to Kerala destinations like Kochi, Munnar, or Alappuzha, nor to prominent pilgrim hubs such as Sabarimala, Velankanni, or Palani, the company is closely monitoring demand patterns and exploring possible expansion into these routes.

About YoloBus

YoloBus is a leading intercity travel provider in India, offering premium, safe, and comfortable journeys. Serving over 1 million travelers across more than 400 routes nationwide, YoloBus connects cities through a modern fleet of luxury buses equipped with top-tier amenities and advanced safety systems. With a focus on customer satisfaction, punctuality, and continuous innovation, YoloBus continues to raise the bar for intercity bus travel in India.


Uncover the Soul of Krabi with 5 Extraordinary Experiences in 2025

Uncover the Soul of Krabi with 5 Extraordinary Experiences in 2025

By Nishang Narayan

Published on July 3, 2025

As Thailand captures the world’s imagination—serving as the backdrop for the newest season of The White Lotus and the much-awaited Jurassic World Rebirth—there’s never been a better time to visit. Perched gracefully on Krabi’s stunning Andaman shoreline, Phulay Bay, a Ritz‑Carlton Reserve, gives travellers a chance to step into these cinematic stories, all while immersing in Thailand’s rich cultural and natural beauty.

Here are five unforgettable ways to experience Krabi’s soul in 2025:

Explore Krabi’s Untouched Wonders

Embark on Phulay Bay’s exclusive Discover the Jurassic Paradise adventure—a curated journey inspired by Krabi’s prehistoric charm and its starring role in the upcoming Jurassic World film. Start with a stroll on Pak Bia Island’s powdery sands, hemmed in by towering karst cliffs and turquoise seas. Then kayak across the still waters of Klong Root—also known as Mirror Lake—where lush canopies reflect so perfectly, it feels like paddling through a painting. From secret lagoons to wild forest trails, this is Krabi in its raw, magical form.

A Taste of Thailand: Cook Like a Local

Food is at the heart of Thai culture, and there’s no better way to connect than by learning to cook like a local. At Phulay Bay, join a small, hands-on Thai cooking class that starts with hand-picking fresh herbs and produce. Discover how to balance sweet, sour, and spicy notes, pick up time-honoured kitchen techniques, and prepare classic dishes. The best bit? You’ll feast on your creations in a serene nook of the resort—often at the Chomtawan Bar—paired with sunset views and a soft sea breeze.

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Reconnect with Yourself at The Spa

Begin your day with yoga by the sea, where gentle Andaman waves and rustling palms set the rhythm for breathwork and meditation. Then retreat to The Spa at Phulay Bay, an expansive haven with 11 treatment rooms, vitality pools, steam and sauna facilities. Indulge in rituals drawn from Thai and global wellness traditions—whether it’s a warm herbal compress, sound therapy with singing bowls, or a detox session with local botanicals. It’s restoration, reimagined.

Muay Thai: A Cultural Workout

Blend fitness and tradition with Phulay Bay’s Muay Thai sessions. Held in a calm indoor-outdoor studio, these workouts are led by seasoned trainers and tailored to all skill levels. You’ll learn the art of Thai boxing—mastering punches, kicks, and elbow strikes—while uncovering stories behind Thailand’s national sport. It’s as invigorating for the body as it is enlightening for the mind.

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Walk with Giants: The Elephant Sanctuary Experience

In partnership with the Krabi Elephant House Sanctuary, Phulay Bay offers a respectful, deeply moving way to meet Thailand’s gentle giants. Spend your morning alongside rescued elephants: feed them, give them playful mud baths, or join them for a dip. Guided by passionate sanctuary workers and the resort’s dedicated team, this immersive experience highlights conservation efforts and forges connections that last long after you leave.

Plan the Extraordinary

At Phulay Bay, every moment is artfully crafted—where personal butlers, bespoke experiences, and Krabi’s natural splendour come together in seamless harmony. Whether you’re chasing cinematic landscapes, culinary adventures, or soulful Thai traditions, this is where you embrace the extraordinary.

Plan your journey to Phulay Bay, a Ritz-Carlton Reserve, and let Krabi’s spirit become part of yours.


Plan B Travel Jordan & Royal Jordanian Airlines Host Destination Webinar for Indian Travel Trade

Plan B Travel Jordan & Royal Jordanian Airlines Host Destination Webinar for Indian Travel Trade

By Nishang Narayan

Published on July 1, 2025

Plan B Travel Jordan and Royal Jordanian Airlines recently joined hands to host a destination-focused webinar aimed at the Indian travel trade. Titled Master the Wonders of Jordan, the session attracted notable Indian travel agents, underlining Jordan’s growing appeal as a luxury travel destination for Indian travellers.

The webinar offered a comprehensive look at Jordan’s diverse tourism highlights — from the archaeological marvels of Petra, the tranquil shores of the Dead Sea, to the dramatic landscapes of Wadi Rum. Designed to equip travel professionals with deeper insights and practical tools, the session aimed to boost confidence in promoting and selling Jordan as a unique travel experience.

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Participants also received exclusive updates from Royal Jordanian Airlines, which showcased their enhanced connectivity, service upgrades, and tailored trade benefits for the Indian market — making Jordan even more accessible and attractive for outbound travellers.

Sharing thoughts on the initiative, Rana Abu Alhala, CEO of Plan B Travel & Tourism, said, “We aim to strengthen partnerships within the Indian travel fraternity. With Jordan’s exclusive offerings of legacy, adventure, and well-being experiences, we see great potential for tourism growth. This webinar was aimed at strengthening product knowledge and empowering the trade to position Jordan notably.”

To add to the excitement, participants stood a chance to win exclusive prizes from Royal Jordanian Airlines along with thoughtfully curated tokens of appreciation from Plan B Travel Jordan — turning the educational experience into a rewarding one.

As Jordan emerges as a compelling destination for Indian travellers, initiatives like these ensure travel agents are well-equipped to inspire their clients with unforgettable journeys.

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