Sip and Celebrate: Simba Beer Champions Craft Culture on International Beer Day

Sip and Celebrate: Simba Beer Champions Craft Culture on International Beer Day

By Manu Vardhan Kannan

Published on April 6, 2025

Simba Beer invites craft beer enthusiasts to raise a toast to togetherness, conversation, and the spirit of good times this International Beer Day. As India’s leading craft beer brand, Simba has revolutionized the beer landscape with bold, distinctive brews that cater to a diverse range of tastes. Founded in 2016 in Chhattisgarh, Simba has emerged as a pioneering force in the Indian craft beer scene, offering a variety of exceptional brews, including Simba Stout, Simba Wit, Simba Lager, and Simba Strong. From the refreshing, citrusy Simba Wit to the rich, roasted Simba Stout and the bold, full-bodied Simba Strong, each brew reflects the brand’s commitment to quality and innovation.

"Beer isn’t just a drink; it’s a catalyst for connection, conversation, and celebration. This International Beer Day, let’s toast to the joy of togetherness and great times!" said Ishwaraj Singh Bhatia, COO and Co-Founder of Simba Beer. This vision has been central to Simba since its inception, shaping its journey as it builds a thriving community of craft beer lovers across India. With a passion for pushing creative boundaries, Simba’s brews embody the spirit of exploration, offering unique flavors that resonate with beer enthusiasts.

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Beyond brewing, Simba fosters a culture of collaboration and celebration through initiatives like the Simba Uproar festival. This vibrant event showcases underground culture, grassroots talent, and dynamic experiences that bring beer lovers together. This year, the festival introduced FMX (Freestyle Motocross), blending high-energy action with music and craft beer, creating an immersive experience for attendees. Additionally, Simba’s Brew-Off initiative invites independent breweries to collaborate on small-batch experimental brews, reinforcing the brand’s commitment to innovation and community-building.

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As Simba continues to expand across India, it remains dedicated to nurturing its beer-loving community while introducing new and exciting brews. Its portfolio of signature beers reflects a diverse range of tastes - Simba Wit, a hazy Belgian-style wheat beer with refreshing citrus notes, subtle lemongrass hints, and a spice kick from coriander seeds; Simba Stout, India’s first bottled stout with smooth coffee, caramel, and dark chocolate flavors; Simba Lager, a well-balanced brew with rich malt flavors and an aromatic finish; and Simba Strong, a bold and robust lager with a crisp mouthfeel and a perfect balance of roasted flavors and mild sweetness.

With a rebellious spirit and an unwavering commitment to quality, Simba Beer continues to redefine India’s craft beer culture. Rooted in creativity and self-expression, the brand goes beyond brewing, supporting underground music, collaborating with artists, and building a strong creative community. As Simba raises a glass to International Beer Day, it invites beer lovers across the country to celebrate not just the drink, but the connections and experiences that come with it.


Thamel Opens in Gurugram: A Fusion of Western Elegance and Himalayan Warmth

Thamel Opens in Gurugram: A Fusion of Western Elegance and Himalayan Warmth

By Manu Vardhan Kannan

Published on November 12, 2025

CYK Hospitalities, a leading F&B consultancy firm, has announced the grand opening of Thamel, a new Western and Himalayan fine-dining restaurant at AIPL Joy Central, Sector 65, Gurugram. This launch reflects CYK’s philosophy of creating beautiful F&B spaces that bring together authentic culture, aesthetic design, efficient operations, and thoughtful brand identity.

Founded by Piyush Agrawal, Thamel is a tribute to his deep admiration for the diversity of Himalayan cuisine and the sophistication of Western dining. The restaurant aims to bridge the soulful warmth of Himalayan flavors with the contemporary flair of global cuisine. CYK Hospitalities partnered with Agrawal throughout the journey, from conceptualization and design to menu planning, training, and location scouting—ensuring a seamless execution of his culinary vision.

Rooted in the philosophy of using locally sourced ingredients, Thamel stays true to Himalayan authenticity while embracing modern culinary techniques. Its extensive menu features a wide selection of Himalayan and Continental dishes, from momos and laphing to elegant Western specialties, complemented by artisanal coffee and an array of beverages. The dining experience captures the essence of Himalayan hospitality in a refined, modern setting.

Sharing his thoughts on the launch, Piyush Agrawal, Founder of Thamel, said, “Thamel is more than a dining establishment; it mirrors my emotions and passion for my roots. I want guests to experience the comforting essence of Himalayan cuisine served with elegance. CYK Hospitalities helped turn that dream into a reality, crafting a brand that feels both authentic and timeless.”

Adding to this, Pulkit Arora, Director and Culinary Expert at CYK Hospitalities, commented, “Every brand tells a story waiting to be unveiled. At Thamel, we’ve created a space that blends authenticity with flexibility, a destination that celebrates the legacy of cuisines while embracing their evolution.”

Further, Simran Jeet Singh, Director of CYK Hospitalities, said, “Thamel reflects the changing F&B landscape in India, where local identity meets global curiosity. Choosing AIPL Joy Central as the venue was a strategic move to attract the right audience and ensure strong visibility.”

With its blend of Himalayan soul and Western sophistication, Thamel promises to offer guests an unforgettable culinary journey and an elevated dining experience in the heart of Gurugram.


Bangalore Gets a Double Shot of CBD

Bangalore Gets a Double Shot of CBD

By Manu Vardhan Kannan

Published on November 12, 2025

Bangalore’s love affair with great cocktails, bold flavours, and good times gets a stylish new address as CBD – Central Bar District, the city’s homegrown gastro-bar celebrated for its signature mixology and high-energy vibe, opens its second outlet in HAL, Bengaluru.

Set in one of the city’s most vibrant neighbourhoods, the launch drew Bangalore’s favourite faces who gathered to celebrate the next chapter of CBD’s journey. The brand, helmed by Ajit GS, Chef Gaurav Raghuvanshi, and Aman Dua under Crimson & Clover Hospitality Pvt. Ltd., continues to expand its growing portfolio which also includes Flo, Rasai, Café Del Sol, Bento Lab, Chat Chatore, and Curry Express.

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Building on the success of its flagship space on Church Street, the new HAL outlet brings a renewed sense of style, sophistication, and community. Designed as a seamless blend of comfort and energy, it’s a destination that fits perfectly for both weekday unwinds and weekend celebrations.

“The love and loyalty we’ve received since opening our first outlet have been nothing short of phenomenal,” said Ajit GS, Founder of Crimson & Clover Hospitality. “From regulars who turned into friends to first-timers who became fans, it’s this community that pushed us to grow. With HAL, we wanted to bring the same soul but add a new vibe that reflects the neighbourhood’s pulse. This is just the beginning of our vision to create a CBD in every district, each with its own distinct character.”

At the heart of the new outlet lies an inventive culinary and bar program that balances familiarity with experimentation. The food menu, curated by Chef Gaurav Raghuvanshi, celebrates Indian comfort food with creative flair, featuring crowd favourites like Truffle Chicken Sliders and Korean Chilli Prawns, alongside exclusives such as Smoked Ghee Roast Tacos, Charred Burrata Flatbread, and Tandoori Quail. From Sindhi Aloo Tuk and Butter Chicken Puff to Jackfruit Biryani, each dish tells a story of innovation and nostalgia.

The bar, meanwhile, is designed as a canvas of emotion and memory. Each cocktail at CBD HAL reimagines familiar flavours in unexpected ways, from the “Revised Rasam”, a clarified reinterpretation of a South Indian classic, to bold signature creations like Kantara, CBD Gudbad, Rain Water, and Noon in Doon.

“We wanted the new CBD to be a sensory experience where every visit feels fresh and immersive,” said Aman Dua, Co-Founder and Beverage Director. “Our bar menu evolves with the food, blending timeless favourites with seasonal limited-edition cocktails that reflect Bangalore’s dynamic palate.”

Spread across three levels, CBD HAL offers a layered experience. The ground floor creates an intimate atmosphere anchored by a brass-and-wood bar; the first floor opens to breezy outdoor nooks perfect for al fresco evenings framed by a majestic Ficus Bonsai tree; while the top floor pays homage to old Bengaluru through its thotti mane-inspired architecture, seamlessly merging nostalgia with modern comfort.

The interiors balance industrial chic and warmth, featuring murals that celebrate Bangalore’s culture and humour, exposed brick walls, soft lighting, and plush seating, all adding to the relaxed yet refined vibe.

With this launch, CBD – Central Bar District continues its mission of redefining urban nightlife, merging craftsmanship with community, taste with tempo, and indulgence with intent. As the city raises a toast once again, CBD HAL promises an experience where every sip, bite, and beat captures the spirit of Bangalore.


Pricol Gourmet Enterprise Celebrates the Spirit of the Season with Its Annual Cake-Mixing Ceremony at DOU, Nungambakkam

Pricol Gourmet Enterprise Celebrates the Spirit of the Season with Its Annual Cake-Mixing Ceremony at DOU, Nungambakkam

By Manu Vardhan Kannan

Published on November 12, 2025

Pricol Gourmet Enterprise ushered in the festive spirit with its much-awaited Annual Cake-Mixing Ceremony at DOU, Nungambakkam, celebrating the joyful onset of Christmas through an afternoon filled with cheer, aroma, and togetherness.

The event, aptly titled “DOU You Wanna Mix?”, brought together food enthusiasts, friends, and guests from across Chennai to partake in the age-old tradition of cake mixing, blending an assortment of dried fruits, nuts, and spirits that will soon transform into the signature Christmas confections of the season.

The afternoon radiated festive energy as Chennai’s favourite fashionistas, socialites, and well-wishers gathered to celebrate. The atmosphere brimmed with laughter, music, and the unmistakable warmth of the season, as guests enjoyed a spread of festive bites and refreshments thoughtfully curated by the talented DOU culinary team.

Speaking on the occasion, Chef Peter, Culinary Director – Pricol Gourmet Pvt. Ltd., said,

“The traditional cake-mixing ceremony marks the joyful beginning of the festive season, bringing together the rich aromas of fruits, nuts, and spirits. This cherished ritual celebrates togetherness, anticipation, and the sweet spirit of the holidays.”

With its perfect blend of flavour, camaraderie, and festive sparkle, “DOU You Wanna Mix?” beautifully set the tone for a magical Christmas season ahead, one filled with joy, unity, and the signature warmth that defines Pricol Gourmet’s celebrations.

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