Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, has entered into a strategic partnership with Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA. This collaboration aims to combine the strengths of both companies to drive sustainable international growth and explore new markets where they have yet to establish a presence.

Under this groundbreaking partnership, Generator and Freehand Hotels will leverage their extensive experience in developing lifestyle hybrid accommodation models in the affordable lifestyle segment across Europe and the USA. They will focus on introducing Dusit Hotels and Resorts in key European cities such as London, Paris, and Rome, as well as popular stateside destinations like New York, Miami, and Los Angeles.

On the other hand, Dusit Hotels and Resorts, with its established presence in Asia and the Middle East, will explore opportunities to bring Generator and Freehand's award-winning boutique hotel-hostel hybrid model to prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, along with renowned island retreats like Phuket and Bali.

"This partnership is a win-win situation for both companies," said Mr. Siradej Donavanik, VP – Global Development, Dusit International. "It allows us to expand our development horizons without compromising our existing brand portfolios. We are thrilled to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."

Dusit Hotels and Resorts’ portfolio includes a diverse range of brands such as Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), ASAI Hotels (affordable lifestyle), and the recently introduced Devarana – Dusit Retreats (wellness luxury) and Dusit Collection (bespoke luxury). The partnership with Generator and Freehand will also explore development opportunities for all these brands.

Mr. Alastair Thomann, CEO of Generator and Freehand Hotels, expressed his enthusiasm about the collaboration, stating, "This partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travelers worldwide."

Dusit’s portfolio currently spans 18 countries, comprising 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia. Additionally, more than 60 Dusit Hotels and Resorts are in the development pipeline globally.

Generator and Freehand oversee a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America. Their collaboration with Dusit represents a strategic move to introduce their innovative accommodation models to Asia and the Middle East, opening up new avenues for growth in these regions.

This strategic partnership is set to redefine the global hospitality landscape, combining the best of both brands to create unique and culturally immersive travel experiences for guests around the world.

About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

About Freehand Hotels

Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.