ITC Hotels on the Rise: Targeting 18,000 Keys in Five Years

ITC Hotels on the Rise: Targeting 18,000 Keys in Five Years

By Author

Published on December 21, 2023

ITC Hotels, a major player in India’s hospitality sector, has unveiled an ambitious plan to significantly expand its room inventory over the next five years. As per the recent report by Business Standard, the conglomerate aims to boost its hotel room count by 50%, targeting a total of 200 hotels with 18,000 keys by 2028.

Currently, ITC Hotels boasts a portfolio of 12,000 rooms across 131 hotels in 80 destinations. This growth trajectory is part of the company's strategic focus, announced during its institutional investors and financial analysts event on December 12.

A noteworthy aspect of this expansion is the emphasis on managed hotels. Two-thirds of the new inventory is expected to fall under the managed portfolio, a significant increase from the current 50%. ITC has a pipeline of 35 managed hotels with over 3,200 keys in the works.

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This expansion also includes a shift in the premium segment of the company’s offerings. Over the next five years, premium hotel keys are projected to comprise 45% of the total managed portfolio, up from the current 30%.

Additionally, ITC is exploring greenfield and brownfield projects to add around 300 rooms. In the past 24 months, the company has opened 22 hotels, capitalizing on the post-pandemic boom in the hospitality sector. With foreign tourist numbers still 85% below pre-pandemic levels, ITC anticipates a significant surge in demand.

The company's hotel segment reported record-high performance in the second quarter of this financial year, with revenues and pre-tax profits witnessing a substantial increase.

Under its Next strategy, ITC is focusing on scaling up and increasing profitability across its business verticals, with plans for innovation, exports, and acquisitions. The hotel brand profile of ITC includes luxury, upper upscale, boutique, mid and upscale, and heritage categories.

Furthermore, a demerger of the ITC Hotels Co. is on the horizon, with the board of directors approving a scheme of arrangement for the demerger of the hotel business. The new entity is expected to be listed within 15 months and will continue to use the ITC brand name.

In addition to hotel expansion, the company is also scaling up its food and beverage business, with new restaurant openings reported by ndtvprofit.com.


JW Marriott Mumbai Sahar Crafts a Multi-Sensory Valentine’s Celebration

JW Marriott Mumbai Sahar Crafts a Multi-Sensory Valentine’s Celebration

By Hariharan U

Published on February 11, 2026

This Valentine’s season, JW Marriott Mumbai Sahar brings together its expansive culinary and wellness portfolio to create a celebration that goes beyond a single evening, positioning the hotel as a complete destination for romance, indulgence and meaningful connection.

 Across venues including EL, Romano’s, BarQat, JW Café, AUTMJW Lounge and the Spa by JW, guests can explore a thoughtfully curated mix of experiences ranging from craft-led cocktails and indulgent buffets to classic Italian dinners and restorative couple wellness rituals. At the rooftop lounge EL, modern mixology takes centre stage against a sunset-lit skyline, complemented by live violin performances, a limited-edition cocktail menu and interactive moments with the bar team, along with an inclusive handwritten note exchange that allows guests to leave messages of love or kindness for fellow patrons.

JW Café adds to the spirit with a specially designed Valentine’s dinner buffet, a Love Wall for personal wishes and Zodiac-inspired cocktails, while Romano’s offers couples a refined Italian dining experience rooted in warmth, elegance and lingering conversations. BarQat approaches the celebration through a poetic lens, pairing a curated set menu and emotion-inspired cocktails with interactive elements like the Tree of Love, where handwritten notes gradually form a living tribute to shared sentiments.

 AUTM – JW Lounge rounds off the week with comforting signature hot chocolate styles, while the Spa by JW introduces exclusive couple therapies, including a 90-minute personalised massage or a 120-minute ritual combining massage, scrub and couple bath. Together, these experiences transform JW Marriott Mumbai Sahar into a seamless Valentine’s retreat centred on togetherness, indulgence and lasting memories


CGH Earth Saha Launches Pollachi Riverhouse, a Private Riverside Villa in Tamil Nadu

CGH Earth Saha Launches Pollachi Riverhouse, a Private Riverside Villa in Tamil Nadu

By Hariharan U

Published on February 7, 2026

CGH Earth Saha has expanded its Handpicked Escapes portfolio with the launch of Pollachi Riverhouse, an exclusive three-bedroom private pool villa set along a tranquil river amid coconut groves and fertile plains of Tamil Nadu. Located around a 1.5-hour drive from Coimbatore and close to the Anamalai hills, the single-key retreat is designed for families and small groups seeking privacy, space and an unhurried countryside experience. Surrounded by Pollachi’s lush agricultural landscape, the villa captures the region’s pastoral rhythm, with views of coconut farms, open fields and the Western Ghats forming a serene backdrop.

The architecture is shaped around its riverside setting, opening seamlessly to lawns, water views and outdoor living spaces. Floor-to-ceiling sliding doors connect the living areas to the outdoors, allowing natural light, greenery and the gentle sound of the river to define the stay. Clean, contemporary interiors are softened with rustic textures and antique-inspired furnishings, while the infinity pool flows into manicured lawns that meet the river’s edge, creating an ideal setting for relaxed gatherings, picnics and evening barbecues.

Dining at Pollachi Riverhouse highlights the culinary heritage of the region, with authentic Kongunadu dishes prepared using locally sourced produce, traditional spices and time-honoured recipes that reflect Tamil Nadu’s agrarian culture. Beyond the villa, guests can explore nearby Topslip and Parambikulam Tiger Reserves, or engage with local communities through experiences such as palm sugar making, palm-leaf weaving and visits to Pollachi’s well-known handloom centres.

Positioned as more than a stay, Pollachi Riverhouse offers an immersive experience rooted in nature, culture and quiet luxury, reinforcing CGH Earth Saha’s focus on intimate, home-style escapes across South India.


Sterling Launches Valley of Pine, Lansdowne, Strengthening Its Uttarakhand Footprint

Sterling Launches Valley of Pine, Lansdowne, Strengthening Its Uttarakhand Footprint

By Hariharan U

Published on February 6, 2026

Sterling Holiday Resorts has announced the launch of Sterling Valley of Pine, Lansdowne, a boutique mountain retreat nestled amid dense pine forests near Gumkhal, marking the brand’s ninth resort in Uttarakhand. Designed as an off-the-grid escape, the property is aimed at travellers seeking slower, more meaningful stays surrounded by nature, with warm pinewood interiors, open terraces, and uninterrupted valley views.

All rooms feature private balconies overlooking forested landscapes, while select indulgent havens offer access to open terraces facing the pool and the valley beyond. The retreat is positioned for leisure holidays, workcations, leadership offsites, and intimate celebrations, while also fitting seamlessly into Sterling’s wider Uttarakhand circuit for drive-to travellers from Delhi NCR and Western Uttar Pradesh.

The guest experience revolves around food, togetherness, and time outdoors, supported by three signature spaces: Lans Café, an all-day dining venue with valley and garden views; Sky Social, an open-air terrace for sunset gatherings, bonfires, and small celebrations; and Sky Vista, a glass-walled meeting venue overlooking the forests, designed for focused offsites and workshops.

Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said the new property adds a calmer, more design-led dimension to Sterling’s mountain portfolio while strengthening its presence across Uttarakhand’s key destinations. Ms. Meghna Bhatnagar of Dev Bhoomi added that partnering with Sterling brings refined hospitality and national scale to their Lansdowne vision.

With curated regional cuisine, a swimming pool, wellness facilities, guided nature walks, bonfire evenings, and pet-friendly stays, Sterling Valley of Pine, Lansdowne offers a well-rounded forest retreat within easy driving distance of Rishikesh, Dehradun, Mussoorie, Nainital, and Jim Corbett National Park.

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