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By Author
Published on September 2, 2024
Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, has entered into a strategic partnership with Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA. This collaboration aims to combine the strengths of both companies to drive sustainable international growth and explore new markets where they have yet to establish a presence.
Under this groundbreaking partnership, Generator and Freehand Hotels will leverage their extensive experience in developing lifestyle hybrid accommodation models in the affordable lifestyle segment across Europe and the USA. They will focus on introducing Dusit Hotels and Resorts in key European cities such as London, Paris, and Rome, as well as popular stateside destinations like New York, Miami, and Los Angeles.
On the other hand, Dusit Hotels and Resorts, with its established presence in Asia and the Middle East, will explore opportunities to bring Generator and Freehand's award-winning boutique hotel-hostel hybrid model to prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with renowned island retreats like Phuket and Bali.
"This partnership is a win-win situation for both companies," said Mr. Siradej Donavanik, VP – Global Development, Dusit International. "It allows us to expand our development horizons without compromising our existing brand portfolios. We are thrilled to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."
Dusit Hotels and Resorts’ portfolio includes a diverse range of brands such as Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), ASAI Hotels (affordable lifestyle), and the recently introduced Devarana – Dusit Retreats (wellness luxury) and Dusit Collection (bespoke luxury). The partnership with Generator and Freehand will also explore development opportunities for all these brands.
Mr. Alastair Thomann, CEO of Generator and Freehand Hotels, expressed his enthusiasm about the collaboration, stating, "This partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travelers worldwide."
Dusit’s portfolio currently spans 18 countries, comprising 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia. Additionally, more than 60 Dusit Hotels and Resorts are in the development pipeline globally.
Generator and Freehand oversee a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America. Their collaboration with Dusit represents a strategic move to introduce their innovative accommodation models to Asia and the Middle East, opening up new avenues for growth in these regions.
This strategic partnership is set to redefine the global hospitality landscape, combining the best of both brands to create unique and culturally immersive travel experiences for guests around the world.
About Dusit Hotels and Resorts
Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.
About Freehand Hotels
Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.
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By Manu Vardhan Kannan
Published on May 28, 2025
Fusion, the wellness-inspired resort group, is set to welcome June with a vibrant month-long celebration of health and mindfulness across its properties in Vietnam and Thailand. Honouring Global Wellness Day (June 14) and International Yoga Day (June 21), Fusion's resorts will offer guests enriching wellness experiences, from beachside yoga to guided meditations and spa rituals.
The Fusionlife loyalty program enhances this celebration with exclusive perks on accommodation and dining. Guests can explore more about these wellness benefits at: fusionhotelgroup.com/fusionlife.
Fusion Resort & Villas Da Nang
This resort begins its journey on June 14 with outdoor yoga and an evening painting meditation at Maia Spa, fostering mindfulness and creativity. On June 21, International Yoga Day will feature early morning yoga and meditation, followed by a blend of yoga and painting in the afternoon—creating a thoughtful balance of movement and reflection throughout the month.
Fusion Resort Cam Ranh
Guests can enjoy a full day of activities on June 14, including tai chi on the beach, family yoga, detox sessions, and a kids' yoga class. The afternoon brings an organic hair conditioner workshop and chi nei tsang therapy. For International Yoga Day, the schedule includes surya namaskar by the ocean, vinyasa flow, nidra yoga, and more—designed to promote emotional balance and deep relaxation.
Alba Wellness Valley by Fusion
Nestled in the Trường Sơn Mountains, this resort offers a nature-immersed experience. Global Wellness Day begins with a forest hike and meditation, followed by a joyful "nature dance" and a healing hot spring soak. On Yoga Day, guests are invited for sunrise yoga beneath trees and a tranquil evening sound healing session using singing bowls.
Maia Resort Quy Nhon & The Ocean Resort Quy Nhon
The sister resorts are teaming up to offer a multi-day wellness retreat. Activities such as breath meditation, tai chi, qigong, and wellness workshops will take place in scenic venues, offering a deeply holistic wellness journey.
Fusion Suites Vung Tau
The “A Touch of Peace” workshop on June 22 will feature yoga breathwork, a singing-bowl meditation, and a reflective journaling session. The experience is designed to leave guests feeling calm, aware, and renewed.
HIIVE by Fusion Binh Duong
From June 9 to 15, guests can enjoy a complimentary perilla juice with any dish—a refreshing mix of perilla leaves, ginger, and orange—celebrating wellness in simple, flavourful ways.
GLOW Mira Karon Beach (Thailand)
A sunset yoga session by the beach, just steps from the ocean, will be held at this Phuket resort. Led by a professional coach, the experience is complemented by rejuvenating spa treatments and a tranquil setting, ideal for family-friendly wellness escapes.
This June, Fusion welcomes guests to reconnect with their inner selves, soak in natural beauty, and celebrate a mindful lifestyle, one moment at a time.
Published on May 27, 2025
The Western Sydney Convention Centre (WSCC) at the Panthers Precinct has entered a landmark partnership with Encore, a global leader in event technology and creative production, to serve as its in-house event production partner.
This collaboration comes on the heels of WSCC’s recent expansion, bringing its total event space to over 4,000 sqm, strengthening the region’s role as a premier destination for business and tourism, especially with the Western Sydney International Airport set to open next year.
Encore’s involvement further raises the bar for the precinct, bringing in advanced AV and production equipment, particularly to upgraded spaces beyond the main 1,000-seat WSCC venue.
With access to AI-powered event technologies, bespoke production services, and the largest LED inventory in APAC, clients can expect seamless, immersive, and high-quality event experiences. The Encore team will work closely with WSCC’s planning teams to ensure every event is personalised and flawlessly executed.
Charles Young, General Manager of WSCC, stated,
“Encore brings an unmatched suite of cutting-edge technologies to help us deliver elevated client experiences. This new partnership reflects our commitment to excellence and forward-thinking conference and event hospitality.”
Katherine Pfahl, Senior Director of Strategic Commercial Partnerships, Encore APAC, added,
“Our advanced production capabilities and innovative services will elevate every event at the venue. We look forward to making a significant impact together.”
As Western Sydney continues to grow as a major events destination, this partnership represents a shared commitment to delivering quality, innovation, and premium service.
Published on May 24, 2025
This summer, let your celebrations unfold in unforgettable style. Whether you're planning a dreamy destination wedding, celebrating a milestone, or simply gathering your loved ones for a summer escape, these destinations bring charm, elegance, and a touch of magic to every moment.
From mountaintops to beachfronts and royal villas, your next celebration is just a booking away.
SWITZERLAND – Grand Hotel Kronenhof, Pontresina
Tucked away in the blooming valleys of Pontresina, this Swiss jewel is the perfect setting for intimate weddings and elegant gatherings. With sweeping panoramic views, timeless interiors, and refined hospitality, it’s where mountain magic meets storybook charm.
BALI, INDONESIA – Desa Potato Head
Celebrate in soulful style at this sustainable beachfront retreat. From barefoot vows on the beach to starlit sunset dinners, Desa Potato Head blends boho luxury with tropical serenity—ideal for dreamy destination weddings and group retreats.
NETHERLANDS – De L'Europe Amsterdam
For those seeking a regal European affair, De L’Europe offers the perfect setting. Overlooking the scenic Amstel River in the heart of Amsterdam, this iconic hotel turns any celebration into an elegant, once-in-a-lifetime event.
VILLAS ACROSS INDIA – ELIVAAS
From golden anniversaries in Udaipur and beachside birthdays in Goa to serene weddings in Kasauli’s hills, ELIVAAS curates luxury villa stays across India. Each handpicked location offers a mix of elegance, privacy, and charm, making every celebration feel personal and picturesque.
Let the Celebrations Begin, This summer, let your events turn into stories worth telling. Whether you dream of alpine elegance, coastal romance, or city sparkle, these destinations are ready to host your most memorable moments.
Plan your celebration now and make every occasion a stylish affair.
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