The Northwest Cherry Growers (NWCG) has launched a promotion campaign in India to introduce delectable cherries from the US Pacific Northwest to health-conscious Indian consumers. These large, deep-mahogany red cherries are juicy, sweet, and incredibly delicious, making them the perfect addition to summer menus.

Ron Verdonk, Minister-Counsellor for Agricultural Affairs at the Embassy of the United States of America, officially launched the Northwest Cherries campaign in India. Expressing his confidence in the quality and taste of these cherries, Verdonk emphasized the significance of food in India-US trade.

The US is a major producer and exporter of sweet cherries, with the Pacific Northwest states of Washington, Oregon, Idaho, Utah, and Montana being key growing regions. Keith Hu, Director of International Operations of NWCG, expressed his delight at seeing these cherries now available in India.

Kavita Devgan, a dietitian, holistic health consultant, and author, highlighted the nutritional benefits of cherries, which are packed with antioxidants, fibre, and vitamins. Incorporating vibrant cherries from the Pacific Northwest into one's diet is a delightful way to support overall health and well-being.

Sumit Saran, In-Country Marketing Representative of NWCG, expressed confidence in the immense potential of Northwest Cherries in the Indian market. With their high quality, flavour, and food safety, these cherries perfectly complement the Indian cherry season. An extensive retail and communication strategy has been planned to make these cherries available to discerning Indian consumers across the country, both through retail fruit sellers and e-commerce platforms.

Celebrity Chef Vicky Ratnani showcased a healthy recipe featuring Northwest Cherries at the launch event, highlighting their culinary value and their ability to bring joy and creativity to every plate.