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By Manu Vardhan Kannan
Published on April 6, 2025
Simba Beer invites craft beer enthusiasts to raise a toast to togetherness, conversation, and the spirit of good times this International Beer Day. As India’s leading craft beer brand, Simba has revolutionized the beer landscape with bold, distinctive brews that cater to a diverse range of tastes. Founded in 2016 in Chhattisgarh, Simba has emerged as a pioneering force in the Indian craft beer scene, offering a variety of exceptional brews, including Simba Stout, Simba Wit, Simba Lager, and Simba Strong. From the refreshing, citrusy Simba Wit to the rich, roasted Simba Stout and the bold, full-bodied Simba Strong, each brew reflects the brand’s commitment to quality and innovation.
"Beer isn’t just a drink; it’s a catalyst for connection, conversation, and celebration. This International Beer Day, let’s toast to the joy of togetherness and great times!" said Ishwaraj Singh Bhatia, COO and Co-Founder of Simba Beer. This vision has been central to Simba since its inception, shaping its journey as it builds a thriving community of craft beer lovers across India. With a passion for pushing creative boundaries, Simba’s brews embody the spirit of exploration, offering unique flavors that resonate with beer enthusiasts.
Beyond brewing, Simba fosters a culture of collaboration and celebration through initiatives like the Simba Uproar festival. This vibrant event showcases underground culture, grassroots talent, and dynamic experiences that bring beer lovers together. This year, the festival introduced FMX (Freestyle Motocross), blending high-energy action with music and craft beer, creating an immersive experience for attendees. Additionally, Simba’s Brew-Off initiative invites independent breweries to collaborate on small-batch experimental brews, reinforcing the brand’s commitment to innovation and community-building.
As Simba continues to expand across India, it remains dedicated to nurturing its beer-loving community while introducing new and exciting brews. Its portfolio of signature beers reflects a diverse range of tastes - Simba Wit, a hazy Belgian-style wheat beer with refreshing citrus notes, subtle lemongrass hints, and a spice kick from coriander seeds; Simba Stout, India’s first bottled stout with smooth coffee, caramel, and dark chocolate flavors; Simba Lager, a well-balanced brew with rich malt flavors and an aromatic finish; and Simba Strong, a bold and robust lager with a crisp mouthfeel and a perfect balance of roasted flavors and mild sweetness.
With a rebellious spirit and an unwavering commitment to quality, Simba Beer continues to redefine India’s craft beer culture. Rooted in creativity and self-expression, the brand goes beyond brewing, supporting underground music, collaborating with artists, and building a strong creative community. As Simba raises a glass to International Beer Day, it invites beer lovers across the country to celebrate not just the drink, but the connections and experiences that come with it.
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By Hariharan U
Published on July 18, 2026
Celebrating the seasonal charm of India’s favourite fruit, Rasanai has announced the launch of its ‘Maanga Maanga Festival’, a special culinary experience dedicated to exploring the diverse flavours and regional interpretations of mango across South India.
Running from 15th to 31st July 2026, the festival will be hosted across Rasanai outlets in Chennai, Coimbatore, and Kochi, inviting guests to experience mango beyond traditional desserts through a specially curated menu inspired by the culinary traditions of Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, and Telangana.
From raw and tangy preparations to sweet, spiced, pickled, and slow-cooked creations, the festival highlights the versatility of mango as an ingredient deeply rooted in South Indian food culture.
Inspired by home kitchens, local traditions, and street food flavours, Rasanai’s festival menu presents creative interpretations of classic regional recipes. Guests can explore unique dishes such as Mangai Pachadi Paniyaram and Thengai Mangai Adai Taco, alongside bold regional favourites including Andhra Aavakkai Broccoli, Oorugai Mamsam, and Angamaly Meen Maanga Curry.
Each preparation showcases a distinct expression of mango, balancing flavours of sweetness, spice, tanginess, and aroma while celebrating the ingredient’s importance across South Indian cuisines.
The culinary journey concludes with Mango Thengai Pongal, Rasanai’s innovative South Indian take on the popular mango sticky rice. Combining ripe mango, coconut, and the comforting texture of traditional pongal, the dessert offers a nostalgic yet contemporary finale to the festival experience.
Featuring vegetarian, meat, seafood, and dessert creations, the Maanga Maanga Festival brings together the many identities of mango through thoughtfully crafted dishes that celebrate regional diversity and culinary storytelling.
Speaking through this seasonal celebration, Rasanai continues its commitment to showcasing India’s rich food traditions while presenting familiar ingredients through fresh and imaginative perspectives.
For mango lovers and food enthusiasts looking to discover new regional flavours, Maanga Maanga Festival offers a unique opportunity to experience the king of fruits in its most vibrant and unexpected forms.
This is mango like never before.
Event: Maanga Maanga FestivalDates: 15th July – 31st July 2026
Locations:
Rasanai ChennaiBesant Nagar, Chennai – 600090
Rasanai CoimbatorePappanaickenpalayam, Coimbatore – 641037
Rasanai KochiErnakulum, Kerala – 682020
Mantra Koodam, CGH Earth in Kumbakonam, has introduced Diraviyam, a unique culinary experience that celebrates the forgotten flavours, traditions, and communities of ancient Tamilagam. Designed as a journey through Tamil Nadu’s rich culinary heritage, Diraviyam brings together historic recipes, indigenous ingredients, and traditional cooking techniques to offer guests an authentic taste of the region’s diverse food culture.
Continuing CGH Earth’s commitment to preserving India’s cultural heritage through immersive experiences, Diraviyam explores the culinary identities of Tamil Nadu’s historic regions beyond the well-known traditions of Chola Nadu. While Chola Nadu cuisine continues to be showcased at Mantra Koodam’s signature restaurant Annaprasanna, Diraviyam highlights the distinct flavours of Thondai Nadu, Nadu Nadu, Kongu Nadu, and Pandya Nadu.
At the heart of the experience is a celebration of traditional food systems and sustainable practices. Following a farm-to-table philosophy, Diraviyam uses fresh vegetables, herbs, and ingredients sourced from organic gardens to recreate dishes inspired by rural Tamil Nadu’s culinary wisdom.
A key element of Diraviyam is its connection with local communities. Three women from neighbouring villages have been trained and involved in preserving and presenting traditional regional recipes. Their knowledge, personal experiences, and connection with local food traditions bring authenticity to every meal while helping sustain culinary practices passed down through generations.
Speaking about the initiative, Radhakrishna Shenoi, Assistant Vice President, CGH Earth, said, “A defining aspect of Diraviyam is its deep connection with the local community. Three women from neighbouring villages have been recruited and professionally trained to preserve and present traditional regional recipes. Their knowledge, lived experiences, and personal stories lend an unparalleled authenticity to every meal, ensuring that culinary traditions are not merely recreated, but meaningfully sustained.”
Remaining true to ancestral cooking methods, dishes at Diraviyam are prepared using traditional wood-fired stoves and earthenware pots. These techniques enhance flavours while preserving the essence of regional Tamil cuisine. The restaurant’s design further complements the experience, drawing inspiration from traditional Tamil villages with thatched-roof architecture, natural materials, rustic aesthetics, and an open-air setting.
Harish Venkatasubramaniam, General Manager, Mantra Koodam, said, “Remaining true to ancestral methods, dishes at Diraviyam are prepared over traditional wood-fired stoves and cooked in earthenware pots, techniques that not only enhance flavour and nutrition but also preserve the essence of regional Tamil cuisine passed down through generations.”
Guests at Diraviyam can experience a grand vegetarian feast featuring 28 carefully curated dishes representing Tamil Nadu’s diverse culinary regions. Served traditionally on banana leaves, the dining experience celebrates the timeless customs of Tamil hospitality and communal dining.
Beyond being a dining destination, Diraviyam aims to serve as a platform for cultural preservation, community empowerment, sustainable living, and culinary storytelling. Through authentic flavours, traditional practices, and meaningful connections, the experience allows travellers to discover the roots of Tamil heritage.
With Diraviyam, CGH Earth continues its focus on creating handcrafted hospitality experiences that honour local traditions, celebrate communities, and preserve the cultural identity of every destination it represents.
About CGH Earth – Experience Hotels
CGH Earth is a hospitality group built around the philosophy of creating meaningful experiences rooted in environmental sensitivity, community engagement, and local culture. Its portfolio includes uniquely designed resorts, retreats, villas, bungalows, and wellness experiences across India.
Inspired by local architecture, cuisine, traditions, craftsmanship, and community knowledge, CGH Earth creates immersive stays that connect travellers with the spirit of each destination. Through its properties and experiences, the group continues to preserve heritage while offering contemporary travellers authentic encounters with India’s diverse landscapes and cultures.
Published on July 17, 2026
Burger King India has expanded its flavour-packed menu with the launch of its Limited-Time Peri-Peri Fest, bringing a fresh line-up of burgers, sides and value meals inspired by the globally loved Peri-Peri flavour. Available across Burger King restaurants nationwide from July 7, the new menu continues the brand's signature Dunking experience following the positive response to its Korean Kimchi Fest.
The Peri-Peri Fest menu is available for dine-in, takeaway and delivery. Customers can also choose from exclusive Peri-Peri combos and meal upgrades for a complete flavour-packed experience.
The limited-time menu features nine new offerings, including Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.
To mark the launch, Burger King India has introduced a colourful campaign inspired by the African and Portuguese roots of Peri-Peri, blended with a Gen Z-inspired style. The campaign features an original musical film filled with vibrant visuals, music and cultural influences, celebrating the bold flavours in a distinctly Burger King way.
Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said:
"Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."
Sharing the creative thought behind the campaign, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said:
"The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."
To support the launch, Burger King India is rolling out a nationwide 360-degree campaign across digital platforms, out-of-home advertising, social media, influencer collaborations, in-restaurant branding and local activations.
As part of the celebration, customers purchasing select Peri-Peri x Sprite Meal Combos through the Burger King App will get a chance to win a free trip to Korea through a lucky draw. The app also offers exclusive Crazy App Deals for dine-in guests, making the Peri-Peri Fest even more rewarding.
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