Oravel Stays, the powerhouse parent company of the renowned OYO brand, is embarking on an ambitious journey to broaden its upscale hospitality footprint with the introduction of 12 new Palette hotels across India in 2024. This strategic expansion kicks off in Morbi, Gujarat, an area celebrated for its dynamic ceramics industry, underscoring the brand's commitment to tapping into regions with significant economic growth.

The Palette brand, which adopts a self-operated model akin to OYO’s successful formula, is designed to offer a cost-effective yet premium expansion strategy for Oravel Stays. This model allows for direct operational control over the properties, ensuring an enhanced guest experience through consistent service and quality standards. This approach marks a pivotal revival of the self-operated model that Oravel Stays had put on hold in 2020, after initially launching ten Palette hotels in key cities like Bengaluru, Hyderabad, and Mumbai under a pilot program the previous year.

The new 48-room hotel in Morbi is tailored to meet the burgeoning demand for high-quality accommodation options, driven by the region’s flourishing economic activities. Morbi, often hailed as the ceramic capital of India, plays a vital role in the country’s economy with over 800 tile factories contributing to 90% of India's tile production. The upcoming Palette hotel is poised to serve as a premium destination for business travellers, boasting amenities such as spacious rooms, conference facilities, a swimming pool, a restaurant, and uninterrupted free Wi-Fi access. Its strategic location near key business and industrial zones further enhances its appeal to corporate guests.

Aditya Sharma, Business Head at Oravel Stays, expressed enthusiasm about the new venture, highlighting Morbi's growing economic landscape and business opportunities. "With its booming economic scene and growing business opportunities, Morbi is an important market for us. We aim to provide business travellers with a premium hospitality experience and look forward to contributing to the growth story of Morbi," Sharma stated.

As Oravel Stays unfolds its expansion plan with the Palette brand, it reinforces its position as a leader in India's hospitality sector, catering to the evolving needs of modern travellers seeking premium accommodations. With an eye on economic hubs like Morbi, Oravel Stays is set to make significant inroads into India's premium hospitality market, offering unparalleled experiences for guests and contributing to the local economies of the regions it operates in.