Simba Beer Celebrates India's Craft Culture on Beer Day

Sip and Celebrate: Simba Beer Champions Craft Culture on International Beer Day

By Manu Vardhan Kannan

Published on April 6, 2025

Simba Beer invites craft beer enthusiasts to raise a toast to togetherness, conversation, and the spirit of good times this International Beer Day. As India’s leading craft beer brand, Simba has revolutionized the beer landscape with bold, distinctive brews that cater to a diverse range of tastes. Founded in 2016 in Chhattisgarh, Simba has emerged as a pioneering force in the Indian craft beer scene, offering a variety of exceptional brews, including Simba Stout, Simba Wit, Simba Lager, and Simba Strong. From the refreshing, citrusy Simba Wit to the rich, roasted Simba Stout and the bold, full-bodied Simba Strong, each brew reflects the brand’s commitment to quality and innovation.

"Beer isn’t just a drink; it’s a catalyst for connection, conversation, and celebration. This International Beer Day, let’s toast to the joy of togetherness and great times!" said Ishwaraj Singh Bhatia, COO and Co-Founder of Simba Beer. This vision has been central to Simba since its inception, shaping its journey as it builds a thriving community of craft beer lovers across India. With a passion for pushing creative boundaries, Simba’s brews embody the spirit of exploration, offering unique flavors that resonate with beer enthusiasts.

Beyond brewing, Simba fosters a culture of collaboration and celebration through initiatives like the Simba Uproar festival. This vibrant event showcases underground culture, grassroots talent, and dynamic experiences that bring beer lovers together. This year, the festival introduced FMX (Freestyle Motocross), blending high-energy action with music and craft beer, creating an immersive experience for attendees. Additionally, Simba’s Brew-Off initiative invites independent breweries to collaborate on small-batch experimental brews, reinforcing the brand’s commitment to innovation and community-building.

As Simba continues to expand across India, it remains dedicated to nurturing its beer-loving community while introducing new and exciting brews. Its portfolio of signature beers reflects a diverse range of tastes - Simba Wit, a hazy Belgian-style wheat beer with refreshing citrus notes, subtle lemongrass hints, and a spice kick from coriander seeds; Simba Stout, India’s first bottled stout with smooth coffee, caramel, and dark chocolate flavors; Simba Lager, a well-balanced brew with rich malt flavors and an aromatic finish; and Simba Strong, a bold and robust lager with a crisp mouthfeel and a perfect balance of roasted flavors and mild sweetness.

With a rebellious spirit and an unwavering commitment to quality, Simba Beer continues to redefine India’s craft beer culture. Rooted in creativity and self-expression, the brand goes beyond brewing, supporting underground music, collaborating with artists, and building a strong creative community. As Simba raises a glass to International Beer Day, it invites beer lovers across the country to celebrate not just the drink, but the connections and experiences that come with it.

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.

Most Read In News

SpiceJet Marks 20 Years with Hip-Hop Safety Campaign Featuri...

As part of its 20th anniversary celebrations, SpiceJet has t...

Yuki Opens Fourth Outlet in Sarjapur with Signature Pan-Asia...

Yuki Cocktail Bar & Kitchen has officially opened its fourth...

IIHM Launches NamAIste – The World’s First Hospitality GPT, ...

The hospitality world just said NamAIste to a revolutionary ...

Holiday Inn Mumbai International Airport Strengthens Leaders...

Holiday Inn Mumbai International Airport has bolstered its l...

AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

By Nishang Narayan

Published on May 31, 2025

Feathers Hotel’s Sangamithirai restaurant invites you to embark on a unique culinary voyage with AYALAGAM – A Thamizh Food Festival. Running from 30th May to 8th June, this week-long celebration brings the authentic flavours of Thamizh cuisine as lovingly preserved in Singapore and Malaysia, curated by the internationally acclaimed Chef Devagi Sanmugam — famously known as the “Spice Queen of Singapore.”

A Cultural and Culinary Homecoming

AYALAGAM is more than just a food festival. It’s a heartfelt journey into the soul of Thamizh cooking, reflecting the rich traditions and vibrant flavours that have travelled across oceans. Each day features a special curated set menu named after the iconic rivers of Tamil Nadu — Bhavani, Vaigai, Amaravathi, Thamirabharani, and Siruvani — capturing the diverse tastes and textures unique to different regions.

Highlights to Savor

Prepare your palate for a spectacular range of dishes blending tradition with innovation, including:

Peerkangai Kaintha Eral Soo Hoon Soup
Kozhi Sambal
Mutta Briyani
Palakkai Murungakai Kurma
Tauhu Urulai Kizhangu Sambal
Inippu Urappu Tamarai Thandu
Kadalai Paruppu Aatu Kothu Erachi Pirathal
Karuvepillai Meen
Vazhai Elai Kathirikai Chops
Nandu Parcel Soup
Sura Puttu Urundai
Palakai Biryani

Pudina Rasam
Masala Kalan Kutti Uttapam
Masala Sweet Potato Paniyaram
Maravalli Kizhangu Halwa
Pandan Idiappam with Vazhai Pazham Sauce
Chendol
Javarisi Elai Kozhukattai
Parangikkai Payasam

Each dish tells a story of tradition, spice, and home—elevated by Chef Devagi’s global expertise.

Meet the Spice Queen

Chef Devagi Sanmugam’s culinary journey spans over four decades, with 22 cookbooks and a global reputation as a culinary educator and consultant. Her passion for spices and Asian flavours shines through in this festival, bringing generations of recipes and memories to the table.

Feathers Executive Chef Murthi shared, “AYALAGAM is close to our hearts — it's about sharing the rich, soulful flavours of Thamizh cuisine from beyond our borders. Every dish brings a bit of home, with a twist.”

Chef Devagi adds, “Cooking for AYALAGAM feels like bringing my roots back to where it all began. These dishes are full of memories, spice, and love — just the way our grandmothers made them.”

Event Details:
Date: 30th May to 8th June 2025
Time: Lunch & Dinner
Venue: Sangamithirai, Feathers Hotel

Reservations: +91 78239 77825 | +91 73580 18812

Join AYALAGAM to taste the timeless culinary treasures of the Thamizh diaspora, celebrated with love and flair under one roof.