Dusit Hotels and Generator Partner to Redefine Global Hospitality

Dusit Hotels and Generator Partner to Redefine Global Hospitality

By Author

Published on September 2, 2024

Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, has entered into a strategic partnership with Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA. This collaboration aims to combine the strengths of both companies to drive sustainable international growth and explore new markets where they have yet to establish a presence.

Under this groundbreaking partnership, Generator and Freehand Hotels will leverage their extensive experience in developing lifestyle hybrid accommodation models in the affordable lifestyle segment across Europe and the USA. They will focus on introducing Dusit Hotels and Resorts in key European cities such as London, Paris, and Rome, as well as popular stateside destinations like New York, Miami, and Los Angeles.

On the other hand, Dusit Hotels and Resorts, with its established presence in Asia and the Middle East, will explore opportunities to bring Generator and Freehand's award-winning boutique hotel-hostel hybrid model to prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with renowned island retreats like Phuket and Bali.

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"This partnership is a win-win situation for both companies," said Mr. Siradej Donavanik, VP – Global Development, Dusit International. "It allows us to expand our development horizons without compromising our existing brand portfolios. We are thrilled to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."

Dusit Hotels and Resorts’ portfolio includes a diverse range of brands such as Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), ASAI Hotels (affordable lifestyle), and the recently introduced Devarana – Dusit Retreats (wellness luxury) and Dusit Collection (bespoke luxury). The partnership with Generator and Freehand will also explore development opportunities for all these brands.

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Mr. Alastair Thomann, CEO of Generator and Freehand Hotels, expressed his enthusiasm about the collaboration, stating, "This partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travelers worldwide."

Dusit’s portfolio currently spans 18 countries, comprising 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia. Additionally, more than 60 Dusit Hotels and Resorts are in the development pipeline globally.

Generator and Freehand oversee a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America. Their collaboration with Dusit represents a strategic move to introduce their innovative accommodation models to Asia and the Middle East, opening up new avenues for growth in these regions.

This strategic partnership is set to redefine the global hospitality landscape, combining the best of both brands to create unique and culturally immersive travel experiences for guests around the world.

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About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

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About Freehand Hotels

Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.


This Mother’s Day, Let Her Escape Somewhere Extraordinary

This Mother’s Day, Let Her Escape Somewhere Extraordinary

By Nishang Narayan

Published on May 9, 2025

She held your hand through every beginning. She gave you comfort, courage, and quiet strength.
This Mother’s Day, gift her something more—an escape that speaks to the soul.

These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.
For the woman who gave you everything, give her something that lingers:
A view she’ll remember. A morning with no agenda. A moment entirely her own.

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  • INDONESIA
    The Legian Seminyak, Bali
    Where the Ocean Whispers Serenity
    A beachfront haven for total rest. From sunrise yoga to sunset dinners, The Legian is where she can finally just be.

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  • MALDIVES
    InterContinental Maldives Maamunagau Resort
    Where Time Pauses & Beautiful Moments Unfold
    Turquoise waters, soft silence, and her own private deck. Let her spend golden days exactly as she chooses—in barefoot luxury.

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  • CROATIA
    Lošinj Hotels & Villas
    An Island Retreat Where She Can Breathe Again
    On a serene Adriatic isle, these spa sanctuaries offer more than luxury—they offer renewal.
    Hotel Bellevue | Boutique Hotel Alhambra

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  • FRANCE
    Courchevel
    Pristine Alpine Bliss – Just For Her
    A high-altitude haven where spa days and fresh air bring pure calm. The perfect pause for moms who never stop.

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  • FRANCE
    Galeries Lafayette Paris Haussmann
    Because She Deserves Some Retail Indulgence
    Treat her to a Parisian shopping spree—fashion, personal stylists, rooftop views, and champagne to toast it all.

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  • NETHERLANDS
    De L’Europe Amsterdam
    Canal Views, Michelin Moments & Timeless Grace
    In the heart of the city, let her unwind in a place of elegance, cuisine, and unforgettable memories.

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  • SWITZERLAND
    Grand Hotel Kronenhof, Pontresina
    Alpine Stillness for the Woman Who Does It All
    Surrounded by quiet grandeur, this retreat invites her to rest, reflect, and reconnect—with herself.

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  • SWITZERLAND
    Kulm Hotel, St. Moritz
    Where Every Moment is a Breath of Fresh Alpine Air
    Opening this summer. Let her embrace the magic of the Alps—sunlit, soothing, and utterly serene.

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  • UNITED KINGDOM
    Nobu Hotel London Portman Square
    A City Escape for the Woman Who’s Given You Everything
    Let her see London her way—spa indulgence, Nobu dining, and a five-star stay crafted just for her.

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  • VIT Incoming
    Her European Summer, Curated Just for Her
    Private drivers. Curated hotels. Personal stories waiting to be written.
    Craft a journey that feels as intentional and extraordinary as she is.

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This Year, Let Your Love Travel Farther
Because this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.
Give her time. Give her wonder. Give her the world.


Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

By Nishang Narayan

Published on May 8, 2025

Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.

Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.

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The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.

This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.

With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.


Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

By Nishang Narayan

Published on May 8, 2025

In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.

Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.

Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.

The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.

Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:

  • AC Hotel by Marriott Maui Wailea

  • ADERO Scottsdale Resort, Autograph Collection

  • JW Marriott Las Vegas

  • Moxy Downtown Los Angeles

  • W New York – Union Square, among others.

“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”

With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.

Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.

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