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By Author
Published on July 13, 2023
The Northwest Cherry Growers (NWCG) has launched a promotion campaign in India to introduce delectable cherries from the US Pacific Northwest to health-conscious Indian consumers. These large, deep-mahogany red cherries are juicy, sweet, and incredibly delicious, making them the perfect addition to summer menus.
Ron Verdonk, Minister-Counsellor for Agricultural Affairs at the Embassy of the United States of America, officially launched the Northwest Cherries campaign in India. Expressing his confidence in the quality and taste of these cherries, Verdonk emphasized the significance of food in India-US trade.
The US is a major producer and exporter of sweet cherries, with the Pacific Northwest states of Washington, Oregon, Idaho, Utah, and Montana being key growing regions. Keith Hu, Director of International Operations of NWCG, expressed his delight at seeing these cherries now available in India.
Kavita Devgan, a dietitian, holistic health consultant, and author, highlighted the nutritional benefits of cherries, which are packed with antioxidants, fibre, and vitamins. Incorporating vibrant cherries from the Pacific Northwest into one's diet is a delightful way to support overall health and well-being.
Sumit Saran, In-Country Marketing Representative of NWCG, expressed confidence in the immense potential of Northwest Cherries in the Indian market. With their high quality, flavour, and food safety, these cherries perfectly complement the Indian cherry season. An extensive retail and communication strategy has been planned to make these cherries available to discerning Indian consumers across the country, both through retail fruit sellers and e-commerce platforms.
Celebrity Chef Vicky Ratnani showcased a healthy recipe featuring Northwest Cherries at the launch event, highlighting their culinary value and their ability to bring joy and creativity to every plate.
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By Hariharan U
Published on August 26, 2026
Banaraswala – Ghat Se Ghar Tak has expanded its presence into New Delhi with the opening of two new QSR outlets in Rohini, bringing the authentic flavours and culinary traditions of Banaras to the capital.
The bootstrapped food brand, which began its journey with its first outlet in Varanasi, has expanded beyond its home city with the aim of making traditional Banarasi food more accessible to urban diners.
The two new outlets are located at Amba Tower, DC Chowk, Rohini Sector 9, and Pocket B4, Pocket 4, Sector 7B, Rohini. The outlets combine the convenience of a quick-service restaurant with recipes and flavours inspired by the food culture of Varanasi.
The menu features several popular Banarasi specialities, including Tamatar Chaat, Bedmi Puri Sabzi, Dahi Bhalla, Launglatta and Banarasiya Lassi. The offering also includes other traditional North Indian preparations, giving diners an opportunity to explore regional flavours in a contemporary QSR format.
Banaraswala's concept is built around preserving the character of traditional Banarasi cuisine rather than significantly altering classic recipes. The brand draws inspiration from the food found across the ghats and streets of Banaras, translating familiar regional dishes into a format suited to modern urban lifestyles.
The expansion comes amid growing interest in regional Indian cuisines, with consumers increasingly seeking food experiences rooted in local traditions and culinary heritage. Banaraswala aims to address this demand by combining authentic recipes with the accessibility and convenience of a QSR format.
The brand's journey has been entirely bootstrapped, growing from a single outlet in Varanasi into a multi-city food business. According to the company, customer response and loyalty in its home market played a key role in giving it the confidence to enter Delhi.
Commenting on the expansion, Vibhanshu Mishra, Founder & CEO, Banaraswala – Ghat Se Ghar Tak, said, "Banaras is unique in terms of its cuisine in the entire country. Each dish is associated with history, culture, and emotions that people have grown up with."
He added that the brand was created to take authentic Banarasi dishes beyond the ghats and introduce them to diners who may not have experienced the cuisine in its original setting.
With its Delhi expansion, Banaraswala aims to build an emotional connection with diners through the flavours of Banaras while developing a scalable regional food brand rooted in authenticity and culinary heritage.
Outlet 1: Shop No. 29, Amba Tower, DC Chowk, Rohini Sector 9, New DelhiOutlet 2: Pocket B4, Pocket 4, Sector 7B, Rohini, Delhi – 110085Cuisine: Banarasi & North IndianFormat: QSR
Eating Love has entered a new chapter with the launch of Eatinn' Love Trattoria in Jayanagar, Bengaluru, bringing its sourdough-led approach to a broader Italian dining experience inspired by the warmth and simplicity of traditional Roman trattorias.
The newly renovated restaurant moves beyond the brand's identity as a pizza destination, creating a more complete neighbourhood dining experience built around fresh ingredients, scratch-made preparations and an emphasis on thoughtful cooking.
Designed to evoke the character of a lived-in corner of Rome, Eatinn' Love Trattoria features a warm and understated setting intended to feel welcoming and familiar. The concept reflects the brand's philosophy of slowing down the dining experience and placing greater emphasis on craftsmanship, quality and authenticity.
A key highlight of the new restaurant is the introduction of Pala Romana pizza, a Roman-style pizza known for its light, airy texture and distinctive rectangular format. The category remains relatively underrepresented in India, and Eatinn' Love Trattoria aims to introduce it to Bengaluru diners through a focused approach rooted in traditional Italian techniques.
The Pala Romana offering has been developed to provide a different experience from conventional pizza, with an emphasis on balance, texture and flavour. The restaurant has adapted the style carefully while retaining its connection to authentic Italian culinary techniques.
The launch also introduces a more focused menu designed around depth rather than variety, allowing individual dishes to receive greater attention in terms of ingredients, preparation and presentation. Sourdough continues to remain central to the brand's culinary philosophy.
Reflecting its commitment to inclusive dining, Eatinn' Love Trattoria offers vegetarian, vegan and gluten-free pizzas, providing options for a wider range of diners.
The restaurant's identity is expressed through an understated logo featuring two angled hearts, representing the care and intention behind the food and hospitality experience.
With its focus on patient cooking, fresh preparations and Roman-inspired dining, Eatinn' Love Trattoria positions itself as a neighbourhood destination for diners looking for a more relaxed and authentic Italian experience in Jayanagar.
Venue: Eatinn' Love Trattoria, Jayanagar, BengaluruTimings: 11:30 AM – 10:30 PMContact: 8660700642Cuisine: ItalianDietary Options: Vegetarian, Vegan and Gluten-Free Pizzas
Published on August 25, 2026
Zega at Sheraton Hyderabad Hotel has unveiled the Mizuwari Series, a new collection of seven signature cocktails inspired by the Japanese tradition of Mizuwari, meaning “cut with water,” and the seven virtues of the Samurai.
Rooted in the principles of balance, restraint and refinement, the new beverage concept combines bold flavours, subtle dilution and considered craftsmanship. Each cocktail is designed around a distinct virtue, translating elements of Japanese philosophy into a contemporary drinking experience.
The collection features Makoto, Chu, Ikigai, Rei, Jin, Yu and Meiyo, with each creation offering its own flavour profile and personality.
The journey begins with Makoto – Honesty & Sincerity, combining vodka, Aperol, yuzu lime and fizz. Chu – Duty & Loyalty brings together bourbon whisky, lime, sesame and Angostura bitters in a characterful highball.
Ikigai – The Secret to a Long & Happy Life combines gin, cherry cordial, hibiscus and sparkling elements, while Rei – Beauty in Imperfection takes a more unexpected approach with vodka, pickled ginger, kaffir lime, cucumber and watermelon.
The collection continues with Jin – Compassion, a blush-pink highball featuring gin, passion, strawberry sweet vermouth, citrus and fizz. Yu – Heroic Courage combines gin, cherry wine, Campari, lime and fizz, while Meiyo – Honour brings together white rum, pineapple, Campari and lime for a more layered profile.
Together, the seven cocktails create a beverage experience that goes beyond individual flavour combinations, inviting guests to explore the stories and virtues represented by each creation.
Through the Mizuwari Series, Zega continues to explore contemporary Japanese-inspired beverage experiences, bringing together traditional philosophy, modern mixology and thoughtful presentation. From refreshing and delicate profiles to richer and more complex combinations, the collection encourages guests to pause, discover and savour each cocktail.
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