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By Author
Published on February 12, 2024
Radico Khaitan Limited has introduced the Spirit of Victory 1999 Pure Malt Whisky, paying homage to the brave soldiers of the 1999 Kargil War. This launch falls under the "Spirit of Victory" brand collection, which aims to honor India's victorious moments.
Crafted with a focus on quality, each product in this range reflects a deep sense of national pride. The Spirit of Victory 1999 Pure Malt Whisky joins the successful lineup of previous offerings, such as the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.
Aligned with Radico Khaitan's strategy to tap into the growing Pure Malt whisky segment, this launch underscores the company's commitment to producing exceptional spirits that resonate with Indian sentiments.
In a gesture of appreciation for the armed forces, Radico Khaitan has pledged to donate a portion of the proceeds from every bottle sold to the welfare funds of the Indian Armed Forces.
The Spirit of Victory 1999 Pure Malt Whisky is priced at Rs. 5,000 and will initially be available in Uttar Pradesh and Haryana, with plans for wider distribution across other states.
Amar Sinha, Chief Operating Officer of Radico Khaitan, expressed pride in the new product, stating, "The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities. We are dedicated to producing exceptional spirits that celebrate the bravery and sacrifices of our armed forces."
Pure Malt, also known as blended malt whisky, is crafted by blending various single malts distilled twice in traditional pot stills. These single malts undergo maturation in oak barrels, contributing to their distinct flavor profiles.
About the Spirit of Victory Range
The Spirit of Victory range from Radico Khaitan commemorates India's victories in significant Indo-Pak wars. It includes the 1965 Spirit of Victory Premium XXX Rum, the 1965 Spirit of Victory Lemon Dash, and now, the Spirit of Victory 1999 Pure Malt Whisky. Each product in this range embodies the spirit of brotherhood, courage, valor, and glory.
Radico Khaitan: A Brief Overview
Radico Khaitan Limited is one of India's largest liquor companies, known for its diverse portfolio of brands. From Rampur Indian Single Malt Whisky to Magic Moments Vodka, the company offers a wide range of spirits catering to various tastes and preferences. With a commitment to quality and innovation, Radico Khaitan continues to make strides in the premium spirits market.
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By Nishang Narayan
Published on June 12, 2025
This Father's Day, skip the cliché gifts and raise a glass to Dad with something truly exceptional—a lineup of premium Indian whiskies and brews that not only honour his fine taste but also reflect the spirit of discovery, craftsmanship, and bold individuality.
Crafted for the modern explorer, SOORAHI is a whisky that speaks to the connoisseur who enjoys thoughtful indulgence. Derived from the Hindi words “soo” (good) and “rahi” (traveller), the brand celebrates India’s evolving journey in premium spirits. With a rich amber hue and a nose of vanilla, sherry, butterscotch, and a whisper of smoke, each sip delivers bold flavours of oak, caramel, dried fruits, and a smoky finish.Availability: Delhi & Punjab
Unapologetically bold, Infamous blends rare Scotch malts with Indian single malts and corn-rice whiskies from the Northeast. Matured in Tennessee whisky barrels, it’s a truly global spirit rooted in India’s Wild Wild East. Notes of berries, nuts, cranberries and a smooth, rebellious finish make this a standout pour.Availability: Assam
This small batch whiskey is the result of Scottish expertise and Indian terroir, matured in Assam under the guidance of industry legend John McDougall. With 51% local maize and aged in American oak, the result is a whiskey that balances blackberry and coffee aromas with a rich, spicy palate and long aftertaste.Availability: Assam
A tribute to the 55th Parallel North, this premium blend combines Indian malt with three differently-aged Scotch malts. The nose reveals smoky peat and orchard fruits, while the palate delights with honey, oak spice, dark chocolate and citrus zest—perfect for those who enjoy coastal complexity.Availability: Delhi
If Dad’s more of a beer guy, Lone Wolf delivers craft beer with attitude. Whether it’s the refreshing Alpha, classic Mavrick, or bold Wild, this brand champions individuality in every pour.Availability: Delhi, Punjab, Rajasthan, Goa
Raise a toast to the man who’s taught you how to stand tall, stay bold, and always pour with purpose. This Father’s Day, give him something as unforgettable as his stories—one sip at a time.
By Manu Vardhan Kannan
Underdoggs officially made its Noida debut with a spectacular launch at Binge Central on Sunday, 8th June 2025, lighting up the city’s social circuit with an unforgettable evening of flavour, fun, and flair.
Welcoming over 350 guests, the launch brought together top lifestyle and food influencers, media professionals, and local tastemakers, all eager to experience the brand’s unique blend of gourmet and game. Adding star power to the event were Ankit Rajpoot, Former Indian Cricketer, and Samarth Singh, Indian Cricketer, who graced the evening as Guests of Honour.
The new venue gave attendees a sneak peek into what Underdoggs is all about—sports-inspired interiors, interactive game zones, a chic bar, and a space thoughtfully designed for both play and connection.
Guests enjoyed a line-up of highlights that included:
Interactive game zones featuring pool tables and other engaging setups
Signature cocktails and gourmet small plates specially curated for the night
A retro music set filled with throwback hits
Photo-ready corners and creative installations perfect for Instagram moments
Speaking about the successful launch, Mr. Sarthak Sidana, Director of Underdoggs, shared,
“The Noida launch was everything we envisioned—buzzing with excitement, full of flavour, and overflowing with that signature Underdoggs energy. We’re thrilled to now be part of Noida’s social fabric and look forward to hosting unforgettable game nights, screenings, and more.”
With this launch, Underdoggs continues its mission to reshape the landscape of social dining and sports entertainment in India. The new venue promises a welcoming atmosphere where great food, great games, and great company go hand in hand.
Now open to the public, Underdoggs Noida is accepting both reservations and walk-ins, ready to serve up good times in style.
Published on June 11, 2025
GOPIZZA, the Korean-headquartered global food brand, is making waves once again—this time with the launch of its newest venture: Gochujang, India’s first quick-service restaurant dedicated entirely to authentic Korean street food. The brand opened doors on June 7, 2025, at Phoenix Mall of Asia, Bengaluru, introducing a new way for Indian food lovers to explore Korean flavors.
This launch marks GOPIZZA's third brand under its K-Food umbrella, joining its popular Korean pizza concept and Dalkomi, the indulgent dessert café. Together, the three brands now offer an all-in-one Korean culinary experience, from spicy and savory to sweet, all under one roof.
Gochujang is named after Korea’s iconic fermented red chilli paste and pays tribute to Korea's vibrant street food culture. The “GO” in the name is also a nod to the parent brand GOPIZZA, reflecting its expansion across Indian cities and its mission to deliver immersive Korean dining experiences.
Speaking on the launch, Jaewon Lim, Founder and Global CEO of GOPIZZA, shared, “India is a key market in our global strategy. We’re looking for a master franchise partner and plan to launch 100 outlets across GOPIZZA, Gochujang, and Dalkomi by FY 2026.”
What makes Gochujang unique is its commitment to street food staples straight from Seoul. Think: cheesy corn dogs, fiery tteokbokki, ramen bowls that warm the soul, and more. It's a bold and flavorful menu that stays true to the streets of Korea.
Mahesh Reddy, CEO of GOPIZZA India, added, “Our journey in India has shown a strong love for Korean food. With Gochujang, we’re now offering an authentic Korean street food experience that complements our pizza and dessert brands.”
Located right next to Gochujang, Dalkomi also opens its second location at Mall of Asia after a successful debut at Kempegowda International Airport. The 650 sq ft space forms part of the 3-brand Korean food hub that GOPIZZA plans to replicate across its outlets for both dine-in and delivery.
With high footfall, a cosmopolitan crowd, and a growing appetite for Korean cuisine, Phoenix Mall of Asia was the perfect setting to launch this integrated K-food experience.
Known for its technological innovation, GOPIZZA is also leading in kitchen automation with its proprietary GOBOT (for cutting and heating pizzas), AI Smart Topping Table, and the patented GOVEN that bakes six pizzas in just three minutes—ensuring both speed and consistency across its 65+ outlets.
With Gochujang’s entry, GOPIZZA continues its journey from a single-brand pizza chain to a multi-brand Korean food destination poised to grow both in India and globally.
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