Dusit Hotels and Generator Partner for Global Hospitality Ex

Dusit Hotels and Generator Partner to Redefine Global Hospitality

By Author

Published on September 2, 2024

Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, has entered into a strategic partnership with Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA. This collaboration aims to combine the strengths of both companies to drive sustainable international growth and explore new markets where they have yet to establish a presence.

Under this groundbreaking partnership, Generator and Freehand Hotels will leverage their extensive experience in developing lifestyle hybrid accommodation models in the affordable lifestyle segment across Europe and the USA. They will focus on introducing Dusit Hotels and Resorts in key European cities such as London, Paris, and Rome, as well as popular stateside destinations like New York, Miami, and Los Angeles.

On the other hand, Dusit Hotels and Resorts, with its established presence in Asia and the Middle East, will explore opportunities to bring Generator and Freehand's award-winning boutique hotel-hostel hybrid model to prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with renowned island retreats like Phuket and Bali.

"This partnership is a win-win situation for both companies," said Mr. Siradej Donavanik, VP – Global Development, Dusit International. "It allows us to expand our development horizons without compromising our existing brand portfolios. We are thrilled to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."

Dusit Hotels and Resorts’ portfolio includes a diverse range of brands such as Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), ASAI Hotels (affordable lifestyle), and the recently introduced Devarana – Dusit Retreats (wellness luxury) and Dusit Collection (bespoke luxury). The partnership with Generator and Freehand will also explore development opportunities for all these brands.

Mr. Alastair Thomann, CEO of Generator and Freehand Hotels, expressed his enthusiasm about the collaboration, stating, "This partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travelers worldwide."

Dusit’s portfolio currently spans 18 countries, comprising 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia. Additionally, more than 60 Dusit Hotels and Resorts are in the development pipeline globally.

Generator and Freehand oversee a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America. Their collaboration with Dusit represents a strategic move to introduce their innovative accommodation models to Asia and the Middle East, opening up new avenues for growth in these regions.

This strategic partnership is set to redefine the global hospitality landscape, combining the best of both brands to create unique and culturally immersive travel experiences for guests around the world.

About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

About Freehand Hotels

Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.

TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

By Manu Vardhan Kannan

Published on February 25, 2026

As Japan gears up for its much-awaited cherry blossom season, Tobu Tower Skytree Co., Ltd. has announced a special spring programme titled “THE Sakura SKYTREE – Going to Meet the Cherry Blossoms Above the Clouds” at TOKYO SKYTREE. The limited-period experience will run from February 26 to April 14, 2026, offering visitors a fresh way to enjoy sakura from 350 metres above ground.

Designed as an alternative to traditional park hanami, the event brings cherry blossom viewing into an urban, elevated setting. Located on the Tembo Deck at Floors 350 and 340, the experience blends sakura-inspired installations with wide, uninterrupted views of Tokyo, allowing visitors to enjoy spring scenery from above the city skyline.

Built around the theme “Sky × Sakura,” the Tembo Deck will be transformed with cherry blossom décor and Japanese-style photo installations. The setting reflects the fleeting beauty of sakura while creating striking visual moments for visitors. With the Tokyo skyline as a backdrop, the space offers a modern interpretation of spring that combines tradition with a sense of scale and spectacle.

For evening visitors, a key attraction will be the seasonal showcase at the SKYTREE ROUND THEATER® on Floor 350. The observatory’s large windows will turn into a panoramic screen for a three-minute visual presentation capturing the delicate and short-lived nature of cherry blossoms. Using 24 projectors and surround sound from 13 speakers, the experience adds a cinematic layer to hanami, bringing together culture, technology, and storytelling.

Adding to the seasonal feel, the SKYTREE CAFE on Floor 350 will launch a limited-edition cherry blossom-themed menu. The offerings will include both alcoholic and non-alcoholic drinks, along with spring-inspired sweets. Highlights include donuts in “Sakura Mochi” and “Sakura Sky Vanilla” flavours, made as 100% plant-based, vegan, and gluten-free options. The menu is designed to be visually appealing and easy to share, enhancing the overall visitor experience.

The spring theme will also extend to the W1SH RIBBON monument on the Tembo Deck, where limited-edition pink ribbons will be available during the event period. Visitors can tie their wishes onto the softly lit pink installation, reflecting themes of renewal and fresh beginnings associated with the season. The monument lighting will also shift to pink to match the overall décor.

On selected evenings, TOKYO SKYTREE itself will light up in special spring illumination called “Sakura SKY (Sakura-Sora).” Inspired by cherry blossoms set against a spring sky, gentle pink beams will represent petals floating in the wind, turning the tower into a seasonal highlight visible across the city.

With immersive décor, visual storytelling, seasonal food, and special lighting, “THE Sakura SKYTREE” positions TOKYO SKYTREE as a standout attraction during spring. By presenting the cherry blossom season from 350 metres above ground, the event offers visitors an experience that feels modern, memorable, and uniquely Tokyo.

Chef Bobby Appointed Sous Chef at TIYA in San Francisco

By Manu Vardhan Kannan

Published on February 25, 2026

TIYA, a Michelin Guide-recognized restaurant, has announced the appointment of Chef Bobby as its new Sous Chef. The move underlines the restaurant’s continued focus on quality, innovation, and refined modern Indian cuisine in the heart of San Francisco.

In his new role, Chef Bobby will oversee day-to-day kitchen operations at TIYA. His responsibilities include ensuring smooth service, refined plating presentation, well-balanced flavours, and consistent portion control. Through his leadership, the restaurant aims to further strengthen its position as a premium modern Indian dining destination known for creativity, precision, and memorable guest experiences.

Before joining TIYA, Chef Bobby worked as Sous Chef at Madras Group Inc., located at 1177 W El Camino Real, Sunnyvale. There, he supported the Executive Chef in running high-performing kitchen operations. His role included supervising and training culinary teams, maintaining HACCP and ServSafe food safety standards, handling inventory and supplier coordination, and contributing to cost control and menu innovation. His involvement in recipe development and tasting menu execution played a key role in maintaining high dining standards.

Earlier in his career, Chef Bobby gained valuable experience as a Demi Chef de Partie at The Quorum, Two Horizon Center, Golf Course Road, and as a Commi at Hotel Crowne Plaza Mayur Vihar. He began his professional journey at Aamod Resorts, Kandaghat, District Solan, Himachal Pradesh, where he built a strong foundation in kitchen operations and hospitality discipline.

Speaking on his appointment, Chef Bobby said, “Joining TIYA, a Michelin Guide restaurant, as Sous Chef is an exciting milestone in my culinary journey. The brand’s vision of redefining modern Indian cuisine resonates deeply with my passion for innovation and excellence. I look forward to contributing to TIYA’s continued growth and delivering memorable dining experiences to our guests.”

With experience across well-known hospitality brands in both India and the United States, Chef Bobby’s appointment marks a meaningful step forward for TIYA as it continues to raise the bar for modern Indian fine dining in San Francisco.

Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

By Hariharan U

Published on February 24, 2026

As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage.

Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration.

For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month.

A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience.

More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories.

Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.

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Dusit Hotels and Generator Partner to Redefine Global Hospitality

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TOKYO SKYTREE Brings Cherry Blossom Season to New Heights with “THE Sakura SKYTREE”

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Chef Bobby Appointed Sous Chef at TIYA in San Francisco

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Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

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