ITC Hotels on the Rise: Targeting 18,000 Keys in Five Years

ITC Hotels on the Rise: Targeting 18,000 Keys in Five Years

By Author

Published on December 21, 2023

ITC Hotels, a major player in India’s hospitality sector, has unveiled an ambitious plan to significantly expand its room inventory over the next five years. As per the recent report by Business Standard, the conglomerate aims to boost its hotel room count by 50%, targeting a total of 200 hotels with 18,000 keys by 2028.

Currently, ITC Hotels boasts a portfolio of 12,000 rooms across 131 hotels in 80 destinations. This growth trajectory is part of the company's strategic focus, announced during its institutional investors and financial analysts event on December 12.

A noteworthy aspect of this expansion is the emphasis on managed hotels. Two-thirds of the new inventory is expected to fall under the managed portfolio, a significant increase from the current 50%. ITC has a pipeline of 35 managed hotels with over 3,200 keys in the works.

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This expansion also includes a shift in the premium segment of the company’s offerings. Over the next five years, premium hotel keys are projected to comprise 45% of the total managed portfolio, up from the current 30%.

Additionally, ITC is exploring greenfield and brownfield projects to add around 300 rooms. In the past 24 months, the company has opened 22 hotels, capitalizing on the post-pandemic boom in the hospitality sector. With foreign tourist numbers still 85% below pre-pandemic levels, ITC anticipates a significant surge in demand.

The company's hotel segment reported record-high performance in the second quarter of this financial year, with revenues and pre-tax profits witnessing a substantial increase.

Under its Next strategy, ITC is focusing on scaling up and increasing profitability across its business verticals, with plans for innovation, exports, and acquisitions. The hotel brand profile of ITC includes luxury, upper upscale, boutique, mid and upscale, and heritage categories.

Furthermore, a demerger of the ITC Hotels Co. is on the horizon, with the board of directors approving a scheme of arrangement for the demerger of the hotel business. The new entity is expected to be listed within 15 months and will continue to use the ITC brand name.

In addition to hotel expansion, the company is also scaling up its food and beverage business, with new restaurant openings reported by ndtvprofit.com.


The Brandywine Boutique Hotel Opens on Philadelphia’s Main Line

The Brandywine Boutique Hotel Opens on Philadelphia’s Main Line

By Hariharan U

Published on May 21, 2026

Brandywine Realty Trust has officially opened The Brandywine, a new boutique hospitality destination on Philadelphia’s Main Line, marking a significant addition to the region’s luxury hotel landscape.

The Marriott Bonvoy Tribute Portfolio property officially opened on May 15, 2026, in Radnor, Pennsylvania, offering a blend of contemporary hospitality, heritage-inspired design, and elevated culinary experiences for both leisure and business travellers.

The hotel features 121 guest rooms and suites, flexible event and meeting spaces, multiple dining venues, and a range of modern amenities including a 24/7 fitness centre, communal gathering spaces, in-room dining, and pet-friendly accommodations.

Speaking on the launch, Jerry Sweeney said the property combines timeless hospitality with modern comfort while celebrating the heritage and culture of the Main Line region.

A key feature of the property is Laurel, a 1,500-square-foot event venue designed for meetings, private dining, receptions, and celebrations. The venue includes retractable partitions, natural lighting, landscaped patio access, and a curated catering program.

The hotel’s culinary offerings include Merrick's Tavern, a tavern-style dining concept serving regional American cuisine alongside bourbon-focused beverage selections, and Pomelo Rooftop Terrace, a rooftop destination opening later this season with craft cocktails, coastal-inspired dishes, and panoramic views.

The architecture for the property has been led by DLR Group, while interiors were designed by Restoration Hardware and Bergmeyer, drawing inspiration from vintage train travel and the historic character of the Main Line region.

The property also incorporates sustainability-focused landscape design by Jonathan Alderson Landscape Architects, using native plantings and rainwater infiltration systems to reduce environmental impact.

Situated near SEPTA regional rail connectivity and several universities, healthcare campuses, and cultural attractions, The Brandywine is expected to cater to growing regional demand ahead of major events including the FIFA World Cup 2026 and MLB All-Star Week 2026.

As part of Marriott International’s Tribute Portfolio collection, guests at The Brandywine will also be able to earn and redeem Marriott Bonvoy loyalty points during their stays.


Four Seasons Hotel Mumbai Introduces ‘Renew & Restore’ Wellness Experience

Four Seasons Hotel Mumbai Introduces ‘Renew & Restore’ Wellness Experience

By Manu Vardhan Kannan

Published on May 20, 2026

As Mumbai experiences rising temperatures and intense humidity during the summer season, Four Seasons Hotel Mumbai is offering guests an opportunity to slow down and recharge through a new wellness experience at The Spa.

Called "Renew & Restore," the specially curated treatment has been designed as a seasonal wellness journey that aims to provide a refreshing escape from the city's fast pace and summer heat. Focused on relaxation and overall wellbeing, the experience is crafted to ease stress, support balance and leave guests feeling lighter and refreshed.

The wellness journey begins with a calming welcome ritual and a soothing foot cleanse to create a sense of relaxation from the very beginning.

Guests are then taken through a 90-minute customised massage designed to reduce physical tension and encourage deeper relaxation. This is followed by a 60-minute personalised facial tailored to refresh the skin and bring out a natural glow.

To further enhance the experience, mindful breathing techniques and gentle stretches are integrated throughout the treatment, helping create a feeling of calm and balance.

The journey concludes with a nourishing closing ritual, leaving guests with a sense of renewal and restoration aligned with the needs of the summer season.

The complete Renew & Restore experience is available for a duration of 150 minutes, offering guests a dedicated wellness break within the heart of Mumbai.


Kairali Ayurvedic Group Launches Villa Raag, a Yoga-Inspired Ultra-Luxury Retreat in South Goa

Kairali Ayurvedic Group Launches Villa Raag, a Yoga-Inspired Ultra-Luxury Retreat in South Goa

By Hariharan U

Published on May 19, 2026

Kairali Ayurvedic Group has announced its entry into ultra-luxury hospitality with the launch of Villa Raag by Kairali, a yoga-inspired beachfront boutique retreat located at Agonda Beach in South Goa.

Designed as a private sanctuary for global travellers, the property blends Ayurvedic wellness philosophy with contemporary luxury living, offering an experience focused on privacy, mindfulness, and personalised healing. Spread across two acres, the retreat features just six elegantly designed rooms within a single exclusive beachfront villa.

The property offers a curated luxury experience with private butler and concierge services, direct beachfront access, yoga and meditation spaces overlooking the sea, a temperature-controlled saltwater pool, Zen gardens, a rooftop meditation pavilion, and a gourmet in-house kitchen. 

According to Abhilash K Ramesh, Executive Director of Kairali Ayurvedic Group, Villa Raag is designed to deliver a five-star wellness experience where nature, comfort, and refined living come together seamlessly. He described the property as a sanctuary that blends serenity, exclusivity, and personalised hospitality, with a strong focus on privacy and experiential luxury.

The architectural vision of Villa Raag has been crafted by Kochi-based Durga Sarath Architects, bringing together coastal design, natural landscapes, and wellness-centric spatial planning to create a quiet, immersive environment for guests.

Each villa room features bespoke interiors, premium amenities, and private terraces overlooking the Arabian Sea, ensuring a highly personalised and secluded stay experience tailored for individuals, couples, families, and small groups.

The retreat places a strong emphasis on customised wellness journeys rather than structured group programs. Guests can access one-on-one yoga sessions, meditation guidance, and holistic healing programmes designed around individual needs, fitness levels, and wellness goals.

Future offerings at Villa Raag are expected to include curated wellness experiences such as Hatha and Vinyasa yoga, restorative therapies, mindful nutrition workshops, and transformational wellness programmes like Mind Renewal, Joint Revival, and Metabolic Reset.

Located in the Canacona region, Agonda Beach has increasingly emerged as a preferred destination for wellness travellers and slow tourism seekers, known for its tranquil coastline and growing reputation as a luxury wellness hub.

With over a century of Ayurvedic heritage, Kairali Ayurvedic Group brings its legacy into the hospitality space through Villa Raag, expanding beyond its established wellness centres and award-winning healing village in Kerala into experiential luxury retreats.

The launch marks a significant step in redefining Goa’s hospitality landscape by positioning wellness, Ayurveda, and slow living at the centre of luxury travel experiences.

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